{{Short description|American software company}} {{Advert|date=June 2023}} {{Infobox company | name = PROS Holdings, Inc. | logo = PROS Logo.png | type = Public | traded_as = {{NYSE|PRO}}<br>Russell 2000 Index component | hq_location_city = Houston, Texas, U.S. | products = Pricing science<BR>Configure, price and quote<BR>Revenue management | industry = Enterprise software | revenue = {{increase}} {{US$|330.4 million|link=yes}} (2024) | operating_income = {{US$| -19 million}} (2024) | net_income = {{US$| -20.5 million}} (2024) | assets = {{decrease}} {{US$|419.9 million}} (2024) | website = {{URL|https://pros.com/}} | footnotes = <ref name=10K>{{cite web | url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1392972/000139297225000019/pro-20241231.htm | title=PROS Holdings Inc. 2024 Form 10-K Annual Report | publisher=U.S. Securities and Exchange Commission}}</ref> }}

'''PROS Holdings, Inc.''' is a technology company that provides revenue management, dynamic pricing, and digital retailing solutions. Following its acquisition by investment firm Thoma Bravo, the company separated its B2B and airline businesses, refocusing its operations exclusively on the airline industry.<ref>{{Cite web |title=Tech buyout firm Thoma Bravo's plans for PROS post acquisition |url=https://www.phocuswire.com/thoma-bravo-pros-acquisition-conga-artificial-intelligence-b2b |access-date=2026-02-10 |website=www.phocuswire.com |language=en}}</ref> Headquartered in Houston, Texas, PROS operates globally with offices across Europe and North America, including locations in Frankfurt, Germany, and Sofia, Bulgaria.<ref>{{Cite web |title=PROS Corporate Headquarters, Office Locations and Addresses {{!}} Craft.co |url=https://craft.co/pros/locations |access-date=2026-02-10 |website=craft.co |language=en}}</ref>

==History== In June 2007, PROS became a publicly traded company following its initial public offering which raised $75.1 million at $11 per share.<ref>{{cite news | title=PROS Holdings raises $75.1 million in IPO | work=Reuters | url=https://www.reuters.com/article/prosholdings-ipo-urgent/pros-holdings-raises-75-1-million-in-ipo-idUSWEN905620070627 | date=June 27, 2007}}</ref>

In 2024, PROS was described by the ''Houston Business Journal'' as one of the largest Houston-Area public companies.<ref name=":0">{{Cite web |date=2025-05-06 |title=Houston software company Pros Holding names new CEO to succeed longtime leader |url=https://www.bizjournals.com/houston/news/2025/05/06/pros-holding-names-new-ceo-jeff-cotten.html |access-date=2026-02-23 |website=Houston Business Journal |language=en-US}}</ref>

On June 2, 2025 Jeff Cotten became president and CEO, succeeding Andres Reiner, who moved into a senior advisory role.<ref name=":0" />

In September 2025, private equity firm Thoma Bravo announced it's intent to acquire PROS for $1.4 billion and take the company private.<ref>{{Cite web |last=Willing |first=Nicole |date=2025-09-23 |title=Thoma Bravo to Snap Up PROS for $1.4BN, Follow Up Its Verint & Dayforce Acquisitions |url=https://www.cxtoday.com/crm/thoma-bravo-to-snap-up-pros-for-1-4bn-follow-up-its-verint-dayforce-acquisitions/ |access-date=2026-03-31 |website=CX Today |language=en-GB}}</ref> As part of the transaction, PROS' B2B assets were slated to combine with Conga, another Thoma Bravo portfolio company.<ref>{{Cite web |last=Staff |first=M. D. M. |date=2025-10-02 |title=Software Company Conga Eyes PROS B2B Business a Week After Thomas Bravo Deal |url=https://www.mdm.com/news/technology/technology-provider-news/software-company-conga-eyes-pros-b2b-business-a-week-after-thomas-bravo-deal/ |access-date=2026-03-02 |website=Modern Distribution Management |language=en-US}}</ref>

== Mergers and Acquisitions == PROS first acquisition occurred in October 2013 with the purchase of Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools, for $33 million.<ref>{{Cite web |date=2013-10-24 |title=Cameleon Software Gets Acquired For $33M By PROS, A Big Data Solutions Company |url=https://techcrunch.com/2013/10/24/cameleon-software-gets-acquired-for-33m-by-pros-a-big-data-solutions-company/ |access-date=2026-03-23 |website=TechCrunch |language=en-US}}</ref> Later that year, PROS acquired SignalDemand for $13.5 million.<ref>{{Cite web |last=Novet |first=Jordan |date=December 16, 2013 |title=PROS aims to boost its pricing savvy with $13.5M SignalDemand buy |url=https://venturebeat.com/2013/12/16/pros-aims-to-boost-its-pricing-savvy-with-13-5m-signaldemand-buy/ |website=www.venturebeat.com}}</ref>

In 2017, the company acquired Vayant Travel Technologies, an airfare search company based in Sofia, Bulgaria, for $35 million.<ref>{{Cite news |last=O'Neill |first=Sean |date=2017-08-04 |title=Flight-Search Company Vayant Travel Sold to PROS for $35 Million |url=https://skift.com/2017/08/03/flight-search-company-vayant-travel-sold-to-pros-for-35-million/ |archive-url=http://web.archive.org/web/20240920140419/https://skift.com/2017/08/03/flight-search-company-vayant-travel-sold-to-pros-for-35-million/ |archive-date=2024-09-20 |access-date=2026-03-23 |work=Skift |language=en-US}}</ref> This was followed by the acquisition of French travel technology firm Travelaer SAS in 2019 for $12 million.<ref>{{Cite web |url=https://www.bizjournals.com/houston/news/2019/08/26/houston-co-acquires-french-travel-tech-firm-in-12m.html |access-date=2026-03-23 |website=www.bizjournals.com|title=Houston co. acquires French travel tech firm in $12M deal|last=Mathews|first=Chris}}</ref>

In 2021, PROS acquired Miami-based fare-marketing company EveryMundo for $90 million.<ref>{{Cite web |date=2021-11-30 |title=Pros acquires Miami fare marketing co. EveryMundo in $90M deal |url=https://www.bizjournals.com/houston/news/2021/11/30/pros-holdings-everymundo-miami-deal-software-tech.html |access-date=2026-03-23 |website=Houston Business Journal |language=en-US}}</ref>

==References== {{Reflist}}{{Authority control}}

Category:Software companies based in Texas Category:Companies based in Houston Category:Companies listed on the New York Stock Exchange Category:Companies established in 1985 Category:1985 establishments in Texas Category:Financial software companies Category:Software companies of the United States