Parade (magazine)

{{short description|American magazine turned website (founded 1941)}} {{about|the American magazine|the British men's magazine|Parade (British magazine){{!}}''Parade'' (British magazine)|other uses|Parade (disambiguation)}} {{Infobox magazine | title = Parade | logo = | logo_size = <!-- default is 180px --> | image_size = <!-- default is 180px --> | image_file = Parade magazine cover 9-6-09.jpg | image_alt = | image_caption = September 6, 2009, issue | editor_title = Editor | editor = Anne Krueger | previous_editor = | staff_writer = | photographer = | category = | frequency = Weekly (Sundays) | format = | circulation = 32 million<br />(formerly) | publisher = The Arena Group | paid_circulation = | unpaid_circulation = | circulation_year = | total_circulation = | founder = Marshall Field III | founded = {{Start date and age|1941}} | firstdate = {{start date|1941|05|31}}<!-- {{Start date|year|month|day}} --> | finalnumber = | finaldate = {{end date|2022|11|13}} (printed)<br /> {{end date|2023|12|31}} (e-edition) | company = Parade Media | country = United States | based = | language = | website = {{URL|https://parade.com}} | eissn = 1839-6569 | oclc = 1772138 }} '''''Parade''''' was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022.<ref>{{Cite web |date=2013-06-03 |title=About Us - Parade Magazine |url=http://parade.com/about-us/ |url-status=bot: unknown |archive-url=https://web.archive.org/web/20081212220848/http://parade.com/about-us/ |archive-date=December 12, 2008 |access-date=2016-08-26}}</ref> The most widely read magazine in the U.S., ''Parade'' had a circulation of 32 million and a readership of 54.1 million.<ref>GfK MRI Fall 2013; comScore, Q1 2014, Parade Media Group [E]: circulation: January 2014 AAM, CAC, VAC & Publishers' Statements 9/30/2013</ref> Anne Krueger had been the magazine's editor since 2015.<ref>{{Cite web |date=Jan 9, 2015 |title=Athlon Names New 'Parade' Editor |url=https://www.nashvillepost.com/blogs/postbusiness/2015/1/9/athlon_names_new_parade_editor |access-date=8 June 2015 |publisher=Nashville Post}}</ref>

The November 13, 2022, issue was the final edition printed and inserted in newspapers nationwide, but ''Parade'' continued as an e-magazine on newspaper websites.<ref name="tehend">{{Cite news |date=November 13, 2022 |title=Parade Vault: Celebrating America |work=Parade |page=10}}</ref> The December 31, 2023, edition was the final e-magazine edition.<ref name="discontinuation">{{Cite news |date=December 31, 2023 |title=Parade Discontinuation |url=https://www.spokesman.com/parade/ |access-date=January 12, 2024 |work=The Spokesman-Review}}</ref><ref>{{Cite news |last=Baumann |first=Jim |date=December 31, 2023 |title=Your Final Parade Magazine |url=https://www.thefreelibrary.com/Your+final+Parade+magazine.-a0779031053 |access-date=25 March 2024 |work=Daily Herald |via=The Free Library}}</ref>

''Parade'' now exists as a website and emailed newsletter for those who sign up for it.{{citation needed|date=March 2024}}

==Company history== The magazine was founded by Marshall Field department store heir Marshall Field III in 1941, with the first issue published May 31<ref>{{Cite web |date=20 December 2010 |title=Parade History |url=https://parade.com/109913/walterscott/parade_history/ |access-date=16 October 2021 |website=parade.com |publisher=AMG/Parade}}</ref> as ''Parade: The Weekly Picture Newspaper'' for 5 cents per copy.<ref name="tehend" /> It sold 125,000 copies that year.<ref name="tehend" /> In early 1946, Field recruited Arthur Harrison Motley, then-publisher of ''The American Magazine'', to be ''Parade''{{'}}s new publisher.<ref name="TimePunch">{{Cite magazine |date=October 7, 1946 |title=The Press: A Punch for Parade |url=https://time.com/archive/6775252/the-press-a-punch-for-parade/ |magazine=Time}}</ref> At the time, ''Parade'' had a print circulation of approximately 2.1 million;<ref name=GH4B/> by October of that year, circulation had grown to over 3.6 million,<ref name=TimePunch/> and by 1960, it had reached nearly 10 million, with the magazine's gross revenue having grown from $1.8M (in 1946 dollars) to $25M (in 1960 dollars).

John Hay Whitney, publisher of the ''New York Herald Tribune'', bought ''Parade'' in 1958, on the condition that Motley remain as publisher for at least five more years.<ref name="GH4B">{{Cite news |date=March 9, 1960 |title=Good Head for Business: Arthur Harrison Motley |url=https://www.nytimes.com/1960/03/09/archives/good-head-for-business-arthur-harrison-motley.html |work=The New York Times |page=20}}</ref> Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and ''Parade'' became a separate operating unit within Advance.<ref>{{Cite journal |last=Shaw |first=Ping |date=1999 |title=Internationalization of the Women's Magazine Industry in Taiwan Context, Process and Influence |journal=Asian Journal of Communication |volume=9 |issue=2 |pages=17–38 |doi=10.1080/01292989909359623}}</ref>

In 2014, Athlon Media Group (later called AMG/Parade and now known as Parade Media) purchased it from Advance Publications.<ref>{{Cite web |date=16 September 2014 |title=Parade Magazine About to Be Sold to Athlon Media |url=https://nypost.com/2014/09/16/parade-magazine-about-to-be-sold-to-athlon-media/ |access-date=17 August 2022 |website=New York Post}}</ref> In 2022, The Arena Group (formerly The Maven), which also operates ''Sports Illustrated'', ''TheStreet'' and numerous other brands,<ref name="Axios22">{{Cite web |last=Fischer |first=Sara |date=18 January 2022 |title=The Arena Group Is Buying Parade and Plans Up-Listing to New York Stock Exchange |url=https://www.axios.com/2022/01/18/arena-group-parade-magazine |access-date=16 August 2022 |website=Axios.com |language=en}}</ref> bought ''Parade'' from Athlon for $16 million as a mix of cash and equity.<ref name="Axios22" />

==Publishing schedule== Beginning on the weekend of December 28, 2019, ''Parade'' changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a Christmas-themed issue published the weekend of December 21, 2019.<ref>{{Cite news |date=December 28, 2019 |title=Parade Magazine Takes Break This Week |url=https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html |url-access=subscription |url-status=dead |archive-url=https://web.archive.org/web/20200114222604/https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html |archive-date=January 14, 2020 |access-date=January 14, 2020 |work=The Greenwood Commonwealth}}</ref><ref>{{Cite web |date=December 28, 2019 |title=Parade Magazine Takes Break This Week |url=https://article.wn.com/view/2019/12/28/Parade_magazine_takes_break_this_week/ |access-date=January 14, 2020 |publisher=World News Network}}</ref> The magazine published the weekend of April 4, 2020, also covered the weekend of April 11; Easter was April 12.<ref>{{Cite news |last=Carver |first=Desiree |date=April 11, 2020 |title=No Parade Insert Sunday |url=https://www.valdostadailytimes.com/news/local_news/no-parade-insert-sunday/article_ce88a433-b7bc-505d-b9b7-21f0b0e2a0b6.html |access-date=June 30, 2020 |work=The Valdosta Daily Times}}</ref> No magazine was published on the weekend of May 2, 2020, due to the COVID-19 pandemic.<ref>{{Cite news |date=May 2, 2020 |title=No Parade Magazine |url=https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html |url-access=subscription |url-status=dead |archive-url=https://web.archive.org/web/20200522201007/https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html |archive-date=May 22, 2020 |access-date=May 4, 2020 |work=The Greenwood Commonwealth}}</ref> The magazine published the weekend of May 16 also covered the weekend of May 23; Memorial Day was May 25.<ref>{{Cite news |date=May 24, 2020 |title=No Parade Magazine Inside Today's Paper |url=https://epaper.daytondailynews.com/html5/reader/production/default.aspx?pubname=&edid=0d07abb3-c87e-4c0b-9be8-c26623f161e9 |url-access=subscription |access-date=June 30, 2020 |work=Dayton Daily News}}</ref> The magazine published the weekend of June 27 also covered the weekend of July 4, Independence Day.<ref>{{Cite news |date=June 28, 2020 |title=Nonpareil to Publish Joint July 3 and 4 Edition; No Parade Magazine on July 5 |url=https://nonpareilonline.com/news/local/nonpareil-to-publish-joint-july-3-and-4-edition-no-parade-magazine-on-july-5/article_d3637669-19bc-569a-a34f-aa2dd3ca3492.html |access-date=June 30, 2020 |work=The Daily Nonpareil}}</ref> The magazine published the weekend of August 29 also covered the weekend of September 5; Labor Day was September 7.<ref>{{Cite news |date=September 6, 2020 |title=No Parade Today; Resumes Sept. 13 |url=https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html |url-status=live |archive-url=https://web.archive.org/web/20200913233309/https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html |archive-date=September 13, 2020 |access-date=September 13, 2020 |work=La Crosse Tribune}}</ref> The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25.<ref>{{Cite news |last=Burns |first=Bobby |date=December 23, 2020 |title=No Parade Magazine on Dec. 27 |url=https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html |url-status=live |archive-url=https://web.archive.org/web/20210112184905/https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html |archive-date=January 12, 2021 |access-date=February 7, 2021 |work=The Daily Reflector |location=Greenville, North Carolina}}</ref>

In September 2022, The Arena Group announced that ''Parade'' would end print publication in November,<ref>{{Cite press release |date=September 16, 2022 |title=The Arena Group to Expand Parade's High-Growth Digital Business |url=https://www.businesswire.com/news/home/20220916005408/en/The-Arena-Group-to-Expand-Parade%E2%80%99s-High-Growth-Digital-Business |access-date=October 21, 2022 |agency=Business Wire}}</ref> but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13, 2022.<ref>{{Cite news |date=Oct 8, 2022 |title=Parade Magazine to Discontinue Printing |url=https://www.unionleader.com/news/parade-magazine-to-discontinue-printing/article_a60c7dec-f42f-5f8f-9278-d9dd69ffa2d7.html |access-date=October 21, 2022 |work=New Hampshire Union Leader}}</ref> The final e-edition ran December 31, 2023.<ref name="discontinuation" />

''Parade'' now exists as a website and an emailed newsletter edition for those who sign up for it.{{citation needed|date=March 2024}}

===Distribution=== Throughout 2016, Gannett Company, which had produced ''USA Weekend'', the most direct competitor to ''Parade'' until its December 2014 discontinuation, added ''Parade'' to many of its Sunday newspapers as a replacement.

Parade Digital Partners is a distribution network that includes the website Parade.com and more than 700 of the magazine's partner newspaper websites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).

== Features == {{See also|Category:Parade High School All-Americans|List of U.S. high school basketball national player of the year awards}} The magazine typically has one main feature article, often a smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards. * "Ask Marilyn" by Marilyn vos Savant: Vos Savant answers questions from readers, from brainteasers to explanations of illogical customs, advice, or legitimate philosophical questions. Occasionally she will pose a brainteaser of her own or poll her readers. * ''Cartoon Parade'': Panel cartoons by various creators, including Dave Coverly, Carla Ventresca, Dan Piraro, and Gary McCoy.{{Citation needed|date=April 2016}} By 2016, due to the expense and lack of interest, these had been dropped.<ref>{{Cite news |last=Clodfelter |first=Tim |date=March 15, 2016 |title=SAM |url=http://www.journalnow.com/news/ask_sam/ask-sam-stink-bugs-re-emerge/article_a893ac54-effe-5dc5-9596-08b97f1d897f.html |access-date=April 7, 2016 |work=Winston-Salem Journal}}</ref> * "In Step With" by James Brady: Celebrity interview column which ceased after Brady's 2009 death. * “Intelligence Report": A guide to health, life, money, entertainment, and more * Interviews have included such celebrities as Steve Carell, Jimmy Fallon, Katharine McPhee, Katy Perry and Noah Wyle. * ''Laugh Parade'': Gag cartoons by Bunny Hoest and John Reiner * "Numbrix": Also by Marilyn vos Savant, Numbrix is a simple puzzle game in which the reader arranges the numbers 1 to 81 in a continuous path that fits into a 9×9 square grid. Numbrix was introduced in July 2008 (originally as a 7×7 puzzle). In addition to the weekly print version, vos Savant also produces daily Numbrix puzzles for Parade's Web site. Since 2014, Parade's site has also published a much more difficult variant, "Jadium" (formerly "Snakepit"), by Jeff Marchant. * "Our Towns" is a regular feature written by journalists from ''Parade'' newspaper partners. * "The Parade High School All-America Teams": This sports franchise honors as All-Americans the best U.S. high school athletes in boys and girls basketball, football, and boys and girls soccer. ''Parade'' began its series in 1957 with its boys basketball honors, and expanded to football six years later.<ref>{{Cite news |last=Huff |first=Doug |title=EA SPORTS Boys & Girls All-Americans |url=https://www.rivals.com/content.asp?SID=1132&CID=356222 |url-status=dead |archive-url=https://web.archive.org/web/20150402155634/https://www.rivals.com/content.asp?SID=1132&CID=356222 |archive-date=April 2, 2015 |work=Yahoo}}</ref> Girls basketball was added in 1977,<ref>{{Cite news |date=April 13, 2000 |title=Felder Signs with Lady Bulldogs |url=http://onlineathens.com/stories/041300/dog_0413000046.shtml#.VQUFLFr4_S9 |url-status=live |archive-url=https://web.archive.org/web/20150402150839/http://onlineathens.com/stories/041300/dog_0413000046.shtml |archive-date=April 2, 2015 |work=Athens Banner-Herald}}</ref> boys soccer in 1979,<ref>{{Cite news |last=Cohen |first=Haskell |date=January 14, 1979 |title=Parade's First All-America High School Soccer Team |url=https://news.google.com/newspapers?id=ejxOAAAAIBAJ&sjid=9e0DAAAAIBAJ&pg=4023%2C5589963 |access-date=March 15, 2015 |work=Parade |page=20}}</ref> and girls soccer in 1993.<ref>{{Cite web |date=June 2003 |title=Named to the Parade All-American Team |url=http://www.milton.edu/news/All-American.cfm |url-status=dead |archive-url=https://web.archive.org/web/20100528083054/http://www.milton.edu/news/All-American.cfm |archive-date=May 28, 2010 |access-date=March 15, 2015 |website=milton.edu}}</ref> In 2010, ''Parade'' introduced its All-America Service Team, which honors high-school students for commitment to service and volunteerism. * "Walter Scott's Personality Parade" by Walter Scott (a pseudonym, originally used by Lloyd Shearer and now by a rotating group of edit staffers):<ref>{{Cite news |last=Woo |first=Elaine |date=2001-05-26 |title=Lloyd Shearer; Leader of the 'Personality Parade' |url=https://www.latimes.com/archives/la-xpm-2001-may-26-me-2841-story.html |access-date=4 February 2014 |work=Los Angeles Times}}</ref> In Q&A sessions, celebrities often discuss some project or movie which is just about to be released. * "Views," an editorial column by various authors, including CNN political analyst David Gergen and Pulitzer Prize–winning journalist Connie Schultz. * "Keeping Up with Youth" (1960–70s) * "Fresh Voices": A former column where teenage readers would give their opinions on a different topic. Daria, from the MTV series of the same name, would frequently appear among them, giving a sarcastic opinion.

== Special editions == * "What People Earn", an annual, typically early spring * "Where America Lives" is an ongoing thematic feature * "What America Eats" is presented seasonally throughout the year * "The Giving Issue" is typically in the Sunday of Thanksgiving weekend

== Publishing lag time == The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time ''Parade'' was publicly available in a weekend newspaper.

The January 6, 2008, edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," but on December 27, 2007, she had been assassinated.<ref>{{Cite news |date=6 January 2008 |title=Cover page |url=http://www.parade.com/images/-v2/home/2008/0106/010608COV-big.jpg |url-status=dead |archive-url=https://web.archive.org/web/20120908065644/http://www.parade.com/images/-v2/home/2008/0106/010608COV-big.jpg |archive-date=September 8, 2012}}</ref> Readers and media complained the magazine had an additional week of lag time due to the holiday season.<ref>{{Cite web |last=Leventis |first=Angie |title=Featured Articles from The Chicago Tribune |url=http://archives.chicagotribune.com/2008/jan/08/opinion/chi-oped0108mcnultyjan08 |url-status=dead |archive-url=https://web.archive.org/web/20120506023706/http://articles.chicagotribune.com/ |archive-date=2012-05-06 |access-date=2013-10-13 |website=Chicago Tribune}}</ref><ref>{{Cite web |date=2008-01-06 |title='Parade' Interview Fails to Note Bhutto's Death |url=https://www.npr.org/templates/story/story.php?storyId=17887078 |access-date=2013-10-13 |website=NPR.org |publisher=National Public Radio}}</ref><ref>{{Cite web |last=Sheehy |first=Gail |date=December 27, 2007 |title=A Wrong Must Be Righted': An Interview with Benazir Bhutto |url=http://www.parade.com/benazir_bhutto_interview.html |archive-url=https://web.archive.org/web/20080110075205/http://www.parade.com/benazir_bhutto_interview.html |archive-date=January 10, 2008 |website=Parade.com}}</ref>

A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse and winner of the 2006 Kentucky Derby, was in a stable condition. Barbaro had been euthanized thirteen days earlier, on January 29, 2007.<ref>{{Cite web |date=February 1, 2007 |title=Personality Parade |url=http://www.parade.com/articles/editions/2007/edition_02-11-2007/Personality_Parade |archive-url=https://web.archive.org/web/20081112031954/http://www.parade.com/articles/editions/2007/edition_02-11-2007/Personality_Parade |archive-date=November 12, 2008 |website=Parade}}</ref>

==References== {{Reflist|33em}}

== External links == * {{official website}}

{{Authority control}} Category:Parade (magazine) Category:Sunday magazines Category:Magazines established in 1941 Category:Weekly magazines published in the United States Category:Newspaper supplements