Outside (company)

{{Short description|American company}} {{redirect|Trail Runner|the sport|trail running}} {{use mdy dates|date=January 2023}} {{Infobox company | name = Outside Inc. | logo = Outside logo 2020.png | type = Private | foundation = | location = Boulder, Colorado | founder = | area_served = Worldwide | key_people =  | num_employees = | num_employees_year = | industry = Publishing and sports-related operations | products = {{Unbulleted list|Magazines|Websites|Online mapping|Television production|Event management|Online education|Mobile apps|Marketing}} | website = {{URL|https://www.outsideinc.com/}} }}

'''Outside Inc.''', formerly called '''Pocket Outdoor Media''' until February 2021, is an American company focused on sports and recreation (especially outdoor sports), fitness and nutrition. It has various ventures such as ''Outside'' magazine, Outside TV, the Gaia GPS and Trailforks trail mapping apps, ''Climbing'' magazine, ''Peloton'' magazine, ''Rock & Ice'' magazine, ''Women's Running'' magazine and ''Yoga Journal''. The company is headquartered in Boulder, Colorado.

== Overview and history == As Pocket Outdoor Media, the company received Series A venture capital financing from Jazz Venture Partners, Next Ventures, and Zone 5 Ventures, and announced the funding together with the acquisition of three divisions of Active Interest Media in June 2020.<ref name=AIMDivisions/>

In February 2021, Pocket Outdoor Media acquired Outside Integrated Media and renamed itself to Outside, Inc.<ref name=SoldToPocket/>

Outside Inc. is headquartered in Boulder, Colorado.<ref name=SoldToPocket/><ref name=":0"/> As of July 2021, it also had offices in * Carbondale, Colorado<ref name=":0"/> * Denver, Colorado<ref name=":0"/> * Easthampton, Massachusetts<ref name=":0"/> * Frankfurt, Germany<ref name=":0"/> * Melbourne, Australia<ref name=":0"/> * New York City, New York<ref name=":0"/> * Ojai, California<ref name=":0"/> * San Diego, California<ref name=":0"/> * San Francisco, California<ref name=":0"/> * Santa Fe, New Mexico<ref name=":0"/> * Squamish, British Columbia<ref name=":0"/> * Toronto, Ontario<ref name=":0"/>

Company acquisitions have included: * Three divisions of Active Interest Media, purchased in June 2020<ref name=AIMDivisions/><ref name=SoldToPocket/> * Big Stone Publishing, purchased in October 2020<ref name=SoldToPocket/> * FinisherPix, a sports event photography company, purchased in November 2020<ref name=TBN/> * Outside Integrated Media, purchased in February 2021<ref name=SoldToPocket/> * Inkwell Media, a marketing agency, purchased in November 2021<ref name=TwoBrands2021>{{Cite web |url=https://www.outsidebusinessjournal.com/brands/media/outside-inc-acquires-two-new-media-brands/ |title=Outside Inc. acquires two new media brands |date=November 4, 2021 |website=Outside Business Journal |access-date=November 4, 2021}}</ref> * Roam Media, an online education brand, purchased in November 2021<ref name=TwoBrands2021/> * Fastest Known Time (FKT), purchased in March 2022.<ref name=FKTpurchase/> * Stomp Sessions, an online action sports tutorials learning platform, purchased in October 2022 for integration into the Outside Learn operation<ref>{{cite press release |url=https://www.outsideinc.com/outside-interactive-inc-acquires-stomp-sessions-expanding-virtual-education-into-action-sports/ |title=Outside Interactive, Inc. Acquires Stomp Sessions, Expanding Virtual Education Into Action Sports |work=Outside Inc. official website |date=October 27, 2022 }}</ref>

The company offers a monthly subscription service called Outside+ for bundled access to several of its websites, use of its mobile app navigation services, event discounts, and sports training programs.<ref name=TwoBrands2021/><ref>{{cite web |url=https://www.outsideonline.com/outsideplus/ |title=Outside+ – The One Subscription to Fuel All Your Adventures |website=Outside Online |access-date=January 19, 2023}}</ref>

== Brands and operations ==

Brands owned by the company include * Fastest Known Time (FKT), an outdoor sports speed record tracking website (purchased in March 2022)<ref name=FKTpurchase>{{cite press release |url=https://www.outsideinc.com/outside-interactive-inc-acquires-fastest-known-time-plans-for-enhancements-as-site-engagement-continues-rapid-growth/ |title=Outside Interactive, Inc. Acquires Fastest Known Time, Plans for Enhancements as Site Engagement Continues Rapid Growth |author=Outside Interactive, Inc. |date=March 11, 2022}}</ref> * Inkwell Media, a marketing agency (purchased in November 2021)<ref name=TwoBrands2021/><ref name=OfficialBrands/> * Roam Media, an online education brand (purchased in November 2021)<ref name=TwoBrands2021/><ref name=OfficialBrands/> * Pinkbike cycling website, CyclingTips website, and Trailforks GPS-enabled trail database and mobile app (purchased in July 2021)<ref name=":0">{{Cite press release |date=July 14, 2021 |title=Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership |url=https://www.businesswire.com/news/home/20210714005577/en/Outside-Acquires-Pinkbike-CyclingTips-and-Trailforks-Cementing-Global-Content-and-Mapping-Leadership |access-date=March 14, 2022 |via=Business Wire |author=Outside Inc. |language=en}}</ref> * Outside Shop outdoor-related product sales website (purchased as the Cairn subscription box service and renamed in April 2021)<ref>{{cite web |url=https://www.outsideonline.com/business-journal/brands/outside-announces-acquisition-of-subscription-box-service-cairn/ |title=Outside Announces Acquisition of Subscription-Box Service Cairn |work=Outside Business Journal |date=April 15, 2021 |first=Andrew |last=Weaver}}</ref> * Brands acquired via the purchase of Outside Integrated Media in February 2021: ** ''Outside'' magazine<ref name=SoldToPocket/><ref>{{Cite web |url=https://www.snewsnet.com/press-release/pocket-outdoor-media-closes-major-acquisitions-rebrands-as-outside |url-status=dead |title=Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside |date=February 22, 2021 |website=SNEWS |access-date=February 22, 2021 |archive-date=February 22, 2021 |archive-url=https://web.archive.org/web/20210222191751/https://www.snewsnet.com/press-release/pocket-outdoor-media-closes-major-acquisitions-rebrands-as-outside }}</ref> ** Outside TV television network (launched in 2010)<ref name=SoldToPocket>{{Cite web |url=https://www.santafenewmexican.com/news/local_news/santa-fe-based-outside-magazine-sold-to-pocket-outdoor-media-of-colorado/article_3a26dc24-7307-11eb-8330-b33973cea804.html |title=Santa Fe-based 'Outside' magazine sold to Pocket Outdoor Media of Colorado |date=February 22, 2021 |website=Santa Fe New Mexican |access-date=February 22, 2021 }}</ref><ref>{{Cite press release |url=http://www.outsidetelevision.com/content/mariah-media-and-resort-sports-network-partner-launch-outside-television-network |title=Mariah Media and Resort Sports Network Partner To Launch The Outside Television Network |date=December 7, 2009 |archive-url=https://web.archive.org/web/20100619040357/http://www.outsidetelevision.com/content/mariah-media-and-resort-sports-network-partner-launch-outside-television-network |archive-date=June 19, 2010 |publisher=Outside Television}}</ref> * ''Peloton'' magazine, the athleteReg sporting events organizing service and mobile app, and the Gaia GPS trail mapping mobile app (purchased in February 2021 separately from the purchase of Outside Integrated Media)<ref name=SoldToPocket/> * ''Beta'' mountain biking magazine (launched in March 2021)<ref>{{cite press release |url=https://www.bicycleretailer.com/industry-news/2021/02/02/pocket-outdoor-media-launches-new-mountain-bike-title-beta |title=Pocket Outdoor Media launches new mountain bike title: Beta |work=Bicycle Retailer and Industry News |date=February 2, 2021}}</ref> * ''Paleo'' magazine (purchased in November 2020)<ref name=SoldToPocket/> * FinisherPix, a sports event photography company (purchased in November 2020)<ref name=TBN/> * ''Gym Climber'', ''Rock & Ice'', and ''Trail Runner'' magazines (via purchase of Big Stone Publishing in October 2020)<ref name=SoldToPocket/> * Brands acquired via the purchase of three divisions of Active Interest Media in June 2020: ** ''Outside Business Journal'', formerly ''SNEWS'', a sports trade website and former trade magazine (rebranded in March 2021 after purchase as ''SNEWS'')<ref name=AIMDivisions/><ref name=TBN>{{cite web |url=https://talkingbiznews.com/they-talk-biz-news/snews-is-now-the-outside-business-journal/ |title=''SNEWS'' is now the ''Outside Business Journal'' |date=March 4, 2021 |first=Chris |last=Roush |website=Talking Biz News}}</ref> ** ''Yoga Journal'', ''Vegetarian Times'', ''Ski'', ''Climbing'', ''Backpacker'', ''Oxygen'', ''Clean Eating'', ''Better Nutrition'', ''Muscle & Performance'' and ''NatuRx'' magazines<ref name=AIMDivisions>{{Cite web |date=July 1, 2020 |title=Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing |url=https://www.vegetariantimes.com/news/pocket-outdoor-media-acquires-three-divisions-of-active-interest-media/|access-date=2022-02-24|website=Vegetarian Times}}</ref><ref name=SoldToPocket/> ** National Park Trips trip planning websites and magazines for National Parks<ref name=AIMDivisions/> ** NASTAR, a recreational ski and snowboard racing program founded in 1968 by ''Ski'' magazine<ref name=AIMDivisions/> ** Warren Miller Entertainment, an action sports film company<ref name=AIMDivisions/> ** Fly Fishing Film Tour (F3T), a fly fishing film event program<ref name=AIMDivisions/> * Roll Massif, an event production company purchased just before the Active Interest Media purchases of June 2020<ref name=AIMDivisions/><ref name=SoldToPocket/> * ''Women's Running'', ''VeloNews'', ''Triathlete'', and ''Bicycle Retailer and Industry News'' magazines (owned prior to the June 2020 purchases from Active Interest Media)<ref name=AIMDivisions/><ref name=SoldToPocket/> * VeloPress book publishing (owned prior to the June 2020 purchases from Active Interest Media)<ref name=AIMDivisions/><ref name=SoldToPocket/> * VeloSwap biking and skiing expo event (owned prior to the June 2020 purchases from Active Interest Media)<ref name=AIMDivisions/><ref name=SoldToPocket/> * ''The Box'', a fitness website and possibly a magazine<ref>{{cite web |url=https://www.theboxmag.com/ |title=The Box |website=The Box official website |access-date=January 19, 2023}}</ref> * Other "Outside" branded operations<ref name=OfficialBrands>{{cite web |url=https://www.outsideinc.com/brands/ |title=Outside – Brands |website=Outside Inc. official website |access-date=January 19, 2023}}</ref> **Outside Books (book publishing) **Outside Events Cycling Series (cycling event program) **Outside Learn (online education)

Discontinued and divested brands: * ''PodiumRunner'', a defunct running magazine shut down in March 2022 (already owned by Pocket Outdoor Media prior to the June 2020 purchases from Active Interest Media)<ref name=AIMDivisions/> * IDEA Health and Fitness Association, a membership association for fitness and wellness professionals (purchased from Active Interest Media in June 2020, sold in April 2022 to its CEO Amy Boone Thompson)<ref name=AIMDivisions/><ref>{{cite web |url=https://www.ideafit.com/press/idea-news-insights-and-qa-with-amy-boone-thompson/ |title=IDEA News: Insights and Q&A with Amy Boone Thompson |first=Joy |last=Keller |website=IDEA Health and Fitness Association |orig-date=October 6, 2022 |date=November 3, 2022 }}</ref><ref>{{cite web |url=https://www.ideafit.com/history/ |title=History |website=IDEA Health and Fitness Association |access-date=January 19, 2023 }}</ref>

== External links == * {{official|https://www.outsideinc.com/}}

==References== {{reflist}}

Category:Magazine publishing companies of the United States Category:Companies based in Colorado Category:Web mapping Category:Route planning software