{{short description|American retail and broadcasting company}} {{Infobox company | name = The Outlet Company | logo = | type = Public | industry = {{Plainlist| * Retail * Broadcasting }} | fate = Television stations acquired by NBC | founder = {{Plainlist| * Joseph Samuels * Leon Samuels }} | founded = {{Start date and age|1891}} | defunct = {{End date and age|1996}} | location_city = Providence, Rhode Island | location_country = United States }} '''The Outlet Company''' was a corporation based in Providence, Rhode Island, which owned holdings in both retail and broadcasting. The centerpieces of the group was its flagship Providence store (''The Outlet'') and WJAR radio and television, also in Providence.
==Retail== thumb|The Outlet Company, Providence, Rhode Island, c. 1910 The Outlet Company was formed in 1891 when brothers Joseph and Leon Samuels opened a department store at 176 Weybosset Street in downtown Providence.<ref>{{Cite book |last=Mulligan |first=Debra A. |title=Democratic Repairman: The Political Life of J. Howard McGrath |publisher=McFarland |year=2019 |isbn=978-1-4766-3408-1 |pages=75 |language=en}}</ref> Known as ''The Outlet'', it quickly became a Providence landmark to the point of occupying an entire city block and attracting shoppers from all over southern New England. For decades, the store remained strong with its sole flagship location and dominated the field of retail in not only Providence, but Rhode Island as a whole.
With the changing field of retail in the mid-20th Century, the company diversified with opening suburban locations as well as buying some existing stores such as Philadelphia-based Phillipsborn and Bedya<ref>{{Cite web |title=The Outlet Company - Home to WJAR and Other Stations |url=https://www.smecc.org/the_outlet_-_home_to_wjar_and_other_stations.htm |access-date=2025-12-09 |website=www.smecc.org}}</ref>, the midwestern Hughes & Hatcher chain, and The Edw. Malley Co. department store chain in New Haven, Connecticut. However, the allure of building a broadcasting empire under the leadership of company president Bruce Sundlun led Outlet to leave the retail business in November 1980. In 1981, the Outlet Company sold the original downtown retail store (and other stores) to United Department Stores and the flagship ''Outlet'' location on Weybosset Street was shuttered in 1982. The building was destroyed by fire on October 16, 1986.<ref>{{cite web |url= http://www.quahog.org/factsfolklore/index.php?id=31 |title=The Outlet Company, Providence. by Michael Bell | publisher= quahog.org |accessdate= 20 February 2011}}</ref>
==Broadcasting== As with many northeastern department stores in the 1920s, Outlet entered radio as a means of promoting their products to a wide audience. In 1922, Outlet entered broadcasting with the sign on of WJAR, which in 1926 became the first ''affiliated'' station of the NBC Red Network.<ref>{{cite web | url=http://www.smecc.org/david_l__stackhouse_-_wean_-_wjar_-_wean.htm | title= David L. Stackhouse accounts of WJAR Early history (1970) | publisher= Southwest Museum of Engineering, Communications and Computation | accessdate= 20 February 2011}}</ref> In 1949, Outlet entered television broadcasting with the launch of WJAR-TV on channel 11; the station moved to channel 10 in 1953.
Along with retail, Outlet saw a mass expansion into broadcasting in the 1960s and beyond. After the sale of the retail divisions, the company went into a failed merger attempt with Columbia Pictures before it was sold in 1984 to members of the Rockefeller family. Two years later, the company was sold again<ref>{{cite news | url= https://www.nytimes.com/1987/04/23/business/reverse-lbo-s-bring-riches.html | title= Reverse LBO's Bring Riches By Leslie Wayne | publisher= New York Times, April 23, 1987 |accessdate= 20 February 2011 | date=23 April 1987}}</ref> to a combination of Outlet executives and venture capitalists who renamed the company to '''Outlet Communications''' and began a complete withdrawal from radio followed by a slimming down the number of their TV stations to three. In early 1996, Outlet and its three stations (plus control of two others) were sold to NBC; the name lived on as a license name of their former stations for a while afterward.
After ten years, all three stations were put up for sale by NBC on January 9, 2006, with Media General buying the stations on April 6, 2006 (the sale was finalized on June 26, 2006).<ref>{{cite web |url=http://www.mediageneral.com/press/2006/june26_06.htm |title=Media General Completes Purchase of Four NBC Television Stations |publisher=Media General press release June 26, 2006 |accessdate=20 February 2011 |url-status=dead |archiveurl=https://archive.today/20120905193051/http://www.mediageneral.com/press/2006/june26_06.htm |archivedate=5 September 2012 }}</ref> This virtually undid the NBC-Outlet merger of a decade earlier.
==Former stations== * Stations are arranged in alphabetical order by state and city of license. * Two boldface asterisks appearing following a station's call letters ('''**''') indicate a station built and signed on by The Outlet Company.
{| class="wikitable sortable" |+ Stations owned by The Outlet Company ! scope="col" | Media market ! scope="col" | State ! scope="col" | Station ! scope="col" | Purchased ! scope="col" | Sold ! scope="col" class="unsortable" | Notes |- | Los Angeles || rowspan="2" | California ! scope="row" | KIQQ | 1977 || 1986 || |- | Sacramento ! scope="row" | KOVR | 1978 || 1986 || |- | rowspan="2" | Washington, D.C. || rowspan="2" | District of Columbia ! scope="row" | WMMJ | 1983 || 1986 || |- ! scope="row" | WTOP | 1978 || 1993 || |- | rowspan="3" | Orlando || rowspan="3" | Florida ! scope="row" | WDBO | 1963 || 1982 || |- ! scope="row" | WDBO-FM | 1963 || 1982 || |- ! scope="row" | WDBO-TV | 1963 || 1986 || {{Efn|Known as WCPX-TV from 1982 onward.}} |- | Atlanta || Georgia ! scope="row" | WATL | 1985 || 1989 || |- | Indianapolis || Indiana ! scope="row" | WXIN | 1984 || 1989 || {{efn|Known as WPDS-TV prior to 1985.}} |- | Detroit || Michigan ! scope="row" | WQRS-FM | 1979 || 1986 || |- | Syracuse || New York ! scope="row" | WNYS-TV | 1971 || 1978 || |- | Raleigh–Durham || North Carolina ! scope="row" | WNCN | 1994 || 1996 || {{Efn|Known as WYED prior to 1994.}} |- | Columbus || Ohio ! scope="row" | WCMH-TV | 1976 || 1996 || |- | Philadelphia || Pennsylvania ! scope="row" | WIOQ | 1979 || 1989 || |- | rowspan="4" | Providence || rowspan="4" | Rhode Island ! scope="row" | WJAR ** | 1922 || 1980 || |- ! scope="row" | WJAR-FM ** | 1948 || 1953 || {{Efn|Ceased operations in 1953.}} |- ! scope="row" | WJAR-TV ** | 1949 || 1996 || |- ! scope="row" | WSNE | 1980 || 1986 || |- | San Antonio || Texas ! scope="row" | KSAT-TV | 1968 || 1986 || |} {{notelist}}
In 1994, Outlet signed local marketing agreements with the startup company '''Fant Broadcasting''', which owned stations in two Outlet markets. Both of these stations were WB affiliates under Outlet control. *WLWC (channel 28), New Bedford, Massachusetts, operated by WJAR-TV *WWHO (channel 53), Chillicothe, Ohio, operated by WCMH-TV Following its purchase of the remaining three Outlet stations, NBC kept involvement with the Fant stations until it orchestrated a three-way deal in which Fant sold the two stations to the original Viacom's Paramount Stations Group and, in return, NBC acquired Viacom/Paramount's WVIT in New Britain, Connecticut in 1997. Viacom/Paramount promptly added secondary affiliations with its UPN network; however, it was forced to run WLWC and WWHO as primary WB affiliates until 2000, when UPN became the primary affiliation, relegating WB to a secondary affiliation.<ref name=v-wbtoupn>{{cite news|last=Schneider|first=Michael|title=Sharing the wealth|url=https://www.variety.com/article/VR1117776652?refcatid=18&printerfriendly=true|accessdate=April 22, 2012|archive-url=https://web.archive.org/web/20131222033758/http://variety.com/2000/biz/news/sharing-the-wealth-1117776652/ |archive-date=2013-12-22 |url-status=dead |newspaper=Variety|date=February 22, 2000}}</ref> The two stations were separated in March 2005 when Viacom sold WWHO to LIN TV. WLWC and WWHO both became affiliates of The CW, the result of a merger of UPN and WB, in the Fall of 2006. As of 2013, WWHO is operated by the Sinclair Broadcast Group (which now also owns WJAR) through a shared services agreement with its current owner Manhan Media while WLWC (which was owned outright by Sinclair for just over a year) is now owned by OTA Broadcasting (a subsidiary of Michael Dell's Dell Capital).
==External links== *[http://www.quahog.org/factsfolklore/index.php?id=31 History of the Outlet Company] *[http://www2.turnto10.com/jar/online/site_information/ History of WJAR] *[http://www.rihs.org/mssinv/Mss903.htm Outlet Company Records at the Rhode Island Historical Society]
==Notes== {{reflist}}
{{DEFAULTSORT:Outlet Company, The}} Category:Companies based in Providence, Rhode Island Category:Defunct broadcasting companies of the United States Category:Defunct radio broadcasting companies of the United States Category:Defunct television broadcasting companies of the United States Category:Defunct retail companies of the United States Category:Defunct companies based in Rhode Island Category:Retail companies established in 1891 Category:Nexstar Media Group Category:Mass media companies established in 1922 Category:1891 establishments in Rhode Island Category:Mass media companies disestablished in 1996 Category:1996 disestablishments in Rhode Island Category:Retail companies disestablished in 1982