{{Short description|Indian multinational electronics company}} {{Use Indian English|date=September 2015}} {{Use dmy dates|date=July 2022}} {{Infobox company | name = MIRC Electronics Ltd. | logo = Onida Electronics.svg | logo_size = 220px | type = Public | traded_as = {{plainlist| *{{BSE|500279}} *{{NSE|MIRCELECTR}} }} | ISIN = {{ISIN|sl=n|pl=y|INE303C01016}} | former_names = Mirc Electronics Pvt Ltd | foundation = {{Start date and age|df=yes|1981|07|11}} | founder = G. L. Mirchandani | key_people = {{plainlist| *Vijay J. Mansukhani (Managing director) *G Sundar (CEO) }} | location = Mumbai, Maharashtra, India | industry = {{plainlist| *Consumer electronics *Home appliances }} | area_served = Worldwide | products = {{plainlist| *Televisions *Air conditioners *Washing machines *Refrigerators *Microwaves}} | revenue = {{profit}} {{INRConvert|15284.6|m}}<ref>{{cite web|url=http://www.bseindia.com/qresann/detailedresult_cons.asp?scrip_cd=500279&qtr=65.5&compname=MIRC%20ELECTRONICS%20LTD.&quarter=MC2009-2010&checkcons=55c | title=2010 BSE Data | publisher=Bseindia.com | access-date=2010-08-30}}</ref> | num_employees = 5000<ref>{{cite web | url=http://www.list-of-companies.org/Details/10351159/India/MIRC_Electronics_Limited/ | title=MIRC Electronics Limited | publisher=List-of-companies.org |access-date=2010-08-02 | archive-url=https://web.archive.org/web/20100522065348/http://www.list-of-companies.org/Details/10351159/India/MIRC_Electronics_Limited/ | archive-date=22 May 2010 |url-status=dead }}</ref> | parent = Onida Corporation | homepage = [https://www.onida.com/ www.onida.com] | trade_name = Onida }}

'''Onida Electronics''' (formerly '''Mirc Electronics''') is an Indian multinational electronics and home appliances manufacturing company, based in Mumbai. Onida became well known in India for its colour CRT televisions and smart TVs. Other appliances manufactured by the company include flat panel TVs (LED, LCD TVs), air conditioners, washing machines, microwave ovens, DVD home theatre systems, mobile phones, projector systems and LED lights.

==History==

Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd.<ref>{{cite web | url=http://www.businessworld.in/bw/2009_10_23_Riding_The_Trough.html?storyInSinglePage=true | title=Riding The Trough | publisher=Businessworld.in | date=24 October 2009 | access-date=2010-08-02}}{{Dead link|date=April 2020 | bot=InternetArchiveBot | fix-attempted=yes}}</ref> In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" on 11 January 1981.<ref>{{cite web | url=http://www.onida.com/about_us_milestone.aspx | title=About us | publisher=Onida | access-date=2010-08-02 | archive-date=26 November 2010 | archive-url=https://web.archive.org/web/20101126062048/http://onida.com/about_us_milestone.aspx | url-status=dead }}</ref> Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector.

Onida came out with the famous caption ''Neighbour's Envy, Owner's Pride''. The popular theme of the ads was a devil complete with horns and tail in the 1980s and 1990s.<ref name=":0">{{cite web|url=http://www.thehindu.com/features/metroplus/give-the-devil-his-due/article6668169.ece?homepage=true | title = Give the devil his due | newspaper=The Hindu | date=7 December 2014|last=Tripathi | first=Shailja | access-date=7 December 2014}}</ref> It first appeared in a print ad in 1982 and then as a TV commercial in 1983-84. Onida finally dropped the devil as its mascot in 2009.<ref name=":0"/>

Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India.<ref>{{cite web|url=http://business.rediff.com/report/2009/sep/07/onida-to-say-goodbye-to-its-devil.htm | title=Onida to say goodbye to its 'iconic' devil: Rediff.com Business |publisher=Business.rediff.com | date=7 September 2009 | access-date=2010-08-02}}</ref> As on 31 March 2005, Onida had a market capitalization of {{INR}} 301.46&nbsp;crore.

Mirc Electronics won an "Award for Excellence in Electronics" in 1999, from the Ministry of Information Technology, Government of India.<ref>{{cite web|url=http://www.indiainfoline.com/Research/LeaderSpeak/Interview-of-Mr.-Gulu-Mirchandani-Chairman-and-MD-Mirc-Electronics/11992134 | title=Interview of Mr. Gulu Mirchandani, Chairman & MD, Mirc Electronics | publisher=Indiainfoline.com | access-date=2010-08-02}}</ref>

The shipments to Arab states of the Persian Gulf contribute almost 65% of Onida's export revenue, while shipments to the fast-growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16% of export revenues. In addition to countries in the Persian Gulf, Onida has a presence in Russia, Ukraine and neighboring CIS countries. Apart from television exports to Russia, Onida also exports DVD players and high-end LCD televisions.<ref>{{cite web |url=http://www.onida.com/about_us_export.aspx |title=About us |publisher=Onida |access-date=2010-08-02 |archive-date=26 November 2010 |archive-url=https://web.archive.org/web/20101126062542/http://onida.com/about_us_export.aspx |url-status=dead }}</ref>

==Products==

Onida brand has following range of products:

* LCD TVs * Plasma TVs * smart TVs * Televisions * DVD and Home theater systems * Air conditioners * Washing machines * Microwave ovens * LoudSpeaker * Mobile phones * LED TVs * LCD monitor * Webcam

==See also== {{Portal|Technology|Companies}} *List of electronics brands

==References== {{reflist}}

7. [https://www.feltron.in/ LED TV Manufacturers] (Feltron Industries Pvt Ltd)

== External links == *{{url|https://www.onida.com/|Official site}} *{{facebook|Onida.live}}

{{Electronics industry in India}}

Category:Consumer electronics brands Category:Home appliance manufacturers of India Category:Manufacturing companies based in Mumbai Category:Electronics companies of India Category:Mobile phone manufacturers Category:Electronics companies established in 1981 Category:Indian brands Category:Indian companies established in 1981 Category:1981 establishments in Maharashtra Category:Companies listed on the National Stock Exchange of India Category:Companies listed on the Bombay Stock Exchange