{{Infobox song | name = On the Regular | cover = Shamir - On the Regular cover.jpg | alt = | type = single | artist = Shamir | album = Ratchet | released = {{Start date|2014|10|28}} | recorded = | studio = | venue = | genre = Hip house<ref>{{Cite web|url=https://www.treblezine.com/27517-10-essential-hip-house-tracks/|title=10 Essential hip house tracks|first=|last=Treble staff|date=January 21, 2016}}</ref> | length = {{Duration|m=2|s=56}} | label = XL | writer = {{hlist|Shamir Bailey|Nick Sylvester}} <ref>{{cite web|url=https://www.ascap.com/repertory#/ace/search/workID/888776244|title=ASCAP Songview repertory entry for this song |work=|accessdate=January 3, 2024}}</ref> | producer = Nick Sylvester<ref name="prod"/> | prev_title = If It Wasn't True | prev_year = 2014 | next_title = Call It Off | next_year = 2015 }} "'''On the Regular'''" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album ''Ratchet''.<ref name=PM>{{cite web|work=PopMatters|url=http://www.popmatters.com/review/193454-shamir-ratchet/|author=Lathan, Ryan|title=Ratchet|date=May 20, 2015}}</ref>
The song features a prominent rhythm with cowbell and heavy bass.<ref name="npr-king">{{cite web |url=https://www.npr.org/2014/10/30/360154998/shamir-on-the-regular |title=Shamir, 'On The Regular' |last=King |first=Jason |date=October 30, 2014 |publisher=NPR |access-date=February 15, 2015}}</ref><ref>{{cite web |url=http://prettymuchamazing.com/videos/video-shamir-regular |title=New: Shamir – 'On the Regular' |last=Oliver |first=Genevieve |date=October 29, 2014 |publisher=Pretty Much Amazing |access-date=February 15, 2015}}</ref> Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on ''Northtown''.<ref name="npr-king"/><ref name="guardian-lester">{{cite web |url=https://www.theguardian.com/music/2014/dec/24/the-playlist-best-new-bands-of-2014-shamir-prada-mane |title=The playlist: the best new bands of 2014, with Shamir and Prada Mane |last=Lester |first=Paul |date=December 24, 2014 |website=The Guardian |access-date=February 15, 2015}}</ref> The lyrics are an unrelated set of observations.<ref name="npr-king"/> Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.<ref>{{cite web |url=http://pitchfork.com/reviews/tracks/17194-shamir-on-the-regular/ |title=Shamir: 'On the Regular' |last=Gordon |first=Jeremy |date=October 30, 2014 |publisher=Pitchfork Media |access-date=February 15, 2015}}</ref> Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.<ref name="guardian-lester"/><ref>{{cite web |url=http://diymag.com/2014/10/29/shamir-airs-infectious-new-video-for-on-the-regular |title=Shamir airs infectious new video for 'On the Regular' |date=October 29, 2014 |website=DIY |access-date=February 15, 2015}}</ref><ref>{{cite web |url=http://www.timeout.com/newyork/things-to-do/shamir-yvette-mister-small |title=Shamir + Yvette + Mister Small |date=November 13, 2014 |website=Time Out New York |access-date=February 15, 2015}}</ref> ''The Fader'' likened the song's "bubblegum hip-hop" to a younger-sounding Leif.<ref name="fader-mcdermott">{{cite web |url=http://www.thefader.com/2014/10/28/shamir-on-the-regular |title=Shamir Is An Angel And XL Knows It |last=McDermott |first=Patrick D. |date=October 28, 2014 |website=The Fader |access-date=February 15, 2015}}</ref>
It had viral success in the United Kingdom,<ref>{{cite web |url=https://www.nytimes.com/aponline/2014/12/16/us/ap-us-spotify-most-viral-tracks.html |title=Spotify's Top 10 Most Viral Tracks |date=December 16, 2014 |website=The New York Times |access-date=February 15, 2015}}</ref> and it reached number 36 on the ''Billboard'' Twitter Emerging Artists chart.<ref>{{cite web |url=http://www.billboard.com/artist/6319315/shamir/chart |title=Shamir - Chart history |website=Billboard |access-date=February 15, 2015 |archive-date=September 6, 2015 |archive-url=https://web.archive.org/web/20150906031524/http://www.billboard.com/artist/6319315/shamir/chart |url-status=dead }}</ref> The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.<ref>{{cite web |url=http://www.columbiatribune.com/arts_life/after_hours/singles-she-wears-my-favorite-color-every-day-in-her/article_8c8a4e1d-78d0-5d68-82ae-451b10b74fb2.html |title=Singles 2014: 'She wears my favorite color/every day in her eyes' |last=Bland |first=Pete |date=January 2, 2015 |website=Columbia Daily Tribune |access-date=February 15, 2015}}</ref> It placed 68th on the 2014 Pazz & Jop poll of music critics.<ref>{{cite web |url=http://www.villagevoice.com/pazznjop/singles/2014/ |title=The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music |website=The Village Voice |access-date=February 15, 2015 |archive-date=February 3, 2015 |archive-url=https://web.archive.org/web/20150203171441/http://www.villagevoice.com/pazznjop/singles/2014/ |url-status=dead }}</ref> Pitchfork Media named it the 11th best track of 2014,<ref>{{cite web |url=http://pitchfork.com/features/staff-lists/9555-the-100-best-tracks-of-2014/9/ |title=The 100 Best Tracks of 2014 |last=Torres |first=Eric |date=December 2014 |publisher=Pitchfork Media |access-date=February 15, 2015}}</ref> ''Drowned in Sound'' placed the song 18th on its year-end list,<ref>{{cite web |url=http://drownedinsound.com/in_depth/4148547-drowned-in-sounds-40-favourite-songs-of-2014 |title=Drowned In Sound's 40 Favourite Songs of 2014 |last=Leedham |first=Robert |date=December 8, 2014 |website=Drowned in Sound |access-date=February 15, 2015 |archive-date=February 2, 2015 |archive-url=https://web.archive.org/web/20150202044755/http://drownedinsound.com/in_depth/4148547-drowned-in-sounds-40-favourite-songs-of-2014 |url-status=dead }}</ref> and ''BlackBook'' magazine ranked the song 12th.<ref>{{cite web |url=http://www.bbook.com/20-best-songs-2014/ |title=The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso |last=Rosenzweig |first=Mathias |year=2014 |website=BlackBook |access-date=February 15, 2015}}</ref>
The music video for "On the Regular" was directed by Anthony Sylvester,<ref name="pitchfork-minsker">{{cite web |url=http://pitchfork.com/news/57242-shamir-shares-on-the-regular-video-signs-to-xl/ |title=Shamir Shares 'On the Regular' Video, Signs to XL |last=Minsker |first=Evan |date=October 28, 2014 |publisher=Pitchfork Media |access-date=February 15, 2015}}</ref> brother of the song's producer Nick Sylvester.<ref name="prod">{{cite web |url=http://www.complex.com/music/top-new-songs/shamir-on-the-regular |title=Shamir 'On the Regular' |last=Werthman |first=Christine |website=Complex |access-date=February 15, 2015}}</ref><ref>{{Cite web|url=http://www.highclouds.org/channel-tres-topdown-video/|title=Channel Tres shares "Topdown" video|date=2018-10-11|website=HighClouds|language=en-GB|access-date=2019-10-21}}</ref> It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.<ref name="fader-mcdermott"/> He plays with a rubber band gun and makes balloons burst into color.<ref name="pitchfork-minsker"/>
== Cover Versions == The French-Israeli duo {{ill|Shirane Music|qid=Q108700537}} released a cover version of the song in 2015. It was first aired on Israel's national radio station Reshet Gimmel during the duo's weekly radio show {{ill|מועדון_גימל#מתחת_לכיסוי|lt="Under the Cover"|he|מועדון_גימל#מתחת_לכיסוי}} on August 21, 2015.<ref>{{Cite web|url=https://soundcloud.com/underthecovershow/episode-1-2182015|title=Under The Cover radio show recording|website=SoundCloud|accessdate=September 25, 2021}}</ref> Shamir reacted to the release on his official Twitter account calling it "Amazing".<ref>{{Cite web|url=https://twitter.com/ShamirBailey/status/543567149647032320|title=Shamir's reaction to the release of the cover on his Twitter profile|website=Twitter|accessdate=September 26, 2021}}</ref>
==References== {{reflist|2}}
==External links== * {{YouTube|Lp9GgdCgMXk|"On the Regular"}}
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Category:2014 songs Category:2014 singles Category:Shamir (musician) songs Category:XL Recordings singles Category:Hip house songs