{{Short description|Singaporean tyre manufacturer}} {{Multiple issues| {{COI|date=July 2021}} {{Promotional|date=December 2018}} }} {{Use dmy dates|date=October 2025}} {{Use British English|date=October 2025}} {{Infobox company | name = Omni United Pte Ltd | logo = Omni United Logo.jpg | website = {{URL|www.omni-united.com}} | owner = G.S. Sareen | founded = {{Start date and age|2003}} | founder = G.S. Sareen | location = Singapore | products = Tyres | industry = Manufacturing, distribution | brands = Radar Tyres, Patriot Tires, American Tourer, Tecnica Tires, RoadLux, Timberland Tires }}
'''Omni United Pte Ltd''' is a tyre designer, manufacturer, and distributor headquartered in [[Singapore]]. The company develops and produces tyres in collaboration with manufacturing partners in [[Thailand]], [[Serbia]], [[China]], and [[India]]. It owns several brands including Radar, Patriot, American Tourer, and Tecnica, and also develops other licensed and private brands. The company was founded in 2003 by [[G. S. Sareen|G.S. Sareen]], a former entrepreneur in the [[e-commerce]] industry.<ref>{{cite web |url=https://static1.businesstimes.com.sg/s3fs-public/attachment/2017/04/04/BT20170404_WEALTHAPRIL2017_02c.pdf |title=High flier enjoys the good life |website=The Business Times |date=4 April 2017 |access-date=19 August 2025}}</ref> Omni United offers tyres for [[Car|passenger cars]], [[SUV|SUVs]], [[Four-wheel drive|4x4]], [[light truck]], van, [[Trailer (vehicle)|trailer]], [[truck]], and [[bus]]. It distributes more than five million tyres annually across 80 countries worldwide.<ref>{{cite web |url=https://www.tirebusiness.com/news/omni-united-sees-growth-tier-3-distributor |title=Omni United sees growth as Tier 3 distributor |website=Tire Business |date=2021 |access-date=19 August 2025}}</ref>
Omni United acquired Interstate Tire Distributor, a California-based wholesaler with six locations in four Western states, in October 2015.<ref name="tyre-asia">{{cite web|url=http://www.aftermarketnews.com/omni-united-acquires-interstate-tire-distributor/|title=Omni United Acquires Interstate Tire Distributor |website= Aftermarket News |date=28 October 2015 |accessdate=11 November 2015}}</ref> In June 2016, the company finalized the acquisition of [[Texas]]-based A to Z Tire & Battery, Inc. The business has since been renamed '''Radar Tires, Inc.''', formerly Omnisource.<ref name=buyaz>{{cite web|url=http://www.tirebusiness.com/article/20160630/NEWS/160639998/omni-united-buys-a-to-z-tire|title=Omni United Buys A to Z Tire|website=Tire Business|date=30 June 2016|access-date=25 December 2017}}</ref>
== Brands == [[File:Radar Tires Primary Logo.png|thumb|Radar Tyres is the flagship brand of Singapore-headquartered Omni United.]] Omni United owns several brand names under which it offers products for passenger cars, SUVs, 4x4s, light trucks, vans, trailers, and commercial vehicles. * Radar Tyres * Patriot Tires<ref>{{Cite web |date=26 May 2016 |title=Omni United Has A New Value Broad-Line Brand: Patriot |url=https://www.moderntiredealer.com/industry-news/consumer-tires/article/11541288/omni-united-has-a-new-value-broad-line-brand-patriot-2016-05-26 |access-date=19 August 2025 |website=Modern Tire Dealer |language=en}}</ref> * American Tourer<ref>{{Cite web |last=Staff |first=Tire Review |date=2 November 2017 |title=Omni Showcasing New Brands at SEMA |url=https://www.tirereview.com/omni-showcasing-new-brands-sema/ |access-date=19 August 2025 |website=Tire Review Magazine |language=en-US}}</ref> * Tecnica<ref>{{Cite press release |last=United |first=Omni |title=OMNI UNITED UNVEILS A NEW EV TIRE COLLECTION UNDER RADAR TIRES BRAND |url=https://www.prnewswire.com/news-releases/omni-united-unveils-a-new-ev-tire-collection-under-radar-tires-brand-301863379.html |access-date=19 August 2025 |website=www.prnewswire.com |language=en}}</ref> * Roadlux<ref>{{Cite web |last=Staff |first=Tire Review |date=2 November 2017 |title=Omni Showcasing New Brands at SEMA |url=https://www.tirereview.com/omni-showcasing-new-brands-sema/ |access-date=19 August 2025 |website=Tire Review Magazine |language=en-US}}</ref> * Timberland Tires<ref>{{Cite web |last=Staff |first=Tire Review |date=20 April 2015 |title=Omni Launches Timberland Tires E-Commerce Site, Installer Network |url=https://www.tirereview.com/omni-launches-timberland-tires-e-commerce-site-installer-network/ |access-date=19 August 2025 |website=Tire Review Magazine |language=en-US}}</ref>
=== Radar Tyres === The Radar Tyres brand is owned by Omni United and was launched in 2006.<ref>{{Cite web |date=25 May 2024 |title=Radar Tires |url=https://www.omni-united.com/radar-us |access-date=25 May 2024 |website=Omni Tires}}</ref> The brand offers tyres for passenger cars, SUVs, 4x4s, light trucks, vans, trailers, trucks and buses.
=== Patriot Tires === The Patriot brand is owned by Omni United and was launched in 2016.<ref>{{Cite web |date=31 May 2016 |title=Omni United launches new Patriot value brand |url=http://www.tractionnews.com/omni-united-patriot-tire-brand-launched/ |access-date=19 August 2025 |website=Traction News |language=en-US}}</ref> The brand offers tyres for SUVs and light trucks.
=== American Tourer === The American Tourer brand is owned by Omni United and was launched in 2017.<ref>{{Cite web |last=Staff |first=Tire Review |date=2 November 2017 |title=Omni Showcasing New Brands at SEMA |url=https://www.tirereview.com/omni-showcasing-new-brands-sema/ |access-date=19 August 2025 |website=Tire Review Magazine |language=en-US}}</ref> The brand offers tyres for passenger cars and CUVs. This brand is primarily sold in the United States by American automotive retail chains, [[Pep Boys]].
=== Tecnica === The Tecnica brand is owned by Omni United and was launched in 2019. The brand offers tyres for passenger cars and SUVs.
=== Timberland Tires === Timberland Tires is a collaboration between [[The Timberland Company|Timberland]] and Omni United.<ref>{{cite web |date=3 February 2015 |title=OMNI United Teams Up With Timberland – G.S. Sareen shows his maverick instincts with Omni United's trailblazing partnership with Timberland |url=http://thepeakmagazine.com.sg/2015/02/omni-united-teams-up-with-timberland-2/ |accessdate=24 February 2015 |website=The Peak Magazine}}</ref> The tyres feature a rubber formulation that is appropriate for the recycling of the tyres at the end of their useful life into outsoles for Timberland shoes.<ref>{{cite web |title=Reducing Our Ecological Footprint With Recycled Footprints |url=https://www.forbes.com/sites/francisvorhies/2014/11/06/reducing-our-ecological-footprint-with-recycled-footprints/ |accessdate=8 November 2014 |website=Forbes}}</ref> This collaboration is currently inactive.
== Radar Tires, Inc. == '''Radar Tires, Inc.''', formerly Omnisource, was founded in 1926 as Amarillo Bus Company. Radar Tires, Inc. has multiple distribution centers and an extensive nationwide distributor network across the United States.<ref>{{cite web |url=https://radartires.com/us/about-us |title=About Us |website=Radar Tires |access-date=28 May 2026}}</ref><ref>{{cite web|url=http://www.moderntiredealer.com/news/714129/omni-united-buys-a-to-z-tire|title=Omni United Acquires A to Z Tire|website=Modern Tire Dealer|access-date=30 June 2016}}{{Dead link|date=January 2026 |bot=InternetArchiveBot }}</ref>
== Support to Breast Cancer Research Foundation (BCRF) == In 2011, Omni United through its Radar Tyres brand, partnered with the Breast Cancer Research Foundation (BCRF), to raise awareness about this cause and fund breast cancer research. To date, Omni has donated over '''US $1.4 million''', which has funded approximately '''28,000 hours''' of breast cancer research.<ref>{{cite web |url=https://www.tyrepress.com/2022/10/omni-united-radar-tyres-support-breast-cancer-research-foundation-bcrf/ |title=Omni United/Radar Tyres support Breast Cancer Research Foundation (BCRF) |website=Tyrepress |date=3 October 2022 |access-date=19 August 2025}}</ref>
== Omni United collaboration with GFG Style (Giorgetto & Fabrizio Giugiaro) == In December 2021, Omni United entered into a collaboration with Italian automotive design house GFG Style, founded by [[Italdesign Giugiaro|Giorgetto and Fabrizio Giugiaro]], to enhance the brand appeal of the Radar Tyres brand.<ref>{{cite web |url=https://www.moderntiredealer.com/retail/article/11466834/omni-united-gfg-style-form-partnership |title=Omni United, GFG Style Form Partnership |website=Modern Tire Dealer |date=17 December 2021 |access-date=19 August 2025}}</ref><ref>{{cite web |url=https://www.tyrepress.com/2021/12/gfg-style-designing-omnis-radar-tyre-range/ |title=GFG Style designing Omni's Radar tyre range |website=Tyrepress |date=17 December 2021 |access-date=19 August 2025}}</ref><ref>{{cite web |url=https://www.omni-united.com/index.php/press-releases/omni-united-taps-renowned-automotive-design-house-gfg-style-to-design-its-tire-ranges |title=Omni United taps renowned automotive design house GFG Style to design its tyre ranges |website=Omni United |date=17 December 2021 |access-date=19 August 2025}}</ref> Under this collaboration a number of passenger car and light truck tyre ranges have been launched.
=== Michael Clarke - Australian Cricket Legend as Global Brand Ambassador ===
Radar Tyres appointed former Australian cricketer Michael Clarke as a Global Brand Ambassador. Clarke, who captained Australia and led the team to victory in the 2015 ICC Cricket World Cup, represents Radar Tyres across selected markets through promotional campaigns and brand initiatives.<ref name="OU-MC">Omni United. "Radar Tyres Appoints Australian Cricket Legend Michael Clarke as Global Brand Ambassador." https://www.omni-united.com/press-releases/radar-tyres-appoints-australian-cricket-legend-michael-clarke-as-global-brand-ambassador</ref><ref name="TyreMag">Tyre Man Magazine. “Radar Tyres Names Michael Clarke Global Ambassador.” https://www.tyremanmagazine.com/radar-tyres-names-michael-clarke-global-ambassador/</ref><ref name="TyreTrade">Tyre Trade News. “Radar Tyres Appoints Michael Clarke as Global Ambassador.” https://tyretradenews.co.uk/news/radar-tyres-appoints-michael-clarke-as-global-ambassador/</ref>
== Sports Marketing Programs ==
=== Partnership with Cricket South Africa ===
In 2025, Radar Tyres signed a multi-year partnership agreement with Cricket South Africa (CSA), becoming an official global partner of the organisation. The collaboration is positioned under the theme “One Team. One Drive.” and forms part of Radar Tyres’ global sports marketing strategy to expand its presence in cricket-following markets.<ref name="TyrePress">Tyrepress. “Radar Tyres Becomes Cricket South Africa Global Partner.” 30 January 2026. https://www.tyrepress.com/2025/12/radar-tyres-names-cricketer-as-global-brand-ambassador/</ref><ref name="CSA360">Cricket South Africa. “CSA Welcomes Radar Tyres as Official Team and Associate Team Partner of the Proteas and Junior Proteas.” 2026. https://cricket.co.za/csa-welcomes-radar-tyres-as-official-team-and-associate-team-partner-of-the-proteas-and-junior-proteas/</ref>
=== Partnership with Singapore Golf Association ===
Radar Tyres entered into a multi-year sponsorship agreement with the Singapore Golf Association (SGA) to support the development of emerging golf talent in Singapore. The partnership focuses on promoting grassroots and competitive golf initiatives, contributing to athlete development pathways and national-level programs. <ref name="OU-SGA">Omni United. "Radar Tyres Signs Multi-Year Sponsorship Contract with Singapore Golf Association (SGA) to Promote Upcoming Talent." https://omni-united.com/press-releases/radar-tyres-signs-multi-year-sponsorship-contract-with-singapore-golf-associationsga-to-promote-upcoming-talent</ref><ref name="TTNews">Tyre-Trends. “Radar Tyres signs multi-year contract with Singapore Golf Association.” May 13, 2024 https://tyretradenews.co.uk/news/radar-tyres-sign-multi-year-sponsorship-contract-with-singapore-golf-associationsga/</ref><ref name="MTD">Modern Tire Dealer. “Omni United Sponsors Golf League.” May 16, 2024. https://www.moderntiredealer.com/suppliers/article/55040214/omni-united-sponsors-golf-league</ref>
=== LPGA sponsorship - Jodi Ewart Shadoff === In 2016, the company announced sponsorship of [[LPGA]] player [[Jodi Ewart Shadoff]].<ref>{{Cite web |title=Omni United Expands Sports Marketing Programs, Appoints Up-And-Coming LPGA Golfer Jodi Ewart Shadoff As Brand Ambassador {{!}} Omni United |url=https://www.omni-united.com/press-releases/omni-united-expands-sports-marketing-programs-appoints-up-and-coming-lpga-golfer-jodi-ewart-shadoff-as-brand-ambassador |access-date=30 July 2024 |website=www.omni-united.com}}</ref> As part of the partnership, the English professional golfer wore the Radar Tyres brand logo on her golf apparel during LPGA tournaments and related appearances.<ref>{{cite web|url=http://www.moderntiredealer.com/news/711681/omni-united-sponsors-lpga-golfer-jodi-ewart-shadoff|title=Omni United Sponsors LPGA Golfer Jodi Ewart Shadoff|website=Modern Tire Dealer|accessdate=24 February 2017|archive-date=25 February 2017|archive-url=https://web.archive.org/web/20170225132758/http://www.moderntiredealer.com/news/711681/omni-united-sponsors-lpga-golfer-jodi-ewart-shadoff|url-status=dead}}</ref> Ewart Shadoff represented Radar Tyres on the LPGA Tour during the sponsorship period, including the 2020 LPGA season, before the partnership concluded in 2021.<ref>{{cite web|url=http://www.moderntiredealer.com/news/720064/omni-united-extends-sponsorship-of-lpga-golfer-jodi-ewart-shadoff|title=Omni United Extends Sponsorship of LPGA Golfer Jodi Ewart Shadoff|website=Modern Tire Dealer|accessdate=24 February 2017|archive-date=25 February 2017|archive-url=https://web.archive.org/web/20170225132800/http://www.moderntiredealer.com/news/720064/omni-united-extends-sponsorship-of-lpga-golfer-jodi-ewart-shadoff|url-status=dead}}</ref>
=== Motorsports === In 2013, Radar Tyres entered into the [[off-road racing]] and [[motorsports]] world in the [[Lucas Oil Off Road Racing Series]], [[SCORE International]] Desert Series and [[TORC: The Off Road Championship]]. In these series, the company participates in short-course off-road desert racing and long course [[desert racing]].<ref>{{cite web|url=http://driversinc.com/new-driver/wp-content/uploads/2013/03/Mike_ShortBio_2011.pdf|title=Biography|website=Drivers Inc|accessdate=18 October 2013|url-status=dead|archiveurl=https://web.archive.org/web/20140502032924/http://driversinc.com/new-driver/wp-content/uploads/2013/03/Mike_ShortBio_2011.pdf|archivedate=2 May 2014}}</ref> Radar's inaugural season featured the brand's Renegade R5 M/T tyre. Radar Tyres won the Class 10 at the SCORE International [[Baja 500]].<ref>{{cite web|url=http://www.tirereview.com/article/114439/radar_tires_racing_wins_class_10_at_score_international_baja_500.aspx|title=Radar Tires Racing Wins Class 10 at SCORE International Baja 500|website=Tire Review|accessdate=2 November 2013|url-status=dead|archiveurl=https://web.archive.org/web/20131001132530/http://www.tirereview.com/Article/114439/radar_tires_racing_wins_class_10_at_score_international_baja_500.aspx|archivedate=1 October 2013}}</ref>
== References == {{Reflist}}
[[Category:Manufacturing companies established in 2003]] [[Category:Singaporean brands]] [[Category:Singaporean companies established in 2003]] [[Category:Tyre manufacturers of Singapore]]