{{Short description|Japanese fashion magazine}} {{Infobox magazine | image_file = March 2018 Non-no cover.jpg | image_size = | image_caption = March 2018 cover with Tsubasa Honda and Kentaro Sakaguchi | editor = | editor_title = | staff_writer = | frequency = Monthly<ref name="womensmagazine">{{cite web|url=http://www.shueisha.co.jp/english/magazines/#Womens|title=Shueisha Women's Magazines|accessdate=23 April 2015|publisher=Shueisha Inc.}}</ref> | circulation = 1,239,335 (2014)<ref>{{cite web|url=http://www.j-magazine.or.jp/magadata/?module=list&action=list|script-title=ja:一般社団法人日本雑誌協会 印刷部数公表|trans-title=Japan Magazine Publishers Association Circulation Number Search|accessdate=23 April 2015|work=Japan Magazine Publishers Association|language=Japanese|archive-date=23 April 2022|archive-url=https://web.archive.org/web/20220423235820/http://www.j-magazine.or.jp/magadata/?module=list&action=list|url-status=dead}}</ref> | category = Fashion | company = | publisher = Shueisha | firstdate = February 1971 | country = Japan | based = Tokyo | language = Japanese | website = [https://nonno.hpplus.jp/ nonno.hpplus.jp] | issn = }}
{{Nihongo|''''' Non-no'''''|ノンノ|''non-no''|lead="yes"}} is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.<ref>{{Cite book |author=Roman Cybriwsky|title=Historical Dictionary of Tokyo|url=https://books.google.com/books?id=9pePrUSs7kMC&pg=PA68|accessdate=15 September 2016|date=18 February 2011|publisher=Scarecrow Press|isbn=978-0-8108-7489-3|page=68}}</ref>
''Men's Non-no'', targeted for a male demographic, was first published in 1987.
==History== The magazine was established as a fortnightly in 1971.<ref>{{citation|author=Sean Mooney|title=5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan|url=https://books.google.com/books?id=Fkt8CkTejUAC&pg=PA123|accessdate=15 September 2016|year=2000|publisher=Greenwood Publishing Group|isbn=978-1-56720-361-5|page=123}}</ref><ref>{{cite journal|author=Fabienne Darling-Wolf|title=The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines|journal=Critical Studies in Media Communication|date=2006|volume=23|issue=3|pages=181–199|doi=10.1080/07393180600800734|s2cid=144495642}}</ref><ref name="kzak"/> The first issue appeared in February 1971.<ref>{{cite book|author1=Lise Skov|author2=Brian Moeran|title=Women, Media, and Consumption in Japan|url=https://books.google.com/books?id=OLXfn3_YXqgC&pg=PA60|accessdate=28 April 2016|date=January 1995|publisher=University of Hawaii Press|isbn=978-0-8248-1776-3|page=60}}</ref> Its title derives from the Ainu word for "flower."<ref>{{Cite web|url=https://www.daytranslations.com/blog/the-hokkaido-ainu-history-future/|title=The Hokkaido Ainu – Its History and Future in Modern Japan|first=Sean Patrick|last=Hopwood|date=August 10, 2018|website=Day Translations Blog}}</ref> Like ''CanCam'', ''non-no'' has a comparatively longer history than other Japanese fashion magazines e.g. ''Cawaii!'', ''Olive,'' and so forth. The magazine targets teens and young women in their early 20s.<ref name="kzak"/>
Instead of focusing on gossip, ''Non-no'' and another women's magazine, ''An An'', provide their readers with materials with the aim of developing their self-identity.<ref>{{cite book|author=Yoko Tokuhiro|title=Marriage in Contemporary Japan|url=https://books.google.com/books?id=P7ONAgAAQBAJ&pg=PA45|accessdate=28 April 2016|date=25 September 2009|publisher=Routledge|isbn=978-1-135-23032-6|page=45}}</ref>
On 25 May 1987 Shueisha launched the magazine's male counterpart, ''Men's Non-no''.<ref>{{cite web|title=Men's Non-no|url=http://www.complex.com/style/2012/01/10-japanese-mens-style-magazines-you-should-know/10|work=Complex|accessdate=31 October 2015}}</ref>
In 1978 the circulation of ''Non-no'' was 850,000 copies.<ref name="kzak">{{cite journal|author=Kazue Sakamoto|title=Reading Japanese women's magazines: the construction of new identities in the 1970s and 1980s|journal=Media, Culture & Society|date=1999|volume=21|url=http://mcs.sagepub.com/content/21/2/173.full.pdf|accessdate=28 April 2016}}</ref> In year 2006, the magazine sold 440,870 copies.<ref>{{cite web|title=Manga Anthology Circulations 2004-2006|url=https://comipress.com/article/2007/12/26/3040.html|work=ComiPress|accessdate=6 February 2017|date=27 December 2007}}</ref>
== Exclusive models == === Current === {{div col|colwidth=25em}} * {{ill|v=ib|Yūka Suzuki|ja|鈴木優華}} (<!--November 2014-->2014–present)<ref name="mdpr20140819">{{cite web |url=https://mdpr.jp/news/detail/1405934 |script-title=ja:新「non‐no」モデル4人初お披露目 フレッシュな美貌に歓声 |date=19 August 2014 |accessdate=24 September 2018 |work=Modelpress |language=ja }}</ref> * Fumika Baba (<!--June 2015-->2015–present)<ref>{{cite web |url=https://mdpr.jp/interview/detail/1546768 |script-title=ja:2016年ブレイクの予感…「non・no」モデル馬場ふみかを直撃！|date=2 December 2015 |accessdate=24 September 2018 |work=Modelpress |language=ja }}</ref> * {{ill|v=ib|Nanaka Matsukawa|ja|松川菜々花}} (<!--June 2017-->2017–present)<ref name="mdpr20170321">{{cite web |url=https://mdpr.jp/news/detail/1672412/ |script-title=ja:欅坂46渡邉理佐ら新ノンノモデル3人が初お披露目 注目美女のプロフィールをチェック |date=21 March 2017 |accessdate=24 September 2018 |work=Modelpress |language=ja }}</ref> * Risa Watanabe (<!--June 2017-->2017–present)<ref name="mdpr20170321"/> * {{ill|v=ib|Manami Enosawa|ja|江野沢愛美}} (<!--March 2018-->2018–present)<ref>{{cite web |url=https://mdpr.jp/news/detail/1735400 |script-title=ja:江野沢愛美「non-no」専属モデルに抜擢 |date=19 December 2017 |accessdate=24 September 2018 |work=Modelpress |language=ja }}</ref> * Asuka Kijima (<!--November 2018-->2018–present)<ref name="mdpr20180916">{{cite web |url=https://mdpr.jp/news/detail/1793113 |script-title=ja:「non-no」新専属モデルに2人加入 “ドール系美女”多屋来夢＆「ZIP!」お天気キャスター貴島明日香＜GirlsAward 2018 A／W＞ |date=16 September 2018 |accessdate=24 September 2018 |work=Modelpress |language=ja }}</ref> * Mirei Sasaki (<!--February 2019-->2019–present)<ref>{{cite web|url=https://natalie.mu/music/news/319878|title=日向坂46加藤史帆、佐々木久美、佐々木美玲、高本彩花が女性誌専属モデルに|date=14 February 2019|website=Music Natalie|language=ja|accessdate=3 March 2020}}</ref> * Sakura Endō (<!--May 2020-->2020–present)<ref>{{Cite web |title=乃木坂遠藤さくらが「ｎｏｎ－ｎｏ」専属モデル就任 - 坂道 : 日刊スポーツ |url=https://www.nikkansports.com/entertainment/news/202005080000720.html |access-date=2023-05-03 |website=nikkansports.com |language=ja}}</ref> * Mayu Yokota (<!--October 2020-->2020–present) * Ayaka Konno (<!--March 2021-->2021–present) * Natsuki Deguchi (<!--December 2022-->2022–present)<ref>{{Cite web |title=話題作に次々出演。注目の女優、出口夏希がノンノモデルに！ |url=https://nonno.hpplus.jp/article/95391 |access-date=2023-10-07 |website=nonno.hpplus.jp |language=ja}}</ref> * Kanon (<!--January 2022-->2022–present) {{div col end}}
=== Former === {{div col|colwidth=25em}} *Airi Tanaka *Akiko Kikuchi *Anne Watanabe<ref>{{cite web|url=http://eiga.com/person/83115/|script-title=ja:杏|trans-title=An Personal Information|accessdate=23 April 2015|work=Eiga|language=Japanese}}</ref> *Ayumi *Azusa Takehana *Emi *Etsuko Sugai *Hana *Hana Matsushima *Izumi Yamaguchi *Keiko Kurihara *Lina Ohta *Manami Teruya *Michi Ōmori *Miki *Momoko Nagano *Nishida Naomi *Noriko Amakasu *Satsuki Katayama *Shiho *Yasue Sato *Yuko Gomiyo *Sachie Futamura *Mina Sayado * Yasuko Matsuyuki (1990s)<ref name=ciatr>{{cite web |url=https://ciatr.jp/topics/209997 |script-title=ja:雑誌「non-no」出身の女優まとめ【小雪や佐々木希も！】 |date=6 July 2017 |accessdate=24 September 2018 |publisher=Ciatr |language=ja }}</ref> * Yui Natsukawa (1990s)<ref>{{cite web|url=http://eiga.com/person/54155/|script-title=ja:夏川結衣|trans-title=Yui Natsukawa Personal Information|accessdate=23 April 2015|work=Eiga|language=Japanese}}</ref><ref name=ciatr/> * Ryō (1990s)<ref name=ciatr/> * Sachiko Katō (1990s) * Koyuki (1990s)<ref name=ciatr/> * Kimiko Mori (1999–2001) * Miho Tanaka (2000–<!--May-->2012) * Ema Fujisawa (2001–2005) * Sachiko Ogata (2002–2005) * Rena Takeshita (2004–2009) * Miyu Kogawa (<!-- 2004 to August 2010-->2004–2010) * Momoko Kuroki (<!-- October 2005 to 2007-->2005–2007) * Mew Azama (<!-- December 2006 to November 2007-->2006–2007) * Miyu (<!-- January 2006 to August 2010-->2006–2010) * Saori Watanabe (2007–2010) * Emi Takahashi (<!-- October 2007 to March 2011-->2007–2011) * Mikiko Yano (<!--February 2008 to January 2012-->2008–2012) * Cecil Kishimoto (<!--July 2008 to February 2015-->2008–2015) * Yumi Yamamoto <!--October 2009 to June 2010-->2009–2010) * Moeka Nozaki <!--August 2009 to May 2012-->2009–2012) * Nanao (<!--April 2010 to 2011-->2010–2011) * Naoko Akatani (<!--April 2010 to May 2012-->2010–2012) * Shiori Sato (<!--May 2010 to August 2012-->2010–2012) * Nanaka (<!--April 2010 to August 2012-->2010–2012) * Nozomi Sasaki (<!--February 2010 to May 2013-->2010–2013) * Arisa Sato (<!--April 2010 to September 2014-->2010–2014) * Tsubasa Honda (<!--March 2010 to July 2018-->2010–2018)<ref>{{cite web|url=http://hpplus.jp/nonno/special/models_profile/|title=non-no Model Profile|accessdate=23 April 2015|publisher=Shueisha Inc.|language=Japanese}}</ref> * Arisa Nishida (<!--March 2011 to May 2013-->2011–2013) * Noa Iwamoto (<!--March 2011 to May 2013-->2011–2013) * Nagisa Ōshima (<!--March 2011 to May 2013-->2011–2013) * Erena Mizusawa (<!--June 2011 to June 2013-->2011–2013)<ref>{{cite web|url=http://ameblo.jp/erena-mizusawa/|archiveurl=https://web.archive.org/web/20130319031445/http://ameblo.jp/erena-mizusawa/|script-title=ja:水沢エレナ オフィシャルブログ|trans-title=Erena Mizusawa Official Blog|archivedate=19 March 2013|accessdate=23 April 2015|work=Ameblo|language=Japanese}}</ref> * Kyoko Hinami (<!--June 2011 to October 2013-->2011–2013)<ref>{{cite web|url=http://ameblo.jp/kyoko-173/|archiveurl=https://web.archive.org/web/20130813011918/http://ameblo.jp/kyoko-173/|script-title=ja:日南響子オフィシャルブログ|trans-title=Kyoko Hinami Official Blog|archivedate=13 August 2013|accessdate=23 April 2015|work=Ameblo|language=Japanese}}</ref> * Aya Ōmasa (<!--January 2011 to December 2016-->2011–2016)<ref>{{cite web|url=https://mdpr.jp/news/detail/1624848|script-title=ja:大政絢「non-no」専属モデル卒業を発表|accessdate=29 October 2016|publisher=modelpress|language=Japanese}}</ref> * Mao Ueda (<!--March 2011 to May 2016-->2011–2016) * Mio Uema (<!--February 2012 to May 2013-->2012–2013) * Saori Seto (<!--February 2012 to June 2014-->2012–2014) * Moe Arai (<!--February 2012 to November 2014-->2012–2014) * Azusa Mine (<!--July 2012 to November 2014-->2012–2014) * Mirei Kiritani (<!--March 2012 to June 2015-->2012–2015) * Haru (<!--June 2012 to June 2015-->2012–2015) * Sayaka Okada (<!--February 2012 to May 2018-->2012–2018) * Azusa Okamoto (<!--August 2012 to August 2018-->2012–2018) * Honoka Miki (<!--November 2013 to October 2014-->2013–2014)<ref name="mdpr20130920">{{cite web |url=http://mdpr.jp/news/detail/1280542 |script-title=ja:「non・no」に美女3人が新加入 5000人から勝ち抜き |date=20 September 2013 |accessdate=24 September 2018 |work=Modelpress |language=ja |archiveurl=https://web.archive.org/web/20131002200053/http://mdpr.jp/news/detail/1280542 |archivedate=2 October 2013 |url-status=dead }}</ref><ref>{{cite news|url=http://gamebiz.jp/?p=128881|title=DeNA、300万DL突破の『パズ億～爽快パズルゲーム』が新テレビCMを放送開始！雑誌「non-no」専属モデル未来穂香さんが出演|trans-title=Non-no exclusive model Miki Honoka appears on DeNA TV-CM.|accessdate=23 April 2015|work=Social Game Info Inc.|language=Japanese|archive-date=27 March 2019|archive-url=https://web.archive.org/web/20190327101622/https://gamebiz.jp/?p=128881|url-status=dead}}</ref> * Sachie Futamura (<!--June 2013 to June 2015-->2013–2015) * Seika Taketomi (<!--June 2013 to January 2016-->2013–2016)<ref>{{cite web|url=http://mdpr.jp/news/detail/1238651|script-title=ja:「non・no」に18歳・美少女が新加入|accessdate=20 April 2016|work=modelpress|language=Japanese|archive-date=6 March 2016|archive-url=https://web.archive.org/web/20160306095824/http://mdpr.jp/news/detail/1238651|url-status=dead}}</ref> * Hinako Kinoshita (<!--November 2013 to January 2017-->2013–2017)<ref name="mdpr20130920"/><ref>{{cite web |url=https://mdpr.jp/news/detail/1637193 |script-title=ja:木下ひなこ「non-no」専属モ:卒業を発表 今後の活動は |accessdate=20 November 2016 |work=modelpress |language=Japanese |url-status=dead |archiveurl=https://web.archive.org/web/20161120150046/https://mdpr.jp/news/detail/1637193 |archivedate=20 November 2016}}</ref> * Miki Sato (<!--March 2014 to May 2016-->2014–2016)<ref>{{cite web|url=http://www.oricon.co.jp/news/2030438/full/|script-title=ja:ホリプロTSC、栃木の20歳・佐藤美希さんが頂点に 『non-no』でモデルデビュー|accessdate=20 April 2016|work=oricon ME inc.|language=Japanese}}</ref> * Kang Ji-young (<!--December 2014 to May 2016-->2014–2016) * Akiko Kuji (<!--November 2014 to April 2017-->2014–2017)<ref name="mdpr20140819"/><ref>{{cite web |url=http://hpplus.jp/nonno/clip/2223425/ |script-title=ja:ノンノ編集部:直筆メッセージ掲載！久慈暁子、non-noモデルをで卒業します! ! |date=21 February 2017 |accessdate=24 September 2018 |work=nonnotown |publisher=Shueisha |language=ja |archiveurl=https://web.archive.org/web/20170225132640/http://hpplus.jp/nonno/clip/2223425/ |archivedate=25 February 2017 |url-status=dead |title=Non-no Web}}</ref> * Nina Endō (<!--November 2014 to March 2018-->2014–2018)<ref name="mdpr20140819"/> * Mina Sayado (<!--June 2015 to May 2018-->2015–2018) * Anri Okamoto (<!--June 2015 to December 2018-->2015–2018) * Yuuna Suzuki (<!--May 2014 to April 2019-->2014–2019) * Haru Izumi (<!--November 2013 to May 2019-->2013–2019) * Riho Takada (<!--September 2014 to December 2019-->2014–2019) * Eri Satō (<!--April 2016 to December 2019-->2016–2019) * Raimu Taya (<!--November 2018 to May 2020-->2018–2020) * Mana Kinjō (<!--June 2016 to December 2020-->2016–2020) * Rena Takeda (<!--June 2016 to February 2021-->2016–2021) * Yua Shinkawa (<!--August 2015 to June 2021-->2015–2021) * Yuko Araki (<!--March 2014 to December 2021-->2014–2021) * Nanase Nishino (<!--June 2015 to March 2022-->2015-2022) {{div col end}}
==References== {{Reflist|33em}}
== External links == *[https://nonno.hpplus.jp/ ''non-no''] - Official website {{in lang|ja}}
{{Japanese fashion magazines}}
{{Authority control}}
{{DEFAULTSORT:Non no}} Category:1971 establishments in Japan Category:Biweekly magazines published in Japan Category:Magazines established in 1971 Category:Magazines published in Tokyo Category:Monthly magazines published in Japan Category:Shueisha magazines Category:Women's magazines published in Japan Category:Women's fashion magazines published in Japan