{{Short description|Brand name for a region of northeast England}} {{Use dmy dates|date=October 2025}} {{Use British English|date=October 2025}} {{Infobox organization | name = NewcastleGateshead Initiative | full_name = | native_name = <!-- organisation's name in its local language --> | native_name_lang = <!-- required ISO 639-1 code of the above native language --> | logo = NewcastleGateshead Initiative Logo.png | logo_size = | logo_alt = | logo_caption = | image = | image_size = | image_alt = <!-- see WP:ALT --> | caption = | map = <!-- map image --> | map_size = <!-- defaults to 250px --> | map_alt = | map_caption = | map2 = <!-- 2nd map image, if required --> | map2_size = | map2_alt = | map2_caption = | mapframe = yes<!-- see below for more options --> | abbreviation = | nickname = | pronunciation = | pronounce_ref = | pronounce_comment = | named_after = | predecessor = | merged_into = <!-- any other organisation(s) which it was merged into --> | successor = | formation = <!-- or |established = --><!-- use {{start date and age|YYYY|MM|DD}} --> | founder = <!-- or |founders = --> | founding_location = | dissolved = <!-- or |defunct = --><!-- use {{end date and age|YYYY|MM|DD}} --> | merger = <!-- other organisations (if any) merged with, to constitute the new organisation --> | type = <!-- e.g., Nonprofit, NGO, etc. --> | tax_id = <!-- or |vat_id = (for European organisations) --> | registration_id = <!-- for non-profits --> | status = <!-- legal status or description (company, charity, foundation, etc.) --> | purpose = <!-- or |focus = --><!-- humanitarian, activism, peacekeeping, etc. --> | professional_title = <!-- for professional associations --> | headquarters = Neville Hall, Newcastle upon Tyne | location = Newcastle upon Tyne, Gateshead | coordinates = <!-- {{coord|LAT|LON|display=inline,title}} --> | origins = | region_served = <!-- or |area_served = or |region = --> | products = <!-- or |product = --> | services = | methods = <!-- or |method = --> | fields = <!-- or |field = --> | membership = <!-- number of members --> | num_members_year = <!-- year to which membership numbers/data apply --> | language = <!-- or |languages = --><!-- any official language or languages used --> | owner = <!-- or |owners = --> | secretary_general = <!-- or |gen_sec for General Secretary --> | leader_title = Chief Executive | leader_name = Sarah Green | leader_title2 = Chief Operating Officer | leader_name2 = Ian Thomas | leader_title3 = | leader_name3 = | leader_title4 = | leader_name4 = | board_of_directors = | key_people = | main_organ = <!-- organisation's principal body (assembly, committee, board, etc.) or publication --> | publication = <!-- for when principal body is entered and separate publication exists --> | parent_organisation = {{ubl|Newcastle City Council|Gateshead Council}} | subsidiaries = | secessions = | affiliations = | ror_id = <!-- unique ID in the Research Organization Registry --> | budget = | budget_year = | revenue = £3.65{{nbsp}}million<ref name = 2425accts>{{cite web | url = https://s3.eu-west-2.amazonaws.com/document-api-images-live.ch.gov.uk/docs/xgOqzdlfOxcSsNU1UO7EjhAu3lecfMWGbRu1eVtA180/application-pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAWRGBDBV3O2YDFS3A%2F20251012%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20251012T082507Z&X-Amz-Expires=60&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEH0aCWV1LXdlc3QtMiJIMEYCIQDaXfh2aPvJgd6BIEqgxags9dIqMTSbg40Fn2iSwWvxPgIhAOH3%2FKD65m%2Bu00Iq1ECEHj5NFaWrsoemTOpCcQ5wEU%2FnKoEECCYQBRoMNDQ5MjI5MDMyODIyIgz7DmPUFAFTNMbTVXAq3gOvqv7hHG2ofVLK2RmNN4w%2BZJQfLj4F%2BsvvoWqTY%2FdhpcTx%2Bn6j1YATUAROeiR6ph7n011Pb%2F3qy74M4wjZnWxCFhhjU6d256HnvNaQrslA54wHznozjt4hjiy4%2BCkjwxSkSfvOVYN%2Fs%2FpM2EmDgHwegFOy1RkoiQisDXuWL78iK3v%2FtAgqRMufA8xsz8bFFAhjIMtoFv2cIZyZIy17OzIX%2F3wJjrh8YDaHUfaOZMEHd%2BjufoEy7qCYeAnOzSvUn3s0mQ31bYPWogDWu%2FaMRrHdXeV5cDKwPSyA6GSoOFoNwYDALQKmk2RXudtFaIOYTVYV3KSmbSAT%2BRLfUgw9R5u96qK0Weu8ap5m57w9GZqVDa6MuPnuddvv29XUL80S%2FMKrY2AvO7Vzs4ZqoWeQ6Ost%2BRaUJrK80q7U87w9%2B2qqIlhX4LsH1srjIZ9n7c56psyj308oE8wrK8eQsKQXbHDpWun7mG7vor3FO7z5Oj53iEsVTKNEVRqhi8%2FVCd3SXxnts9a3j7wa87FFK%2Fl6Yoer1PrfMd1cwNdtS5J28iIGGmaA88dVwuTmBHYNj8MPrDrRFl1tsFR4UDS5A1SiulJN6Z7zzW8cp7v5RYFxyRYQvBzs4HHR4OgX2%2FVtpjeiMMLrrMcGOqQBBSEJ2UFc1faXKe9%2FAOC6B60wlLT8nbxeb2WvXQthVz49f5wnnDpZvT2FyfdKKWPWmLPJ%2FZFHJ%2FRIQ7B%2FLLSPeEi7iLeYnOOuQW0KCUCF%2BNQrkzJxjXuD6b%2FF%2FeXFNkNf02aAwJ7frwVYEuvmKq5sp6bVjVlLWdcbswsPAjypNbIUrbm8LJ5mYgYVfeKyKLcPYMgNGX9QwxuHKZIn%2FXX%2FjrK7K%2BQ%3D&X-Amz-SignedHeaders=host&response-content-disposition=inline%3Bfilename%3D%22companies_house_document.pdf%22&X-Amz-Signature=00aa4d019233b71663ffd2aa6b9ca96bf338f52a7061b0c30532d73a0c7f36b4 | title = NewcastleGateshead Initiative Annual Report 31 March 2025 | website = Companies House | access-date = 12 October 2025}}</ref> | revenue_year = 2024/2025 | disbursements = | expenses = | expenses_year = | endowment = | endowment_year = | funding = <!-- source of funding e.g. for "think tanks" --> | num_staff = | num_staff_year = | num_volunteers = | num_volunteers_year = | num_students = | num_students_year = | awards = | website = {{Official URL}} | remarks = | former_name = <!-- or |former_name = --> | footnotes = | bodystyle = }}The '''NewcastleGateshead Initiative''' ('''NGI''') is an agency setup to establish and promote the NewcastleGateshead brand-name associated with the joint promotion of culture, business and tourism within the conurbation formed by Newcastle upon Tyne and Gateshead.<ref>{{cite web |title=NewcastleGateshead Initiative |url=https://www.local.gov.uk/case-studies/newcastlegateshead-initiative |website=Local Government Association |date=4 February 2009}}</ref><ref>{{cite news |title=A massive tourism boost for NewcastleGateshead |work=The Journal |date=25 September 2003|id={{Proquest|350476988}}}}</ref> With the use of printed matter and a web-site, the organisation produces, assembles activities and information into effective communication for local and regional visitors. The group organises various music and art related events to attract tourism to the region. In 2006, NewcastleGateshead was voted as the arts capital of the UK in a survey conducted by the Artsworld TV channel.<ref>{{Cite news|title=North East voted 'arts capital' |url=https://news.bbc.co.uk/2/hi/uk_news/england/tyne/6216475.stm |work=BBC News |date=29 December 2006 |access-date=18 August 2007}}</ref> It failed in its bid for the status of 2008 European Capital of Culture, when the honour went to Liverpool.<ref>{{cite news |title=Newcastle loses out on Culture bid |url=https://www.thenorthernecho.co.uk/news/7028634.newcastle-loses-culture-bid/ |work=Northern Echo |date=4 June 2003}}</ref>
In 2023, the NewcastleGateshead Initiative claimed it had brought significant investment to the region resulting in the creation of {{circa|1,000}} jobs.<ref>{{cite news |last1=Ford |first1=Coreena |title=NewcastleGateshead Initiative hails year as hugely successful |work=The Journal |date=8 December 2023|id={{Proquest|2899262111}}}}</ref>
Chief Executive Sarah Green, was awarded an OBE and Chief Operating Officer Ian Thomas was awarded an MBE in the 2025 New Year Honours for services to tourism.<ref>{{cite news |last1=Fraser |first1=Kayleigh |title=Newcastle Gateshead Initiative bosses awarded MBE and OBE |url=https://www.thenorthernecho.co.uk/news/24824043.newcastle-gateshead-initiative-bosses-awarded-mbe-obe/ |work=Northern Echo |date=30 December 2024}}</ref>
In March 2025, the Department for Culture, Media and Sport announced £1.35{{nbsp}}million of 'Destination Development Partnership' funding to drive growth of the visitor economy in North East and West Midlands.<ref name=ddp>{{cite web | url = https://www.gov.uk/government/news/135-million-funding-boost-to-drive-growth-of-visitor-economy-in-north-east-and-west-midlands | title = £1.35 million funding boost to drive growth of visitor economy in North East and West Midlands | publisher = Department for Culture, Media and Sport | date =21 March 2025 | access-date = 12 October 2025}}</ref> This followed a pilot in 2022, run by the NewcastleGateshead Initiative, that was credited with supporting the opening of 11 new visitor attractions with a combined investment value of £13{{nbsp}}million, alongside 60 new bars and restaurants.<ref name=ddp/>
==References== {{Reflist}}
==External links== * {{Official website}} * [https://newcastlegateshead.com Official tourism website] * [https://web.archive.org/web/20070225090704/http://www.bridgingng.org.uk/ Bridging NewcastleGateshead] {{ndash}} NewcastleGateshead housing renewal project
Category:Newcastle upon Tyne Category:Gateshead Category:English brands
{{TyneandWear-geo-stub}}