New Normal (song)

{{short description|2021 single by Khalid}} {{Use mdy dates|date=July 2021}} {{Infobox song | name = New Normal | cover = Khalid - New Normal.png | alt = | type = single | artist = Khalid | album = | released = {{Start date|2021|7|21}} | recorded = | studio = | genre = * Pop * R&B  | length = 3:18 | label = RCA | writer = * Khalid Robinson * John Hill * Patrick Grossi | producer = * Hill * Active Child * Blanda | prev_title = Working | prev_year = 2021 | next_title = Present | next_year = 2021 | misc = {{External music video|1={{YouTube|KnULIl5GvkQ|"New Normal"}}|header=Music video|type=single}} }}

"'''New Normal'''" is a song by American singer-songwriter Khalid, released through RCA Records on July 21, 2021. The song was produced by John Hill, Active Child, and Blanda.<ref>{{cite magazine|title=Khalid Embraces 'New Normal', Announces Third Album 'Everything Is Changing'|url=https://www.rollingstone.com/music/music-news/khalid-new-normal-everything-is-changing-1200321/|magazine=Rolling Stone|last=Spanos|first=Brittany|date=July 21, 2021|accessdate=July 21, 2021}}</ref>

==Background and composition== Khalid told press that the inspiration of "New Normal" comes from "the pandemic and the emotional toll that quarantine took on me and my friends".<ref>{{cite magazine|title=Khalid Welcomes Post-Pandemic Life in 'New Normal' Single, Announces Third Album|url=https://www.billboard.com/music/rb-hip-hop/khalid-new-normal-single-announces-new-album-everything-is-changing-9604544/|magazine=Rolling Stone|last=Dailey|first=Hannah|date=July 21, 2021|access-date=July 21, 2021}}</ref> Khalid also told ''Rolling Stone'' that he started to write the song in the beginning of the COVID-19 pandemic and it "was my way of coping with the misunderstanding" and he also felt that it shows who he is as a person and "it just embodies hope for the outcome of our future". He also explained his inspiration for the song:<blockquote>Around this time last year, I was super fascinated and gravitated towards space. I was watching this comet by the name of Neowise last year, and space travel is something I've always been interested in as well. And I've been going through the motions of understanding this new, postmodern future that's coming together, especially when it comes down to technology – it's something that really excites me.<ref>{{cite magazine|title=Khalid to Premiere New Song for Virgin Galactic Spaceflight Launch|url=https://www.rollingstone.com/music/music-news/khalid-new-normal-virgin-galactic-spaceflight-launch-1194780/|magazine=Rolling Stone|last=Shaffer|first=Claire|date=July 9, 2021|accessdate=July 21, 2021}}</ref></blockquote>

On July 8, 2021, Khalid announced the song along with its cover art and release date. He performed it live for the Virgin Galactic Unity 22 Spaceflight Launch on July 11, 2021. "New Normal" has been described as a "groovy, moody pop-R&B" song.<ref>{{cite web|title=Khalid Brings His Single 'New Normal' Back Down to Earth, Drops Video|url=https://www.vulture.com/2021/07/khalid-single-new-normal-video.html|website=Vulture|last=Curto|first=Justin|date=July 21, 2021|accessdate=July 21, 2021}}</ref>

==Music video== The official music video premiered alongside the song on July 21, 2021. It shows a reference to Silicon Valley and shows a bunch of modern items, such as "skyscraper gardens, autonomous vehicles, drone deliveries, and smart homes". The music video also shows Khalid's PlayStation 5. Andrew J. Hawkins of ''The Verge'' described the song "as smooth and breezy as a summer afternoon, which is weird because the video that accompanies the track is pretty much a venture capitalist's dream come true".<ref>{{cite web|title=Khalid's latest music video is a big, sloppy kiss to Silicon Valley|url=https://www.theverge.com/2021/7/21/22587312/khalid-new-normal-video-silicon-valley-av-drone-smart-home|website=The Verge|last=Hawkins|first=Andrew J.|date=July 21, 2021|accessdate=July 21, 2021}}</ref>

==Credits and personnel== Credits adapted from Tidal.<ref>{{cite web|title=Credits / New Normal / Khalid|url=https://tidal.com/album/191267577/credits|publisher=Tidal|accessdate=July 21, 2021}}</ref>

* Khalid – vocals, songwriting * John Hill – production, songwriting * Active Child – production, songwriting * Blanda – production * Denis Kosiak – mixing, engineering, vocal production * Connor Hedge – assistant engineering * Fili Filizzola – assistant engineering * Hector Vega – assistant engineering * Dale Becker – mastering

==Charts== {| class="wikitable sortable plainrowheaders" style="text-align:center" |+ Chart performance for "New Normal" ! scope="col"| Chart (2021) ! scope="col"| Peak<br />position |- ! scope="row"| Australia (ARIA)<ref>{{cite magazine|title=The ARIA Report: Week Commencing 2 August 2021|magazine=The ARIA Report|publisher=Australian Recording Industry Association|issue=1639|page=4|date=August 2, 2021}}</ref> | 87 |- {{single chart|Canada|69|artist=Khalid|rowheader=true|access-date=August 3, 2021}} |- {{single chart|Billboardglobal200|120|artist=Khalid|rowheader=true|access-date=August 3, 2021}} |- {{single chart|Ireland3|88|artist=Khalid|rowheader=true|access-date=August 3, 2021}} |- ! scope="row"| New Zealand Hot Singles (RMNZ)<ref>{{cite web|url=https://aotearoamusiccharts.co.nz/archive/hot-singles/2021-08-27|title=NZ Hot Singles Chart|publisher=Recorded Music NZ|date=August 2, 2021|access-date=July 31, 2021}}</ref> | 8 |- ! scope="row"| Sweden (Sverigetopplistan)<ref>{{cite web|url=https://www.sverigetopplistan.se/chart/41?dspy=2021&dspp=30|title=Veckolista Singlar, vecka 30|publisher=Sverigetopplistan|access-date=August 3, 2021}}</ref> | 62 |- {{single chart|Billboardbubbling100|2|artist=Khalid|rowheader=true|access-date=August 3, 2021}} |- {{single chart|Billboardrhythmic|35|artist=Khalid|rowheader=true|access-date=September 8, 2021}} |}

==Release history== {| class="wikitable plainrowheaders" |+ Release dates and formats for "New Normal" ! scope="col"| Region ! scope="col"| Date ! scope="col"| Format(s) ! scope="col"| Label ! scope="col"| {{abbr|Ref.|Reference(s)}} |- ! scope="row"| Various | July 21, 2021 | {{hlist|Digital download|streaming}} | rowspan="3"| RCA | align="center"| <ref>{{cite web|title=New Normal - Single by Khalid on Apple Music|url=https://music.apple.com/us/album/new-normal-single/1576557397|publisher=Apple Music|date=July 21, 2021|accessdate=July 21, 2021}}</ref> |- ! scope="row" rowspan="2"| United States | rowspan="2"| August 3, 2021 | Contemporary hit radio | align="center"| <ref>{{cite web|url=https://www.allaccess.com/top40-mainstream/future-releases|archive-url=https://web.archive.org/web/20210727222340/https://www.allaccess.com/top40-mainstream/future-releases|archive-date=July 27, 2021|title=Top 40/M Future Releases|website=All Access|access-date=July 27, 2021}}</ref> |- | Rhythmic contemporary radio | align="center"| <ref>{{cite web|url=https://www.allaccess.com/top40-rhythmic/future-releases|archive-url=https://web.archive.org/web/20210727223443/https://www.allaccess.com/top40-rhythmic/future-releases|archive-date=July 27, 2021|title=Top 40 Rhythmic Future Releases|website=All Access|access-date=July 24, 2021}}</ref> |}

==References== {{reflist}}

Category:2021 singles Category:2021 songs Category:Khalid (singer) songs Category:Songs written by Khalid (singer) Category:Songs written by John Hill (record producer) Category:Song recordings produced by John Hill (record producer) Category:RCA Records singles