{{Short description|South Korean girl group}} {{Redirect|New Jeans|the EP|New Jeans (EP){{!}}''New Jeans'' (EP)|the song|New Jeans (song)}} {{Redirect|NJZ|the language|Nishi language}} {{pp-vandalism|small=yes}} {{Use American English|date=September 2022}} {{Use mdy dates|date=June 2025}} {{Infobox musical artist | name = NewJeans <!-- DO NOT change to NJZ per talk page consensus, or else it would be considered disruptive editing. --> | image = NewJeans 2023 MelonMusicAwards composite.jpg | landscape = yes | alt = | awards = Full list | works = {{hlist|Discography|videography}} | caption = NewJeans<!-- DO NOT change to NJZ as per talk page consensus, or else it would be considered disruptive editing. --> at the 2023 Melon Music Awards<br />L–R: Hyein, Hanni, Haerin, Danielle, and Minji | origin = Seoul, South Korea | genre = {{flatlist| * K-pop * pop * R&B }} | years_active = 2022–2025{{Efn|Indefinite hiatus}} | label = {{flatlist| * ADOR * Geffen<ref name="billboard" /> }} | website = {{URL|https://newjeans.kr}} <!-- As per Template:Infobox musical artist/doc#website --> | current_members = * Minji * Hanni * Haerin * Hyein | past_members = Danielle | module = {{Infobox Korean name/auto | child = yes | hangul = ^뉴진스 }} }} '''NewJeans<!-- DO NOT change to NJZ as per talk page consensus -->''' ({{Korean|hangul=뉴진스}}) is a South Korean girl group formed by ADOR, a sub-label of Hybe. The group debuted with five members: Minji, Hanni, Danielle, Haerin, and Hyein. Formerly produced by Min Hee-jin, they are known for their girl next door image and musical stylings reminiscent of the 1990s and 2000s.
The group released their first single "Attention" on July 22, 2022. It was followed shortly afterwards by two other singles, "Hype Boy" and "Cookie", with "Hype Boy" becoming the longest-running song on the ''Billboard'' Global 200 by a K-pop female act. The singles were all featured on their eponymous debut extended play (EP), released in August 2022. In January 2023, they released their first single album, ''OMG'', to commercial success. It was accompanied by two singles, "Ditto" and "OMG". "Ditto" gained widespread popularity, becoming the longest-running number-one song on the Circle Digital Chart and the group's first entry on both the ''Billboard'' Hot 100 and the UK Singles Chart.
Their second EP, ''Get Up'', peaked at number one on the US ''Billboard'' 200 and sold over one million copies in South Korea. Its lead single, "Super Shy", became the group's highest-charting single on the ''Billboard'' Global 200 (number two), the US ''Billboard'' Hot 100, and the UK Singles Chart. NewJeans has received rookie awards and was featured in listicles such as ''Time'' Next Generation Leaders and ''Forbes'' Korea Power Celebrity 40. IFPI named NewJeans the eighth best-selling artist worldwide in 2023.
In 2024, a dispute over NewJeans' management arose as former ADOR CEO Min Hee-jin and the members clashed with Hybe and ADOR executives. The members sought to terminate their contract, which ADOR denied. In March 2025, the Seoul Central District Court granted an injunction filed by ADOR, blocking the group from carrying out independent activities. The group subsequently announced a hiatus later that month. The court ruled in favor of ADOR on October 30, which resulted in Hyein and Haerin agreeing to return to the label. On December 29, it was announced that Hanni had also agreed to return, while Danielle's contract was terminated. Discussion regarding Minji's contract is ongoing.
==Name== The group's name "NewJeans" alludes to the idea that jeans are a timeless fashion item and the group's intention to carve a timeless image for themselves.<ref name=":1">{{cite web|title=NewJeans – 'New Jeans' review: HYBE's latest girl group go against the grain in an uneven debut|url=https://www.nme.com/reviews/album/newjeans-new-jeans-review-hybe-3283059|website=NME|last=Chin|first=Carmen|date=August 4, 2022|access-date=August 6, 2022|archive-date=August 6, 2022|archive-url=https://web.archive.org/web/20220806082226/https://www.nme.com/en_au/reviews/album/newjeans-new-jeans-review-hybe-3283915|url-status=live}}</ref> The name is also a word play on the phrase "new genes", referring to the group ushering a new generation of pop music.<ref>{{cite news|title='Attention': Hybe's girl group NewJeans arrives on K-pop scene|url=https://www.koreatimes.co.kr/www/art/2022/07/398_333201.html|work=The Korea Times|last=Dong|first=Sun-hwa|date=July 22, 2022|access-date=July 22, 2022|archive-date=July 22, 2022|archive-url=https://web.archive.org/web/20220722230749/https://www.koreatimes.co.kr/www/art/2022/07/398_333201.html|url-status=live}}</ref><ref>{{cite web|title=ADOR K-pop girl group by Min Hee-jin to be called NewJeans|url=https://koreajoongangdaily.joins.com/2022/07/22/entertainment/kpop/korea-ador-newjeans/20220722130551032.html|work=Korea JoongAng Daily|last=Shin|first=Min-hee|date=July 22, 2022|access-date=August 10, 2022|archive-date=August 3, 2022|archive-url=https://web.archive.org/web/20220803204332/https://koreajoongangdaily.joins.com/2022/07/22/entertainment/kpop/korea-ador-newjeans/20220722130551032.html|url-status=live}}</ref>
In February 2025, the members changed their name to "NJZ" amid their contract dispute with Hybe.<ref name="CNN">{{Cite web|title=K-pop act NewJeans unveils new identity — and a new name|url=https://www.cnn.com/2025/02/06/style/newjeans-kpop-new-name-hnk-intl|website=CNN|language=en|last=Holland|first=Oscar|date=February 7, 2025|access-date=February 7, 2025|archive-date=February 7, 2025|archive-url=https://web.archive.org/web/20250207024237/https://www.cnn.com/2025/02/06/style/newjeans-kpop-new-name-hnk-intl|url-status=live}}</ref> The group stopped using "NJZ" two months later, following an injunction.<ref name="NJZ">{{cite web|script-title=ko:[인터넷 와글와글] 'NJZ' 버린 뉴진스, SNS 아이디 'mhdhh'로 변경|url=https://www.mbn.co.kr/news/society/5105381|website=Maeil Broadcasting Network|language=ko|date=April 8, 2025|access-date=April 25, 2025}}</ref>
==History== ===2011–2022: Pre-debut activities and formation=== Before debuting with NewJeans, several group members were involved in television, music and dance. When Australian-born Danielle Marsh lived in South Korea, she was a regular cast member of tvN's ''Rainbow Kindergarten'', a variety show that aired until 2011.<ref>{{cite web|script-title=ko:'민희진 걸그룹' 뉴진스 모지혜, '레인보우 유치원' 출신...나이-국적 눈길|trans-title=Min Hee-jin's girl group New Jeans' Mo Ji-hye, from 'Rainbow Kindergarten'... age and nationality revealed|url=https://www.topstarnews.net/news/articleView.html?idxno=14709536|work=TopStarNews|language=ko|last=Yoo|first=Hye-ji|date=July 22, 2022|access-date=July 24, 2022|archive-date=July 24, 2022|archive-url=https://web.archive.org/web/20220724202634/https://www.topstarnews.net/news/articleView.html?idxno=14709536|url-status=live}}</ref> She also appeared in the TV shows ''Jesse's Play Kitchen'' and ''My Heart's Crayon''.<ref>{{cite web|title=A Rising Star: Who Is NewJeans' Danielle?|url=https://www.j-14.com/posts/newjeans-danielle-australian-k-pop-stars-age-child-stardom/|website=J-14|publisher=A360media Entertainment Group|last=Wickes|first=Hanna|date=July 13, 2023|access-date=August 8, 2023|archive-date=August 10, 2023|archive-url=https://web.archive.org/web/20230810224845/https://www.j-14.com/posts/newjeans-danielle-australian-k-pop-stars-age-child-stardom/|url-status=live}}</ref> Hyein debuted as a member of the children's music group U.SSO Girl alongside Rora of Babymonster in November 2017 under the stage name U.Jeong,<ref name="Yahoo">{{cite web|title=New Hybe girl group NewJeans wants 'Attention' in debut music video|url=https://news.yahoo.com/hybe-girl-group-newjeans-wants-233552191.html|via=Yahoo! News|work=Next Shark|last=Anderson|first=Daniel|date=July 22, 2022|access-date=July 23, 2022|archive-date=July 23, 2022|archive-url=https://web.archive.org/web/20220723154704/https://news.yahoo.com/hybe-girl-group-newjeans-wants-233552191.html|url-status=live}}</ref><ref>{{Cite news|script-title=ko:'데뷔만 두 번' 뉴진스 혜인, 알고 보니 '베이비 몬스터'와 인연이?|trans-title=Debuted Twice, NewJeans' Hyein Seems to Have a Relation With Babymonster?|url=https://www.tvreport.co.kr/2133247|work=TV Report|language=ko|last=Lee|first=Soo-yeon|date=February 17, 2023|access-date=June 28, 2024|archive-date=February 20, 2023|archive-url=https://web.archive.org/web/20230220111315/https://www.tvreport.co.kr/2133247|url-status=live}}</ref> before departing from the group one year later.<ref name="debut1" /> In December 2020, she joined the music group and YouTube collective Play With Me Club formed by PocketTV, and graduated from the group on May 3, 2021.<ref>{{cite web|title=В HYBE дебютирует новая женская группа NewJeans, участница которой оказалась давней фанаткой BTS|trans-title=Hybe debuts a new girl group NewJeans, a member of which turned out to be a long-time fan of BTS|url=https://www.ellegirl.ru/articles/v-hybe-debyutiruet-novaya-zhenskaya-gruppa-newjeans-uchastnica-kotoroi-okazalas-davnei-fanatkoi-bts/|work=Elle Girl|language=ru|last=Vasilchenko|first=Katya|date=July 22, 2022|access-date=July 23, 2022|archive-date=July 23, 2022|archive-url=https://web.archive.org/web/20220723161617/https://www.ellegirl.ru/articles/v-hybe-debyutiruet-novaya-zhenskaya-gruppa-newjeans-uchastnica-kotoroi-okazalas-davnei-fanatkoi-bts/|url-status=live}}</ref> Vietnamese-Australian Hanni Pham began performing in Melbourne as a member of the Aemina Dance Crew who covered choreographies of K-pop groups.<ref>{{cite web|title=Vietnamese-Australian debuts in new K-pop girl group NewJeans|url=https://e.vnexpress.net/news/culture/vietnamese-australian-debuts-in-new-k-pop-girl-group-newjeans-4495683.html|website=VN Express|author1=Hieu Nhan|access-date=August 6, 2023|archive-date=April 26, 2023|archive-url=https://web.archive.org/web/20230426044602/https://e.vnexpress.net/news/culture/vietnamese-australian-debuts-in-new-k-pop-girl-group-newjeans-4495683.html|url-status=live}}</ref>
Preparations for a new girl group in collaboration between Hybe and Source Music began as early as 2019<ref>{{Cite magazine|title=Wanna Be a K-Pop Star? Big Hit Entertainment & Source Music Announce Global Search for New Girl Group|url=https://www.billboard.com/music/music-news/big-hit-entertainment-source-music-auditions-k-pop-girl-group-8529104/|magazine=Billboard|last=Herman|first=Tamar|date=September 4, 2019|access-date=July 26, 2023|archive-date=July 26, 2023|archive-url=https://web.archive.org/web/20230726014929/https://www.billboard.com/music/music-news/big-hit-entertainment-source-music-auditions-k-pop-girl-group-8529104/|url-status=live}}</ref><ref name="BeAttitude1">{{cite web|title=How Much Do You Know about Min Hee-jin?|url=https://beattitude.kr/issue-03/artistproject-minheejin-part1-eng/|work=BeAttitude|date=March 24, 2022|access-date=July 24, 2022|archive-date=April 14, 2022|archive-url=https://web.archive.org/web/20220414115652/https://beattitude.kr/issue-03/artistproject-minheejin-part1-eng/|url-status=live}}</ref> where Min Hee-jin was to be the creative director, after joining as the chief brand officer that same year. Min was widely recognized for her art direction as visual director at SM Entertainment.<ref>{{cite web|title=Who are the key players at Hybe in the post-Bang Si-hyuk era?|url=http://www.koreaherald.com/view.php?ud=20210715001055|work=The Korea Herald|last=Choi|first=Ji-won|date=July 19, 2021|access-date=July 24, 2022|archive-date=May 7, 2022|archive-url=https://web.archive.org/web/20220507091204/http://www.koreaherald.com/view.php?ud=20210715001055|url-status=live}}</ref> At the time of Min joining in 2019, it was revealed she would be the creative lead in multiple girl groups, excluding Big Hit, while a separate label would also be established later where she would be a producer.<ref>{{Cite web|script-title=ko:빅히트, 민희진 전 SM 이사 영입... "브랜드 총괄·걸그룹 론칭"|url=https://en.seoul.co.kr/news/entertainment/2019/07/01/20190701500028|website=서울En|language=ko|date=July 1, 2019|access-date=May 17, 2024|archive-date=May 17, 2024|archive-url=https://web.archive.org/web/20240517033900/https://en.seoul.co.kr/news/entertainment/2019/07/01/20190701500028|url-status=live}}</ref> Global auditions took place between September and October 2019.<ref name="BeAttitude1" /><ref>{{cite web|title=BTS' label Big Hit Entertainment launches global auditions for new K-pop girl group|url=https://www.nme.com/news/music/big-hit-entertainment-global-auditions-new-k-pop-girl-group-2545017|work=NME|last=Ziwei|first=Puah|date=September 5, 2019|access-date=July 24, 2022|archive-date=August 24, 2021|archive-url=https://web.archive.org/web/20210824123703/https://www.nme.com/news/music/big-hit-entertainment-global-auditions-new-k-pop-girl-group-2545017|url-status=live}}</ref> Minji, a Source Music trainee, was featured in the promotional videos for these auditions. Various other auditions were held, and it was later revealed Hanni was the only trainee from the Plus Global Auditions to join NewJeans. Other members came from various backgrounds: Danielle was a former YG Entertainment trainee, passing a separate Source Music audition in July 2020 while Haerin was a trainee at another agency and was street cast at the end of 2019, officially joining Source in early 2020.<ref>{{Cite web|script-title=ko:"이 연습생 귀신 씌였니?"...민희진, 무속인 손잡고 뉴진스 데뷔? [엑's 이슈]|url=https://www.xportsnews.com/article/1885229|website=Xports News|language=ko|date=July 23, 2024|access-date=August 8, 2024|archive-date=August 8, 2024|archive-url=https://web.archive.org/web/20240808043016/https://www.xportsnews.com/article/1885229|url-status=live}}</ref> Hanni and Minji made a guest appearance in BTS's 2021 music video for "Permission to Dance".<ref>{{cite web|title=Meet the girls of New Jeans|url=https://www.tatlerasia.com/lifestyle/entertainment/meet-the-girls-of-newjeans|website=Tatler Asia|author1=Jove Moya|access-date=August 6, 2023|archive-date=June 4, 2023|archive-url=https://web.archive.org/web/20230604092944/https://www.tatlerasia.com/lifestyle/entertainment/meet-the-girls-of-newjeans|url-status=live}}</ref> All of the members then transferred to ADOR at the end of 2021.<ref>{{Cite web|script-title=ko:하이브, 신규 레이블 'ADOR' 설립|trans-title=Hybe establishes new label 'ADOR'|url=https://m.entertain.naver.com/article/144/0000773889|via=Naver|publisher=Sports Kyunghyang|language=ko|last=Ahn|first=Byeong-gil|date=November 12, 2021|access-date=August 8, 2024}}</ref>
In late 2021, it was announced that the project moved to Hybe's newly established independent label ADOR, after Min was appointed the label's CEO.<ref>{{cite web|title=BTS' agency HYBE launches new label in preparation for an upcoming girl group|url=https://www.nme.com/news/music/bts-agency-hybe-launches-new-label-in-preparation-for-an-upcoming-girl-group-3093882|work=NME|last=Chin|first=Carmen|date=November 12, 2021|access-date=July 24, 2022|archive-date=May 4, 2022|archive-url=https://web.archive.org/web/20220504144924/https://www.nme.com/news/music/bts-agency-hybe-launches-new-label-in-preparation-for-an-upcoming-girl-group-3093882|url-status=live}}</ref> A second round of global auditions were held between December 2021 and January 2022,<ref>{{cite web|title=HYBE launches global auditions for their new independent label 'ADOR'|url=https://www.bandwagon.asia/articles/hybe-launches-global-auditions-for-their-new-label-ador-how-to-join-singing-rapping-dance-acting-min-hee-jin-korea-december-2021|work=Bandwagon Asia|last=Judine Basbas|first=Franchesca|date=December 1, 2021|access-date=July 24, 2022|archive-date=December 2, 2021|archive-url=https://web.archive.org/web/20211202014155/https://www.bandwagon.asia/articles/hybe-launches-global-auditions-for-their-new-label-ador-how-to-join-singing-rapping-dance-acting-min-hee-jin-korea-december-2021|url-status=live}}</ref> and the group's line-up was finalized in March 2022.<ref name="BeAttitude2" /><ref name="Q3">{{cite web|title=HYBE subsidiary ADOR's upcoming girl group set to debut in "the third quarter of the year"|url=https://www.nme.com/news/music/hybe-subsidiary-adors-upcoming-girl-group-set-to-debut-in-the-third-quarter-of-the-year-3190216|work=NME|last=Chin|first=Carmen|date=March 25, 2022|access-date=July 24, 2022|archive-date=March 27, 2022|archive-url=https://web.archive.org/web/20220327144355/https://www.nme.com/news/music/hybe-subsidiary-adors-upcoming-girl-group-set-to-debut-in-the-third-quarter-of-the-year-3190216|url-status=live}}</ref> Dubbed "Min Hee-jin's Girl Group" by several media outlets,<ref name="BeAttitude2">{{cite web|title=A Rare Peek into Min Hee-jin's World|url=https://beattitude.kr/issue-03/artistproject-minheejin-part2-eng/|work=BeAttitude|date=April 15, 2022|access-date=July 24, 2022|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416211035/https://beattitude.kr/issue-03/artistproject-minheejin-part2-eng/}}</ref><ref>{{cite web|title=HYBE to establish new music label with Min Hee-jin at helm|url=https://koreajoongangdaily.joins.com/2021/11/12/entertainment/kpop/HYBE-Min-Heejin-ADOR/20211112104121840.html|work=Korea JoongAng Daily|last=Lee|first=Jae-lim|date=November 12, 2021|access-date=July 24, 2022|archive-date=July 2, 2022|archive-url=https://web.archive.org/web/20220702092758/https://koreajoongangdaily.joins.com/2021/11/12/entertainment/kpop/HYBE-Min-Heejin-ADOR/20211112104121840.html|url-status=live}}</ref> the group was originally scheduled to launch in 2021 but was later postponed due to the COVID-19 pandemic.<ref name="BeAttitude1" />
===2022–2023: Debut with ''New Jeans'', and ''OMG''=== thumb|upright=1|NewJeans' official logo
On July 1, 2022, ADOR teased the launch of their new girl group by posting three animated videos of the numbers "22", "7" and "22", fuelling speculation that content would be released on July 22.<ref>{{cite news|title=Watch the first teasers for HYBE subsidiary ADOR's upcoming K-pop girl group|url=https://www.nme.com/news/music/watch-first-teasers-hybe-ador-upcoming-k-pop-girl-group-3259962|work=NME|last=Chin|first=Carmen|date=July 1, 2022|access-date=July 22, 2022|archive-date=July 1, 2022|archive-url=https://web.archive.org/web/20220701140832/https://www.nme.com/news/music/watch-first-teasers-hybe-ador-upcoming-k-pop-girl-group-3259962|url-status=live}}</ref> That day, NewJeans surprise-released the music video for their debut single, "Attention", without any prior promotion or information on the group's lineup.<ref>{{cite news|title=NewJeans, new K-pop group, have YouTube, TikTok abuzz – here's everything you need to know about them|url=https://www.scmp.com/lifestyle/k-pop/artists-celebrities/article/3186598/newjeans-new-k-pop-group-have-youtube-tiktok|work=South China Morning Post|last=Herman|first=Tamar|date=July 28, 2022|access-date=August 3, 2022|archive-date=August 7, 2022|archive-url=https://web.archive.org/web/20220807173136/https://www.scmp.com/lifestyle/k-pop/artists-celebrities/article/3186598/newjeans-new-k-pop-group-have-youtube-tiktok|url-status=live}}</ref> ''Billboard'' described the move as "risky-but-ultimately invigorating", crediting its success to "an emphasis on the music before anything else".<ref name="billboard">{{cite magazine|title=Meet NewJeans: HYBE's Global Breakout Girl Group Where 'Everything Was Riding on Secrecy'|url=https://www.billboard.com/music/pop/newjeans-interview-hybe-ador-girl-group-min-hee-jin-1235141512/|magazine=Billboard|last=Benjamin|first=Jeff|date=September 20, 2022|access-date=September 24, 2022|archive-date=September 21, 2022|archive-url=https://web.archive.org/web/20220921020020/https://www.billboard.com/music/pop/newjeans-interview-hybe-ador-girl-group-min-hee-jin-1235141512/|url-status=live}}</ref> The video was followed by the announcement of their upcoming self-titled debut extended play, which would contain four songs including two additional singles.<ref name="debut1">{{cite news|title=Hybe's latest girl group NewJeans make their much-anticipated debut with 'Attention'|url=https://www.nme.com/news/music/newjeans-attention-debut-single-music-video-ador-hybe-3274591|work=NME|last=Chin|first=Carmen|date=July 22, 2022|access-date=July 23, 2022|archive-date=July 22, 2022|archive-url=https://web.archive.org/web/20220722151331/https://www.nme.com/news/music/newjeans-attention-debut-single-music-video-ador-hybe-3274591|url-status=live}}</ref>
thumb|left|upright=1|NewJeans in August 2022
NewJeans released their second single, "Hype Boy", on July 23, 2022, along with a clip revealing the members' names and four music videos specific to their perspectives.<ref name="hurt">{{cite news|title=New Hybe girl group NewJeans unveil music videos for 'Hype Boy' and 'Hurt'|url=https://www.nme.com/news/music/newjeans-music-video-hybe-ador-hype-boy-hurt-debut-release-3275941|work=NME|last=Yeo|first=Gladys|date=July 25, 2022|access-date=March 26, 2023|archive-date=December 10, 2022|archive-url=https://web.archive.org/web/20221210224420/https://www.nme.com/news/music/newjeans-music-video-hybe-ador-hype-boy-hurt-debut-release-3275941|url-status=live}}</ref> "Hype Boy" reached number two on the South Korean Circle Digital Chart,<ref>{{cite web|title=Circle Digital Chart – Week 50, 2022|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=50&hitYear=2022&termGbn=week&yearTime=3|publisher=Circle Chart|language=ko|date=December 4–10, 2022|access-date=March 28, 2024|archive-date=October 18, 2022|archive-url=https://web.archive.org/web/20221018090759/https://www.billboard.com/charts/south-korea-songs-hotw/2022-10-22/|url-status=live}}</ref> while it became the longest-running song on the ''Billboard'' Global 200 by a K-pop female act,<ref>{{cite news|script-title=ko:뉴진스, 빌보드 '글로벌 200' K팝 걸그룹 신기록|trans-title=New Jeans, Billboard's 'Global 200' K-pop girl group record|url=https://n.news.naver.com/entertain/article/003/0011744798|via=Naver|work=Newsis|language=ko|last=Lee|first=Jae-hoon|date=March 15, 2023|access-date=March 25, 2023|archive-date=March 25, 2023|archive-url=https://web.archive.org/web/20230325231315/https://n.news.naver.com/entertain/article/003/0011744798|url-status=live}}</ref> charting for 42 weeks.<ref>{{cite magazine|title=Billboard Global 200: Week of April 15, 2023|url=https://www.billboard.com/charts/billboard-global-200/2023-04-15/|magazine=Billboard|access-date=April 13, 2023|archive-date=April 12, 2023|archive-url=https://web.archive.org/web/20230412010749/https://www.billboard.com/charts/billboard-global-200/2023-04-15/|url-status=live}}</ref> A music video for their b-side "Hurt" was released two days later.<ref name="hurt" /> Pre-orders for the EP surpassed 444,000 copies in three days.<ref>{{cite web|script-title=ko:뜨겁다! 뉴진스, 데뷔 앨범 예약판매 3일만 선주문량 44만장 돌파|trans-title=Hot! New Jeans surpasses 440,000 pre-orders in 3 days of pre-sale of debut album|url=https://n.news.naver.com/entertain/article/108/0003074796|via=Naver|work=Star-News|language=ko|last=Moon|first=Wan-sik|date=July 28, 2022|access-date=July 28, 2022|archive-date=July 28, 2022|archive-url=https://web.archive.org/web/20220728083837/https://n.news.naver.com/entertain/article/108/0003074796|url-status=live}}</ref> NewJeans released their debut EP for download and streaming on August 1, 2022, alongside its third single, "Cookie".<ref>{{cite news|title=NewJeans drop anticipated debut EP and 'Cookie' music video|url=https://www.nme.com/news/music/newjeans-release-self-titled-debut-ep-cookie-music-video-3280865|work=NME|last=Yeo|first=Gladys|date=August 1, 2022|access-date=August 9, 2022|archive-date=August 7, 2022|archive-url=https://web.archive.org/web/20220807115940/https://www.nme.com/news/music/newjeans-release-self-titled-debut-ep-cookie-music-video-3280865|url-status=live}}</ref> ''Pitchfork'' described ''New Jeans'' as a plush and stylish collection of '90s and '00s-indebted R&B.<ref>{{cite web|title=NewJeans: "Cookie"|url=https://pitchfork.com/reviews/tracks/new-jeans-cookie/|website=Pitchfork|last=Kim|first=Joshua Minsoo|date=August 2, 2022|access-date=March 28, 2024|archive-date=August 6, 2022|archive-url=https://web.archive.org/web/20220806124934/https://pitchfork.com/reviews/tracks/new-jeans-cookie/|url-status=live}}</ref> "Cookie" was criticized by some reviewers, who thought the lyrics contained a sexual innuendo.<ref name=":1" /> ADOR denied the accusation and stated that the lyrics refer to "the paired idea of burning CDs and baking cookies, which share the same conceptual verb in Korean".<ref>{{cite news|title=NewJeans' agency denies allegations 'Cookie' has inappropriate lyrics|url=https://koreajoongangdaily.joins.com/2022/08/28/entertainment/kpop/Korea-Kpop-Newjeans/20220828170840705.html|work=Korea JoongAng Daily|last=Lee|first=Ji-an|date=August 28, 2022|access-date=August 28, 2022|archive-date=February 11, 2023|archive-url=https://web.archive.org/web/20230211141954/https://koreajoongangdaily.joins.com/2022/08/28/entertainment/kpop/Korea-Kpop-Newjeans/20220828170840705.html|url-status=live}}</ref> The physical version of the EP was released on August 8 and sold over one million copies, becoming the best selling debut album by a K-pop female act in South Korea and the only debut album to achieve this since Circle Chart's establishment in 2011.<ref name="koreaherald2">{{cite news|title=NewJeans debut album "New Jeans" sells 1M copies|url=https://www.koreaherald.com/view.php?ud=20230220000613|work=The Korea Herald|author=Hong Yoo|date=February 20, 2023|access-date=February 20, 2023|archive-date=February 20, 2023|archive-url=https://web.archive.org/web/20230220073308/https://www.koreaherald.com/view.php?ud=20230220000613|url-status=live}}</ref> The group made their broadcast debut on Mnet's ''M Countdown'' on August 4, performing all three singles.<ref>{{cite web|script-title=ko:'엠카' 지코 화려한 귀환→뉴진스 트리플 타이틀곡 데뷔무대[오늘TV]|trans-title='M Countdown' Zico's brilliant return → New Jeans' triple title song debut stage [TodayTV]|url=https://n.news.naver.com/entertain/article/609/0000611521|via=Naver|work=Newsen|language=ko|last=Hwang|first=Hye-jin|date=August 4, 2022|access-date=August 4, 2022|archive-date=August 5, 2022|archive-url=https://web.archive.org/web/20220805171210/https://n.news.naver.com/entertain/article/609/0000611521|url-status=live}}</ref> In October 2022, they held their first live performances overseas, appearing at KCON in Saudi Arabia and Japan.<ref>{{cite magazine|title=Watch NewJeans' first overseas live performance in KCON Saudi Arabia|url=https://www.nme.com/news/music/newjeans-kcon-saudi-arabia-first-overseas-performance-3321256|magazine=NME|last=Suacillo|first=Angela Patricia|date=October 3, 2022|access-date=June 11, 2023|archive-date=October 13, 2022|archive-url=https://web.archive.org/web/20221013221126/https://www.nme.com/news/music/newjeans-kcon-saudi-arabia-first-overseas-performance-3321256|url-status=live}}</ref> At the end of the year, they won rookie awards at the Melon Music Awards, the Golden Disc Awards, the Korean Music Awards, the Seoul Music Awards, the Asia Artist Awards, and The Fact Music Awards.<ref>{{cite news|script-title=ko:뉴진스, 올해의 루키상 추가...신인상 6관왕 질주|trans-title=New Jeans adds Rookie of the Year award... Rookie of the Year Awards 6 wins|url=https://www.osen.co.kr/article/G1112040416|work=OSEN|language=ko|last=Jang|first=Woo-young|date=February 12, 2023|access-date=March 28, 2024|archive-date=March 28, 2024|archive-url=https://web.archive.org/web/20240328214958/https://www.osen.co.kr/article/G1112040416|url-status=live}}</ref><ref>{{cite news|title=NewJeans producer 250 takes home four awards at Korean Music Awards|url=https://koreajoongangdaily.joins.com/2023/03/06/entertainment/kpop/Korean-Music-Awards-250-lee-hohyung/20230306142624410.html|work=Korea JoongAng Daily|last=Yang|first=Haley|date=March 6, 2023|access-date=March 26, 2023|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313082105/https://koreajoongangdaily.joins.com/2023/03/06/entertainment/kpop/Korean-Music-Awards-250-lee-hohyung/20230306142624410.html|url-status=live}}</ref>
NewJeans released "Ditto" on December 19, 2022, as the first single from their first single album, ''OMG''.<ref name="koreaherald">{{cite news|title=NewJeans' 'Ditto' lands on Billboard Hot 100 at No. 96|url=https://www.koreaherald.com/view.php?ud=20230118000608|work=The Korea Herald|last=Hong|first=Yoo|date=January 18, 2023|access-date=January 18, 2023|archive-date=January 18, 2023|archive-url=https://web.archive.org/web/20230118061026/http://www.koreaherald.com/view.php?ud=20230118000608|url-status=live}}</ref> "Ditto" became the longest-running number-one song on the Circle Digital Chart, topping the chart for thirteen weeks.<ref>{{cite news|script-title=ko:'온 차트가 뉴진스'...'디토' 1위 질주 언제까지?|trans-title='On the chart is New Jeans'... How long will 'Ditto' run for first place|url=https://n.news.naver.com/entertain/article/018/0005448412|work=Edaily|language=ko|last=Kim|first=Hyun-sik|date=March 23, 2023|access-date=March 23, 2023|archive-date=March 24, 2023|archive-url=https://web.archive.org/web/20230324051904/https://n.news.naver.com/entertain/article/018/0005448412|url-status=live}}</ref><ref>{{cite news|script-title=ko:뉴진스, 12주차 써클차트 2관왕|trans-title=New Jeans, won 2 awards on the 12th week circle chart|url=https://n.news.naver.com/entertain/article/108/0003140439|via=Naver|work=Star News|language=ko|last=Moon|first=Wan-shik|date=March 30, 2023|access-date=March 30, 2023|archive-date=March 30, 2023|archive-url=https://web.archive.org/web/20230330080552/https://n.news.naver.com/entertain/article/108/0003140439|url-status=live}}</ref> It was NewJeans' first entry on both the ''Billboard'' Hot 100, peaking at number 82, and the UK Singles Chart, charting at number 95.<ref name="koreaherald" /> Later in 2023, "Ditto" won Song of the Year at the MAMA Awards, the Melon Music Awards, the Golden Disc Awards, and the Asia Artist Awards.<ref>{{cite news|title=K-pop 2024: A forecast for this year's top Korean acts|url=https://koreajoongangdaily.joins.com/news/2024-01-14/entertainment/kpop/Kpop-2024-A-forecast-for-this-years-top-Korean-acts/1958042|work=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 14, 2024|access-date=March 28, 2024|archive-date=March 26, 2024|archive-url=https://web.archive.org/web/20240326002402/https://koreajoongangdaily.joins.com/news/2024-01-14/entertainment/kpop/Kpop-2024-A-forecast-for-this-years-top-Korean-acts/1958042|url-status=live}}</ref> "Ditto" also held the record for longest-running Perfect all-kill—a feat referring to a song's consistent number-one position on IChart's real-time, daily, and weekly charts—at 655 hours, until Huntrix's "Golden" surpassed it in 2025.<ref>{{cite web |last1=Pascual |first1=Pauline Joyce |title=HUNTR/X's 'Golden' tops Billboard Hot 100, breaks Korea all-kill record |url=https://tribune.net.ph/2025/08/12/huntrxs-golden-tops-billboard-hot-100-breaks-korea-all-kill-record |website=Daily Tribune |language=en |date=12 August 2025}}</ref><ref>{{Cite web|title=iChart™|url=https://www.instiz.net/popup_ichart.htm?mode=3&type=2|website=Instiz|access-date=July 12, 2024|archive-date=March 30, 2023|archive-url=https://web.archive.org/web/20230330052033/https://www.instiz.net/popup_ichart.htm?mode=3&type=2|url-status=live}}</ref> ''OMG'' was released on January 2, 2023.<ref name="koreaherald" /> Reviewers commended the album for its retro-style theme.<ref name="joongang">{{cite news|title=NewJeans lands on Billboard Hot 100 singles chart with 'Ditto'|url=https://koreajoongangdaily.joins.com/2023/01/18/entertainment/kpop/Korea-Kpop-NewJeans/20230118115842877.html|work=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 18, 2023|access-date=January 18, 2022|archive-date=January 18, 2023|archive-url=https://web.archive.org/web/20230118030549/https://koreajoongangdaily.joins.com/2023/01/18/entertainment/kpop/Korea-Kpop-NewJeans/20230118115842877.html|url-status=live}}</ref> It debuted at number one on the Circle Album Chart,<ref name="omg">{{Cite web|title=''OMG''|url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=01&hitYear=2023&termGbn=week&yearTime=3|website=Circle Chart|language=ko|access-date=January 12, 2023|archive-date=January 12, 2023|archive-url=https://web.archive.org/web/20230112023951/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=01&hitYear=2023&termGbn=week&yearTime=3|url-status=live}}</ref> which sold 700,000 copies in its first week of release.<ref name="joongang" /> It became their first album to sell over one million copies,<ref>{{cite news|title=Girl group NewJeans's latest EP 'OMG' sells one million copies|url=https://koreajoongangdaily.joins.com/2023/01/27/entertainment/kpop/korea-newjeans-omg/20230127142914963.html|work=Korea JoongAng Daily|last=Min|first=Shin-hee|date=January 27, 2023|access-date=March 25, 2023|archive-date=February 19, 2023|archive-url=https://web.archive.org/web/20230219212555/https://koreajoongangdaily.joins.com/2023/01/27/entertainment/kpop/korea-newjeans-omg/20230127142914963.html|url-status=live}}</ref> shortly before ''New Jeans'' also reached one million copies sold.<ref name="koreaherald2" /> ''OMG'' was accompanied by a second single of the same name, which went viral on TikTok, peaked at number 74 on the ''Billboard'' Hot 100,<ref>{{cite news|title=NewJeans Has Become The Fastest K-Pop Act To Chart On 'Billboard' Hot 100 With 'OMG' And 'Ditto'|url=https://uproxx.com/pop/newjeans-omg-billboard-hot-100/|work=Uproxx|last=Frances|first=Lai|date=January 25, 2023|access-date=March 25, 2023|archive-date=February 27, 2023|archive-url=https://web.archive.org/web/20230227202604/https://uproxx.com/pop/newjeans-omg-billboard-hot-100/|url-status=live}}</ref><ref>{{cite news|script-title=ko:[뉴진스 신드롬①] 'OMG' 진짜 히트송이 등장했다|trans-title=[New Jeans Syndrome ①] A real hit song from 'OMG' appeared|url=https://n.news.naver.com/entertain/article/109/0004790707|via=Naver|work=OSEN|language=ko|last=Seon|first=Mi-kyung|date=February 16, 2023|access-date=March 25, 2023|archive-date=March 25, 2023|archive-url=https://web.archive.org/web/20230325231244/https://n.news.naver.com/entertain/article/109/0004790707|url-status=live}}</ref> and became the group's most streamed song on Spotify.<ref>{{Cite web|title=NewJeans' 'OMG' hits over 600m on Spotify streams|url=https://www.chosun.com/english/kpop-culture-en/2024/02/06/RH2AHHYI3RCC3OXX3IZT77MYJU/|website=The Chosun Daily|language=en|date=February 6, 2024|access-date=October 26, 2024|archive-date=February 23, 2024|archive-url=https://web.archive.org/web/20240223013541/https://www.chosun.com/english/kpop-culture-en/2024/02/06/RH2AHHYI3RCC3OXX3IZT77MYJU/|url-status=live}}</ref> "OMG" won the Best Song at the 33rd Seoul Music Awards.<ref>{{cite magazine|title=Here are all the winners from the 33rd Seoul Music Awards|url=https://www.nme.com/news/music/33rd-seoul-music-awards-winners-3564938|magazine=NME|last=Chin|first=Carmen|date=January 3, 2024|access-date=March 28, 2024|archive-date=January 3, 2024|archive-url=https://web.archive.org/web/20240103094420/https://www.nme.com/news/music/33rd-seoul-music-awards-winners-3564938|url-status=live}}</ref>
===2023–2024: ''Get Up'' and Japanese debut=== thumb|upright=1|NewJeans in November 2022
In July 2023, NewJeans held their first sold-out fan meeting, titled Bunnies Camp, at the SK Olympic Handball Gymnasium in Seoul.<ref>{{cite news|script-title=ko:뉴진스, 7월 팬미팅 초고속 전석 매진..티켓 파워도 막강|trans-title=New Jeans, sold out all tickets for fan meeting in July.. Ticket power is also strong|url=https://n.news.naver.com/entertain/article/109/0004858590|via=Naver|work=OSEN|language=ko|last=Seon|first=Mi-kyung|date=May 27, 2023|access-date=June 1, 2022|archive-date=June 1, 2023|archive-url=https://web.archive.org/web/20230601084223/https://n.news.naver.com/entertain/article/109/0004858590|url-status=live}}</ref> The group released their second EP, ''Get Up'', on July 21, 2023.<ref>{{cite magazine|title=NewJeans Make Triumphant Return With Second EP 'Get Up': Stream It Now|url=https://www.billboard.com/music/music-news/newjeans-get-up-ep-stream-it-now-1235376297/|magazine=Billboard|last=Bowenbank|first=Starr|date=July 21, 2023|access-date=July 21, 2023|archive-date=July 22, 2023|archive-url=https://web.archive.org/web/20230722023806/https://www.billboard.com/music/music-news/newjeans-get-up-ep-stream-it-now-1235376297/|url-status=live}}</ref> ''Get Up'' became the group's first entry and number-one on the ''Billboard'' 200, making NewJeans the second K-pop girl group to top the chart after Blackpink.<ref name="hot100records">{{cite news|title=NewJeans's 'Get Up' debuts at No. 1 on Billboard 200|url=https://koreajoongangdaily.joins.com/2023/08/03/entertainment/kpop/NewJeans-Billboard-200-Get-Up/20230803105211892.html|work=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=August 3, 2023|access-date=August 9, 2023|archive-date=August 9, 2023|archive-url=https://web.archive.org/web/20230809024930/https://koreajoongangdaily.joins.com/2023/08/03/entertainment/kpop/NewJeans-Billboard-200-Get-Up/20230803105211892.html|url-status=live}}</ref> The EP reached number two on the Circle Album Chart and sold 1.65 million copies in its first week of release,<ref>{{cite web|title=Circle Album Chart – Week 29, 2023|url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=29&hitYear=2023&termGbn=week&yearTime=3|publisher=Circle Chart|language=ko|access-date=July 27, 2023|archive-date=July 27, 2023|archive-url=https://web.archive.org/web/20230727015843/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=29&hitYear=2023&termGbn=week&yearTime=3|url-status=live}}</ref><ref>{{cite news|title=NewJeans's 'Get Up' sells over 1.65 million copies in first week of release|url=https://koreajoongangdaily.joins.com/2023/07/28/entertainment/kpop/NewJeans-ETA-First-week-album-sales/20230728123231113.html|work=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=July 28, 2023|access-date=July 28, 2023|archive-date=July 28, 2023|archive-url=https://web.archive.org/web/20230728131059/https://koreajoongangdaily.joins.com/2023/07/28/entertainment/kpop/NewJeans-ETA-First-week-album-sales/20230728123231113.html|url-status=live}}</ref> becoming NewJeans' third consecutive album to sell over one million copies.<ref>{{cite news|script-title=ko:뉴진스 미니 2집, 하루 만에 약 120만 장 팔려|trans-title=New Jeans' 2nd mini album sold about 1.2 million copies in one day|url=https://entertain.naver.com/read?oid=079&aid=0003793990|via=Naver|work=No Cut News|language=ko|last=Kim|first=Soo-jeong|date=July 22, 2023|access-date=July 22, 2023|archive-date=July 22, 2023|archive-url=https://web.archive.org/web/20230722101049/https://entertain.naver.com/read?oid=079&aid=0003793990|url-status=live}}</ref> It was supported by three singles: "Super Shy", "ETA", and "Cool with You".<ref>{{cite news|title=NewJeans to drop new album 'Get Up' on July 21|url=https://www.koreaherald.com/view.php?ud=20230619000567|work=The Korea Herald|last=Choi|first=Ji-won|date=June 9, 2023|access-date=June 19, 2023|archive-date=June 19, 2023|archive-url=https://web.archive.org/web/20230619054719/http://www.koreaherald.com/view.php?ud=20230619000567|url-status=live}}</ref> All the singles entered the ''Billboard'' Hot 100, making NewJeans the first K-pop female artist to have three simultaneous entries on the chart.<ref name="hot100records" /> "Super Shy" topped the Circle Digital Chart and became their best-performing track on several international charts,<ref>{{cite web|title=Digital Chart – Week 28 of 2023|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=28&hitYear=2023&termGbn=week&yearTime=3|website=Circle Chart|language=ko|access-date=July 20, 2023|archive-date=July 20, 2023|archive-url=https://web.archive.org/web/20230720022020/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=28&hitYear=2023&termGbn=week&yearTime=3|url-status=live}}</ref><ref>{{cite news|title=NewJeans hits new highs with 'Super Shy'|url=https://www.koreaherald.com/view.php?ud=20230719000676|work=The Korea Herald|last=Choi|first=Ji-won|access-date=July 21, 2023|archive-date=July 19, 2023|archive-url=https://web.archive.org/web/20230719070850/https://www.koreaherald.com/view.php?ud=20230719000676|url-status=live}}</ref> which led NewJeans to achieve their first number-one on the ''Billboard'' Emerging Artists chart.<ref>{{cite news|title=NewJeans Hit No. 1 on Emerging Artists Chart Thanks to 'Super Shy'|url=https://www.billboard.com/music/chart-beat/newjeans-number-one-emerging-artists-chart-super-shy-1235373609/|magazine=Billboard|last=Zellner|first=Xander|date=July 18, 2023|access-date=July 28, 2023|archive-date=July 28, 2023|archive-url=https://web.archive.org/web/20230728192126/https://www.billboard.com/music/chart-beat/newjeans-number-one-emerging-artists-chart-super-shy-1235373609/|url-status=live}}</ref> To promote the EP, NewJeans held live performances in multiple countries and collaborated with global brands and celebrities.<ref>{{cite news|script-title=ko:'빌보드 1위 기염' 뉴진스, 'K팝 인베이전' 새 주인공 되다[스타in포커스]|trans-title=New Jeans, 'No. 1 on Billboard', becomes new protagonist of 'K-Pop Invasion' [Stein Focus]|url=https://www.edaily.co.kr/news/read?newsId=01416966635703712&mediaCodeNo=258|work=Edaily|language=ko|last=Kim|first=Hyun-sik|date=August 3, 2023|access-date=November 30, 2023|archive-date=December 2, 2023|archive-url=https://web.archive.org/web/20231202171617/https://www.edaily.co.kr/news/read?newsId=01416966635703712&mediaCodeNo=258|url-status=live}}</ref> In August 2023, they became the first K-pop girl group to perform at Lollapalooza with their first live performance in the United States.<ref>{{cite magazine|title=NewJeans live at Lollapalooza 2023: K-pop's most-talked-about girl group justify the hype|url=https://www.nme.com/reviews/live/newjeans-lollapalooza-2023-live-review-get-up-3478423|magazine=NME|last=Daly|first=Rhian|date=August 4, 2023|access-date=August 22, 2023|archive-date=August 30, 2023|archive-url=https://web.archive.org/web/20230830100741/https://www.nme.com/reviews/live/newjeans-lollapalooza-2023-live-review-get-up-3478423|url-status=live}}</ref> That same month, NewJeans performed at the Summer Sonic Festival in Japan.<ref>{{cite news|title=NewJeans, Blur and Kendrick Lamar head to Summer Sonic|url=https://www.japantimes.co.jp/culture/2023/08/18/music/summer-sonic-preview/|work=The Japan Times|last=St. Michael|first=Patrick|date=August 18, 2023|access-date=November 30, 2023|archive-date=December 2, 2023|archive-url=https://web.archive.org/web/20231202171617/https://www.japantimes.co.jp/culture/2023/08/18/music/summer-sonic-preview/|url-status=live}}</ref>
Throughout 2023, NewJeans released five other singles. In collaboration with Coca-Cola, they released two singles: "Zero" in April and "Be Who You Are (Real Magic)", also featuring Jon Batiste, J.I.D, and Camilo, in May.<ref>{{cite news|title=NewJeans and Coca-Cola collaborate for a new song|url=https://www.koreaherald.com/view.php?ud=20230331000506|work=The Korea Herald|last=Choi|first=Ji-won|date=March 31, 2023|access-date=April 13, 2023|archive-date=April 12, 2023|archive-url=https://web.archive.org/web/20230412001120/http://www.koreaherald.com/view.php?ud=20230331000506|url-status=live}}</ref><ref>{{cite news|title=NewJeans, Jon Batiste unveil new collaboration 'Be Who You Are (Real Magic)'|url=https://www.nme.com/news/music/newjeans-jon-batiste-cat-burns-camilo-be-who-you-are-real-magic-3446718|work=NME|last=Ziwei|first=Puah|date=May 31, 2023|access-date=May 31, 2023|archive-date=May 29, 2023|archive-url=https://web.archive.org/web/20230529152427/https://www.nme.com/news/music/newjeans-jon-batiste-cat-burns-camilo-be-who-you-are-real-magic-3446718|url-status=live}}</ref> A remix of "Zero" featuring J.I.D was released in June.<ref>{{cite magazine|title=Listen to NewJeans' new remix of 'Zero' featuring J.I.D|url=https://www.nme.com/news/music/newjeans-zero-remix-featuring-j-i-d-3458668|magazine=NME|last=Yeo|first=Gladys|date=June 21, 2023|access-date=March 28, 2024|archive-date=January 12, 2024|archive-url=https://web.archive.org/web/20240112002505/https://www.nme.com/news/music/newjeans-zero-remix-featuring-j-i-d-3458668|url-status=live}}</ref> NewJeans recorded "Beautiful Restriction" and "Our Night Is More Beautiful Than Your Day" for the soundtracks of the streaming television series ''A Time Called You'' (2023) and ''My Demon'' (2023–2024), respectively.<ref>{{cite news|script-title=ko:뉴진스, 첫 OST 가창...'아름다운 구속'|trans-title=NewJeans, the first OST singing... 'Beautiful Redemption'|url=https://entertain.naver.com/read?oid=003&aid=0012063479|via=Naver|work=Newsis|language=ko|date=September 1, 2023|access-date=September 1, 2023|archive-date=September 1, 2023|archive-url=https://web.archive.org/web/20230901101149/https://entertain.naver.com/read?oid=003&aid=0012063479|url-status=live}}</ref><ref>{{cite news|script-title=ko:뉴진스가 부른 '마이데몬' OST '우리의 밤은 당신의 낮보다 아름답다' 오늘 발매|trans-title='My Demon' OST 'Our Night is More Beautiful Than Your Day' sung by NewJeans is released today|url=https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202311241008003&sec_id=540301&pt=nv|work=Sports Kyunghyang|language=ko|last=Kang|first=Joo-ju|date=November 24, 2023|access-date=November 24, 2023|archive-date=November 24, 2023|archive-url=https://web.archive.org/web/20231124194238/https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202311241008003&sec_id=540301&pt=nv|url-status=live}}</ref> In October, the group collaborated with Riot Games to release "Gods" as the theme song for the 2023 ''League of Legends'' World Championship.<ref>{{cite magazine|title=League of Legends Enlists NewJeans for World Championship Anthem 'Gods': Listen|url=https://www.billboard.com/music/music-news/newjeans-gods-league-of-legends-world-championship-song-1235433044/|magazine=Billboard|last=Bowenbank|first=Starr|date=October 4, 2023|access-date=November 29, 2023|archive-date=December 1, 2023|archive-url=https://web.archive.org/web/20231201063907/https://www.billboard.com/music/music-news/newjeans-gods-league-of-legends-world-championship-song-1235433044/|url-status=live}}</ref> In December 2023, NewJeans released their first remix album, ''NJWMX'', comprising songs from ''New Jeans'' and ''OMG'' remixed by South Korean producers 250 and FRNK.<ref>{{cite news|script-title=ko:뉴진스, '디토' 1주년 맞춰 리믹스 앨범 'NJWMX' 19일 발매|trans-title=New Jeans releases remix album 'NJWMX' on the 19th to celebrate the first anniversary of 'Ditto'|url=https://www.nocutnews.co.kr/news/6064036|work=No Cut News|language=ko|last=Kim|first=Soo-jung|date=December 15, 2023|access-date=December 15, 2023|archive-date=December 15, 2023|archive-url=https://web.archive.org/web/20231215102948/https://www.nocutnews.co.kr/news/6064036|url-status=live}}</ref> At the end of the year, they became the first K-pop girl group to perform on ''Dick Clark's New Year's Rockin' Eve''.<ref>{{cite web|title=NewJeans Makes History as the First K-Pop Girl Group to Perform on 'Dick Clark's Rockin' New Year's Eve'|url=https://themessenger.com/entertainment/newjeans-makes-history-as-the-first-k-pop-girl-group-to-perform-on-dick-clarks-rockin-new-years-eve|work=The Messenger|last=Vick|first=Megan|access-date=January 11, 2024|archive-date=January 11, 2024|archive-url=https://web.archive.org/web/20240111153347/https://themessenger.com/entertainment/newjeans-makes-history-as-the-first-k-pop-girl-group-to-perform-on-dick-clarks-rockin-new-years-eve|url-status=dead}}</ref>
thumb|left|upright=1|NewJeans in September 2023
Several publications named NewJeans among the most prominent music acts of 2023, citing their commercial success and influence in the music, advertising, and fashion industries.<ref name="advertising2">{{cite magazine|title=NewJeans in 2023: a look back at their year of dominance|url=https://www.nme.com/features/music-features/newjeans-in-2023-a-look-back-at-their-year-of-dominance-3567622|magazine=NME|last=Herman|first=Tamar|date=January 9, 2024|access-date=January 11, 2024|archive-date=January 30, 2024|archive-url=https://web.archive.org/web/20240130164122/https://www.nme.com/features/music-features/newjeans-in-2023-a-look-back-at-their-year-of-dominance-3567622|url-status=live}}</ref><ref>{{cite web|title=[BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe|url=https://poc.mnetplus.world/plusmagazine/en/plusmagazineoriginal/detail/95|work=Mnet Plus Magazine|last=Jang|first=Jun-hwan|date=December 12, 2023|access-date=January 11, 2024|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302145623/https://poc.mnetplus.world/plusmagazine/en/plusmagazineoriginal/detail/95|url-status=live}}</ref><ref>{{cite news|title=NewJeans, Seventeen dominate K-pop scene in 2023|url=https://koreajoongangdaily.joins.com/news/2023-12-31/entertainment/kpop/NewJeans-Seventeen-dominate-Kpop-scene-in-2023/1947520|work=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=December 31, 2023|access-date=January 11, 2024|archive-date=January 11, 2024|archive-url=https://web.archive.org/web/20240111013527/https://koreajoongangdaily.joins.com/news/2023-12-31/entertainment/kpop/NewJeans-Seventeen-dominate-Kpop-scene-in-2023/1947520|url-status=live}}</ref><ref name="billboard1" /> They sold 4.39 million album copies, the most-ever for a K-pop female artist in a single year,<ref>{{cite news|script-title=ko:뉴진스 1위, 올해 K-팝 여성 아티스트 중 '앨범 판매량' 가장 많았다|trans-title=No. 1 in New Jeans, the most 'album sales' among K-pop female artists this year|url=https://star.mbn.co.kr/view.php?year=2023&no=992285|work=MBN Star|language=ko|date=December 29, 2023|access-date=December 29, 2023|archive-date=December 29, 2023|archive-url=https://web.archive.org/web/20231229120056/https://star.mbn.co.kr/view.php?year=2023&no=992285|url-status=live}}</ref> and broke the Guinness World Record for the fastest K-pop act to reach one billion streams on Spotify.<ref>{{cite web|title=Fastest K-pop act to reach 1 billion streams on Spotify|url=https://www.guinnessworldrecords.com/world-records/746515-fastest-k-pop-act-to-reach-1-billion-streams-on-spotify|work=Guinness World Records|access-date=May 7, 2023|archive-date=May 7, 2023|archive-url=https://web.archive.org/web/20230507150853/https://www.guinnessworldrecords.com/world-records/746515-fastest-k-pop-act-to-reach-1-billion-streams-on-spotify|url-status=live}}</ref> The International Federation of the Phonographic Industry (IFPI) ranked NewJeans at number eight on their list of the Global Recording Artist of the Year, making them the second highest-ranked female artist of 2023.<ref>{{cite news|title=K-pop groups take over IFPI's 2023 Global Artist Chart|url=https://www.koreatimes.co.kr/www/art/2024/02/398_369302.html|work=The Korea Times|last=Pyo|first=Kyung-min|date=February 22, 2024|access-date=February 23, 2024|archive-date=February 23, 2024|archive-url=https://web.archive.org/web/20240223211259/https://www.koreatimes.co.kr/www/art/2024/02/398_369302.html|url-status=live}}</ref> Along with Lim Young-woong, the group topped Gallup Korea's Singer of the Year poll.<ref>{{cite web|script-title=ko:2023년 K컬쳐 "폼 미쳤다"...올해를 뜨겁게 달군 문화 키워드|trans-title=2023 K Culture "The form is crazy"... Cultural keywords that heated up this year|url=https://www.mbn.co.kr/news/culture/4990470|work=MBN|date=December 29, 2023|access-date=December 30, 2023|archive-date=December 31, 2023|archive-url=https://web.archive.org/web/20231231012807/https://www.mbn.co.kr/news/culture/4990470|url-status=live}}</ref> At the MAMA Awards, NewJeans became the first girl group in twelve years to win Artist of the Year and the third girl group in history to receive the award, following 2NE1 in 2010 and Girls' Generation in 2011.<ref>{{cite news|script-title=ko:뉴진스, 불참에도 '마마' 주인공...걸그룹 '올해의 아티스트' 12년 만|trans-title=New Jeans, main character of 'MAMA' despite absence... Girl group 'Artist of the Year' after 12 years|url=https://www.newsis.com/view/?id=NISX20231129_0002540272&cID=10601&pID=10600|work=Newsis|language=ko|last=Lee|first=Jae-hoon|date=November 29, 2023|access-date=November 29, 2023|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145552/https://www.newsis.com/view/?id=NISX20231129_0002540272&cID=10601&pID=10600|url-status=live}}</ref> After also winning Artist of the Year at the Melon Music Awards, they became the first female artist to win both awards in the same year.<ref>{{cite news|title=K-pop rookie New Jeans wins big at the Melon Music Awards 2023|url=https://www.hindustantimes.com/entertainment/music/kpop-rookie-new-jeans-wins-big-at-the-melon-music-awards-2023-101701527757544.html|work=Hindustan Times|last=Sharma|first=Jahanvi|date=December 2, 2023|access-date=January 6, 2023|archive-date=December 3, 2023|archive-url=https://web.archive.org/web/20231203014009/https://www.hindustantimes.com/entertainment/music/kpop-rookie-new-jeans-wins-big-at-the-melon-music-awards-2023-101701527757544.html|url-status=live}}</ref> At the ''Billboard'' Women in Music, they became the first K-pop group to win Group of the Year.<ref>{{cite magazine|title=NewJeans win 'Group of the Year' at 2024 Billboard Women in Music Awards: "This is something we really don't take for granted"|url=https://www.nme.com/news/music/newjeans-win-group-of-the-year-at-2024-billboard-women-in-music-awards-this-is-something-we-really-dont-take-for-granted-3598396|magazine=NME|last=Chin|first=Carmen|date=March 8, 2024|access-date=March 8, 2024|archive-date=April 11, 2024|archive-url=https://web.archive.org/web/20240411205833/https://www.nme.com/news/music/newjeans-win-group-of-the-year-at-2024-billboard-women-in-music-awards-this-is-something-we-really-dont-take-for-granted-3598396|url-status=live}}</ref> NewJeans became the first foreign artist in history to win the Excellent Work Award and be nominated for the Grand Prix with "Ditto" at the Japan Record Awards.<ref>{{cite news|script-title=ja:『レコ大』各賞発表 大賞候補にJO1、NewJeans、新しい学校のリーダーズ、Adoら10組 Yoasobi は特別国際音楽賞|trans-title=`"Rekodai" awards announced 10 groups including JO1, NewJeans, New Gakko no Leaders, Ado and others for the grand prize Yoasobi will receive the special international music award|url=https://www.oricon.co.jp/news/2303422/full/|work=Oricon News|language=ja|date=November 22, 2023|access-date=November 21, 2023|archive-date=November 21, 2023|archive-url=https://web.archive.org/web/20231121155604/https://www.oricon.co.jp/news/2303422/full/|url-status=live}}</ref>
In March 2024, NewJeans announced they would release two singles in May and June.<ref name="announcement">{{cite news|script-title=ko:뉴진스 5월 24일 컴백, 6월 일본 데뷔|trans-title=New Jeans May 24 comeback, June debut in Japan|url=https://www.kmib.co.kr/article/view.asp?arcid=1711525637&code=13180000&cp=nv|work=Kookmin Ilbo|language=ko|last=Lim|first=Se-jung|date=March 28, 2024|access-date=March 28, 2024|archive-date=March 27, 2024|archive-url=https://web.archive.org/web/20240327200024/https://www.kmib.co.kr/article/view.asp?arcid=1711525637&code=13180000&cp=nv|url-status=live}}</ref> "How Sweet" was released on May 24, along with the B-side track "Bubble Gum". "Supernatural" was released on June 21, along with the B-side track "Right Now". The release of "Supernatural" and "Right Now" marked the group's official Japanese debut, and after its release they began their first cycle of promotional activities in Japan, including a fan meeting, titled Bunnies Camp 2024 Tokyo Dome, at the Tokyo Dome on June 26–27.<ref name="announcement" /> It was also announced that NewJeans had plans to release an album in the second half of 2024,<ref name="announcement" /> however the album plans were later halted.<ref name="delay">{{cite news|script-title=ko:민희진 "방시혁 심기 거슬렀다고 공개처형...영화 JSA 떠올랐다" [더 인터뷰]|trans-title=Min Hee-jin "Public execution for offending Bang Si Hyuk...reminds me of the movie JSA" [The Interview]|url=https://www.joongang.co.kr/article/25280147|work=The JoongAng|language=ko|last=Yoo|first=Seong-woon|date=September 25, 2024|access-date=October 4, 2024|archive-date=September 26, 2024|archive-url=https://web.archive.org/web/20240926190756/https://www.joongang.co.kr/article/25280147|url-status=live}}</ref><ref>{{cite news|title=HYBE refutes Min Hee-jin's claims, tells her to 'get back to work'|url=https://koreajoongangdaily.joins.com/news/2024-09-26/entertainment/kpop/HYBE-refutes-Min-Heejins-claims-tells-her-to-get-back-to-work/2142699|work=Korea JoongAng Daily|last=Woo|first=Ji-won|date=September 26, 2024|access-date=October 3, 2024|archive-date=September 30, 2024|archive-url=https://web.archive.org/web/20240930162709/https://koreajoongangdaily.joins.com/news/2024-09-26/entertainment/kpop/HYBE-refutes-Min-Heejins-claims-tells-her-to-get-back-to-work/2142699|url-status=live}}</ref> On November 16, NewJeans won the Grand Artist Award at the inaugural Korea Grand Music Awards.<ref>{{cite web|title='NewJeans will never die': Are Hanni and Danielle hinting at K-pop girl group's end amid Min Hee-jin ultimatum? (Video)|url=https://www.malaymail.com/news/showbiz/2024/11/17/newjeans-will-never-die-are-hanni-and-danielle-hinting-at-k-pop-girl-groups-end-amid-min-hee-jin-ultimatum-video/157113|website=Malay Mail|date=November 17, 2024|access-date=November 28, 2024|archive-date=November 28, 2024|archive-url=https://web.archive.org/web/20241128002444/https://www.malaymail.com/news/showbiz/2024/11/17/newjeans-will-never-die-are-hanni-and-danielle-hinting-at-k-pop-girl-groups-end-amid-min-hee-jin-ultimatum-video/157113|url-status=live}}</ref>
===2024–present: Conflict with Hybe, hiatus, and Danielle's contract termination=== In April 2024, a shareholders' dispute broke out between Hybe Corporation's top executives and NewJeans' CEO, Min Hee-jin. Hybe executives claimed Min had plotted to gain full ownership of the group, while Min accused Hybe of subjecting NewJeans to unfair competition from its other girl groups.<ref>{{cite news|title=No two queen bees in a HYBE: The claims, accusations, rebuttals so far|url=https://koreajoongangdaily.joins.com/news/2024-04-26/culture/features/No-two-queen-bees-in-a-HYBE-The-claims-accusations-rebuttals-so-far/2034645|publisher=Korea JoongAng Daily|access-date=June 4, 2024|archive-date=May 31, 2024|archive-url=https://web.archive.org/web/20240531033236/https://koreajoongangdaily.joins.com/news/2024-04-26/culture/features/No-two-queen-bees-in-a-HYBE-The-claims-accusations-rebuttals-so-far/2034645}}</ref> The dispute led to Min's dismissal as CEO of ADOR on August 27.<ref>{{cite news|title=NewJeans versus HYBE timeline: Everything the girl group has said so far|url=https://koreajoongangdaily.joins.com/news/2024-09-26/entertainment/kpop/NewJeans-versus-HYBE-timeline-Everything-the-girl-group-has-said-so-far/2142805|work=Korea JoongAng Daily|last=Treharne|first=Trevor|date=September 26, 2024|access-date=October 3, 2024|archive-date=September 29, 2024|archive-url=https://web.archive.org/web/20240929014908/https://koreajoongangdaily.joins.com/news/2024-09-26/entertainment/kpop/NewJeans-versus-HYBE-timeline-Everything-the-girl-group-has-said-so-far/2142805|url-status=live}}</ref>
thumb|NewJeans in September 2024 Throughout the dispute, the NewJeans members publicly supported Min, including a surprise YouTube livestream on September 11, during which they expressed distrust of Hybe's management, and detailed issues such as workplace harassment, leaking of private information, and the deletion of previously released content.<ref>{{cite magazine|title=NewJeans Hold Guerrilla Livestream Alleging Mistreatment, Demand HYBE Reinstate ADOR CEO Min Hee-jin|url=https://www.billboard.com/pro/newjeans-livestream-demand-hybe-re-hire-ador-ceo-min-hee-jin/|magazine=Billboard|last=Benjamin|first=Jeff|date=September 11, 2024|access-date=September 25, 2024|archive-date=September 25, 2024|archive-url=https://web.archive.org/web/20240925151104/https://www.billboard.com/pro/newjeans-livestream-demand-hybe-re-hire-ador-ceo-min-hee-jin/|url-status=live}}</ref><ref>{{Cite news|title=NewJeans call Hybe 'inhumane', demand reinstatement of former ADOR CEO Min Hee-jin|url=https://www.straitstimes.com/life/entertainment/k-pop-stars-newjeans-send-ultimatum-to-managers-in-rare-industry-revolt|work=The Straits Times|language=en|last=Lee|first=Jan|date=September 12, 2024|access-date=September 12, 2024|issn=0585-3923|archive-date=September 12, 2024|archive-url=https://web.archive.org/web/20240912100608/https://www.straitstimes.com/life/entertainment/k-pop-stars-newjeans-send-ultimatum-to-managers-in-rare-industry-revolt|url-status=live}}</ref> They ended the broadcast by giving Hybe chairman Bang Si-hyuk an ultimatum to reinstate Min by September 25.<ref>{{Cite web|title=NewJeans demands HYBE reinstate Min Hee-jin as CEO in YouTube livestream|url=https://koreajoongangdaily.joins.com/news/2024-09-11/entertainment/kpop/NewJeans-demands-HYBE-reinstate-Min-Heejin-as-CEO-in-YouTube-livestream/2133099|website=Korea JoongAng Daily|language=en|last=Yoon|first=So-yeon|date=September 11, 2024|access-date=September 12, 2024|archive-date=November 18, 2024|archive-url=https://web.archive.org/web/20241118052528/https://koreajoongangdaily.joins.com/news/2024-09-11/entertainment/kpop/NewJeans-demands-HYBE-reinstate-Min-Heejin-as-CEO-in-YouTube-livestream/2133099|url-status=live}}</ref> Jon Caramanica of ''The New York Times'' described the conflict as a significant and rare labor dispute in K-pop, calling it one of the most high-profile in recent years.<ref>{{cite news|title=NewJeans' Ultimatum Casts K-Pop's Displays of Labor in a New Light|url=https://www.nytimes.com/2024/09/25/arts/music/newjeans-kpop-hybe.html|work=The New York Times|last=Caramanica|first=Jon|date=September 25, 2024|access-date=September 28, 2024|archive-date=September 28, 2024|archive-url=https://web.archive.org/web/20240928120154/https://www.japantimes.co.jp/culture/2024/09/28/music/caramanica-newjeans-labor/}}</ref> On September 25, Hybe rejected NewJeans' ultimatum to reinstate Min, citing a company policy of separating management from production, but confirmed that Min would remain the group's producer.<ref>{{cite news|title=NewJeans has few options after ADOR rejects group's request to reinstate Min Hee-jin as CEO|url=http://www.koreaherald.com/view.php?ud=20240925050626|work=The Korea Herald|last=Kim|first=Jae-heun|date=September 25, 2024|access-date=September 28, 2024|archive-date=September 27, 2024|archive-url=https://web.archive.org/web/20240927025142/http://www.koreaherald.com/view.php?ud=20240925050626|url-status=live}}</ref> Despite the conflict, Min affirmed her commitment to NewJeans in an interview with TV Asahi, stating that she had a plan to overcome the challenges.<ref>{{Cite web|title=ADOR's Min Hee-jin vows to move forward with NewJeans despite conflict with HYBE|url=https://www.koreatimes.co.kr/www/art/2024/10/398_384435.html|website=The Korea Times|language=en|date=October 17, 2024|access-date=October 17, 2024}}</ref> Min resigned from Hybe in November.<ref>{{cite web |last1=Pyo |first1=Kyung-min |title=Min Hee-jin resigns as Ador internal director, parts ways with Hybe |url=https://www.koreatimes.co.kr/entertainment/k-pop/20241120/newjeans-creator-min-hee-jin-resigns-as-ador-internal-director-parts-ways-with-hybe |website=The Korea Times |language=en |date=20 November 2024}}</ref>
On October 15, Hanni testified as a reference witness before the National Assembly's Environment and Labor Committee, which was conducting an audit focused on workplace harassment and artist protection in the entertainment industry. Hanni accused Hybe and senior managers of undermining NewJeans and described the discrimination her group faced. ADOR's CEO, Kim Joo-young, also testified and pledged cooperation with the investigation.<ref>{{Cite web|title=We are all human': NewJeans' Hanni sheds tears during testimony at National Assembly|url=https://koreajoongangdaily.joins.com/news/2024-10-15/national/socialAffairs/We-are-all-human-Newjeans-Hanni-sheds-tears-during-testimony-at-National-Assembly/2155418|website=Korea JoongAng Daily|language=en|last=Yoon|first=So-yeon|date=October 15, 2024|access-date=October 15, 2024|archive-date=November 13, 2024|archive-url=https://web.archive.org/web/20241113182318/https://koreajoongangdaily.joins.com/news/2024-10-15/national/socialAffairs/We-are-all-human-Newjeans-Hanni-sheds-tears-during-testimony-at-National-Assembly/2155418|url-status=live}}</ref><ref>{{Cite web|title=K-pop star gives tearful testimony on harassment|url=https://www.bbc.co.uk/news/articles/cwyeredgklko|website=BBC News|publisher=BBC|last=Savage|first=Mark|date=October 15, 2024|access-date=November 13, 2024}}</ref> The case was later dismissed by the government agency, citing that K-pop group members are not classified as workers and are not entitled to labor rights.<ref>{{Cite news|title=Labor ministry rejects claims of workplace harassment against NewJeans member|url=https://en.yna.co.kr/view/AEN20241120002900315|work=Yonhap News Agency|language=en|last=Yoo|first=Cheong-mo|date=November 20, 2024|access-date=January 22, 2025|archive-date=November 22, 2024|archive-url=https://web.archive.org/web/20241122180349/https://en.yna.co.kr/view/AEN20241120002900315|url-status=live}}</ref><ref>{{Cite web|title=South Korea says K-pop stars aren't classed as workers and don't get labor rights|url=https://www.businessinsider.com/south-korea-k-pop-stars-not-classed-workers-labor-rights-2024-11|website=Business Insider|language=en-US|last=Abraham|first=Hannah|access-date=January 22, 2025|archive-date=December 20, 2024|archive-url=https://web.archive.org/web/20241220044644/https://www.businessinsider.com/south-korea-k-pop-stars-not-classed-workers-labor-rights-2024-11|url-status=live}}</ref>
thumb|left|NewJeans hosting a press conference on November 28, 2024 On November 13, ''Yonhap News'' reported that the NewJeans members had sent a letter to ADOR giving them an ultimatum that if major breaches were not remedied within 14 days, they would terminate their exclusive contracts. This action followed a leaked internal document suggesting Hybe intended to discard NewJeans and after their request to reinstate Min as ADOR's CEO was rejected.<ref>{{Cite web|script-title=ko:뉴진스, 어도어에 내용증명..."시정요구 미수용시 전속계약 해지"|trans-title=NewJeans, letter to ADORe... "If corrective action request is not accepted, exclusive contract will be terminated"|url=https://n.news.naver.com/mnews/article/001/0015043746?sid=103|via=Naver|website=Yonhap News Agency|language=ko|last=Lee|first=Tae-soo|date=November 13, 2024|access-date=November 13, 2024|archive-date=November 13, 2024|archive-url=https://web.archive.org/web/20241113181025/https://n.news.naver.com/mnews/article/001/0015043746?sid=103|url-status=live}}</ref> On November 28, the five members announced the termination of their exclusive contract with ADOR, citing violations of clauses including artist protection.<ref>{{Cite magazine|title=NewJeans Announces Departure from ADOR Amid Ongoing Dispute|url=https://www.billboard.com/music/music-news/newjeans-leaving-ador-hybe-amid-dispute-1235841233/|magazine=Billboard|language=en-US|last=Peters|first=Mitchell|date=November 29, 2024|access-date=December 6, 2024}}</ref><ref>{{cite news|title=Members of K-pop group NewJeans say they are leaving agency after dispute|url=https://edition.cnn.com/2024/11/28/business/kpop-newjeans-leaving-ador-hybe-intl-hnk/index.html|newspaper=CNN Business|language=en-US|date=November 28, 2024|access-date=November 29, 2024|archive-date=November 29, 2024|archive-url=https://web.archive.org/web/20241129210714/https://edition.cnn.com/2024/11/28/business/kpop-newjeans-leaving-ador-hybe-intl-hnk/index.html|url-status=live}}</ref><ref>{{cite news|title=K-Pop group NewJeans split from agency in mistreatment row|url=https://www.bbc.com/news/articles/cwy94jrrzm2o|newspaper=BBC News Online|language=en-GB|last=Comerford|first=Ruth|date=November 29, 2024|access-date=November 29, 2024|archive-date=November 29, 2024|archive-url=https://web.archive.org/web/20241129002242/https://www.bbc.com/news/articles/cwy94jrrzm2o|url-status=live}}</ref> On November 29, the members pledged to pursue activities independently and fight for rights to the group's name.<ref>{{Cite news|title='Free from HYBE and ADOR': NewJeans confirms breakup with agency in new statement|url=https://koreajoongangdaily.joins.com/news/2024-11-29/national/socialAffairs/Free-from-HYBE-and-ador-NewJeans-confirms-breakup-with-agency-in-new-statement/2189374?detailWord=|last=Yoon|first=So-yeon|date=November 29, 2024|access-date=December 1, 2024|archive-date=December 2, 2024|archive-url=https://web.archive.org/web/20241202131935/https://koreajoongangdaily.joins.com/news/2024-11-29/national/socialAffairs/Free-from-HYBE-and-ador-NewJeans-confirms-breakup-with-agency-in-new-statement/2189374?detailWord=|url-status=live}}</ref><ref>{{Cite news|title='Courage to change the world': NewJeans declares war against ADOR for its group name|url=https://koreajoongangdaily.joins.com/news/2024-11-28/national/socialAffairs/Courage-to-change-the-world-NewJeans-declares-war-against-ador-for-its-group-name/2188972|work=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=November 28, 2024}}</ref><ref>{{cite web|title=K-pop band NewJeans leaves label over 'mistreatment'|url=https://www.france24.com/en/live-news/20241128-k-pop-band-newjeans-leaves-label-over-mistreatment|website=France24|date=November 28, 2024|access-date=November 28, 2024|archive-date=November 30, 2024|archive-url=https://web.archive.org/web/20241130012139/https://www.france24.com/en/live-news/20241128-k-pop-band-newjeans-leaves-label-over-mistreatment|url-status=live}}</ref> ADOR denied any contract breaches and stated the members remained under contractual obligations.<ref>{{cite web|title='The contract still stands': ADOR refutes NewJeans' claims after press conference|url=https://koreajoongangdaily.joins.com/news/2024-11-28/business/industry/The-contract-still-stands-ador-refutes-NewJeans-claims-after-press-conference/2188981|website=Korea JoongAng Daily|language=en|last=Yoon|first=So-yeon|date=November 28, 2024|access-date=November 28, 2024|archive-date=December 1, 2024|archive-url=https://web.archive.org/web/20241201103118/https://koreajoongangdaily.joins.com/news/2024-11-28/business/industry/The-contract-still-stands-ador-refutes-NewJeans-claims-after-press-conference/2188981|url-status=live}}</ref> The Korea Management Federation (KMF) and Korea Entertainment Producers' Association (KEPA) sided with ADOR, arguing that unilateral contract terminations harm industry principles and investments.<ref>{{cite news|title=Federation of agencies urges NewJeans to retract contract termination|url=https://www.koreatimes.co.kr/www/art/2024/12/732_387547.html|publisher=The Korea Times|access-date=December 4, 2024}}</ref><ref>{{cite news|title=K-pop organisations back agency in NewJeans' contract dispute|url=https://www.straitstimes.com/life/entertainment/k-pop-organisations-back-agency-in-newjeans-contract-dispute|publisher=The Straits Times|location=Singapore|date=December 9, 2024|access-date=December 9, 2024|archive-date=December 10, 2024|archive-url=https://web.archive.org/web/20241210065303/https://www.straitstimes.com/life/entertainment/k-pop-organisations-back-agency-in-newjeans-contract-dispute|url-status=live}}</ref><ref>{{cite news|title=K-pop organizations back agencies in NewJeans contract saga|url=https://koreajoongangdaily.joins.com/news/2024-12-06/national/socialAffairs/Kpop-organizations-back-agencies-in-NewJeans-contract-saga/2194543|publisher=Korea JoongAng Daily|date=December 6, 2024}}</ref>
On December 5, ADOR petitioned the court to confirm the validity of NewJeans' contract.<ref>{{cite news|title=ADOR requests court to clarify the validity of NewJeans members' contracts|url=https://koreajoongangdaily.joins.com/news/2024-12-05/national/socialAffairs/ADOR-requests-court-to-clarify-the-validity-of-NewJeans-members-contracts/2193593|publisher=Korea JoongAng Daily|date=December 5, 2024|access-date=December 5, 2024|archive-date=December 5, 2024|archive-url=https://web.archive.org/web/20241205054803/https://koreajoongangdaily.joins.com/news/2024-12-05/national/socialAffairs/ADOR-requests-court-to-clarify-the-validity-of-NewJeans-members-contracts/2193593|url-status=live}}</ref><ref>{{cite news|title=NewJeans accuses HYBE and ADOR of 'unethical and inhumane' harassment since contract split|url=https://koreajoongangdaily.joins.com/news/2024-12-06/national/socialAffairs/NewJeans-accuse-HYBE-and-ador-of-unethical-and-inhumane-harassment-after-contract-split/2194487|publisher=Korea JoongAng Daily|date=December 6, 2024}}</ref> On December 14, the five NewJeans members launched a new Instagram account, "jeanzforfree", separate from the official account managed by ADOR.<ref name=":0">{{Cite web|title=NewJeans members set up new Instagram account, buy food for rally-goers|url=https://koreajoongangdaily.joins.com/news/2024-12-14/national/politics/NewJeans-members-set-up-new-Instagram-account-buys-food-for-rallygoers/2200775|website=Korea JoongAng Daily|language=en|date=December 14, 2024|access-date=December 14, 2024|archive-date=December 14, 2024|archive-url=https://web.archive.org/web/20241214181710/https://koreajoongangdaily.joins.com/news/2024-12-14/national/politics/NewJeans-members-set-up-new-Instagram-account-buys-food-for-rallygoers/2200775|url-status=live}}</ref> Their first post shared details about offering free food and beverages to K-pop fans attending a rally in Yeouido, Seoul, supporting the impeachment of South Korean president Yoon Suk Yeol.<ref>{{Cite web|script-title=ko:뉴진스 김밥·삼계탕·만둣국 선결제..."함께 힘내요"|url=https://www.hani.co.kr/arti/culture/culture_general/1173077.html|website=The Hankyoreh|language=ko|last=이|first=정국|date=December 14, 2024|access-date=December 14, 2024|archive-date=December 14, 2024|archive-url=https://web.archive.org/web/20241214181701/https://www.hani.co.kr/arti/culture/culture_general/1173077.html|url-status=live}}</ref><ref>{{cite news|title=NewJeans supports Yoon impeachment rally with prepaid meals|url=https://biz.chosun.com/en/en-entertainment/2024/12/14/JHX7LRNDJZA6ZHLYO6GBDW4SNE/|publisher=ChosunBiz|last=Shon|first=Duk-ho|date=December 14, 2024|access-date=January 19, 2025|archive-date=January 19, 2025|archive-url=https://web.archive.org/web/20250119134445/https://biz.chosun.com/en/en-entertainment/2024/12/14/JHX7LRNDJZA6ZHLYO6GBDW4SNE/|url-status=live}}</ref><ref>{{cite news|title=NewJeans, IU, Park Chan-wook show solidarity with impeachment protesters|url=https://www.koreatimes.co.kr/www/art/2025/01/398_388487.html|publisher=The Korea Times|last=Pyo|first=Kyung-min|date=December 15, 2024|access-date=January 19, 2025}}</ref> On January 13, 2025, ADOR filed an injunction with the Seoul Central District Court to prevent the members from independently signing advertising contracts while their contract dispute remained unresolved.<ref>{{cite news|title=Ador files injunction to prevent NewJeans from signing independent advertising contracts|url=https://www.koreatimes.co.kr/www/art/2025/01/398_390278.html|publisher=The Korea Times|date=January 13, 2025|access-date=January 13, 2025|archive-date=January 13, 2025|archive-url=https://web.archive.org/web/20250113085338/https://www.koreatimes.co.kr/www/art/2025/01/398_390278.html|url-status=live}}</ref> On February 7, the members announced a new group name, "NJZ",<ref>{{cite news|title=NewJeans to return as NJZ|url=https://www.koreaherald.com/article/10414668|work=The Korea Herald|language=en|last=Kim|first=Jae-heun|date=February 7, 2025|access-date=February 7, 2025}}</ref> and were announced as headliners for Hong Kong music festival ComplexCon on March 23 under the new name.<ref name="CNN" /> Two days before the performance, ADOR obtained a preliminary injunction barring the group from engaging in independent activities. The group proceeded to perform at the music festival as planned,<ref>{{cite web|title=NewJeans: K-pop group ordered to stop independent activities|url=https://www.bbc.com/news/articles/ckgzd2e2pkro|website=BBC|last=Butler|first=Gavin|date=March 21, 2025|access-date=March 21, 2025|archive-date=March 22, 2025|archive-url=https://web.archive.org/web/20250322022749/https://www.bbc.com/news/articles/ckgzd2e2pkro|url-status=live}}</ref> performing an unreleased song titled "Pit Stop" and a series of covers, and concluding with an announcement of a pause of all activities for the foreseeable future.<ref>{{cite magazine|title=NJZ Debuts New Song 'Pit Stop' at ComplexCon Hong Kong, Announces Hiatus|url=https://www.billboard.com/music/music-news/njz-announces-hiatus-complexcon-hong-kong-performs-pit-stop-1235929389/|magazine=Billboard|last=Sheckells|first=Melinda|date=March 23, 2025|access-date=March 23, 2025|archive-date=March 23, 2025|archive-url=https://web.archive.org/web/20250323212424/https://www.billboard.com/music/music-news/njz-announces-hiatus-complexcon-hong-kong-performs-pit-stop-1235929389/|url-status=live}}</ref>
thumb|Danielle and Minji leaving court on August 14, 2025, after a mediation attempt The group filed an objection to the injunction,<ref>{{Cite web|title=NewJeans files objection to court order restricting independent activities|url=https://koreajoongangdaily.joins.com/news/2025-03-24/entertainment/kpop/NewJeans-files-objection-to-court-order-restricting-independent-activities/2269100|website=Korea JoongAng Daily|language=en|date=March 24, 2025|access-date=April 16, 2025|archive-date=April 1, 2025|archive-url=https://web.archive.org/web/20250401131511/https://koreajoongangdaily.joins.com/news/2025-03-24/entertainment/kpop/NewJeans-files-objection-to-court-order-restricting-independent-activities/2269100|url-status=live}}</ref> which was upheld in favor of ADOR in April. The group then filed an appeal to the Seoul High Court and stopped using the "NJZ" name.<ref>{{Cite web|title=NewJeans remains barred from independent activities after court upholds injunction|url=https://koreajoongangdaily.joins.com/news/2025-04-16/national/socialAffairs/NewJeans-remains-barred-from-independent-activities-after-court-upholds-injunction/2286826|website=Korea JoongAng Daily|language=en|date=April 16, 2025|access-date=April 16, 2025|archive-date=April 16, 2025|archive-url=https://web.archive.org/web/20250416101300/https://koreajoongangdaily.joins.com/news/2025-04-16/national/socialAffairs/NewJeans-remains-barred-from-independent-activities-after-court-upholds-injunction/2286826|url-status=live}}</ref><ref name="NJZ"/> On May 30, the same District Court ordered each member to pay ADOR {{KRWConvert|1|b}} for every unauthorized activity performed from that date onward.<ref>{{Cite web|title=Court orders NewJeans to pay Ador 1 billion won for each unauthorized activity|url=https://www.koreaherald.com/article/10499801|website=The Korea Herald|language=en|last=Jae-heun|first=Kim|date=May 30, 2025|access-date=May 31, 2025}}</ref> On June 18, the High Court denied the group's appeal,<ref>{{cite news |date=June 18, 2025 |title=Court dismisses NewJeans' appeal against injuction ruling |url=https://cnalifestyle.channelnewsasia.com/entertainment/court-dismisses-newjeans-appeal-466631 |work=CNA |archive-date=June 18, 2025 |access-date=June 18, 2025 |archive-url=https://web.archive.org/web/20250618062038/https://cnalifestyle.channelnewsasia.com/entertainment/court-dismisses-newjeans-appeal-466631 |url-status=live }}</ref><ref>{{Cite web |last=Jae-heun |first=Kim |date=June 17, 2025 |title=High Court rejects NewJeans appeal, upholding ban on independent activities |url=https://www.koreaherald.com/article/10511481 |access-date=June 18, 2025 |website=The Korea Herald |language=en}}</ref><ref>{{Cite web |date=June 18, 2025 |title=NewJeans appeal to go independent rejected by Seoul High Court, as latest ruling enforces exclusive contracts with HYBE's ADOR |url=https://www.musicbusinessworldwide.com/newjeans-appeal-to-go-independent-rejected-by-seoul-high-court-as-latest-ruling-enforces-exclusive-contracts-with-hybes-ador/ |access-date=June 18, 2025 |website=Music Business Worldwide |language=en-US}}</ref> with ADOR releasing a statement hoping the members would return "to where they belong".<ref>{{Cite web |date=June 18, 2025 |title=ADOR hopes court's rejection of appeal will bring NewJeans back 'where they belong' |url=https://koreajoongangdaily.joins.com/news/2025-06-18/entertainment/kpop/ADOR-hopes-courts-rejection-of-appeal-will-bring-NewJeans-back-where-they-belong/2333076 |access-date=June 18, 2025 |website=Korea JoongAng Daily |last=Jung |first=Si-nae |language=en}}</ref> On August 14 and September 11, the Seoul Central District Court held two mediation sessions between NewJeans and ADOR, both of which concluded without agreement. On October 30, the court ruled in favor of ADOR, upholding the validity of the contracts until 2029.<ref>{{Cite web |last=Daily |first=The Chosun |date=2025-10-30 |title=Breaking: Court Rules ADOR-NewJeans Exclusive Contract Valid |url=https://www.chosun.com/english/national-en/2025/10/30/OAOC4LSQMJEUHNLCRLYWIJ5NOU/ |access-date=2025-10-30 |website=The Chosun Daily |language=ko}}</ref><ref>{{cite web |last1=Baek |first1=Byung-yeul |title=Court rules NewJeans must stay with Ador until 2029 – The Korea Times |url=https://www.koreatimes.co.kr/entertainment/k-pop/20251030/court-rules-newjeans-must-stay-with-ador-until-2029 |website=Korea Times |language=en |date=30 October 2025}}</ref> The members said they would appeal the ruling,<ref>{{cite web |last1=Wang |first1=Fan |title=NewJeans: K-pop group loses legal battle against agency |url=https://www.bbc.com/news/articles/cy5q0leq2lpo |website=BBC News |date=30 October 2025}}</ref> but on November 12, ADOR announced that Haerin and Hyein had agreed to return to work with the label.<ref>{{cite web |last1=Kim |first1=Jae-heun |title=NewJeans' Haerin, Hyein to continue with Ador |url=https://www.koreaherald.com/article/10614824 |website=The Korea Herald |language=en |date=12 November 2025}}</ref> The remaining three members then announced their intent to return, with ADOR stating they were "confirming the sincerity of [their intentions]."<ref>{{cite web |title=Three remaining NewJeans members to return to ADOR, ending year-long K-pop clash |url=https://koreajoongangdaily.joins.com/news/2025-11-12/entertainment/kpop/Three-remaining-NewJeans-members-to-return-to-ADOR-ending-yearlong-Kpop-clash/2442958 |website=Korea JoongAng Daily |date=12 November 2025 |last=Yoon |first=So-yeon}}</ref><ref>{{cite web |last1=Kang |first1=Yoon-seung |title=All 5 NewJeans members to return to ADOR after legal row |url=https://en.yna.co.kr/view/AEN20251112009253320 |website=Yonhap News Agency |date=12 November 2025}}</ref> On December 29, ADOR announced that an agreement had been reached for Hanni to return to the company, and that the exclusive contract with Danielle was terminated,<ref>{{cite news |url=https://www.koreaherald.com/article/10645178 |title=Ador terminates contract with NewJeans' Danielle |last=Hwang |first=You-mee |date=2025-12-29 |newspaper=The Korea Herald |language=en |archive-url=https://web.archive.org/web/20251229231255/https://www.koreaherald.com/article/10645178 |archive-date=2025-12-29 |url-status=live |access-date=2025-12-29}}</ref> in the following day suing her, and other close collaborators, for ₩43 billion (US$29.8 million) in damages.<ref>{{Cite web |title=NewJeans record label Ador sues former member Danielle for almost US$30 million |url=https://cnalifestyle.channelnewsasia.com/entertainment/danielle-newjeans-ador-lawsuit-573381 |access-date=2026-04-09 |website=CNA Lifestyle |language=en}}</ref> Minji's contract discussions are still ongoing.<ref>{{cite news |url=https://www.koreaherald.com/article/10645203 |title=NewJeans' full-member comeback derails as Ador cuts ties with Danielle |last=Lee |first=Jung-joo |date=2025-12-29 |newspaper=The Korea Herald |language=en |archive-url=https://web.archive.org/web/20251229232342/https://www.koreaherald.com/article/10645203 |archive-date=2025-12-29 |url-status=live |access-date=2025-12-29}}</ref><ref>{{cite web|last=Kim|first=Soo-young|script-title=ko:결국 찢어진 뉴진스…"하니 복귀·다니엘 전속계약 해지|url=https://v.daum.net/v/20251229105407630|website=Korean Economy|via=Daum|date=2025-12-29|access-date=2025-12-29|language=ko}}</ref> As of May 7, 2026, talks are still ongoing, with them being described as progressing "positively" by ADOR.<ref>{{Cite web |date=2026-05-07 |title=ADOR says discussions on NewJeans member Minji's future are progressing 'positively' |url=https://koreajoongangdaily.joins.com/news/2026-05-07/entertainment/kpop/ADOR-says-discussions-on-NewJeans-member-Minjis-future-are-progressing-positively/2586681 |access-date=2026-05-28 |website=Korea JoongAng Daily |language=en}}</ref>
==Artistry== ===Musical style and lyrics=== NewJeans' music spans genres such as R&B, electropop, and hip hop.<ref>{{Cite web|title=K-pop super rookie NewJeans drops 'Super Shy'|url=https://www.ajudaily.com/view/20230707150415536|website=Aju Business Daily|last=Park|first=Sae-jin|date=July 7, 2023|access-date=October 19, 2023|archive-date=October 22, 2023|archive-url=https://web.archive.org/web/20231022000057/https://www.ajudaily.com/view/20230707150415536|url-status=live}}</ref> It is characterized by mellow beats, atmospheric synthesizers, and live vocals.<ref name="guardian" /><ref>{{Cite web|title=NewJeans Aren't Super Shy About Reinventing K-Pop|url=https://www.stereogum.com/2233270/newjeans-arent-super-shy-about-reinventing-k-pop/columns/chained-to-the-rhythm/|website=Stereogum|last=Brodsky|first=Rachel|date=August 17, 2023|access-date=September 28, 2023|archive-date=September 28, 2023|archive-url=https://web.archive.org/web/20230928152950/https://www.stereogum.com/2233270/newjeans-arent-super-shy-about-reinventing-k-pop/columns/chained-to-the-rhythm/|url-status=live}}</ref><ref name="Thompson-2023" /> Their debut EP and first single album ''OMG'' are predominantly midtempo pop and R&B that evoke music of the 1990s and 2000s decades.<ref name="vogue">{{cite magazine|title=Meet NewJeans, the Girl Group Bringing Retro Vibes to K-Pop, and Sprinting Up the Charts|url=https://variety.com/2023/music/news/newjeans-k-pop-girl-group-charts-1235521569/|magazine=Vogue|last=Herman|first=Tamar|date=February 13, 2023|access-date=March 25, 2023|archive-date=March 5, 2023|archive-url=https://web.archive.org/web/20230305180851/https://variety.com/2023/music/news/newjeans-k-pop-girl-group-charts-1235521569/|url-status=live}}</ref><ref name="koreaherald1">{{cite news|title='Min Hee-jin Effect': How the K-pop mastermind and NewJeans are doing things differently|url=https://www.koreaherald.com/view.php?ud=20220829000665&ACE_SEARCH=1|work=The Korea Herald|last=Choi|first=Ji-won|date=August 29, 2022|access-date=March 25, 2023|archive-date=March 25, 2023|archive-url=https://web.archive.org/web/20230325193246/https://www.koreaherald.com/view.php?ud=20220829000665&ACE_SEARCH=1|url-status=live}}</ref> There were comparisons to the sound of late-1990s K-pop girl groups.<ref name="Thompson-2023" /><ref name="Choi-2023">{{cite news|script-title=ko:아이돌 댄스곡까지 장악한 신스팝... 피로한 대중이 반기는 '이지 리스닝'|trans-title=Synthpop dominates idol dance songs... 'Easy Listening' welcomed by the tired public|url=https://www.hankookilbo.com/News/Read/A2023042808320005353|work=Hankook Ilbo|language=ko|last=Choi|first=Eun-seo|date=May 4, 2023|access-date=May 31, 2023|archive-date=May 31, 2023|archive-url=https://web.archive.org/web/20230531142442/https://www.hankookilbo.com/News/Read/A2023042808320005353|url-status=live}}</ref><ref name="nme">{{cite magazine|title=New generations: SNSD, NewJeans and the evolution of K-pop girl groups|url=https://www.nme.com/features/opinion/girls-generation-snsd-newjeans-k-pop-girl-groups-evolution-3292388|magazine=NME|last=Daly|first=Rhian|date=August 18, 2022|access-date=March 25, 2023|archive-date=March 11, 2023|archive-url=https://web.archive.org/web/20230311172158/https://www.nme.com/features/opinion/girls-generation-snsd-newjeans-k-pop-girl-groups-evolution-3292388|url-status=live}}</ref> Music critics also identified elements of late-1990s and mid-2000s electronic and dance styles such as UK garage,<ref name="Thompson-2023" /><ref>{{cite web|title=NewJeans on mining '90s garage for their massive new EP, Get Up!|url=https://www.gq-magazine.co.uk/article/newjeans-get-up-interview-2023|website=British GQ|publisher=Condé Nast|quote=... creating their innovative sound with references to pre-millennium music.|last=Ford|first=Lucy|date=July 24, 2024|access-date=April 3, 2024|archive-date=July 24, 2023|archive-url=https://web.archive.org/web/20230724155514/https://www.gq-magazine.co.uk/article/newjeans-get-up-interview-2023|url-status=live}}</ref> Baltimore club,<ref>{{cite news|title=NewJeans prove their debut success was no fluke on inventive new release 'OMG'|url=https://www.nme.com/en_asia/reviews/track/newjeans-omg-ditto-review-ador-3373174|work=NME|last=Daly|first=Rhian|date=January 3, 2023|access-date=March 26, 2023|archive-date=January 26, 2023|archive-url=https://web.archive.org/web/20230126025206/https://www.nme.com/en_asia/reviews/track/newjeans-omg-ditto-review-ador-3373174|url-status=live}}</ref> Jersey club,<ref name="Kim-2022">{{cite news|title=NewJeans, 'Ditto'|url=https://www.npr.org/sections/now-playing/2022/12/20/1144466773/newjeans-ditto|publisher=NPR|last=Kim|first=Joshua Minsoo|date=December 20, 2022|access-date=January 20, 2023|archive-date=January 16, 2023|archive-url=https://web.archive.org/web/20230116161641/https://www.npr.org/sections/now-playing/2022/12/20/1144466773/newjeans-ditto|url-status=live}}</ref> and moombahton.<ref name="nme" /> With their second EP ''Get Up'', they ventured more into dance and club music with a more rhythmic production expanding on the group's UK garage-influenced past releases.<ref name="Thompson-2023">{{Cite web|title=NewJeans is a new kind of K-pop juggernaut|url=https://www.npr.org/transcripts/1193958358|publisher=NPR|type=audio podcast and transcript|last1=Thompson|first1=Stephen|last2=Pearce|first2=Sheldon|author-link=Stephen Thompson (journalist)|date=August 31, 2023|access-date=September 27, 2023|archive-date=September 27, 2023|archive-url=https://web.archive.org/web/20230927060104/https://www.npr.org/transcripts/1193958358|url-status=live}}</ref> Meanwhile, with their "Supernatural" release, they explored new jack swing and dance-pop with 250's interpolation of "Back of My Mind", a 2009 song by Japanese singer Manami which was produced by Pharrell Williams.<ref>{{Cite web|title=Pharrell Williams credited as composer for NewJeans' Japanese debut single|url=https://uk.news.yahoo.com/pharrell-williams-credited-composer-newjeans-164110993.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIjKt9g9M0rToYH5ZNf3ZXIIwjz5f6CQ1dKA9WYQkhtQM2qgvLoCvY0yhhGFLIK5jlXV0ti9awFVehduYJOkK0fTlyAgeLC6otri5sfL7eTN_hieXgVYr16sdbZtnbC9hu7QOlw6WVy7Rv3-vtCMsxWfZocaFb07KB6wHZhoKbHn|website=Yahoo News|language=en-GB|date=May 14, 2024|access-date=October 24, 2024}}</ref> The ''Hankook Ilbo'' aligned NewJeans' style with the "newtro" aesthetic due to the retro sensibilities;<ref>{{Cite web|title=NewJeans rock Tokyo Dome|url=https://www.koreatimes.co.kr/www/art/2024/07/682_377657.html|website=The Korea Times|date=June 28, 2024|access-date=July 6, 2024|archive-date=June 30, 2024|archive-url=https://web.archive.org/web/20240630222412/https://www.koreatimes.co.kr/www/art/2024/07/682_377657.html|url-status=live}}</ref> the newspaper's music critic Choi Eun-soo characterized their sound as "easy listening" devoid of "explosive" EDM embellishments that had saturated the market.<ref name="Choi-2023" /> Some critics, such as Sheldon Pearce and Joshua Minsoo Kim writing for NPR, described NewJeans' music as soft, contained, and delicate, which is a stark contrast to their contemporaries' "maximalist" and "harsh, buzzing" sounds.<ref name="Thompson-2023" /><ref name="Kim-2022" /> ''The Guardian''{{'s}} Laura Snapes described their songs as "sleek and lethally hooky, yet playful and teeming with retro synths and experimental flourishes".<ref name="guardian">{{cite news|title=One to watch: NewJeans|url=https://www.theguardian.com/music/2023/mar/18/one-to-watch-newjeans-k-pop-attention|work=The Guardian|last=Snapes|first=Laura|date=March 18, 2023|access-date=March 25, 2023|archive-date=March 22, 2023|archive-url=https://web.archive.org/web/20230322171238/https://www.theguardian.com/music/2023/mar/18/one-to-watch-newjeans-k-pop-attention|url-status=live}}</ref> Writing in ''The Korea Times'', scholar and cultural critic David Tizzard says that a lot of NewJeans' songs are influenced by 90s British jungle and drum and bass. In particular, their 2024 track "Right Now" is "not classic jungle or drum and bass because it's more polished and eschews the grittier samples. This is catchy: a sleek earworm. Rather than being from the LTJ Bukem wheelhouse of London, the track is closer to something from DJ Marky or the Sambass subgenre."<ref>{{Cite web|title=NewJeans as gateway drug: The past and future of K-pop|url=https://www.koreatimes.co.kr/www/opinion/2024/07/782_377180.html|website=The Korea Times|date=June 22, 2024|access-date=July 8, 2024|archive-date=July 18, 2024|archive-url=https://web.archive.org/web/20240718063453/https://www.koreatimes.co.kr/www/opinion/2024/07/782_377180.html|url-status=live}}</ref>
NewJeans' music is mainly produced by South Korean singers 250 and Park Jin-su (also known as FRNK), while the members often participate in songwriting.<ref name="guardian" /> The members have talked about being inspired by film and television, in particular by "high school teen dramas" like ''Clueless'' (1995), ''Mean Girls'' (2004), and ''The Princess Diaries'' (2001).<ref>{{cite magazine|title=NewJeans Talk "Ditto" Fan Theories, Songwriting, and the Year of the Bunny|url=https://www.teenvogue.com/story/newjeans-talk-ditto-fan-theories-songwriting-year-of-the-bunny-2023-interview|magazine=Teen Vogue|last=Dodson|first=P. Claire|date=January 2, 2023|access-date=March 2, 2024|archive-date=June 9, 2023|archive-url=https://web.archive.org/web/20230609014441/https://www.teenvogue.com/story/newjeans-talk-ditto-fan-theories-songwriting-year-of-the-bunny-2023-interview|url-status=live}}</ref><ref>{{cite news|title=Fan Chant: NewJeans on Starting 2023 Strong with OMG|url=https://consequence.net/2023/01/newjeans-interview-omg-fan-chant/|work=Consequence|last=Siroky|first=Mary|date=January 4, 2023|access-date=March 2, 2024|archive-date=November 27, 2023|archive-url=https://web.archive.org/web/20231127020702/https://consequence.net/2023/01/newjeans-interview-omg-fan-chant/|url-status=live}}</ref> Executive producer Min Hee-jin selects all NewJeans' songs and is responsible for the recording process.<ref name="interview1">{{cite magazine|script-title=ko:[인터뷰] 민희진 어도어 대표 ① "나는 공식을 깨고 싶은 사람"|trans-title=[Interview] Min Hee-jin, CEO of Adobe ① "I'm a person who wants to break the formula"|url=http://cine21.com/news/view/?mag_id=101903|magazine=Cine21|language=ko|last=Lim|first=Soo-yeon|date=January 21, 2023|access-date=March 25, 2023|archive-date=February 23, 2023|archive-url=https://web.archive.org/web/20230223212521/http://cine21.com/news/view/?mag_id=101903|url-status=live}}</ref> Regarding the group's debut EP, Min said she "wanted to break the tacit formula of K-pop and make an album with the music I want".<ref>{{cite news|script-title=ko:K팝은 '뉴진스' 전과 후로 나뉜다?··· 대형 폭풍 불어온다|trans-title=K-pop is divided before and after 'New Jeans'|url=https://www.hankookilbo.com/News/Read/A2023010518100005063|work=Hankook Ilbo|language=ko|last=Ko|first=Kyung-seok|date=January 6, 2023|access-date=January 20, 2023|archive-date=January 6, 2023|archive-url=https://web.archive.org/web/20230106020135/https://www.hankookilbo.com/News/Read/A2023010518100005063|url-status=live}}</ref> Min disliked "high-pitched parts, awkward raps that suddenly appear, and singing methods that feel uniform" and chose to record without guide vocals, allowing the members to develop their own singing styles.<ref name="interview1" /><ref name="koreaherald1" /> Pearce argued that NewJeans' frequent collaborations with certain producers brought forth a cohesive discography with distinct identity and aesthetic.<ref name="Thompson-2023" />
===Image and fashion=== NewJeans has influenced fashion and make-up trends with their style, developed by Choi Yu-mi. Having previously met Min while working with Shinee, Choi began working with Min and NewJeans in 2020, despite never having styled a girl group.<ref name="vogueuk">{{cite magazine|title=How To Curate An Impossibly Cool Band Wardrobe, According To NewJeans's Stylist|url=https://www.vogue.co.uk/gallery/newjeans-stylist-interview|magazine=British Vogue|last=Rodgers|first=Daniel|date=September 29, 2023|access-date=January 5, 2023|archive-date=September 29, 2023|archive-url=https://web.archive.org/web/20230929154024/https://www.vogue.co.uk/gallery/newjeans-stylist-interview|url-status=live}}</ref><ref name="wkorea">{{cite magazine|script-title=ko:4세대 걸그룹 스타일리스트들과의 대화|trans-title=Conversations With 4th Generation Girl Group Stylists|url=https://www.wkorea.com/2023/06/27/%EC%BC%80%EC%9D%B4%ED%8C%9D%EC%9D%98-%EB%92%B7%EB%AA%A8%EC%8A%B5/|magazine=W Korea|language=ko|last=Lee|first=Ye-ji|date=June 27, 2023|access-date=January 5, 2023|archive-date=June 27, 2023|archive-url=https://web.archive.org/web/20230627015115/https://www.wkorea.com/2023/06/27/%EC%BC%80%EC%9D%B4%ED%8C%9D%EC%9D%98-%EB%92%B7%EB%AA%A8%EC%8A%B5/|url-status=live}}</ref> Min stated that she wanted NewJeans' image to be "cool, chill, and sophisticated".<ref>{{cite news|title=K-pop's leading company has declared war on itself. This never-seen interview profiles the creative legend at the center of it|url=https://www.fastcompany.com/91113146/k-pops-leading-company-has-declared-war-on-itself-this-never-seen-interview-profiles-the-creative-legend-at-the-center-of-it|publisher=Fast Company|access-date=July 30, 2024|archive-date=July 8, 2024|archive-url=https://web.archive.org/web/20240708005648/https://www.fastcompany.com/91113146/k-pops-leading-company-has-declared-war-on-itself-this-never-seen-interview-profiles-the-creative-legend-at-the-center-of-it}}</ref> NewJeans debuted with a Y2K-inspired style that established them as "a symbol" of the Y2K fashion revival in South Korea.<ref>{{cite news|title=Y2K trend looks set to continue into 2023, along with ageless styles|url=https://koreajoongangdaily.joins.com/2023/01/05/culture/lifeStyle/korea-2023-fashion-trend/20230105154820516.html|work=Korea JoongAng Daily|last=Shin|first=Min-hee|date=January 5, 2023|access-date=January 5, 2023|archive-date=January 5, 2023|archive-url=https://web.archive.org/web/20230105085414/https://koreajoongangdaily.joins.com/2023/01/05/culture/lifeStyle/korea-2023-fashion-trend/20230105154820516.html|url-status=live}}</ref> The members wore "drastically" different outfits in the music videos to confuse fans, prompting them to rewatch the videos to identify the members.<ref>{{cite web|title=The woman behind girl group NewJeans refuses to follow any formulas|url=https://koreajoongangdaily.joins.com/2022/08/11/entertainment/kpop/new-jeans-newjeans-ADOR/20220811145308475.html|work=Korea JoongAng Daily|last1=Chu|first1=Young-sun|last2=Hwang|first2=Jee-young|date=August 11, 2022|access-date=January 5, 2023|archive-date=January 6, 2023|archive-url=https://web.archive.org/web/20230106135839/https://koreajoongangdaily.joins.com/2022/08/11/entertainment/kpop/new-jeans-newjeans-ADOR/20220811145308475.html|url-status=live}}</ref> For their hair and make-up, NewJeans worked with hairstylist Gi-hee and make-up artist Lee Nak-yeum, who developed a signature "natural" look for the group.<ref>{{cite magazine|script-title=ko:지금 가장 잘나가는 K-헤어 메이크업 아티스트 5인|trans-title=The 5 Most Popular K-Hair Makeup Artists Right Now|url=https://www.allurekorea.com/2024/01/27/behind-the-k-pop-beauty/|magazine=Allure Korea|language=ko|last1=Hwang|first1=Hye-jin|last2=Kim|first2=Min-ji|date=January 27, 2024|access-date=January 28, 2024|archive-date=January 28, 2024|archive-url=https://web.archive.org/web/20240128130944/https://www.allurekorea.com/2024/01/27/behind-the-k-pop-beauty/|url-status=live}}</ref><ref>{{cite magazine|script-title=ko:뉴진스 메이크업 아티스트가 알려주는 갓기들의 미모 비결|trans-title=The secret of the beauty of NewJeans; Make-up artist tells you|url=https://www.harpersbazaar.co.kr/article/70757|magazine=Harper's Bazaar Korea|language=ko|date=September 15, 2022|access-date=January 5, 2024|archive-date=February 6, 2023|archive-url=https://web.archive.org/web/20230206103141/https://www.harpersbazaar.co.kr/article/70757|url-status=live}}</ref> Azrin Tan argued in ''Vogue Singapore'' that NewJeans presented a "new aesthetic", characterized by minimal soft make-up and straight black hair, that defied beauty standards in the contemporary K-pop industry with its simplicity.<ref name="voguesingapore">{{cite magazine|title=The world of K-pop beauty is changing as we know it—and it begins with NewJeans|url=https://vogue.sg/new-jeans-kpop-beauty/|magazine=Vogue Singapore|last=Tan|first=Azrin|date=November 22, 2022|access-date=January 5, 2023|archive-date=January 16, 2023|archive-url=https://web.archive.org/web/20230116024317/https://vogue.sg/new-jeans-kpop-beauty/|url-status=live}}</ref> Their styling contributed in shaping NewJeans' girl-next-door image,<ref name="cnn" /> deemed by Tan a "stark shift away from the usually high-octane aesthetic" of contemporary K-pop groups.<ref name="voguesingapore" />
NewJeans branched out and showcased a variety of concepts in the music videos released for ''Get Up'', including cheerleading and ballet-inspired outfits.<ref>{{cite magazine|title=How to dress like NewJeans: From 'Cool With You' to 'Get Up', 5 looks from the K-pop girl band to inspire your everyday wardrobe|url=https://www.tatlerasia.com/style/fashion/newjeans-music-videos-fashion|magazine=Tatler Asia|last=Hall|first=Amalissa|date=July 30, 2023|access-date=January 5, 2023|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145602/https://www.instagram.com/p/Chhb6pWJf-w/embed/?cr=1&v=14&wp=586&rd=https%3A%2F%2Fwww.tatlerasia.com&rp=%2Fstyle%2Ffashion%2Fnewjeans-music-videos-fashion|url-status=live}}</ref><ref>{{cite web|script-title=ko:뉴진스 컴백 스타일 A To Z|trans-title=NewJeans Comeback Style A To Z|url=https://www.wkorea.com/2023/07/22/%EB%89%B4%EC%A7%84%EC%8A%A4-%EC%BB%B4%EB%B0%B1-%EC%8A%A4%ED%83%80%EC%9D%BC-a-to-z/|magazine=W|language=ko|last=Noh|first=Kyung-eon|date=July 22, 2023|access-date=January 6, 2022|archive-date=October 2, 2023|archive-url=https://web.archive.org/web/20231002124223/https://www.wkorea.com/2023/07/22/%EB%89%B4%EC%A7%84%EC%8A%A4-%EC%BB%B4%EB%B0%B1-%EC%8A%A4%ED%83%80%EC%9D%BC-a-to-z/|url-status=live}}</ref> Since NewJeans' debut, Choi has incorporated in their style elements from several modern trends, such as gorpcore and blokecore, and designers, such as Kiko Kostadinov, Martine Rose, Marine Serre, and Hyein Seo.<ref name="vogueuk" /><ref name="wkorea" /> Edith Winslow of ''Vogue Australia'' has described NewJeans' fashion style as a combination of "bold pieces, contemporary designers, and the confidence to pull it all off".<ref name="vogueau">{{cite web|title=NewJeans are officially the It-girls of K-pop fashion|url=https://www.vogue.com.au/fashion/news/newjeans-style-file/image-gallery/7d2e36e7304a513b2cde78e6029a8f1f|magazine=Vogue Australia|last=Winslow|first=Edith|date=December 1, 2023|access-date=January 5, 2024}}</ref> ''The New York Times'' named them among the most stylish people of 2023.<ref>{{cite news|title=NYT picks President Yoon, NewJeans among 71 'most stylish' people of 2023|url=https://www.koreatimes.co.kr/www/nation/2024/05/113_364623.html|work=The Korea Times|agency=Yonhap News Agency|date=December 7, 2023|access-date=December 21, 2023|archive-date=December 21, 2023|archive-url=https://web.archive.org/web/20231221181906/https://m.koreatimes.co.kr/pages/article.asp?newsIdx=364623|url-status=live}}</ref> In interviews, NewJeans have said they enjoy exploring different styles and expressing themselves through fashion.<ref>{{cite magazine|title=Looking for Attention: Step into the World of NewJeans|url=https://www.highsnobiety.com/p/newjeans-interview/|magazine=Highsnobiety|last=Lee|first=YJ|access-date=January 6, 2024|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145659/https://www.highsnobiety.com/p/newjeans-interview/|url-status=live}}</ref><ref>{{cite web|title=Getting Ready With NewJeans: K-Pop Group Talks Billboard Music Awards 2023 Performance and Fashion Influence|url=https://wwd.com/pop-culture/celebrity-news/newjeans-billboard-music-awards-2023-performance-1235936682/|magazine=Women's Wear Daily|last1=Botelho|first1=Renan|last2=Ayoud|first2=Amina|date=November 19, 2023|access-date=January 6, 2024|archive-date=November 23, 2023|archive-url=https://web.archive.org/web/20231123104459/https://wwd.com/pop-culture/celebrity-news/newjeans-billboard-music-awards-2023-performance-1235936682/|url-status=live}}</ref> The members' personal styles have also become influential, with Julian Bartolome of ''Inquirer Super'' saying they have "established themselves as modern-teen style icons".<ref>{{cite magazine|title=V143: NewJeans|url=https://vmagazine.com/article/v143-newjeans/|magazine=V|last=Rosenzweig|first=Mathias|date=June 26, 2023|access-date=January 6, 2024|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145551/https://vmagazine.com/article/v143-newjeans/|url-status=live}}</ref><ref>{{cite news|title=NewJeans: New style icons of K-pop|url=https://inquirersuper.com.ph/super-k/new-jeans-new-style-icons-of-k-pop/|newspaper=Philippine Daily Inquirer|last=Bartolome|first=Julian Katrina|date=November 17, 2023|access-date=January 6, 2024|archive-date=November 28, 2023|archive-url=https://web.archive.org/web/20231128013758/https://inquirersuper.com.ph/super-k/new-jeans-new-style-icons-of-k-pop/|url-status=live}}</ref> All of the members have served as ambassadors for fashion and beauty brands: Hanni for Gucci, Armani Beauty, and UGG, Hyein for Louis Vuitton, Danielle for Burberry, YSL Beauty, and Celine, Minji for Chanel Korea, and Haerin for Dior.<ref>{{cite news|title=Exclusive: Dior Names NewJeans Member Haerin as Brand Ambassador|url=https://wwd.com/fashion-news/fashion-scoops/dior-names-newjeans-member-haerin-as-brand-ambassador-1235626307/|work=Women's Wear Daily|last=Diderich|first=Joelle|date=April 26, 2023|access-date=April 26, 2023|archive-date=April 26, 2023|archive-url=https://web.archive.org/web/20230426050019/https://wwd.com/fashion-news/fashion-scoops/dior-names-newjeans-member-haerin-as-brand-ambassador-1235626307/|url-status=live}}</ref><ref>{{cite magazine|title=NewJeans Member Danielle Is Celine's New Global Ambassador|url=https://www.teenvogue.com/story/newjeans-member-danielle-is-celine-global-ambassador|magazine=Teen Vogue|last=Nesvig|first=Kara|date=March 22, 2024|access-date=March 22, 2024|archive-date=March 22, 2024|archive-url=https://web.archive.org/web/20240322182137/https://www.teenvogue.com/story/newjeans-member-danielle-is-celine-global-ambassador|url-status=live}}</ref>
==Other ventures== ===Endorsements=== {{See also|NewJeans videography#Commercials}}
thumb|upright=1|NewJeans in an advertisement for Olens in 2023
In the advertising industry, NewJeans has been compared to a blue chip due to their popularity and reliability;<ref name="advertising">{{cite news|script-title=ko:광고계가 사랑한 뉴진스, 진정한 '메가 블루칩' [★Focus]|trans-title=New Jeans loved by the advertising world, a true 'mega blue chip' [★Focus]|url=https://n.news.naver.com/entertain/article/108/0003140382|via=Naver|work=Star News|language=ko|last=Choi|first=Hye-jin|date=March 30, 2023|access-date=March 30, 2023|archive-date=March 30, 2023|archive-url=https://web.archive.org/web/20230330040633/https://n.news.naver.com/entertain/article/108/0003140382|url-status=live}}</ref> Tamar Herman, writing for ''NME'', named them one of "the most in-demand advertising models" at the end of 2023.<ref name="advertising2" /> In April 2024, ''Forbes Korea'' reported that the group had earned {{KRW|30}} billion in advertising in the course of a single year.<ref>{{cite magazine|script-title=ko:2024 파워 셀러브리티 40 {{!}} 종합순위 |trans-title=2024 Power Celebrity 40 {{!}} Overall Ranking|url=http://jmagazine.joins.com/forbes/view/339599|magazine=Forbes Korea|last=Lee|first=Jin-won|date=April 23, 2024|access-date=April 29, 2024|archive-date=April 29, 2024|archive-url=https://web.archive.org/web/20240429023125/https://jmagazine.joins.com/forbes/view/339599|url-status=live}}</ref> Their popularity has been ascribed to their notable influence over various generations, in particular Generation Z, both in South Korea and overseas, prompting South Korean brands like {{ill|Musinsa|ko|무신사}} and Lotte Wellfood to appoint NewJeans as ambassadors to lead promotional campaigns abroad.<ref>{{cite news|script-title=ko:글로벌 공략엔 '뉴진스'...유통업계, 대세 앞세워 해외 진출·매출 상승세|trans-title='New Genes' for global expansion... Distribution industry, overseas expansion and sales increase due to the trend|url=https://www.sportsseoul.com/news/read/1373394?ref=naver|work=Sports Seoul|language=ko|last=Choi|first=Gyu|date=November 22, 2023|access-date=February 3, 2024|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302145530/https://www.sportsseoul.com/news/read/1373394?ref=naver|url-status=live}}</ref><ref name="lotte">{{cite news|title=NewJeans appointed Pepero model by Lotte Wellfood|url=https://koreajoongangdaily.joins.com/news/2023-09-01/business/industry/NewJeans-appointed-Pepero-model-by-Lotte-Wellfood/1860607|work=Korea JoongAng Daily|last=Seo|first=Ji-eum|date=September 1, 2023|access-date=September 2, 2023|archive-date=September 2, 2023|archive-url=https://web.archive.org/web/20230902104757/https://koreajoongangdaily.joins.com/news/2023-09-01/business/industry/NewJeans-appointed-Pepero-model-by-Lotte-Wellfood/1860607|url-status=live}}</ref> Following the advertisement campaigns Musinsa doubled sales in the women's fashion category<ref>{{cite news|script-title=ko:無아인 가고 有진스..'무신사' 흑기사 된 뉴진스[★FOCUS]|trans-title=Go to nothing and have Jeans... New Jeans who became the black knight of 'Musinsa'[ FOCUS]|url=https://entertain.naver.com/read?oid=108&aid=0003137102|via=Naver|work=Star News|language=ko|last=Han|first=Hae-seon|date=March 18, 2023|access-date=April 15, 2023|archive-date=April 22, 2023|archive-url=https://web.archive.org/web/20230422155458/https://entertain.naver.com/read?oid=108&aid=0003137102|url-status=live}}</ref> and Lotte's Pepero sales increased by 17%.<ref>{{cite news|script-title=ko:'글로벌 팬심' 공략...K-팝스타와 손잡는 식음료업계|trans-title=Targeting 'Global Fan Sim'... Food and beverage industry working with K-pop stars|url=https://n.news.naver.com/article/001/0014525295?sid=101|via=Naver|agency=Yonhap News Agency|last=Shin|first=Shin-mi|date=February 25, 2024|access-date=February 25, 2024|archive-date=February 25, 2024|archive-url=https://web.archive.org/web/20240225211341/https://n.news.naver.com/article/001/0014525295?sid=101|url-status=live}}</ref> NewJeans has also represented Levi's, Calvin Klein, contact lens brand Olens, jewelry brand Stonehenge, and eyewear brand Carin.<ref name="advertising3">{{cite magazine|title=All the brands endorsing NewJeans|url=https://grazia.sg/celebrity/newjeans-brand-deals/|magazine=Grazia Singapore|last=Ng|first=Vanessa|access-date=June 22, 2023|archive-date=June 22, 2023|archive-url=https://web.archive.org/web/20230622120514/https://grazia.sg/celebrity/newjeans-brand-deals/|url-status=live}}</ref><ref>{{cite news|script-title=ko:뉴진스, 아이웨어 브랜드 모델로 발탁..."독보적 인기"|trans-title=New Jeans, selected as an eyewear brand model... "Unrivaled Popularity"|url=https://n.news.naver.com/entertain/article/003/0011708188|via=Naver|work=Newsis|language=ko|last=Choi|first=Yoon-jeong|date=February 23, 2023|access-date=February 24, 2023|archive-date=February 24, 2023|archive-url=https://web.archive.org/web/20230224112533/https://n.news.naver.com/entertain/article/003/0011708188|url-status=live}}</ref><ref>{{cite magazine|title=NewJeans Channels the '90s in First Calvin Klein Campaign as Brand Ambassadors: 'It Was a Natural Fit'|url=https://variety.com/2024/shopping/news/newjeans-calvin-klein-ambassadors-campaign-1236154299/|magazine=Variety|last=Tingley|first=Anna|date=September 24, 2024|access-date=October 24, 2024|archive-date=October 1, 2024|archive-url=https://web.archive.org/web/20241001205513/https://variety.com/2024/shopping/news/newjeans-calvin-klein-ambassadors-campaign-1236154299/|url-status=live}}</ref> They have served as global ambassadors for Coca-Cola Zero Sugar, LG Electronics' Gram, whose laptops rapidly sold out,<ref>{{cite news|script-title=ko:LG전자 "LG그램 스타일 뉴진스 한정판 6분 만에 완판"|trans-title=LG Electronics "LG Gram Style New Genes limited edition sold out in 6 minutes"|url=https://www.yna.co.kr/view/AKR20230202065200017?input=1195m|work=Yonhap News Agency|language=ko|last=Oh|first=Gyu-jin|date=February 2, 2023|access-date=March 2, 2024|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302145426/https://www.yna.co.kr/view/AKR20230202065200017?input=1195m|url-status=live}}</ref> Lotte's Pepero, and Indofood's Indomie.<ref name="advertising" /><ref name="lotte" /><ref>{{cite news|title=K-pop girl group NewJeans named new global ambassadors of Indonesia's iconic instant noodle brand Indomie|url=https://www.malaymail.com/news/showbiz/2024/10/31/k-pop-girl-group-newjeans-named-new-global-ambassadors-of-indonesias-iconic-instant-noodle-brand-indomie/155425|work=Malay Mail|date=October 31, 2024|access-date=October 31, 2024}}</ref> Over the course of their career, NewJeans has also appeared in local and international promotional campaigns by SK Telecom, promoting the iPhone 14 Pro and the iPhone 15 Pro,<ref>{{cite news|script-title=ko:아이폰=뉴진스?...이번엔 '에이닷 통화녹음' 광고|trans-title=iPhone=New Jeans?... This time, an advertisement for 'A. Call Recording'|url=https://www.newsis.com/view/?id=NISX20231108_0002513302&cID=13005&pID=13100|work=Newsis|language=ko|last=Yoon|first=Hyun-seong|date=November 8, 2023|access-date=February 4, 2023|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302145618/https://www.newsis.com/view/?id=NISX20231108_0002513302&cID=13005&pID=13100|url-status=live}}</ref> Apple,<ref>{{cite news|title=Apple x NewJeans reveal music video shot on iPhone 14 Pro|url=https://www.bangkokpost.com/life/tech/2616863/apple-x-newjeans-reveal-music-video-shot-on-iphone-14-pro|work=Bangkok Post|last=Hendricks|first=Nianne-Lynn|date=July 24, 2023|access-date=April 14, 2024|archive-date=April 22, 2024|archive-url=https://web.archive.org/web/20240422192122/https://www.bangkokpost.com/life/tech/2616863/apple-x-newjeans-reveal-music-video-shot-on-iphone-14-pro|url-status=live}}</ref> Nike, promoting Air Max,<ref name="advertising3" /> 5252 by OiOi,<ref name="advertising3" /> Shinhan Bank,<ref name="advertising4">{{cite news|script-title=ko:뉴진스, 데뷔 4개월 만에 광고계 '귀한 몸' 된 까닭 [스타코노미]|trans-title=The reason why New Jeans became a 'precious body' in the advertising industry just 4 months after its debut [Star Economy]|url=https://news.mtn.co.kr/news-detail/2022110809344390826|work=MTN News|last=Jang|first=Ju-yeon|date=November 8, 2023|access-date=February 4, 2023|archive-date=February 4, 2024|archive-url=https://web.archive.org/web/20240204150404/https://news.mtn.co.kr/news-detail/2022110809344390826|url-status=live}}</ref> {{ill|Megastudy (company)|lt=Megastudy|ko|메가스터디}},<ref name="advertising4" /> Pinkfong,<ref>{{cite news|script-title=ko:핑크퐁·아기상어, 대세 걸그룹 뉴진스(NewJeans)와 역대급 콜라보레이션 예고|trans-title=Pinkfong and Baby Shark announce unprecedented collaboration with trending girl group NewJeans|url=https://n.news.naver.com/entertain/article/144/0000840898|via=Naver|work=Sports Seoul|language=ko|last=Son|first=Bong-seok|date=October 6, 2022|access-date=March 29, 2023|archive-date=March 29, 2023|archive-url=https://web.archive.org/web/20230329131212/https://n.news.naver.com/entertain/article/144/0000840898|url-status=live}}</ref> McDonald's Korea,<ref>{{cite news|title=NewJeans to appear in ads for McDonald's Korea|url=https://koreajoongangdaily.joins.com/2023/02/27/business/industry/NewJeans-McDonalds-Korea-model/20230227140945161.html|work=Korea JoongAng Daily|last=Lee|first=Jae-lim|date=February 27, 2023|access-date=March 29, 2023|archive-date=March 8, 2023|archive-url=https://web.archive.org/web/20230308151314/https://koreajoongangdaily.joins.com/2023/02/27/business/industry/NewJeans-McDonalds-Korea-model/20230227140945161.html|url-status=live}}</ref> Hyundai Department Store,<ref>{{cite news|title=NewJeans selected as models for Hyundai Dept. Store Duty Free|url=https://www.kedglobal.com/retail/newsView/ked202308140013|work=Korea Economic Daily|last=Yang|first=Ji-yoon|date=August 14, 2023|access-date=February 3, 2024|archive-date=August 16, 2023|archive-url=https://web.archive.org/web/20230816012546/https://www.kedglobal.com/retail/newsView/ked202308140013|url-status=live}}</ref> Lotte,<ref>{{cite news|script-title=ko:롯데웰푸드, 무설탕 디저트 '제로' 모델에 뉴진스 발탁|trans-title=Lotte Well Foods selected New Jeans as a sugar-free dessert 'Zero' model|url=https://n.news.naver.com/article/003/0012373644|via=Naver|work=Newsis|language=ko|last=Ryu|first=Nan-young|date=February 15, 2024|access-date=February 16, 2024|archive-date=February 16, 2024|archive-url=https://web.archive.org/web/20240216162114/https://n.news.naver.com/article/003/0012373644|url-status=live}}</ref> Kao,<ref>{{cite news|script-title=ja:NewJeansがEssentialの広告モデル就任、各メンバーの朝を描いたCM放送|trans-title=NewJeans assumes the role of advertising model of Essential, a commercial broadcast depicting the morning of each member|url=https://natalie.mu/music/news/568391|work=Music Natalie|language=ja|date=April 7, 2024|access-date=April 7, 2024|archive-date=April 7, 2024|archive-url=https://web.archive.org/web/20240407150401/https://natalie.mu/music/news/568391|url-status=live}}</ref> and Shibuya109.<ref>{{cite magazine|script-title=ja:NewJeans×「渋谷109」 期間限定のポップアップやノベルティーの配布など特別な取り組み|trans-title=NewJeans x "Shibuya 109" Special initiatives such as limited-time pop-ups and novelty distribution|url=https://www.wwdjapan.com/articles/1796049|magazine=WWD Japan|language=ja|date=April 11, 2024|access-date=April 22, 2024|archive-date=April 22, 2024|archive-url=https://web.archive.org/web/20240422192141/https://www.wwdjapan.com/articles/1796049|url-status=live}}</ref>
NewJeans have also worked with governmental and cultural institutions to promote Korean culture and tourism. In February 2023, NewJeans became public relations ambassadors of the city of Seoul and were appointed honorary ambassadors for the Seoul Fashion Week.<ref>{{cite news|title=K-pop girl band NewJeans, 9 others named to promote image of Seoul|url=https://www.koreatimes.co.kr/www/nation/2023/02/281_345505.html|work=The Korea Times|agency=Yonhap|date=February 15, 2023|access-date=February 20, 2023|archive-date=February 16, 2023|archive-url=https://web.archive.org/web/20230216134705/http://www.koreatimes.co.kr/www/nation/2023/02/281_345505.html|url-status=live}}</ref><ref>{{cite news|title=Seoul Fashion Week to kick off in March with NewJeans as show ambassadors|url=https://www.koreatimes.co.kr/www/art/2023/02/398_345891.html|work=The Korea Times|agency=Yonhap|date=February 22, 2023|access-date=February 23, 2023|archive-date=February 22, 2023|archive-url=https://web.archive.org/web/20230222133543/https://www.koreatimes.co.kr/www/art/2023/02/398_345891.html|url-status=live}}</ref> In March 2024, they were appointed ambassadors by the customs division of the Incheon International Airport.<ref>{{cite news|script-title=ko:[더 한장] 인천공항에 뉴진스가 뜨면 생기는 일|trans-title=[One more] What happens when New Jeans appears at Incheon Airport|url=https://www.chosun.com/video_photo/2024/03/22/2QZS5CZNKZEEJA6XWYLA4AIIGM/|work=The Chosun Ilbo|language=ko|last=Lee|first=Tae-kyung|date=March 22, 2024|access-date=March 22, 2024|archive-date=March 22, 2024|archive-url=https://web.archive.org/web/20240322152700/https://www.chosun.com/video_photo/2024/03/22/2QZS5CZNKZEEJA6XWYLA4AIIGM/|url-status=live}}</ref> In May 2024, NewJeans and the British Museum collaborated on the recording of an audio guide illustrating the Korean exhibit of the museum.<ref>{{cite news|script-title=ko:대영박물관서 뉴진스 음성해설 듣는다|trans-title=I listen to the voice commentary of New Jeans at the British Museum|url=https://www.mk.co.kr/news/culture/11015555|work=Maeil Business Newspaper|language=ko|last=Jung|first=Ju-won|date=May 14, 2024|access-date=May 14, 2024|archive-date=May 14, 2024|archive-url=https://web.archive.org/web/20240514133347/https://www.mk.co.kr/news/culture/11015555|url-status=live}}</ref> In July 2024, NewJeans were appointed honorary ambassadors by the Ministry of Culture, Sports and Tourism and subsequently starred in a series of commercials promoting local tourism.<ref>{{cite news|title=NewJeans named honorary ambassadors for Korean tourism|url=https://en.yna.co.kr/view/AEN20240711004500315|work=Yonhap News Agency|last=Shim|first=Sun-ah|date=July 11, 2024|access-date=August 3, 2024|archive-date=August 3, 2024|archive-url=https://web.archive.org/web/20240803135430/https://en.yna.co.kr/view/AEN20240711004500315|url-status=live}}</ref><ref>{{cite news|title=Korea tourism videos with NewJeans records 30 mln views in 11 days|url=https://en.yna.co.kr/view/AEN20240722007200315|work=Yonhap News Agency|last=Shim|first=Sun-ah|date=July 22, 2024|access-date=August 3, 2024|archive-date=August 3, 2024|archive-url=https://web.archive.org/web/20240803135429/https://en.yna.co.kr/view/AEN20240722007200315|url-status=live}}</ref> NewJeans have also worked with the Korea Craft and Design Foundation to promote ''hanji''.<ref>{{cite news|title=NewJeans under attack from Chinese online users for promoting traditional Korean paper 'hanji'|url=https://www.koreatimes.co.kr/www/art/2023/01/732_343236.html|work=The Korea Times|last=Kim|first=Rahn|date=January 9, 2023|access-date=March 29, 2023|archive-date=January 20, 2023|archive-url=https://web.archive.org/web/20230120210706/http://www.koreatimes.co.kr/www/art/2023/01/732_343236.html|url-status=live}}</ref>
NewJeans has partnered with various companies for the launch of cross branded products. The products are often available in pop-up stores in Seoul, plus other countries for international brands. The list of cross branded partners includes: Nudake dessert brand (December 2022),<ref>{{cite news|title=Girl group NewJeans to open pop-up stores with dessert brand Nudake|url=https://koreajoongangdaily.joins.com/2022/12/16/entertainment/kpop/korea-newjeans-nudake/20221216110631891.html|work=Korea JoongAng Daily|last=Cho|first=Jung-woo|date=December 16, 2022|access-date=April 14, 2024|archive-date=April 22, 2024|archive-url=https://web.archive.org/web/20240422192306/https://koreajoongangdaily.joins.com/2022/12/16/entertainment/kpop/korea-newjeans-nudake/20221216110631891.html|url-status=live}}</ref> Musinsa and LG Electronics (January 2023),<ref>{{cite news|title=LG Electronics collabs with girl group NewJeans on limited-edition laptop|url=https://koreajoongangdaily.joins.com/2023/01/25/entertainment/kpop/Korea-Kpop-NewJeans/20230125183808573.html|work=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=January 25, 2023|access-date=January 25, 2023|archive-date=January 25, 2023|archive-url=https://web.archive.org/web/20230125094139/https://koreajoongangdaily.joins.com/2023/01/25/entertainment/kpop/Korea-Kpop-NewJeans/20230125183808573.html|url-status=live}}</ref><ref>{{cite news|title=LG opens pop-up store to promote NewJeans laptops|url=https://koreajoongangdaily.joins.com/2023/01/29/business/tech/Korea-Kpop-NewJeans/20230129154529288.html|work=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 29, 2023|access-date=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129070513/https://koreajoongangdaily.joins.com/2023/01/29/business/tech/Korea-Kpop-NewJeans/20230129154529288.html|url-status=live}}</ref> McDonald's (June 2023),<ref>{{cite magazine|title=Here's when the NewJeans and McDonald's collab will launch|url=https://www.nme.com/en_asia/news/music/newjeans-mcdonalds-collab-launch-asia-dates-times-details-3448384|magazine=NME|last=Ziwei|first=Puah|date=June 1, 2023|access-date=February 3, 2024|archive-date=May 30, 2023|archive-url=https://web.archive.org/web/20230530132115/https://www.nme.com/en_asia/news/music/newjeans-mcdonalds-collab-launch-asia-dates-times-details-3448384|url-status=live}}</ref> Line Friends in both August 2023<ref name="linefriends">{{cite magazine|title=Here's when the NewJeans x Line Friends collection launches|url=https://www.nme.com/en_asia/news/music/newjeans-line-friends-launch-pre-order-gangnam-hondae-3476194|magazine=NME|last=Ziwei|first=Puah|date=August 1, 2023|access-date=February 3, 2024|archive-date=February 4, 2024|archive-url=https://web.archive.org/web/20240204150404/https://www.nme.com/en_asia/news/music/newjeans-line-friends-launch-pre-order-gangnam-hondae-3476194|url-status=live}}</ref> and June 2024,<ref name="linefriends" /><ref name="line2024">{{cite news|script-title=ja:渋谷に大型"推し活"ストア「LINE FRIENDS SQUARE SHIBUYA」オープン 第1弾はNewJeansとコラボで盛況|trans-title=The first large "recommended activity" store "Line Friends Square Shibuya" opened in Shibuya. The first one was a success in collaboration with NewJeans|url=https://www.oricon.co.jp/news/2333788/full/|work=Oricon News|language=ja|date=June 27, 2024|access-date=August 3, 2024|archive-date=August 3, 2024|archive-url=https://web.archive.org/web/20240803144314/https://www.oricon.co.jp/news/2333788/full/|url-status=live}}</ref><ref>{{cite magazine|title=NewJeans x Line Friends Pop-Up|url=https://www.timeout.com/singapore/things-to-do/newjeans-x-line-friends-pop-up|magazine=Time Out|date=September 8, 2023|access-date=February 3, 2024|archive-date=February 4, 2024|archive-url=https://web.archive.org/web/20240204150515/https://www.timeout.com/singapore/things-to-do/newjeans-x-line-friends-pop-up|url-status=live}}</ref><ref>{{cite news|title=NewJeans X Line Friends pop-up store to open in Manila on Sept. 23|url=https://www.abs-cbn.com/life/09/22/23/newjeans-x-line-friends-pop-up-store-to-open-in-manila|publisher=ABS-CBN News|last=Bernardo|first=Jaehwa|date=September 22, 2023|access-date=February 3, 2024}}</ref> Nike (January 2024) exclusively available at Nike's store on Orchard Road, Singapore,<ref>{{cite magazine|title=NikeJeans, is that you? Nike & NewJeans dropped a merch collab|url=https://www.highsnobiety.com/p/newjeans-nike-collab-2024/|magazine=Highsnobiety|last=Smith|first=Morgan|date=February 1, 2024|access-date=February 3, 2024|archive-date=February 4, 2024|archive-url=https://web.archive.org/web/20240204150413/https://www.highsnobiety.com/p/newjeans-nike-collab-2024/|url-status=live}}</ref> Krafton (June 2024) releasing NewJeans' playable characters inside ''PUBG'',<ref>{{cite web|title=NewJeans is the PUBG collab I didn't know I needed|url=https://www.polygon.com/24178043/newjeans-pubg-playerunknown-battlegrounds-event|website=Polygon|last=Diaz|first=Ana|date=June 13, 2024|access-date=August 3, 2024|archive-date=August 3, 2024|archive-url=https://web.archive.org/web/20240803141442/https://www.polygon.com/24178043/newjeans-pubg-playerunknown-battlegrounds-event|url-status=live}}</ref> Takashi Murakami and Japanese designer Hiroshi Fujiwara (May 2024) for the "Supernatural" and "Right Now" releases.<ref>{{Cite web|title=NewJeans Collaborates With Takashi Murakami And Hiroshi Fujiwara|url=https://grazia.sg/fashion/newjeans-supernatural-takashi-murakami-hiroshi-fujiwara-collaboratio/|website=Grazia Singapore|language=en-US|date=May 14, 2024|access-date=October 24, 2024}}</ref>
===Philanthropy=== In December 2022, it was announced that NewJeans and ADOR would annually donate part of the profits from the group's album sales to the Snail of Love charity to fund cochlear implant surgery and speech therapy treatment for the hearing-impaired.<ref>{{cite news|script-title=ko:뉴진스, 청각장애인 위해 매년 음반 매출 일부 지속 기부...선한 영향력|trans-title=New Jeans continues to donate a portion of album sales every year for the hearing impaired... good influence|url=https://n.news.naver.com/entertain/article/311/0001540303|via=Naver|work=Xports News|language=ko|last=Lee|first=Jeong-beom|date=December 29, 2022|access-date=April 13, 2023|archive-date=April 13, 2023|archive-url=https://web.archive.org/web/20230413183026/https://n.news.naver.com/entertain/article/311/0001540303|url-status=live}}</ref> The following year, ADOR and NewJeans joined the Snail of Love's Soul Leader club, having donated a total of over {{KRW|99}} million.<ref>{{cite news|script-title=ko:어도어·뉴진스, 올해도 청각장애인 후원금 전달..."소리 선물 의미"|trans-title=ADOR and NewJeans deliver donations to the hearing impaired again this year..."Sound gift meaning"|url=https://www.newsis.com/view/?id=NISX20231222_0002568076&cID=10601&pID=10600|work=Newsis|language=ko|last=Lee|first=Jae-hoon|date=December 22, 2023|access-date=December 30, 2023|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145659/https://www.newsis.com/view/?id=NISX20231222_0002568076&cID=10601&pID=10600|url-status=live}}</ref> In February 2023, NewJeans and ADOR donated {{KRW|200}} million to the World Food Programme to help victims of the earthquake that struck Turkey and Syria that month.<ref>{{cite news|title=NewJeans donates 200 million won to help earthquake victims|url=https://koreajoongangdaily.joins.com/2023/02/17/entertainment/kpop/Korea-Kpop-Turkey/20230217163741708.html|work=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=February 17, 2023|access-date=February 20, 2023|archive-date=February 19, 2023|archive-url=https://web.archive.org/web/20230219050444/https://koreajoongangdaily.joins.com/2023/02/17/entertainment/kpop/Korea-Kpop-Turkey/20230217163741708.html|url-status=live}}</ref> In May 2024, NewJeans donated all proceeds from their performances at seven university festivals to the Korea Scholarship Foundation.<ref>{{cite news|script-title=ko:어도어·뉴진스, 대학축제 수익금 기부 "저소득층 대학생 위해 써달라"|trans-title=ADOR·New Jeans, University Festival Proceeds Donation "Please use it for low-income college students"|url=https://m.entertain.naver.com/now/article/416/0000305949|publisher=SBS|language=ko|last=Kim|first=Ji-hye|date=June 3, 2024|access-date=June 3, 2024|archive-date=June 3, 2024|archive-url=https://web.archive.org/web/20240603012702/https://m.entertain.naver.com/now/article/416/0000305949|url-status=live}}</ref> In December 2024, the five members donated in their own name 100 million won, approximately $69,000, to children's charity ChildFund Korea.<ref>{{cite news|title=NewJeans members donate 100 million won to children's charity|url=https://koreajoongangdaily.joins.com/news/2024-12-19/national/socialAffairs/NewJeans-members-donate-100-million-won-to-childrens-charity/2204818|publisher=Korea JeongAng Daily|last=Yoon|first=So-Yeon|access-date=December 21, 2024|archive-date=December 20, 2024|archive-url=https://web.archive.org/web/20241220222902/https://koreajoongangdaily.joins.com/news/2024-12-19/national/socialAffairs/NewJeans-members-donate-100-million-won-to-childrens-charity/2204818|url-status=live}}</ref>
==Impact== {{See also|List of awards and nominations received by NewJeans}} [[File:NewJeans Incheon Airport Public Relations Ambassador Ceremony 3.jpg|thumb|NewJeans at a ceremony to become ambassadors for Incheon Airport in 2024]] NewJeans has become "one of the most recognized and most influential groups in pop", according to ''Billboard''.<ref name="billboard1">{{cite magazine|title=Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)|url=https://www.billboard.com/music/pop/greatest-pop-stars-2023-honorable-mentions-1235546153/|magazine=Billboard|date=December 8, 2023|access-date=December 13, 2023|archive-date=December 13, 2023|archive-url=https://web.archive.org/web/20231213074126/https://www.billboard.com/music/pop/greatest-pop-stars-2023-honorable-mentions-1235546153/|url-status=live}}</ref> ''The Times of India'' referred to NewJeans as a global pop icon, remarking that "they have secured a spot in the heart of pop enthusiasts around the world and became the epitome of modern pop excellence".<ref>{{cite news|title=K-pop sensation NewJeans conquers 2023, skyrockets to global fame with unforgettable hits|url=https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/k-pop-sensation-newjeans-conquers-2023-skyrockets-to-global-fame-with-unforgettable-hits/articleshow/105926053.cms|work=The Times of India|date=December 12, 2023|access-date=December 13, 2023|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145557/https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/k-pop-sensation-newjeans-conquers-2023-skyrockets-to-global-fame-with-unforgettable-hits/articleshow/105926053.cms?from=mdr|url-status=live}}</ref> ''Time'' named them one of the Next Generation Leaders, adding that they have "already reached global milestones even faster than its more senior counterparts in the industry".<ref>{{cite magazine|title=NewJeans Is Taking K-Pop—and the World—By Storm|url=https://time.com/collection/next-generation-leaders/6278552/newjeans/|magazine=Time|last=De Guzman|first=Chad|date=May 23, 2023|access-date=May 23, 2023|archive-date=May 23, 2023|archive-url=https://web.archive.org/web/20230523141538/https://time.com/collection/next-generation-leaders/6278552/newjeans/|url-status=live}}</ref> Music critic Jung Min-jae told NBC News that "NewJeans is everything contemporary K-pop was not, arriving fresh-faced in a seemingly unchanging industry".<ref>{{Cite web|title=NewJeans says they're more than solely K-pop stars as they break global barriers|url=https://www.nbcnews.com/news/asian-america/new-jeans-billboard-award-rcna123225|newspaper=NBC News|last=Park|first=Hanna|date=November 2, 2023|access-date=December 13, 2023|archive-date=December 12, 2023|archive-url=https://web.archive.org/web/20231212115816/https://www.nbcnews.com/news/asian-america/new-jeans-billboard-award-rcna123225|url-status=live}}</ref> Writing for ''The Korea Times'', music critic Kim Do-heon attributed NewJeans' success in part to their "carefree, laid-back, and natural" sound,<ref>{{cite news|title=Decoding success factors of NewJeans: How is it different?|url=https://www.koreatimes.co.kr/www/art/2023/03/398_344874.html|work=The Korea Times|last=Dong|first=Sun-hwa|date=February 6, 2023|access-date=March 25, 2023|archive-date=March 25, 2023|archive-url=https://web.archive.org/web/20230325193305/https://www.koreatimes.co.kr/www/art/2023/03/398_344874.html|url-status=live}}</ref> while Tamar Herman wrote in ''Vogue'' that their music "immediately changed up the face of South Korea's pop idol scene".<ref name="vogue" /> Critics noted NewJeans' influence on junior K-pop boy groups like Riize and TWS, who adopted a similar concept and "easy listening" sound.<ref>{{cite news|script-title=ko:청량, 또 청량...뉴진스가 바꾼 '청량' 판도, 男 아이돌도 줄줄이 합류 [TEN스타필드]|trans-title=Cheongyang, also Cheongnyang... The 'cheongyang' game changed by New Jeans, male idols also joined one after another [Ten Starfield]|url=https://tenasia.hankyung.com/article/2024012638554|work=Ten Asia|language=ko|last=Kim|first=Se-ah|date=January 28, 2024|access-date=January 28, 2024|archive-date=January 28, 2024|archive-url=https://web.archive.org/web/20240128003718/https://tenasia.hankyung.com/article/2024012638554|url-status=live}}</ref><ref>{{cite news|script-title=ko:요즘 K팝 화두는 '친밀감'...'이지 리스닝'과 '오디션' 전략 뜬다|trans-title=The hot topic in K-pop these days is 'intimacy'... 'Easy listening' and 'audition' strategies are popular|url=https://www.hani.co.kr/arti/culture/culture_general/1130201.html|work=The Hankyoreh|last=Seo|first=Sung-min|date=February 28, 2024|access-date=March 2, 2024|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302145419/https://www.hani.co.kr/arti/culture/culture_general/1130201.html|url-status=live}}</ref> ''Business Insider'' opined "NewJeans has become a force and musical paradigm shifter both within the Korean and global pop landscapes."<ref>{{Cite web|title=The best K-pop songs of 2023, ranked|url=https://www.businessinsider.com/best-k-pop-songs-this-year-ranked-2023-12|magazine=Business Insider|last=Haasch|first=Palmer|date=December 26, 2023|access-date=January 12, 2024|archive-date=January 19, 2024|archive-url=https://web.archive.org/web/20240119185916/https://www.businessinsider.com/best-k-pop-songs-this-year-ranked-2023-12|url-status=live}}</ref> NewJeans has been featured in numerous power rankings, including ''Forbes''{{'s}} Korea Power Celebrity 40 and 30 Under 30 – Asia (Entertainment & Sports).<ref>{{cite magazine|script-title=ko:2023 파워 셀러브리티 40{{!}} 종합순위|trans-title=2023 Power Celebrity 40 {{!}} Overall ranking|url=https://jmagazine.joins.com/forbes/view/337785|magazine=Forbes Korea|last=Lee|first=Jin-won|date=April 23, 2023|access-date=May 2, 2023|archive-date=May 2, 2023|archive-url=https://web.archive.org/web/20230502133805/https://jmagazine.joins.com/forbes/view/337785|url-status=live}}</ref><ref>{{cite magazine|title=''Forbes'' 30 Under 30 – Asia (Entertainment & Sports)|url=https://www.forbes.com/30-under-30/2023/asia/entertainment-sports|magazine=Forbes|last1=Wehbe Watson|first1=Rana|last2=Meng Ru|first2=Kuok|last3=Fung Teh|first3=Hua|access-date=May 20, 2023|archive-date=May 19, 2023|archive-url=https://web.archive.org/web/20230519163537/https://www.forbes.com/30-under-30/2023/asia/entertainment-sports/|url-status=live}}</ref>
NewJeans quickly established themselves in the fashion industry thanks to their girl-next-door image and international appeal,<ref name="cnn" /><ref>{{cite magazine|title=NewJeans Steals the Spotlight at the Seoul Fashion Week Fall 2023 shows|url=https://www.vogue.com/article/newjeans-steals-the-spotlight-at-the-seoul-fashion-week-fall-2023-shows|magazine=Vogue|last=Kim|first=Monica|date=March 21, 2023|access-date=March 25, 2023|archive-date=March 22, 2023|archive-url=https://web.archive.org/web/20230322202652/https://www.vogue.com/article/newjeans-steals-the-spotlight-at-the-seoul-fashion-week-fall-2023-shows|url-status=live}}</ref> becoming "an overnight fashion favorite" according to ''The Business of Fashion''.<ref name="cnn">{{cite news|title=How K-pop group NewJeans became an overnight fashion favorite|url=https://edition.cnn.com/style/article/newjeans-kpop-fashion-bof/index.html|work=The Business of Fashion|publisher=CNN|last=Ap|first=Tiffany|date=April 7, 2023|access-date=April 15, 2023|archive-date=April 10, 2023|archive-url=https://web.archive.org/web/20230410070617/https://edition.cnn.com/style/article/newjeans-kpop-fashion-bof/index.html|url-status=live}}</ref> Designers Yoon Ahn and Bach Mai have named NewJeans among the influences for their collections.<ref>{{cite news|title=Bach Mai Pre-Fall 2023|url=https://wwd.com/runway/pre-fall-2023/new-york/bach-mai/review/|work=Women's Wear Daily|last=Mercer|first=Emily|date=December 19, 2022|access-date=July 5, 2023|archive-date=March 12, 2023|archive-url=https://web.archive.org/web/20230312121737/https://wwd.com/runway/pre-fall-2023/new-york/bach-mai/review/|url-status=live}}</ref><ref>{{cite news|title=Ambush|url=https://www.vogue.com/fashion-shows/fall-2023-ready-to-wear/ambush|magazine=Vogue|last=Criales-Unzueta|first=José|date=February 18, 2023|access-date=February 20, 2023|archive-date=February 18, 2023|archive-url=https://web.archive.org/web/20230218183314/https://www.vogue.com/fashion-shows/fall-2023-ready-to-wear/ambush|url-status=live}}</ref> NewJeans has been recognized for their influence and contribution to the fashion industry; they received the Korea Fashion Industry Association President's Commendation at the 2023 Korea Fashion Awards and were listed as one of the 500 most influential people in the industry by ''The Business of Fashion'' in 2023.<ref>{{cite web|script-title=ko:한국패션산업협회, 2023년 대한민국 패션대상 개최|trans-title=Korea Fashion Industry Association holds the 2023 Korea Fashion Awards|url=http://m.apparelnews.co.kr/news/news_view/?idx=208914|work=Apparel News|language=ko|last=Jo|first=Eun-hye|date=December 7, 2023|access-date=January 6, 2023|archive-date=January 6, 2024|archive-url=https://web.archive.org/web/20240106145559/http://m.apparelnews.co.kr/news/news_view/?idx=208914|url-status=live}}</ref><ref>{{cite news|script-title=ko:방탄소년단·뉴진스, '글로벌 패션계 이끄는 500人'...英 'BoF 500'|trans-title=BTS and New Jeans, '500 people leading the global fashion world'... UK 'BoF 500'|url=https://entertain.naver.com/read?oid=003&aid=0012133020|via=Naver|work=Newsis|language=ko|last=Lee|first=Jae-hoon|date=October 7, 2023|access-date=October 8, 2023|archive-date=October 9, 2023|archive-url=https://web.archive.org/web/20231009160137/https://entertain.naver.com/read?oid=003&aid=0012133020|url-status=live}}</ref>
==Members== <!-- [READ FIRST]: DO NOT add main/lead/sub or visual or maknae or center per consensus at WT:KO, or else it would be considered disruptive editing. --> ;Current * Minji ({{Korean|hangul=민지|labels=no}}) * Hanni ({{Korean|hangul=하니|labels=no}}) * Haerin ({{Korean|hangul=해린|labels=no}}) * Hyein ({{Korean|hangul=혜인|labels=no}})
;Former * Danielle ({{Korean|hangul=다니엘|labels=no}}) (2022–2025)
===Timeline=== {{#tag:timeline| ImageSize = width:600 height:200 PlotArea = top:20 bottom:55 left:55 right:0 Alignbars = justify DateFormat = mm/dd/yyyy Period = from:07/01/2022 till:{{#time:m/d/Y}} TimeAxis = orientation:horizontal format:yyyy Legend = orientation:horizontal position:bottom ScaleMajor = increment:1 start:2023
Colors = id:act value:green legend:Active id:hia value:gray(0.5) legend:Hiatus id:alb value:red legend:Single_albums id:bars value:gray(0.95) id:ep value:blue legend:EPs
BackgroundColors = bars:bars
PlotData = color:black width:7 textColor:black align:left anchor:from bar:Minji from:07/01/2022 till:03/24/2025 Color:act bar:Minji from:03/24/2025 till:end Color:hia bar:Hanni from:07/01/2022 till:03/24/2025 Color:act bar:Hanni from:03/24/2025 till:12/29/2025 Color:hia bar:Hanni from:12/29/2025 till:end Color:act bar:Haerin from:07/01/2022 till:03/24/2025 Color:act bar:Haerin from:03/24/2025 till:11/12/2025 Color:hia bar:Haerin from:11/12/2025 till:end Color:act bar:Hyein from:07/01/2022 till:03/24/2025 Color:act bar:Hyein from:03/24/2025 till:11/12/2025 Color:hia bar:Hyein from:11/12/2025 till:end Color:act bar:Danielle from:07/01/2022 till:03/24/2025 Color:act bar:Danielle from:03/24/2025 till:12/29/2025 Color:hia LineData = layer:back Color:alb width:5 at:01/02/2023 at:05/24/2024 at:06/21/2024 Color:ep width:5 at:07/22/2022 at:07/21/2023 }}
==Discography== {{Main|NewJeans discography}}
'''Extended plays''' * ''New Jeans'' (2022) * ''Get Up'' (2023)
==Filmography== {{See also|NewJeans videography}}
'''Television shows''' * ''NewJeans Code in Busan'' (2022)<ref>{{cite web|script-title=ko:SBS, 뉴진스 첫 리얼리티 편성했다...'뉴진스 코드' 10월 방송 [공식]|trans-title=SBS, New Jeans' first reality show... 'New Jeans Code' broadcast in October [Official]|url=https://entertain.naver.com/now/read?oid=117&aid=0003646639|via=Naver|publisher=My Daily|language=ko|last=Lee|first=Seung-gil|date=September 16, 2022|access-date=September 17, 2022|archive-date=September 20, 2022|archive-url=https://web.archive.org/web/20220920170440/https://entertain.naver.com/now/read?oid=117&aid=0003646639|url-status=live}}</ref>
==Live performances== {{Main|List of NewJeans live performances}}
==See also== * List of best-selling girl group albums
==Notes== {{Notelist}}
==References== {{Reflist}}
==External links== {{Commons category}} * {{URL|1=https://newjeans.kr/|2=Korean website}} * {{URL|1=https://newjeans.jp|2=Japanese website}} * {{IMDb name}}
{{NewJeans}} {{Navboxes | title = Awards won by NewJeans | list = {{Asia Artist Awards Grand Award Winners}} {{Circle Chart Music Award for Artist of the Year – Digital Music}} {{Circle Chart Music Awards for New Artist of the Year}} {{Golden Disc Award for Best Digital Song Winners}} {{Golden Disc Award for New Artist of the Year}} {{Golden Disc Award for Song of the Year}} {{Korean Music Award for Song of the Year}} {{Korean Music Award for Best K-pop Album}} {{Korean Music Award for Best K-pop Song}} {{MAMA Award for Artist of the Year}} {{MAMA Award for Best Dance Performance}} {{MAMA Award for Best Female Group}} {{MAMA Award for Song of the Year}} {{Melon Music Award for Artist of the Year}} {{Melon Music Award for Best New Artist}} {{Melon Music Award for Song of the Year}} {{Melon Music Award for Millions Top 10 Albums}} {{Melon Music Award for Top 10 Artists}} {{Seoul Music Awards for Best Song}} {{Seoul Music Awards for New Artist Award}} {{Seoul Music Awards Main Prize Winners}} }} {{Hybe Corporation}}
{{Authority control}}
Category:NewJeans Category:2022 establishments in South Korea Category:Geffen Records artists Category:Golden Disc Award winners Category:Hybe artists Category:Korean Music Award winners Category:K-pop music groups Category:MAMA Award winners Category:Melon Music Award winners Category:Music Awards Japan winners Category:Musical groups established in 2022 Category:Musical groups from Seoul Category:South Korean contemporary R&B musical groups Category:South Korean dance music groups Category:South Korean girl groups Category:South Korean pop music groups Category:South Korean musical quintets Category:World record holders Category:Circle Chart Music Award winners Category:South Korean musical quartets