{{short description|American radio-controlled toy manufacturer}} {{Infobox company | name = New Bright Industrial Co., Ltd. | logo = | logo_caption = | logo_alt = | type = Private company | industry = Toy industry | predecessor = | founded = {{Start date and age|1955}}<ref name="profile">{{cite web|url=http://www.newbright.com/company/company-profile/|title=Company Profile|website=New Bright|accessdate=22 July 2021}}</ref> | founder = | defunct = | fate = | successor = | hq_location_city = Wixom, Michigan | hq_location_country = United States | area_served = | key_people = | products = Radio-controlled vehicles<br>Toy trucks | revenue = | owner = | num_employees = | num_employees_year = | parent = | website = {{URL|www.newbright.com}} }}
'''New Bright''' (officially '''New Bright Industrial Co., Ltd.''') is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.<ref name="profile"/>
==History== New Bright was founded in 1955 and was known for its battery-operated and sometimes electric toy trains sold for Christmas (1986-2012).<ref name="profile" /><ref>{{cite web|url=https://familygardentrains.com/primer/shoe_string/toy_trains.htm|title=Garden Railroading with Toy Trains|website=Family Garden Trains|first=Paul D.|last=Race|date=2007|accessdate=22 July 2021}}</ref> New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.<ref name="products">{{cite web|url=http://www.newbright.com/products/|title=New Bright Products|website=New Bright|accessdate=22 July 2021}}</ref>
==Products== New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including ''Forza Motorsport''-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams,<ref>{{cite web|url=https://rcnewb.com/review-new-bright-r-c-dashcam-jeep-trailcat/|title=Review: New Bright R/C DashCam Jeep Trailcat|website=RC Newb|date=9 December 2017 |accessdate=22 July 2021}}</ref> as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.<ref name="products"/>
===Licensed products=== Licensed RC vehicles currently sold by New Bright include:<ref name="products"/>
;Monster trucks {{div col|colwidth=15em}} * Bigfoot * Chevrolet K5 Blazer * Chevrolet Silverado * Ford Bronco<ref>{{cite web|url=https://www.motor1.com/news/437443/2021-ford-bronco-rc/|title=Get A 2021 Ford Bronco R/C For $70, But There's A Catch|website=Motor1|first=Brett T.|last=Evans|date=4 August 2020|accessdate=22 July 2021}}</ref> * Ford Bronco Sport * Ford F-150 * Ford F-150 Lightning * Ford F-150 Raptor * Ford Super Duty * GMC Hummer EV * Jeep Gladiator * Jeep Wrangler<ref>{{cite web|url=https://www.thedrive.com/reviews/29780/best-rc-trucks|title=Best RC Trucks: Tear Up the Track or Go Off-Road|website=/Drive|first=Lisa|last=Conant|date=14 May 2021|accessdate=22 July 2021}}</ref> * Nissan Frontier * Ram 1500
{{colend}}
;Sports cars {{div col|colwidth=15em}} * Bugatti Chiron * Chevrolet Camaro * Chevrolet Corvette C7 * Chevrolet Corvette C8<ref>{{cite web|url=https://www.thedrive.com/deals/37739/car-toys-black-friday|title=The Drive Picks: The Best Car Toys for Black Friday|website=/Drive|first=Heather|last=Fishel|date=11 November 2020|accessdate=22 July 2021}}</ref> * Dodge Challenger * Ferrari FXX-K * Ferrari LaFerrari * Ford Mustang * Ford Mustang Mach-E * Ford Mustang Shelby GT500 {{colend}}
;Other {{div col|colwidth=15em}} * Funco F9 (dune buggy) * MasterCraft X-23 (speedboat) * Polaris RZR (ATV) {{colend}}
==References== {{reflist}}
Category:Model manufacturers of the United States Category:Companies based in Michigan Category:American companies established in 1955 Category:Privately held companies based in Michigan Category:Manufacturing companies based in Michigan Category:Radio-controlled car manufacturers Category:Toy cars and trucks