{{Short description|Brazilian e-commerce sporting goods conglomerate}} {{Infobox company | name = Netshoes (Cayman) Limited | foundation = 2000 | hq_location = São Paulo, Brazil (operational); George Town, Cayman Islands (legal domicile) | area_served = Brazil | company_type = Subsidiary | key_people = Marcio Kumruian, <small>(CEO)</small> | industry = Online retailer | products = Sports Equipament, Shoes, Clothes | parent = Magazine Luiza | subsid = Zattini<br>Shoestock | net_income = {{decrease}} - US$ 51.3 million (2017) | revenue = {{profit}} US$ 570.2 million (2017)<ref>{{cite web| url=http://exame.abril.com.br/marketing/noticias/como-as-redes-sociais-renderam-r-100-milhoes-a-netshoes| title=As social networks generated R $ 100 million to Netshoes|date=10 July 2014| publisher=Exame| accessdate=22 February 2015}}</ref> }}
'''Netshoes''' is a Brazilian e-commerce sporting goods conglomerate, established in February 2000 by Marcio Kumruian and Hagop Chabab. Netshoes maintains distribution centers in Brazil and manages the official stores of the Corinthians, São Paulo Futebol, Palmeiras, Cruzeiro, Clube de Regatas Vasco da Gama, Coritiba, Cruz Azul, Chivas, Monterrey, River Plate, San Lorenzo and América of México soccer clubs. It is also the official representative of the National Basketball Association (NBA) in Latin America and is responsible for the administration of online shops for the Puma, Havaianas, Globo Esporte, Oakley, Timberland, Topper, Mizuno and UFC trademarks.<ref name=econ>{{cite web| url=http://ecommercenews.com.br/noticias/lancamentos/nba-tera-loja-oficial-no-brasil-apos-formalizar-parceria-com-a-netshoes| title=NBA will have official store in Brazil after formalize partnership with Netshoes| date=4 July 2012| publisher=E-Commerce News| accessdate=22 February 2015| archive-url=https://web.archive.org/web/20150213211955/http://ecommercenews.com.br/noticias/lancamentos/nba-tera-loja-oficial-no-brasil-apos-formalizar-parceria-com-a-netshoes| archive-date=13 February 2015| url-status=dead}}</ref><ref>{{cite web|title=A Netshoes abre o jogo|url=http://www.istoedinheiro.com.br/noticias/65184_A+NETSHOES+ABE+O+JOGO |publisher=IstoÉ|accessdate=28 February 2012|language=pt}}</ref>
==History== The first Netshoes shop was created by ethnic Armenian cousins Marcio Kumruian and Hagop Chabab in February 2000. The store was located across the street from Mackenzie University in São Paulo. In the following years, Netshoes opened affiliates at gyms and shopping malls in São Paulo. In 2002, the company began e-commerce operations and, in 2007, closed its 7 physical locations, migrating its business to online stores. Two years later, in 2009, Netshoes sponsored the Santo André soccer team in the ''Paulista'' Soccer Championship.<ref name=epoc>{{cite web| url=http://epocanegocios.globo.com/Revista/Common/0,,ERT292822-16380,00.html| title=Netshoes: and think it all started in a puxadinho ...| last=Vieira| first=André| last2=Felitti| first2=William| publisher=Epoca Negocios| accessdate=22 February 2015}}</ref>
In the same year, the company launched a 3D scanner system, which was developed by engineers and athletes to make a 3D comparison between the model that interested the customer and the shoes the athlete wears. This system also allows the customer to determine, for example, the appropriate size based upon the model already used.<ref name=investor>{{cite web| url=http://investorcp.com/netshoes-cresce-67-e-fatura-r-12-bilhao/| title=Netshoes grows 67% and sales of R $ 1.2 billion| publisher=Investor| accessdate=22 February 2015| archive-url=https://web.archive.org/web/20150213211518/http://investorcp.com/netshoes-cresce-67-e-fatura-r-12-bilhao/| archive-date=13 February 2015| url-status=dead}}</ref>
Two years later, Netshoes launched the mobile site so that its clients can make purchases via tablet and smartphone. And, in 2011, the company became an official partner of the NBA's 5x5 intercollegiate tournament in Brazil, sponsored the Cruzeiro and Santos teams and the ''Vôlei Futuro'' women's volleyball team, and began managing two online stores for Puma and the National Basketball Association (NBA) in Brazil.<ref name=econnews>{{cite web| url=http://ecommercenews.com.br/noticias/parcerias-comerciais/netshoes-vai-gerenciar-loja-virtual-da-cbf| title=Netshoes will manage Virtual Store CBF |archive-url=https://web.archive.org/web/20140707171808/http://ecommercenews.com.br/noticias/parcerias-comerciais/netshoes-vai-gerenciar-loja-virtual-da-cbf |archive-date=2014-07-07| date=4 December 2013| publisher=E-Commerce News |url-status=dead |accessdate=2019-11-22}}</ref><ref name=gente>{{cite web| url=http://www.genteemercado.com.br/nba-lanca-loja-no-brasil-em-parceria-com-a-netshoes/| title=NBA launches store in Brazil in partnership with Netshoes| publisher=Gente & Mercado| accessdate=22 February 2015| url-status=dead| archiveurl=https://web.archive.org/web/20150213210043/http://www.genteemercado.com.br/nba-lanca-loja-no-brasil-em-parceria-com-a-netshoes/| archivedate=13 February 2015}}</ref><ref name=portal>{{cite web| url=http://www.portaldapropaganda.com.br/portal/propaganda/29813-netshoes-patrocina-fitness-brasil-internacional| title=Netshoes champions Brazil International fitness| date=25 April 2012| publisher=Portal da Propaganda| accessdate=22 February 2015| archive-date=13 February 2015| archive-url=https://web.archive.org/web/20150213212200/http://www.portaldapropaganda.com.br/portal/propaganda/29813-netshoes-patrocina-fitness-brasil-internacional| url-status=dead}}</ref>
The company was one of the official sponsors of the Novo Basquete Brasil [New Basketball Brazil] (NBB) championship for the 2011 and 2012 seasons.<ref name=exame>{{cite web| url=http://exame.abril.com.br/negocios/noticias/netshoes-vende-fatia-do-negocio-a-empresa-de-cingapura/| title=Netshoes sells share of the business to the Singapore company| date=1 June 2012| publisher=Exame| accessdate=22 February 2015}}</ref>
Netshoes provided support to the 2º Circuito Infantil de Corridas contra o Câncer [2nd Youth Race against Cancer] in Rio de Janeiro and promoted the Netshoes ''Skate para Juventude'' [Skate for Youth] race in São Bernardo do Campo in 2012.<ref>{{cite web| url=http://exame.abril.com.br/marketing/noticias/netshoes-apoia-corrida-infantil-contra-o-cancer|title=Netshoes supports children's race against cancer| date=11 July 2012| publisher=Exame| accessdate=22 February 2015}}</ref> In addition to sponsoring the race, Netshoes invited skater Sandro Soares, known as Testinha, to giving skating lessons to the children. That same year, the company partnered with Nike in the retail sale and distribution of products for players for the Bahia, Coritiba and Santos soccer teams.<ref>{{cite web| url=http://www.valor.com.br/empresas/2488522/nike-e-netshoes-fecham-acordo-comercial| title=Nike and Netshoes close trade agreement| date=19 January 2012| publisher=Valor Econômico| accessdate=22 February 2015}}</ref>
The company received the ''Reclame Aqui'' award for Service Quality in 2012 and for The Best Companies for the Consumer in 2013.<ref>{{cite web| url=http://premio.reclameaqui.com.br/| title=Meet the Winners| publisher=Reclame Aqui| accessdate=22 February 2015}}</ref>
Netshoes sponsored the Big Biker Cup, a Brazilian mountain biking championship in 2012 and 2013. <ref>{{cite web| url=http://www.adnews.com.br/negocios/netshoes-patrocina-ciclovia-musical| title=Netshoes sponsors Bike path Musical| date=23 August 2013| publisher=adNews| accessdate=22 February 2015}}</ref>
In 2013, the company launched a new online store for the National Football League (NFL), an American football league in the United States, partnered with the Brazilian Soccer Federation (CBF) to manage the entity's online store, was named one of the most innovative businesses in South America according to its Fast Company ranking and sponsored ''Ciclovia Musical'', an event that unites 30 concerts with bicycle routes in the ''Barra Funda'' neighborhood in São Paulo.<ref name=lance>{{cite web| url=http://www.lancenet.com.br/minuto/Netshoes-NFL-Mexico-operacao-vendas_0_1053494722.html| title=Netshoes will sell items NFL in Mexico| date=24 December 2013| publisher=Lance Net| accessdate=22 February 2015| url-status=dead| archiveurl=https://archive.today/20150214102557/http://www.lancenet.com.br/minuto/Netshoes-NFL-Mexico-operacao-vendas_0_1053494722.html| archivedate=14 February 2015}}</ref><ref name=econnews/><ref>{{cite web| url=http://exame.abril.com.br/negocios/noticias/as-10-empresas-mais-inovadoras-da-america-do-sul#8| title=The 10 most innovative companies in South America| date=28 February 2013| publisher=Exame| accessdate=22 February 2015}}</ref> The company also sponsors the ''Clube de Ciclistas Sampa Bikers'' [Sampa Bikers Cycling Club].<ref name=lance/>
In the same year, the company developed Netshoes Click, a mobile application for the iOS and Android operating systems, which identifies the tennis model from a photo of the product and also permits customers to purchase footwear by cellular phone.<ref name=epocha2>{{cite web| url=http://epocanegocios.globo.com/Inspiracao/Empresa/noticia/2014/11/netshoes-aposta-alto-em-marcas-proprias.html| title=Netshoes bet high on own brands| date=10 November 2015| publisher=Época Negocios| accessdate=22 February 2015}}</ref> At the beginning of 2014, Netshoes changed its brand identity, modifying its logotype and visual and verbal identification. Changes were made to the call center, online store, packaging, ads, e-mails, and social media.<ref>{{cite web| url=http://exame.abril.com.br/marketing/noticias/netshoes-moderniza-marca-e-muda-identidade-visual| title=Netshoes modernizes brand and visual identity changes| date=17 February 2014| publisher=Exame| accessdate=22 February 2015}}</ref> This year, the company also celebrates 5 years of operations on social media, surpassing more than 100 thousand Twitter followers and 8.2 million Facebook fans.<ref name=tec>{{cite web| url=http://www.tecmundo.com.br/apps/58206-netshoes-lanca-app-ios-sugere-compras-partir-perfil.htm| title=Netshoes launches app for iOS suggesting purchases from your profile| date=24 June 2014| author= Wikerson Landim| publisher=TecMundo| accessdate=22 February 2015}}</ref>
Moreover, in 2014, the online store launched Netshoes APP in June, a mobile application for the iOS and Android operating systems that allows customers to make purchases online, pre-register using their credit card data for payment and view products that match their shopping or surfing profiles. The following month, in their first effort in support of a physical space related to culture, the Netshoes began its sponsorship of ''Teatro Folha''.<ref>{{cite web| url=http://www.ccsp.com.br/ultimas/patrocinio-193/| title=Netshoes bet on Theatre Sheet| date=28 July 2014| publisher=Creative Club of São Paulo| accessdate=22 February 2015}}</ref>
In November 2014, Netshoes launched two brands of its own, Gonew and All4one. Gonew is focused on footwear, sportswear, bicycles and heart monitors for persons who are beginning to exercise, and All4one develops equipment for running, cycling and fitness that includes technology that calculates workout performance and intensity.<ref name=epocha2/>
All4one launched a sports indicator application on the Android and iOS platforms in partnership with Carenet Longevity, a Brazilian company that develops exercise self-monitoring technology.<ref name=epoc/> The following month, in December 2014, the company launched Zattini, an online shoe, handbag and accessories shop.<ref>{{cite web| url=http://www.valor.com.br/empresas/3802532/netshoes-investe-em-site-de-varejo-de-moda| title=Netshoes invests in fashion retail| date=3 December 2014| publisher=Valor Econômico| accessdate=22 February 2015}}</ref>
Netshoes also manages the official stores of the Brazilian National Soccer team, the UFC, NBA, NFL, Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte, in addition to operating the official stores of soccer teams such as Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Coritiba, Vasco, Internacional, the Mexico national team, River Plate, Chivas, Pumas, Monterrey, San Lorenzo, Club América and Cruz Azul.
On March 16, 2017, Netshoes filed to raise up to $100 million in a U.S.-based public offering. <ref>{{Cite news|url=http://seekingalpha.com/news/3251731-netshoes-file-ipo|title=Netshoes file for IPO|last=Schultz|first=SA Editor Clark|date=2017-03-16|work=Seeking Alpha|access-date=2017-03-17|language=en-US}}</ref>
On April 29, 2019, Franca-based retailer Magazine Luiza announced its purchase of Netshoes.<ref>{{Cite news|url=https://ri.magazineluiza.com.br/Download/MGLU_Material_Fact_29042019?=LfvX7zXOBFdv5HolBRx9tA==|title=Material Fact - Netshoes Acquisition|date=2019-04-29|access-date=2019-04-30|language=en-US|publisher=Magazine Luiza}}</ref> After several bids both from Magalu and from Grupo SBF (the parent company of competitor Centauro), Netshoes shareholders chose to accept the final offer from Magalu, which completed the purchase on June 14, 2019.<ref>{{Cite news|url=https://ri.magazineluiza.com.br/Download/MGLU_Material_Fact_14062019_Conclusion?=aKUjOCIkWmOoLUAg1ynyyw==|title=Material Fact - Netshoes Transaction (Conclusion)|date=2019-06-14|access-date=2019-06-16|language=en-US|publisher=Magazine Luiza}}</ref>
==Investors== Tiger Global, an American investment fund, invested in Netshoes in 2009 and 2011. In 2012, Netshoes received investments from ICONIQ Capital, an American investment fund and R$135 million from Temasek, a sovereign investment fund owned by the government of Singapore.<ref name=exame/> The following year, Netshoes also received a contribution from Kaszek Ventures, an Argentine investment fund. The Government of Singapore Investment Corporation Private Limited (GIC), a Singaporean sovereign fund, also invested in the company, making a contribution of US$170 million in 2014.<ref name=valor>{{cite web| url=http://www.valor.com.br/empresas/3537328/netshoes-tera-mais-r-400-milhoes| title=Netshoes will have additional US $400 million| date=5 June 2014| publisher=Valor Econômico| accessdate=22 February 2015}}</ref> Currently, the company is a wholly owned subsidiary of Magazine Luiza.
==Operations== Netshoes owns five distribution centers, three of which are in Brazil, in the cities of Barueri, Itapevi and Recife, one in Argentina and one in Mexico.<ref>{{cite web| url=http://glamurama.uol.com.br/marcio-kumruian-de-uma-lojinha-de-sapatos-para-o-maior-e-commerce-esportivo-da-al/| title=Marcio Kumruian de uma lojinha de sapatos para o maior e-commerce esportivo da al| publisher=Glamurama| accessdate=22 February 2015}}</ref>
In 2011, Netshoes began operations in Mexico and Argentina. The company manages online stores for the Mexico National Football Team, Monterrey, Chivas, América, Pumas, the NFL and Cruz Azul of México.<ref name=epoc/> In 2014, the company opened a new distribution center in Buenos Aires. In the same year, it launched River Plate's official store on its website and became a sponsor of the Argentine team.<ref>{{cite web| url=http://www.istoedinheiro.com.br/blogs-e-colunas/post/20140627/netshoes-mais-hermana/4190.shtml| title=Netshoes more "hermana"| author=Marcel Diego| date=24 June 2014| publisher=IstoÉ Dinheiro| accessdate=22 February 2015}}</ref>
==References== {{Reflist|2}}
==External links== * [http://www.netshoes.com.br/ Website Official Netshoes] * [https://tuquejasuma.com/netshoes Reviews and reputation of Netshoes ]
{{DEFAULTSORT:Netshoes}} Category:Companies based in São Paulo Category:Online retailers of Brazil Category:Retail companies established in 2000 Category:Internet properties established in 2000 Category:2000 establishments in Brazil