{{Short description|Advocacy group for the cattle industry's policies}} {{Infobox organization | name = National Cattlemen's Beef Association | logo = National Cattlemans' Beef Association Logo.JPG | logo_size = 200px | image_alt = Logo of National Cattlemen's Beef Association | tax_id = 84-0738973<ref name= 990-2014>"[http://www.guidestar.org/FinDocuments/2015/840/738/2015-840738973-0d3227be-9O.pdf Form 990: Return of Organization Exempt from Income Tax]". ''National Cattlemen's Beef Association''. September 30, 2015.</ref> | status = [[501(c)(6)]] [[trade association]]<ref name= 990-2014/> | founded = {{start date and age|1898}}<ref name= 990-2014/> | headquarters = 9110 East Nichols Avenue, Suite 300,<br/> [[Centennial, Colorado]] 80112,<br/> [[United States of America|United States]] | coordinates = {{coord|39.570709|-104.882381|display=inline, title}} | num_employees = 157<ref name= 990-2014/> | num_employees_year = 2014 | num_volunteers = 282<ref name= 990-2014/> | num_volunteers_year = 2014 | revenue = $61,550,112<ref name= 990-2014/> | revenue_year = 2015 | expenses = $59,995,602<ref name= 990-2014/> | expenses_year = 2015 | leader_name = Mark Eisele | leader_title = [[President (corporation)|President]] | leader_name2 = Colin Woodall<ref name= ceo>"[http://www.beefusa.org/seniorleadershipteam.aspx Senior Leadership Team]". ''National Cattlemen's Beef Association''. Retrieved March 21, 2017.</ref> | leader_title2 = [[Chief Executive Officer]] | subsidiaries = National Cattlemen's Building Corporation,<br/> CATL Fund,<br/> National Cattlemen's Foundation Inc,<br/> National Cattlemen's Association PAC<ref name= 990-2014/> | website = {{URL|http://www.ncba.org/}} }} '''National Cattlemen's Beef Association'''<ref name="About">{{Cite web|title=About|url=https://www.ncba.org/about.aspx|website=NCBA|language=en|access-date=2020-05-20}}</ref> (NCBA) is an American [[trade association]] and [[Lobbying|lobbying group]] working for American beef producers.
==Advertising campaign== National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "[[Beef. It's What's for Dinner]]". Music from the ballet ''[[Rodeo (ballet)|Rodeo]]'' by [[Aaron Copland]] is used in the radio and television commercials. On January 21, 2008, [[Matthew McConaughey]] became the spokesman of the organization, having taken over from [[Sam Elliott]] and the late [[Jim Davis (actor)|Jim Davis]] and [[Robert Mitchum]]. The ''Dinner'' ad replaced ''Beef. Real food for real people.'' [[James Garner]] was spokesman until he underwent quintuple [[Coronary artery bypass surgery|heart bypass surgery]].<ref>{{cite news|last1=Chung|first1=Grace|title=REMEMBERING JAMES GARNER: ACTOR AND POLAROID SPOKESMAN|url=http://adage.com/article/people-players/james-garner-advertising-a-retrospective/294223/|access-date=11 October 2017|publisher=Ad Age|date=July 21, 2014}}</ref>
The NCBA has a history of funding and promoting research and content that downplays the link between animal agriculture and climate change.<ref name=":0">{{Cite journal|last1=Lazarus|first1=Oliver|last2=McDermid|first2=Sonali|last3=Jacquet|first3=Jennifer|date=2021-03-25|title=The climate responsibilities of industrial meat and dairy producers|url=https://doi.org/10.1007/s10584-021-03047-7|journal=Climatic Change|language=en|volume=165|issue=1|pages=30|doi=10.1007/s10584-021-03047-7|bibcode=2021ClCh..165...30L |s2cid=232359749 |issn=1573-1480|url-access=subscription}}</ref> As early as 1989, the NCBA developed strategic goals to "inform the public about the positive environmental contributions and practices of the cattle industry," including commissioning "position papers on key issues" and "establishing communication between ... leadership of appropriate national environmental organizations."<ref>Jennifer Jacquet et al 2025 Environ. Res. Lett. 20 031006</ref><ref><blockquote>National Cattlemen’s Association. (1989). ''Strategic plan on the environment'' (Box 715, NCA strategic plans 1987–1993). <nowiki>https://jenniferjacquet.wordpress.com/wp-content/uploads/2025/01/nca_1989_strategicplan.pdf</nowiki> </blockquote></ref> In 2021, the NCBA made false claims about the impact of beef consumption on climate change. The NCBA has disputed that the beef industry contributes to climate change and has even claimed that the beef industry has a beneficial impact on climate change.<ref>{{Cite news|date=2021-10-19|title=Beef Industry Tries to Erase Its Emissions With Fuzzy Methane Math|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/news/features/2021-10-19/beef-industry-falsely-claims-low-cow-carbon-footprint|access-date=2021-10-22}}</ref> The NCBA has lobbied against climate and environmental regulations.<ref>{{Cite web|last=Gustin|first=Georgina|date=2021-04-02|title=Big Meat and Dairy Companies Have Spent Millions Lobbying Against Climate Action, a New Study Finds|url=https://insideclimatenews.org/news/02042021/meat-dairy-lobby-climate-action/|access-date=2022-01-07|website=Inside Climate News|language=en-US}}</ref><ref name=":0"/>
==Beef Checkoff Assessment == National Cattlemen's Beef Association is funded by membership dues and sponsorships.<ref name="About"/> NCBA also serves as a contractor to the [[Commodity checkoff program|Beef Checkoff]] on a cost recovery basis.<ref>{{Cite web|title=Beef Checkoff Contractors|url=https://www.beefboard.org/checkoff/beef-checkoff-contractors/|website=Beef Checkoff|access-date=2020-05-20}}</ref> The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote.<ref>{{Cite web|title=About the Beef Checkoff Program|url=https://www.beefboard.org/checkoff/about-checkoff/|website=Beef Checkoff|access-date=2020-05-20}}</ref>
==Events== It hosts the Cattle Industry Annual Convention & NCBA Trade Show, the Cattle Industry Summer business Meeting, and multiple other events throughout the year.<ref>{{Cite web|title=Events|url=https://www.ncba.org/events.aspx|access-date=2020-05-20|website=NCBA|language=en|archive-date=2020-05-19|archive-url=https://web.archive.org/web/20200519005959/https://www.ncba.org/events.aspx|url-status=dead}}</ref> NCBA also producers the television show ''Cattlemen to Cattlemen''.<ref>{{Cite web|title=Cattlemen to Cattlemen|url=https://www.rfdtv.com/story/22867791/cattlemen-to-cattlemen|access-date=2020-05-20|website=www.rfdtv.com|language=en}}</ref>
==Legislation== National Cattlemen's Beef Association supported the [[Farmers Undertake Environmental Land Stewardship Act]], a bill that would require the [[United States Environmental Protection Agency|Environmental Protection Agency]] to modify the Spill Prevention, Control, and Countermeasure rule, which regulates oil discharges into navigable waters and adjoining shorelines.<ref name="cbo311">{{cite web|title=H.R. 311 - CBO|date=6 November 2013 |url=http://www.cbo.gov/publication/44719|publisher=Congressional Budget Office|access-date=March 10, 2014}}</ref> The rule requires certain farmers to develop an [[oil spill]] prevention plan that is certified by a professional [[engineer]] and may require them to make [[infrastructure]] changes.<ref name="cbo311" /> According to supporters, the bill would "ease the burden placed on farmers and ranchers" by making it easier for smaller farms to self-certify and raising the level of storage capacity under which farms are exempted.<ref name="HighPlainsJ1">{{cite news|title=Committee passes legislation to ease burden of SPCC program|url=http://www.hpj.com/archives/2013/dec13/dec23/1104FUELSActsr.cfm|access-date=March 11, 2014|newspaper=High Plains Journal|date=December 23, 2013|url-status=dead|archive-url=https://archive.today/20140311142021/http://www.hpj.com/archives/2013/dec13/dec23/1104FUELSActsr.cfm|archive-date=March 11, 2014}}</ref> National Cattlemen's Beef Association's president said that they were "pleased" that the "bill will keep many of our producers from having to undertake excess costs as a result of the [[United States Environmental Protection Agency|Environmental Protection Agency]]'s overregulation."<ref name="HighPlainsJ1" />
In 2013, National Cattlemen's Beef Association supported the [[Water Rights Protection Act]], a bill that would have prevented federal agencies from requiring certain entities to relinquish their water rights to the United States to use [[public lands]].<ref name=3189cbo>{{cite web|title=H.R. 3189 - CBO|date=9 December 2013 |url=http://www.cbo.gov/publication/44956|publisher=Congressional Budget Office|access-date=March 11, 2014}}</ref><ref name=NCBAsupport>{{cite web|title=Urge Congress to Support of the Water Rights Protection Act|url=http://capwiz.com/beefusa/issues/alert/?alertid=62952666|publisher=National Cattlemen's Beef Association|access-date=March 12, 2014|archive-date=February 20, 2014|archive-url=https://web.archive.org/web/20140220031628/http://www.capwiz.com/beefusa/issues/alert/?alertid=62952666|url-status=dead}}</ref>
In 1996, cattle prices decreased substantially, and National Cattlemen's Beef Association [[lobbying (United States)|lobbied]] the [[US federal government]] for assistance.<ref>Stout, Hilary; Ingersoll, Bruce. "Clinton approves actions to beef up beef prices". ''Wall Street Journal''. May 1, 1996. p. A2.</ref>
==See also== * [[Canadian Cattlemen's Association]] * [[Got Milk?]] * [[Ohio Cattlemen's Association]] * [[Wise Use Movement]]
==References== {{Reflist|30em}}
==External links== * {{Official website|http://www.beefusa.org/}}
{{Authority control}}
[[Category:Beef|*National Cattlemen's Beef Association]] [[Category:501(c)(6) nonprofit organizations]] [[Category:Food industry trade groups]] [[Category:Trade associations based in the United States]] [[Category:Cattle in the United States]] [[Category:American organizations established in 1996]] [[Category:American cattlemen]]