{{Short description|Supermarket chain in Kenya}} {{EngvarB|date=June 2022}} {{Use dmy dates|date=June 2022}} {{Infobox company | name = Naivas Supermarket Limited | logo = Naivas Supermarket Logo.svg | logo_size = | type = Private, majority family owned | key_people = {{ubl|Simon Gashwe Mukuha (chairman)|David Kimani Mukuha (managing director)|Willy Kimani (chief commercial officer)|Peter Mukuha (chief operations officer)}} | industry = Retail | products = Food and non-food grocery | revenue = | operating_income = Gross sales: US$860 million (2022) | net_income = | assets = | equity = | num_employees = 8,000+ (June 2022)<ref name="1R">{{cite web| url=https://www.businessdailyafrica.com/bd/corporate/companies/pe-funds-world-bank-arm-sells-naivas-stake-3858104 |title=PE funds, World Bank arm sell Naivas stake |work=Business Daily Africa |date=24 June 2022 |author=Victor Juma |access-date=24 June 2022 |location=Nairobi, Kenya}}</ref> | homepage = [https://naivas.info/About Official website] | foundation = {{Start date and age|df=yes|1990|07|27}} | location = Sameer Industrial Park<br/>Nairobi, Kenya | locations = 90 (December 10 2022) }}
'''Naivas Supermarket''', often referred to simply as "Naivas", is the largest supermarket chain in Kenya, with 106 outlets as of November 2024. At that time, it was the largest supermarket chain in Kenya, ahead of Quick Mart Limited, which had 51 outlets in the country.<ref name="1R"/>
==Location== The company headquarters, as well as the company's warehouses, are located in Sameer Business Park, in the Industrial Area of Nairobi, the capital and largest city of Kenya.<ref name="Hist">{{cite web|url=http://www.naivas.co.ke/corporate/?page_id=217 | title= Naivas Limited: Company History | access-date=2 November 2016 |last=Naivas Limited |publisher=Naivas Limited | date=2 November 2016 | location=Nairobi}}</ref> The coordinates of the headquarters of Naivas Limited are: 01°19'36.0"S, 36°52'04.0"E (Latitude:-1.326667; Longitude:36.867779).<ref name="3R">{{google maps| url=https://www.google.com/maps/place/1%C2%B019'36.0%22S+36%C2%B052'04.0%22E/@-1.3184191,36.8692342,6278m/data=!3m1!1e3!4m5!3m4!1s0x0:0x2443586df0bd7036!8m2!3d-1.326667!4d36.867779 | title=Location of the Headquarters of Naivas Limited | access-date=24 Jun 2022}}</ref>
==Overview== Naivas is headquartered in Nairobi, with retail outlets in many urban centres in the country.
In July 2018, the company hired Andreas von Paleske, as an advisor to assist the business with its strategy and operations. This culminated in bringing African private equity firm Amethis on board for a minority stake.<ref name="4R">{{cite web | work=Business Daily Africa |url=https://www.businessdailyafrica.com/corporate/companies/Naivas-hires-expert-to-guide-expansion/4003102-4683272-mcbi94/index.html |title=Naivas hires expert to guide expansion | date=26 July 2018 |author=Bonface Otieno |access-date=24 June 2022 |location=Nairobi, Kenya}}</ref> At that time, Naivas Limited maintained 47 stores in Kenya.<ref name="5R">{{cite web|url=https://www.businessdailyafrica.com/corporate/companies/Naivas-Mombasa-branch-increases-count-to-47-stores/4003102-4664194-a9cvliz/index.html |title=Naivas Mombasa branch increases count to 47 stores |work=Business Daily Africa |date=15 July 2018 |access-date=24 June 2022 |author=Bonface Otieno | location=Nairobi, Kenya}}</ref> The supermarket chain opened its 53rd store in Kenya in July 2019 at Rongai, Nakuru County, with plans to open two more in the same year.<ref name="6R">{{cite web| work=Business Daily Africa | url=https://www.businessdailyafrica.com/corporate/companies/Naivas-opens-Rongai-branch-in-expansion-spree/4003102-5186692-m56qd9z/index.html |title=Naivas opens Rongai branch in expansion spree |date=7 July 2019 |author=Annie Njanja |access-date=24 June 2022 |location=Nairobi, Kenya}}</ref>
==History== Naivas Limited was registered on 24 July 1990. It previously traded as Rongai Self Service Stores Limited, serving mainly in Rongai in Nakuru County. The company name was changed later to Naivasha Self Service Stores Limited, before re-branding to the current Naivas Limited, in 2007.<ref name="Hist"/><ref name="7R">{{cite web|work=BusinessWeek Investing |url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=244475226 |archive-url=https://archive.today/20141013172411/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=244475226 |url-status=dead |archive-date=13 October 2014 |title=Company Overview of Naivas Limited |date=2 November 2015 |access-date=2 November 2016}}</ref><ref name="8R">{{cite web|work=Daily Nation | url=https://www.nation.co.ke/counties/nakuru/Naivas-Nakuru-village-shop-to-retail-giant/1183314-5250404-rr3rsnz/index.html | title=How Naivas grew from a village shop to a supermarket chain |date=27 August 2019 |author=Eric Matara |access-date=23 March 2020 |location=Nairobi, Kenya}}</ref>
In August 2013, the Johannesburg Stock Exchange-listed Massmart, a subsidiary of retail giant Walmart, offered to acquire a 51 per cent stake in Naivas at a cost of KSh3 billion, giving Massmart a controlling interest in the retail chain.<ref name="9R">{{cite web|url=http://www.the-star.co.ke/news/article-133245/massmart-confirms-naivas-bid-targets-fastfood-entry |title=Massmart Confirms Naivas Bid, Targets Fastfood Entry |newspaper=The Star (Kenya) |date=23 August 2013 |author=Peter Kiragu |access-date=13 October 2014 |location=Nairobi, Kenya}}</ref> The bid triggered a feud at family-owned Naivas, and some family members asked a court to block the sale.<ref name="10R">{{cite web|date=16 October 2013 | url=http://www.businessdailyafrica.com/Corporate-News/Naivas-buyout-talks-with-Massmart/-/539550/2035456/-/skbxepz/-/index.html | title=Confusion Stalks Naivas Buyout Talks With South Africa's Massmart |work=Business Daily Africa |agency=Reuters |access-date=13 October 2014 |location=Nairobi, Kenya}}</ref> In October 2013, Naivas management stated that they were no longer selling a controlling stake to Massmart.<ref name="11R">{{cite web|date=16 October 2013|accessdate=13 October 2014 | last=Miriri | url=https://www.reuters.com/article/kenya-naivas-idUSL6N0I61U320131016|title=Kenyan Retailer Naivas Says Talks With Wal-Mart Unit Are Off | first=Duncan | publisher=Reuters}}</ref>
On 16 July 2014, Naivas opened a store in Garissa, making it the first major retailer to open an outlet in the town. This was Naivas' 31st branch in Kenya.<ref>{{cite web | newspaper=Business Daily Africa | url=http://www.businessdailyafrica.com/Corporate-News/Naivas-opens-new-front-with-Garissa-outlet/-/539550/2386658/-/osepdi/-/index.html|title=Naivas Opens New Front With Garissa Outlet|date=16 July 2014|first=Mugambi|last=Mutegi| location=Nairobi}}</ref><ref name="2R">{{cite web| url=https://www.theafricareport.com/24918/kenyas-naivas-setting-up-shop-for-foreign-investors/ |title=Kenya's Naivas: Setting up shop for foreign investors |access-date=23 March 2020 |publisher=The African Report|author=Claudia Lacave |date=23 March 2020 |location=Paris, France}}</ref>
==Ownership== Naivas Limited is a privately owned company, whose shares are majorly held by the descendants of its founder Peter Mukuha Kago, who died on 6 May 2010.<ref>{{cite web|newspaper=Business Daily Africa |url=http://www.businessdailyafrica.com/Corporate-News/Naivas-in-family-feud-over-sale-to-SA-s-Massmart/-/539550/1940392/-/yyck3t/-/index.html |title=Naivas in Family Feud Over Sale To South Africa's Massmart |author=James Kariuki |date=7 August 2013 |access-date=13 October 2014 | location=Nairobi}}</ref>
===November 2014=== The table below depicts the shareholding as of November 2014:<ref name="1R"/><ref>{{cite web| url=http://www.businessdailyafrica.com/Corporate-News/Big-brother-loses-as-court-battle-for-Naivas-ends/-/539550/2508360/-/item/0/-/n8eb7j/-/index.html |title=Big Brother Loses As Court Battle for Naivas Ends |work=Business Daily Africa |date=3 November 2014 |author=Wanjiru Macharia | access-date=3 November 2014 |location=Nairobi, Nairobi, Kenya}}</ref>
{| class="wikitable sortable" style="margin: 0.5em auto" |+ Naivas Limited stock ownership as of November 2014 ! Rank !!Name of owner!!Percentage ownership |- |1||David Kimani||25.0 |- |2||Simon Gachwe||25.0 |- |3||Linet Wairimu||15.0 |- |4||Grace Wambui||15.0 |- |5||Estate of Peter Mukuha Kago||20.0 |- | ||'''Total'''||'''100.00''' |- |}
===April 2020=== In February 2020, the Competition Authority of Kenya (CAK) approved the acquisition of 30 percent of Naivas shareholding by the French equity firm Amethis Finance for an undisclosed sum.<ref>{{cite web|newspaper=Business Daily Africa |access-date=29 February 2020 |date=28 February 2020 | url=https://www.businessdailyafrica.com/corporate/companies/Competition-watchdog-approves-sale-of-Naivas-stake/4003102-5472378-j9jekj/index.html |title=Competition watchdog approves sale of Naivas stake |author=Jon Mutua |place=Nairobi}}</ref> In April 2020, ''Business Daily Africa'' reported that the International Finance Corporation had acquired a minority stake in the company for US$15 million (approx. KSh2.1 billion). As of that date the new shareholding in Naivas Limited is as illustrated in the table below:<ref>{{cite web|newspaper=Business Daily Africa | url=https://www.businessdailyafrica.com/corporate/companies/4003102-5524164-b58smu/index.html |title=World Bank arm buys Sh1.5bn Naivas stake |date=15 April 2020 |access-date=15 April 2020 | author=Victor Juma |location=Nairobi}}</ref>
{| class="wikitable sortable" style="margin: 0.5em auto" |+ Naivas Limited stock ownership as of April 2020 ! Rank !!Name of owner!!Percentage ownership!! Notes |- |1||Mukuha family ||{{center|70.0}} || |- |2||Amethis Finance, IFC and Others ||{{center|30.0}} || |- | ||'''Total'''||{{center|'''100.00'''}} || |- |}
===June 2022=== In June 2022, a consortium led by Mauritian investment conglomerate IBL Group bought out the IFC-led consortium at an undisclosed price. When that deal closes, the shareholding in Naivas Limited will look as depicted in the table below.<ref name="RatioR"/><ref name="ReapR">{{cite web|date=2 September 2022 |url=https://www.businessdailyafrica.com/bd/corporate/companies/naivas-founders-get-sh3-8bn-in-sale-of-stake-to-firms-3934280 | title=Naivas founders get Sh3.8bn in sale of stake to three firms |work=Business Daily Africa |author=Victor Juma | access-date=2 September 2022 |location=Nairobi, Kenya}}</ref>
{| class="wikitable sortable" style="margin: 0.5em auto" |+ Naivas Limited stock ownership as of June 2022 ! Rank !!Name of owner!!Percentage ownership!! Notes |- |1||Mukuha family ||{{center|60.0}} ||<ref name="RatioR">{{cite web|url=https://www.businessdailyafrica.com/bd/corporate/companies/proparco-of-france-buys-sh3-7bn-naivas-supermarket-stake-3860636 | title=Proparco of France buys Sh3.7bn Naivas Supermarket stake |work=Business Daily Africa |date=27 June 2022 |author=Victor Juma |access-date=27 June 2022 |location=Nairobi}}</ref><ref name="ReapR"/> |- |2||IBL Group, Proparco & DEG||{{center|40.0}} ||<ref name="RatioR"/><ref name="ReapR"/> |- | ||'''Total'''||{{center|'''100.00'''}} || |- |}
==Branches== {{asof|2017|12}}, the supermarket chain maintained 43 branches across Kenya, with the Nairobi south c branch being the latest.<ref>{{cite web|access-date=24 December 2017 | url=https://www.businessdailyafrica.com/news/Naivas-moves-for-Nakumatt-clients-at-rival-/539546-4242082-htudadz/index.html |title=Naivas moves for Nakumatt clients at rival's vacated space |date=26 December 2017 |newspaper=Business Daily Africa | first=Mugambi |last=Mutegi | location=Nairobi}}</ref> By February 2018, that number had risen to 45, with the latest addition being the Capital Centre Mall Branch, along Mombasa Road in Nairobi.<ref>{{cite web|title=Naivas takes over Uchumi space at Capital Centre Mall |access-date=10 February 2018 |date=8 February 2018|url=https://www.businessdailyafrica.com/corporate/companies/Naivas-takes-over-Uchumi-space-at-Capital-Centre-Mall/4003102-4297352-v1g8daz/index.html |newspaper=Business Daily Africa |first=Brian |last=Ngugi |location=Nairobi}}</ref> In February 2020, the chain opened its 64th store as the anchor tenant in the mega city mall, in Kisumu.<ref>{{cite web|access-date=21 April 2018 |date=19 April 2018 |url=https://www.businessdailyafrica.com/corporate/companies/Naivas-takes-space-at-new-Kitengela-mall-in-expansion-drive/4003102-4489712-g5nqm5/index.html |title=Naivas takes space at new Kitengela mall in expansion drive |first=Brian |last=Ngugi | newspaper=Business Daily Africa |location=Nairobi}}</ref> By June 2022, the retail chain had grown to 84 outlets in Kenya.<ref name="1R"/>
==See also== {{columns-list|colwidth=22em| * Economy of Kenya * East African Community * Supermarket chains in Kenya * Supermarket chains in Africa }} {{portalbar|Companies|Supermarkets}}
==References== {{Reflist|colwidth=30em}}
==External links== *{{Official website|http://www.naivas.co.ke/corporate/}} *[https://www.sukari.co.ke/p/all-naivas-supermarket-branches-in-kenya Updated list of branches]
{{Authority control}} {{Coord|01|19|36|S|36|52|04|E|display=title}}
Category:Supermarkets of Kenya Category:Retail companies established in 1990 Category:Kenyan companies established in 1990 Category:Companies based in Nairobi