{{Short description|American advertising agency}} {{Infobox company | name = Nail Communications | type = Private | logo = File:Nail Communications Logo v2.jpg | foundation = October 25, 1998 | location = Providence, RI, USA | key_people = Founders: Chuck Carmone and Brian Gross | industry = Business Services | products = Advertising & Marketing | homepage = [http://www.nail.cc/ www.nail.cc] }}
'''Nail Communications''' (commonly referred to as Nail) is an independently owned American advertising agency headquartered in Providence, Rhode Island. Nail was named 2013 Northeast Small Agency of the Year by AdAge.<ref name="adage">{{cite web|url=http://adage.com/article/small-agency-awards/small-agency-awards-nail-communications/243256/|title=Small Agency Awards: Nail Communications|work=Advertising Age|date=5 August 2013 }}</ref>
==Notable Campaigns==
In 2010, Nail created an innovative interactive film for Vibram, YouAreTheTechnology.com that won several international awards.<ref>[https://www.youtube.com/watch?v=eFwgupPvzdg The Making of Vibram FiveFingers 'You are the Technology' Microsite - YouTube]</ref>
That same year, the agency made a nationally-recognized campaign introducing a brand called "Nothing". Empty cans of "Nothing" were sold in grocery stores throughout the state of Rhode Island. Proceeds from their sale went to Rhode Island Community Food Bank.<ref>[http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/09/with-empty-soup-cans-in-hand-rhode-islanders-take-on-hunger-this-hunger-action-month/549785/1 With empty soup cans in hand, Rhode Islanders take on hunger in a big way]</ref><ref>[https://www.nytimes.com/2010/05/10/business/media/10adnewsletter1.html?pagewanted=all Campaign Spotlight - Campaign Offers Plenty of 'Nothing' - NYTimes.com]</ref>
In 2012, Nail guided a rebranding effort for The Providence Journal around the tagline "We Work for the Truth."<ref>[http://blogs.wpri.com/2013/07/16/nail-communications-wins-contract-for-ri-obamacare-pr/ Nail Communications wins contract for Obamacare PR in RI]</ref>
Nail crafted the high-profile "break up" of candy characters Mike and Ike in 2012 due to "creative differences". In 2013, Nail produced a trailer for a movie <ref>[https://www.imdb.com/title/tt2815160/ The Return of Mike and Ike (2014)]</ref> about the "reunion" of Mike and Ike.<ref>[https://www.adweek.com/agencyspy/watch-the-mike-and-ike-movie-trailer-premiere/ Mike and Ike Reunite, Complete with Movie Trailer Premiere - AgencySpy]</ref><ref>[http://www.huffingtonpost.com/2013/03/20/mike-ike-geting-back-together_n_2885982.html Mike And Ike Getting Back Together After Messy Divorce]</ref>
==Awards==
Over its history, Nail has won scores of Hatch Awards for Creative Excellence given by The Ad Club including 16 in 2012.<ref>[http://www.re-hatch.org/search.php?searchParams=NAIL NAIL Hatch Awards]</ref>
In 2010, the agency received a Jay Chiat Strategic Planning Award Gold.<ref>[http://www.jaychiatawards.com/winners2010.html 2010 Jay Chiat Awards Winners]</ref>
In 2011, the company was Webby Award Finalist and Honoree,<ref>[http://winners.webbyawards.com/2011/web/general-website/health/honorees Webby Awards 2011]</ref> won a One Show Gold Pencil and Finalist <ref>[http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=14027 2011 One Show Interactive Gold Pencil]</ref> and an Effie Gold.<ref>{{usurped|1=[https://web.archive.org/web/20111010162556/http://www.effiejournal.com/effieawards/2011ea?pg=33#pg33 Effie Awards 2011]}}</ref>
In 2012, Nail was a part of the Facebook Studio Gallery Selection.<ref>[http://www.facebook-studio.com/gallery/submission/welcome-to-fivefingers Welcome to FiveFingers]</ref>
In 2013, the company was shortlisted at the Clio Awards.<ref>[http://www.clioawards.com/catalog/2013/branded_entertainment/entry.cfm?entryid=201302169&award=99&from=1&to=500&order=0&direction=1 CLIO Awards {{!}} Branded Entertainment & Content - The Break-up of Mike and Ike]</ref>
In 2013, the agency was rated one of the "best places to work" in Rhode Island.<ref>[http://www.pbn.com/PBN-recognizes-RIs-best-places-to-work-in-2013-awards-program,88566?category_id=184&sub_type=stories,packages PBN recognizes R.I.’s Best Places To Work in 2013 awards program]</ref>
In 2013, Nail was named "Small Agency of the Year: Northeast Region" by Ad Age.<ref name="adage" />
In 2014, Nail won first place in the Boston Ad Club's Brand-a-thon <ref>[http://www.bizjournals.com/boston/blog/startups/2014/06/cake-batter-in-a-can-startup-spray-cake-wins-brand.html Boston Business Journal - Cake-batter-in-a-can startup Spray Cake wins 'brand-a-thon']</ref>
==References== {{Reflist|2}}
== External links == * [http://nail.cc/ Nail.cc] * [http://brandri.com/2012/09/01/mad-men-of-providence/ The Mad Men of Providence]
Category:Advertising agencies of the United States Category:Companies based in Providence, Rhode Island Category:Companies established in 1998 Category:1998 establishments in Rhode Island