{{Short description|Semantic search and natural language understanding technology company}} {{Multiple issues| {{COI|date=April 2018}} {{Advert|date=October 2022}} }} {{Infobox company | name = NTENT | logo = NTENT logo.jpg | former_name = Vertical Search Works | type = | industry = Technology | founded = 2010 | founders = {{Unbulleted list|Pat Condo<ref name="StickelPR2015">{{Cite press release|title=NTENT Appoints Dan Stickel as New CEO|date=21 July 2015|publisher=NTENT|url=https://www.businesswire.com/news/home/20150721005108/en/NTENT-Appoints-Dan-Stickel-CEO|via=BusinessWire}}{{Self-published source|date=January 2018}}</ref>|Colin Jeavons}} | hq_location_city = New York City, New York | hq_location_country = United States | key_people = {{Unbulleted list|Pat Condo (CEO)|Ricardo Baeza-Yates (CTO)<ref name="Baeza-YatesPR2016" />}} | website = {{URL|ntent.com}} }}
'''NTENT''' is a semantic search and natural language understanding technology company based in New York City. It was founded in 2010 as a result of a merger between Convera Corporation and Firstlight ERA.
== History == NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in semantic search and natural language processing technologies dating back to the early 1980s.<ref>{{cite web|title=Convera Completes Merger Of Its Operating Subsidiaries With Vertical Search Works - Quick Facts|url=http://www.rttnews.com/story.aspx?Id=1209174|website=RTT News|accessdate=15 November 2010}}</ref>
NTENT applied the contextual ad platform technology from Firstlight ERA to enter the advertising sector.<ref name="Excalibur Acquisition">{{cite web|title=Excalibur Technologies Corp|url=http://www.secinfo.com/d9kph.7a.d.htm/|publisher=SEC Info|accessdate=21 September 2014}}</ref> Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need of a complex keyword management, thereby providing end-users with a native advertising experience.<ref>{{cite web|last1=Starr|first1=Barbara|title=For Google Shipping & More, Vertical Search Works|url=http://searchengineland.com/for-google-shopping-more-vertical-search-works-137390|website=Search Engine Land|date=25 October 2012 }}</ref><ref>{{cite web|last1=Sullivan|first1=Laurie|title=Brand Images Heighten Paid-Search Ads|url=http://www.mediapost.com/publications/article/153875/|website=MediaPost|accessdate=8 January 2013}}</ref><ref>{{cite web|last1=Sullivan|first1=Laurie|title=Foodies Get Search Engine Organizing Results in Categories, Images|url=http://www.mediapost.com/publications/article/165831/foodies-get-search-engine-organizing-results-in-ca.html|website=MediaPost|accessdate=8 January 2013}}</ref><ref>{{cite web|last1=Sullivan|first1=Laurie|title=Semantic Search And Raw Data On Rise|url=http://www.mediapost.com/publications/article/157899/|website=MediaPost|accessdate=8 January 2013}}</ref>
In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence (AI) such as machine learning, knowledge representation and natural language understanding, to create a proprietary ontology with the ability to interpret taxonomic relationships and organize concepts regardless of language.<ref>{{cite web |title=NTENT's Semantic Technology Now Transforms Information Discovery for Russian Speakers, Making it Faster and Easier to Find Information |url=http://finance.yahoo.com/news/ntent-semantic-technology-now-transforms-124000363.html |archive-url=https://web.archive.org/web/20170504000735/http://finance.yahoo.com/news/ntent-semantic-technology-now-transforms-124000363.html |archive-date=4 May 2017 |accessdate=21 June 2016 |website=Yahoo! Finance}}</ref><ref>{{cite web|title=NTENT's Semantic Technology Transforms Information Discovery Now for Russian Speakers, Making it…|url=https://medium.com/@NTENT/ntents-semantic-technology-transforms-information-discovery-now-for-russian-speakers-making-it-135314fd4571|website=Medium|accessdate=24 July 2017|date=21 June 2016}}</ref><ref>{{cite web|title=Finding the Content Fast|url=http://taxodiary.com/2016/10/finding-the-content-fast/|website=TaxoDiary|accessdate=24 July 2017}}</ref>
In the autumn of 2016, NTENT further widened its international presence by opening an office in Barcelona.<ref>{{Cite web |date=2016-09-29 |title=NTENT Widens International Presence with Opening of Barcelona Office |url=https://www.businesswire.com/news/home/20160929005421/en/NTENT-Widens-International-Presence-with-Opening-of-Barcelona-Office |access-date=2022-05-09 |website=www.businesswire.com |language=en}}</ref> The office operated as a Spanish private limited company.<ref name=":0" /> Allegedly due to the COVID-19 recession, all the Spanish office's employees were furloughed in the spring of 2020, and the office eventually went into liquidation.<ref name=":0">{{Cite web |title=NTENT-HISPANIA SL - Informe de empresa {{!}} DatosCif |url=https://www.datoscif.es/empresa/ntent-hispania-sl |access-date=2022-05-09 |website=www.datoscif.es}}</ref><ref>{{Cite web |date=29 April 2022 |title=BOLETÍN OFICIAL DEL REGISTRO MERCANTIL |url=https://www.boe.es/borme/dias/2022/04/29/pdfs/BORME-A-2022-82-08.pdf}}</ref>
In March 2021, NTENT's CEO Pat Condo founded a new company called Seekr Technologies.<ref>{{Cite web |title=Search Expert Develops Rating System To Help Advertisers Buy Trusted Media |url=https://www.mediapost.com/publications/article/372168/search-expert-develops-rating-system-to-help-adver.html |access-date=2022-05-10 |website=www.mediapost.com |language=en}}</ref> Since December 2021, NTENT website automatically redirects to [https://news.seekr.com/ Seekr News homepage].<ref>{{Cite web |title=Top News | Seekr |url=https://ntent.com/ |access-date=2022-05-09 |website= |archive-url=https://web.archive.org/web/20220117232702/https://ntent.com/ |archive-date=17 January 2022 |url-status=dead}}</ref>
=== Executive history === Co-founder Pat Condo is the company's CEO and Chairman.<ref name="StickelPR2015" /> In July 2016, Ricardo Baeza-Yates was named as the company's CTO, having come from Yahoo! where he served as the Chief Research Scientist.<ref name="Baeza-YatesPR2016">{{Cite press release|title=Former Yahoo! Chief Research Scientist Joins NTENT|date=7 July 2016|publisher=NTENT|url=https://www.businesswire.com/news/home/20160707005164/en/Yahoo!-Chief-Research-Scientist-Joins-NTENT|via=BusinessWire}}{{Self-published source|date=January 2018}}</ref> He held the CTO position at NTENT until 2020.<ref>{{Cite web |title=Ricardo Baeza-Yates' Personal Web Site |url=https://www.baeza.cl/ |access-date=2022-05-09 |website=www.baeza.cl}}</ref>
== Technology == NTENT's platform uses semantic ranking and knowledge base technologies. The system applies semantic ranking algorithms across a lexicon and ontology using machine learning and natural language understanding. These technologies are used to disambiguate queries to detect user intention and provide results.<ref>{{cite web |last1=Guess |first1=A. R. |title=NTENT Solves Ambiguity with Enhanced Semantic Ranking |url=http://www.dataversity.net/ntent-solves-ambiguity-enhanced-semantic-ranking/ |website=Dataversity |date=22 December 2016 |accessdate=22 December 2016}}</ref>
== References == {{reflist}}
Category:Internet search engines