{{Use dmy dates|date=February 2018}} {{Infobox website | name = MyMusic Internet Limited | logo = Mymusic ng logo.png | company_type = Private | foundation = 2013 | location_city = Lagos | location_country = Nigeria | country_of_origin = Nigeria | founder = Dolapo Taiwo, Tola Ogunsola, Damola Taiwo | CEO = Tola Ogunsola | industry = Music | services = music download | url = {{URL|www.mymusic.com.ng}} | programming_language = PHP (with some third-party libraries) | language = English Language | launch_date = {{start date and age|df=yes|2015|6|3}} | current_status = Active | native_clients = Windows, Symbian, Windows Phone, Linux, BlackBerry OS, Android, ChromeOS, macOS }} '''MyMusic.com.ng''' is a commercial music download service that aims to provide a legitimate means of digital distribution of Nigerian music.<ref>{{cite web|title='Nigerian iTunes' dances to the mobile phone beat|url=https://edition.cnn.com/2013/11/28/tech/nigerian-itunes-dances-mobile-beat/index.html|publisher=CNN}}</ref> It was founded by three Babcock University alumni; Damola Taiwo (COO and co-founder), Tola Ogunsola (CEO and co-founder) and Dolapo Taiwo (CTO and co-founder).<ref>{{Cite web|url=https://techpoint.ng/2016/03/21/mymusic-founders-interview/|title=Meet the guys working to overthrow free digital music downloads in Nigeria|website=techpoint.ng|language=en-US|access-date=2017-03-09}}</ref>
The service is presented on both mobile and web platforms and features multiple payment methods like the direct airtime credit billing, some of which are catered to deal with the unique challenges of the Nigerian market which is largely a cash only society.<ref>{{cite web|title=Nigerian start-up taking on mobile music|url=http://www.itnewsafrica.com/2013/11/nigerian-start-up-taking-on-mobile-music/|publisher=IT News Africa}}</ref>
The service aims to help reward Nigerian artists for their creative work and reduce piracy.<ref>{{cite web|title=Music Streaming Services In Africa Are In A Tight Race To Become Africa’s Spotify|url=http://innov8tiv.com/tanzanias-mkito-com-wants-africas-spotify/|publisher=innov8tiv}}</ref>
The Nigerian Communications Commission (NCC) has been reported to be in talks with stakeholders to propose a digital copyright piracy bill to the 8th National Assembly of Nigeria. The bill, called the Nigerian Copyright Act, will impose strict sanctions on digital copyright offenders while aiming to give content owners what is rightfully theirs.<ref>{{Cite news|title=NCC proposes digital piracy bill to National Assembly|url=http://www.premiumtimesng.com/arts-entertainment/182169-ncc-proposes-digital-piracy-bill-to-%E2%80%8Bn%E2%80%8Bational-%E2%80%8Ba%E2%80%8Bssembly.html|newspaper=Premium Times}}</ref>
==Availability== MyMusic is available on desktop as a full website with scaled up functionality, and as mobile website for smartphones and advanced feature phones. Supported devices include Symbian, Windows Phone, BlackBerry OS and Android OS. Mobile apps are also available for these devices.<ref>{{cite web|title=mymusic.com.ng to offer legitimate and quality alternative to consumers|url=http://bits.ng/mymusic-com-ng-to-offer-legitimate-and-quality-alternative-to-consumers/|publisher=BiTS}}</ref>
==Features== The web platform provides the user with the opportunity to download tracks and albums, create playlists and download songs from playlists as well as register to manage their profile. Payment can be made globally with a credit card or through mobile airtime credit.<ref>{{cite web|title=New music service MyMusic.com.ng to launch next month|url=http://lindaikeji.blogspot.com/2014/05/new-music-service-mymusiccomng-to.html|publisher=Linda Ikeji}}</ref>
The mobile platform is deployed in what looks like a more simplified interface and features a music discovery and download process that seems effortless and straightforward. Users can pay globally using their mobile phone airtime credit though the global telco billing. Within 2 touches of a button, users can discover, pay for and download music.<ref>{{cite web|title=Nigeria’s MyMusic.com.ng to Launch to the Public to Crack the Code of Digital Music Distribution in Africa|url=http://techmoran.com/nigerias-mymusic-com-ng-to-launch-to-the-public-to-crack-the-code-of-digital-music-distribution-in-africa/|publisher=Tech Moran}}</ref>
==Launch== thumb|right|MyMusic Launches at a World Press Conference in Lagos, Nigeria
www.mymusic.com.ng launched on 3 June 2015 at a World Press Conference held at the Oriental Hotel, Lagos. In attendance at the event were artists including Don Jazzy, Harrysong, Kcee and Ajebutter22. Other attendees include Tee Billz, Koffi Idowu Nuel, Asa Asika, Steve Babaeko and the MD of NIBBS, Mr. Adebisi Sonubi.<ref>{{cite web|title=Music download site MyMusic.com.ng launches in Nigeria|url=http://disrupt-africa.com/2015/06/music-download-site-mymusic-com-ng-launches-in-nigeria/|publisher=Disrupt Africa}}</ref>
At the launch, the company also announced popular Nigerian OAP, Olisa Adibua as a director in the company.<ref>{{cite web|title=MyMusic.com.ng Launches to Compete Against Free Music|url=http://techpoint.ng/mymusic-com-ng-launches-to-compete-against-free-music-photos/|publisher=TechPoint.ng}}</ref>
==Market size== In Nigeria, the music industry produces an average of 550 Albums of different kinds of music yearly and industry stakeholders have projected that the country's entertainment industry would hit one billion dollars by 2016.<ref>{{Cite news|title=NEPC, NFC, Others Team up to Export Entertainment Industry|url=http://nigeriacommunicationsweek.com.ng/broadcasting/nepc-nfc-others-team-up-to-export-entertainment-industry|newspaper=Nigeria CommunicationsWeek}}</ref> The Nigerian population is estimated at 173 million and about 81 million people access the internet via mobile phones. A vast majority of these have their mobile phones as their only means of experiencing any form of communications technology.<ref>{{Cite news|title=Active mobile internet subscribers rise by 18.42 million|url=http://www.punchng.com/business/business-economy/active-mobile-internet-subscribers-rise-by-18-42-million/|access-date=3 May 2015|archive-url=https://web.archive.org/web/20150709063402/http://www.punchng.com/business/business-economy/active-mobile-internet-subscribers-rise-by-18-42-million/|archive-date=9 July 2015|url-status=dead|newspaper=The Punch}}</ref>
==Partnerships== Facebook announced the launch of a new post format called Music Stories on 5 November 2015.<ref>{{cite web|title=Music Stories: A Better Way to Discover and Share Music|url=https://media.fb.com/2015/11/05/music-stories-a-better-way-to-discover-and-share-music/|publisher=Facebook}}</ref> This was done to promote better music sharing and discovery on the platform. Initially it was limited to specific streaming platforms such as Apple Music and Spotify. On 17 March 2016, MyMusic.com.ng was added as the first African partner to Facebook Music Stories.<ref>{{cite web|title=Facebook partners MyMusic to extend Music Stories to Africa|url=https://techpoint.ng/2016/04/04/music-stories-extends-to-africa-with-mymusic/|publisher=Techpoint}}</ref> The partnership allows Africans and the global community share African music from MyMusic's library. Essentially, users will be able to play 30-second previews of songs shared directly on Facebook.
==Events== In November 2013, the team presented an earlier version of their product at the Dublin Web Summit<ref>{{cite web|title=Should startups from outside Western Europe attend events there? We asked at the Dublin Web Summit|url=https://thenextweb.com/insider/2013/11/05/startups-outside-western-europe-attend-western-european-tech-conferences-asked-around-dublin-web-summit/|publisher=The Next Web}}</ref><ref>{{cite web|title=Two Nigerian Startups To Pitch At Web Summit in Dublin This October|url=http://techloy.com/2013/09/18/two-nigerian-startups-to-pitch-at-web-summit-in-dublin-this-october/|publisher=TechLoy}}</ref> and then later gave a demonstration of the finished product at the Mobile West Africa Conference 2015.<ref>{{cite web|title=Meet the Nigerian trio behind digital music distribution platform – MyMusic.com.ng|url=http://exclusiveafrica.net/2015/04/30/meet-the-nigerian-duo-behind-digital-music-distribution-platform-mymusic-com-ng/|publisher=Exclusive Africa}}</ref>
==References== {{Reflist|2}}
==External links== * {{Official website|www.mymusic.com.ng}}
Category:Internet properties established in 2013 Category:Nigerian music websites Category:Music organizations based in Nigeria Category:Companies based in Lagos