{{Short description|Dietary supplement brand}} {{Infobox Brand |logo = |name = MuscleTech |image = |type = |currentowner = Iovate Health Sciences International Inc. |origin = |related = Hydroxycut |markets = |previousowners = |introduced =1995 |trademarkregistrations = |website = {{url|www.muscletech.com}} }} '''MuscleTech '''is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.<ref name="CRN1">{{Cite news |date=June 30, 2016 |title=China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion |publisher=China Retail News |url=https://www.chinaretailnews.com/2016/06/30/8517-chinas-xiwang-food-acquires-canadian-diet-food-company-for-cny3-8-billion/ |access-date=July 24, 2018}}</ref>
==History== In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.<ref>[https://books.google.com/books?id=qrCNDfbkQ-cC&dq=cell-tech+first+creatine+alpha+lipoic+1998&pg=PA3 Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain]</ref>
In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar.<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=September 10, 2018 |title=Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-partners-with-all-pro-tight-end-rob-gronkowski-to-create-innovative-high-protein-candy-bar-300708973.html |access-date=2021-11-01}}</ref><ref>{{Cite news |date=September 10, 2018 |title=MuscleTech, Rob Gronkowski partner on protein candy bar |language=en |work=Drug Store News |url=https://drugstorenews.com/otc/muscletech-rob-gronkowski-partner-protein-candy-bar |access-date=2021-11-01}}</ref> In October 2018, MuscleTech partnered with Homes For Our Troops.<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=October 29, 2018 |title=Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-becomes-a-proud-supporter-of-homes-for-our-troops-300738351.html |access-date=2022-12-11}}</ref>
In April 2019, MuscleTech had partnered up with Tough Mudder.<ref>{{Cite news |last=MuscleTech |title=Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition--fitness-leader-muscletech-partners-with-endurance-event-leader-tough-mudder-300825730.html |access-date=2021-02-10}}</ref> In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.<ref>{{Cite news |last=MuscleTech |title=Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/amazon-and-the-makers-of-muscletech-announce-the-launch-of-a-new-exclusive-sports-nutrition-series-to-stream-live-on-amazon-during-prime-dayendorsed-by-former-patriots-tight-end-rob-gronkowski-300883766.html |access-date=2021-02-10}}</ref>
In April 2021, MuscleTech is announced the addition of a new general manager.<ref>{{Cite news |last=International |first=Iovate Health Sciences |date=2021-04-29 |title=Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers |language=en |work=Globe Newswire |url=https://www.globenewswire.com/news-release/2021/04/29/2220059/0/en/Iovate-Fortifies-Brand-And-Marketing-Leadership-By-Adding-Three-New-Brand-General-Managers.html |access-date=2021-05-05}}</ref> MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.<ref>{{Cite web|title=Iovate/Muscletech Metabolism & Sports Science Lab {{!}} UofT - Faculty of Kinesiology & Physical Education|url=https://kpe.utoronto.ca/laboratory/iovatemuscletech-metabolism-sports-science-lab|access-date=2021-05-06|website=kpe.utoronto.ca|language=en}}</ref>
In February 2022, MuscleTech announced they are looking for their next Brand Superstar.<ref>{{Cite news |last=MuscleTech |date=2022-02-15 |title=MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search" |language=en |work=Globe Newswire |url=https://www.globenewswire.com/en/news-release/2022/02/15/2385474/0/en/MuscleTech-Seeks-Its-Next-Brand-Superstar-Through-The-Next-MuscleTech-Athlete-Search.html |access-date=2022-12-08}}</ref>
In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.<ref>{{Cite news |last=MuscleTech |date=2024-04-03 |title=MuscleTech® and Trust Group Reach Manufacturing and Marketing Agreement For The Brazilian Market |url=https://www.globenewswire.com/news-release/2024/04/03/2856991/0/en/MuscleTech-and-Trust-Group-Reach-Manufacturing-and-Marketing-Agreement-For-The-Brazilian-Market.html |access-date=2024-04-06 |work=Globe Newswire |language=en}}</ref>
== Controversies == In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.<ref>{{Cite news |last=LLP |first=Pearson, Simon & Warshaw |title=Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement |url=https://www.prnewswire.com/news-releases/consumers-who-bought-muscletech-six-star-epiq-or-fuelone-protein-products-could-get-up-to-300-from-a-class-action-settlement-300189204.html |access-date=2021-02-10 |work=PR Newswire |language=en}}</ref>
In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.<ref>{{Cite news |last=Inc |first=Hi-Tech Pharmaceuticals |date=June 3, 2016 |title=Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations |url=https://www.prnewswire.com/news-releases/hi-tech-pharmaceuticals-files-lawsuits-against-iovate-and-allmax-over-racketeer-influenced-and-corrupt-organizations-rico-and-protein-spiking-allegations-300279267.html |access-date=2023-11-03 |work=PR Newswire |language=en}}</ref>
In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.<ref>{{Cite news |last=Cohen |first=Steven |date=2019-09-30 |title=MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/muscletech-class-action-says-supplement-doesnt-promote-muscle-growth/ |access-date=2023-11-03 |work=Top Class Actions |language=en}}</ref>
In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.<ref>{{Cite news |last1=Seattle |first1=Food Safety News 1012 First Avenue Fifth Floor |last2=Washington 98104-1008 |date=2020-05-16 |title=Spain links death to food supplement made in the US |url=https://www.foodsafetynews.com/2020/05/spain-links-death-to-food-supplement-made-in-the-us/ |access-date=2021-02-03 |work=Food Safety News |language=en-US}}</ref>
In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.<ref>{{Cite news |date=April 28, 2022 |title=Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says |url=https://www.classaction.org/news/muscletech-supplement-containers-sold-nearly-half-empty-class-action-says |access-date=2022-06-07 |work=Class Action Lawsuits |language=en}}</ref>
In June 2025, Malaysian bodybuilding supplement retailer Muscle Mania Club claimed that there are only 9.9g of protein in Nitro-Tech, well below the 30g of protein claimed on the bottle, after they sent a sample for a third party lab testing done in Malaysia. Iovate responded by producing its own test results done by Eurofins that showed protein content meeting the 30g label claim and added that Muscle Mania Club is not an authorized MuscleTech reseller.<ref>{{Cite web |last=PricePlow Staff |first= |date=July 31, 2025 |title=The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed |url=https://blog.priceplow.com/industry-news/muscletech-malaysia-lab-tests |url-status=live |archive-url=https://web.archive.org/web/20250805081156/https://blog.priceplow.com/industry-news/muscletech-malaysia-lab-tests |archive-date=August 5, 2025 |access-date=September 5, 2025 |website=PricePlow |language=}}</ref><ref>{{Cite web |last= |date=August 11, 2025 |title=MuscleTech shares tests in response to Muscle Mania Club claim |url=https://www.stack3d.com/2025/08/muscletech-responds-to-muscle-mania-lab-report.html |url-status=live |archive-url=https://web.archive.org/web/20250817074022/https://www.stack3d.com/2025/08/muscletech-responds-to-muscle-mania-lab-report.html |archive-date=August 17, 2025 |access-date=September 5, 2025 |website=Stack3d |language=}}</ref>
==References== {{reflist}}
== External links == * [http://www.muscletech.com/ Official website]
{{DEFAULTSORT:MuscleTech}} Category:Sports nutrition and bodybuilding supplement companies {{med-company-stub}} {{bodybuilding-stub}}