{{short description|Fashion company founded in England in 1971}} {{Infobox company | name = Mulberry Group PLC | logo = Mulberry logo.svg | logo_upright = 0.8 | type = [[Public limited company|Public]] | traded_as = {{AIM|MUL}} | foundation = {{Start date and age|1971}}, in [[Somerset]], England | founder = [[Roger Saul]] | location_city = Somerset | location_country = England | locations = | key_people = | area_served = Worldwide | industry = Fashion | products = [[Leather goods]], [[Fashion accessory|accessories]] | services = | revenue = | operating_income = | net_income = | owners = {{ubl|[[Challice Limited]] (56.4%)|[[Frasers Group]] (37%)}} | num_employees = | parent = | subsid = | slogan = | dissolved = | footnotes = | intl = | homepage = {{url|https://mulberry.com}} }}

'''Mulberry Group PLC''' is a British fashion company founded in 1971, best known for its luxury [[leather goods]], particularly women's handbags.

==History== ===Early years=== The company was founded in 1971 by [[Roger Saul]] and his mother, Joan. In 1973, they opened a factory in [[Chilcompton]], [[Somerset]], England.<ref>{{cite web|url=http://www.fashionencyclopedia.com/Mu-Pi/Mulberry-Company.html |title=Mulberry Company - Fashion Designer Encyclopedia - clothing, century, women, men, style, new, body, history, collection |publisher=Fashionencyclopedia.com |access-date=2016-10-15}}</ref> The area was already well-known for leather fabrication, notably by [[C. & J. Clark|Clarks]] shoes.

Mulberry established itself as a British lifestyle brand that was noted for its leather poacher bags, including the binocular bag and dispatch bag. The range includes male and female fashions, leather accessories, and [[footwear]]. Mulberry Group plc is listed on the [[London Stock Exchange]] as ''MUL'', and [[shareholder]]s with 500 or more shares are entitled to a 20% discount at Mulberry's shops.<ref>{{cite news|url=https://www.mulberry.com/gb/investor-relations/shares |title=Investor Relations &#124; Shareholders &#124; Mulberry }}</ref>

In 2000, Saul recruited [[Scott Henshall]] as Mulberry's Creative Director. At that time, the company was in the red and Henshall was enlisted to transform the company. He produced jewel items and was responsible for the fashion and accessory collections, as well as Mulberry's rebranding and advertising, where Henshall chose [[Anna Friel]] as the face of Mulberry. He placed the brand on major celebrities, including [[Victoria Beckham]], [[Kate Winslet]], [[Cameron Diaz]] and [[Zara Tindall]]. Henshall departed from Mulberry in 2001 to focus on his own mainline collection.

In 2006, Mulberry launched an apprenticeship programme to encourage local youths to learn production skills, and to provide training and employment for the local community. Apprentices that graduate from the programme are offered a job at the factories in Somerset.<ref>{{cite news|url=https://www.theguardian.com/education/2007/feb/13/furthereducation.uk2|title=A Stitch in Time|publisher=www.guardian.co.uk |date= 2007-02-13|access-date=2013-06-11|location=London|first=Peter|last=Kingston}}</ref>

The company reported revenue in 2012 of [[Pound sterling|£168.5&nbsp;million]],<ref name=ar>{{cite web |url=http://www.mulberry.com/about/PDF/Investor/MulberryGroupPLC_Investor_presentation_December_2012.pdf |title=Annual Report 2012 |publisher=Mulberry |access-date=16 March 2013}}</ref> and an operating income of £35.4&nbsp;million, with a net income of £36.0&nbsp;million.<ref name="mulberry.com">{{cite web|url=http://www.mulberry.com/#/companycareers/investorrelations/companyreports/ |title=Mulberry.com Official Homepage |publisher=Mulberry |access-date=2016-10-15}}</ref>

===Recent times=== [[File:Henry Bond for Mulberry.jpg|thumb|200px|left|Mulberry A/W 2001, [[Henry Bond]]'s photo of [[Anna Friel]] with [[David Thewlis]]. The couple were reported to have been paid £50,000 to appear in the campaign.<ref>[http://www.vogue.co.uk/news/2001/07/31/friel-the-heat Vogue.co.uk]</ref>]] [[File:MulberryBloorSt.jpg|thumb|Mulberry in Toronto]] In 2013, Ian Scott, director of a group supply at Mulberry Chilcompton Somerset, was interviewed by Luke Leitch of ''The Telegraph''. He stated that many items (including all men's bags) are made in three Turkish factories also used by brands including Dunhill and Givenchy. The "small leather goods" (such as purses, wallets and phone-holders) are made in China, as is the Mulberry scotch-grain luggage.

Designer Emma Hill joined Mulberry in 2007. Hill was credited with creating items for the company such as the [[Alexa Chung]] handbag. Profits for the firm were initially strong after Hill's appointment, however the brand struggled during the credit crisis, and has issued two profit warnings in the past year. In June 2013, it was announced that Hill would be leaving the brand due to creative differences. Company share prices fell in the wake of the announcement.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-22845621|title=Mulberry stock hit by loss of creative director Emma Hill|publisher=www.bbc.co.uk |date= 2013-06-10|access-date=2013-06-11}}</ref>

During the year 2014, four new directly operated stores were opened in the US and in Germany, one new concession was opened in France and the Stansted Airport store was temporarily closed due to the redevelopment of the terminal. As of 31 March 2015, there were 70 directly operated stores.

For the year ended 31 March 2015, the Mulberry Group announced that the company’s total revenues were 148.7 million pounds (229.5 million dollars), down 9 percent from 163.5 million pounds (252.5 million dollars) in 2013, reflecting a small growth in retail sales which was offset by a decline in wholesale sales.<ref>{{cite web|url=https://fashionunited.uk/news/business/annual-revenues-decline-9-percent-at-mulberry/2015061116707|first=Prachi|last=Singh|date=June 11, 2015|access-date=June 18, 2015|work=[[FashionUnited]]|title=Annual revenues decline 9 percent at Mulberry}}</ref>

In March 2017, Mulberry launched its Mulberry Asia business with Challice, a joint venture partner. In July 2017, Mulberry signed a deal with Onward Global Fashion in Japan to form a joint venture named Mulberry Japan, to be headquartered in [[Tokyo]].<ref>{{cite news |last=Jenkins |first=Siona |date=July 6, 2017 |title= Mulberry to launch new venture in Japan|url=https://ftalphaville.ft.com/2017/07/07/2191132/opening-quote-mulberry-to-launch-new-venture-in-japan/ | work=[[Financial Times]] |location=United Kingdom |access-date=July 9, 2017}}</ref>

In October 2018, the shareholder discount scheme was changed with the qualifying shareholding increased from the original minimum of 250 shares to a new minimum of 500 shares.<ref>{{cite web|url=https://www.mulberry.com/gb/investor-relations/shares |access-date=June 10, 2024 |title=Investor Relations &#124; Shareholders &#124; Mulberry }}</ref>

In February 2020, [[Mike Ashley (businessman)|Mike Ashley]]'s [[Frasers Group]] bought a 12.5 per cent stake in Mulberry, said by a business journalist for ''[[The Times]]'' to be worth around £19 million. In May 2023 has upped to 37%.<ref>[https://www.thetimes.com/article/mike-ashley-bags-another-prize-asset-in-mulberry-gzjrxgs26 "Mike Ashley bags another prize asset in Mulberry"], ''[[The Times]]'', 4 February 2020, accessed 9 February 2020.</ref> In October 2024, Frasers Group made two unsuccessful bids to acquire the company for up to £111 million, but they were rejected by Mulberry's majority investor, Challice, which owns 56.4 per cent of the company.<ref>{{Cite news |url=https://www.reuters.com/markets/deals/mulberry-says-frasers-revised-takeover-proposal-untenable-2024-10-22/ |title=Mulberry rejects Frasers' takeover proposal as 'untenable' |date=21 October 2024 |publisher=Reuters}}</ref><ref>{{Cite news |url=https://www.reuters.com/markets/deals/uks-frasers-walks-away-mulberry-bid-2024-10-23/ |title=Mike Ashley's Frasers drops plan to buy luxury brand Mulberry |date=23 October 2024 |publisher=Reuters}}</ref>

==Stores and factories== [[File:Mulberry store, Brompton Road, London, June 2016 01.jpg|thumb|Mulberry store, [[Brompton Road]], London, 2016]] Mulberry has stores throughout the UK and all over the world including Europe, the US, Australia and Asia. It has registered offices in [[Somerset]], [[London]] and [[New York City]]. Mulberry continues to make designer leather goods at its original Somerset factory, called The Rookery. In summer 2013 Mulberry's second factory, also based in Somerset, started production.<ref name=chesters>{{cite news|last1=Chesters|first1=Laura|title=Bags of growth ahead for Mulberry|url=https://www.independent.co.uk/news/business/analysis-and-features/bags-of-growth-ahead-for-mulberry-9145801.html|access-date=20 June 2014|work=The Independent|date=22 February 2014}}</ref> It was formally named 'The Willows' in March 2014, after the nearby [[Willow Man]] sculpture.<ref name=glass>{{cite news|last1=Feltham|first1=Liam|title=A new branch on the Mulberry tree|url=http://www.theglassmagazine.com/a-new-branch-on-the-mulberry-tree/|access-date=20 June 2014|work=Glass Magazine|date=24 March 2014}}</ref>

==References== {{reflist}}

==External links== {{Commons category|Mulberry (company)}} *{{official website|http://www.mulberry.com}} *{{fashionlabel|id=mulberry}}

{{Authority control}}

[[Category:English brands]] [[Category:Fashion accessory brands]] [[Category:High fashion brands]] [[Category:Companies based in Somerset]] [[Category:Companies listed on the London Stock Exchange]] [[Category:B Lab-certified corporations]]