Moshe's

{{About|the restaurant in India|the restaurant in Canada|Moishe's|other Moshe|Moses (given name)}} {{Use Indian English|date=August 2015}} {{Use dmy dates|date=May 2026}} {{Infobox company | name = Moshe's | logo = Moshe's logo.jpg | logo_size = 200px | caption = | trading_name =  | former type = | type = Private | traded_as = | industry = Restaurant | genre =  | fate = | successor = | foundation = Mumbai, Maharashtra, India ({{Start date|df=yes|2004}}) | founder = Moshe Shek | defunct =  | location_city = Mumbai, Maharashtra | location_country = India | locations = 13 outlets (April 2014) | area_served = Mumbai Metropolitan Region | key_people = | products = | services = | revenue = | operating_income = | net_income = | aum =  | assets = | equity = | owner = {{unbulleted list|Prakash Shetty (90%)|Moshe Shek (10%)}} | num_employees = | parent = | divisions = | subsid = | homepage = [http://moshes.in/ Moshes.in] | footnotes = }}

'''Moshe's''' is an Indian chain of restaurants and cafés specializing in Mediterranean cuisine.<ref>{{cite news|url=http://www.hindu.com/mp/2005/01/22/stories/2005012202420300.htm |archive-url=https://web.archive.org/web/20051227100751/http://www.hindu.com/mp/2005/01/22/stories/2005012202420300.htm |url-status=dead |archive-date=2005-12-27 |title=Metro Plus Delhi / Eating Out : Happy Birthday |date=2005-01-22 |newspaper=The Hindu |access-date=2013-06-03}}</ref> Indian hospitality business magazine ''Express Hotelier & Caterer'' describes the cuisine as "Mediterranean fare with a bent on Turkish, Moroccan, Israeli and Italian paired exclusively with wines".<ref name="financialexpress1">{{cite web|author=Bhisham Mansukhani |url=http://hospitality.financialexpress.com/20040112/foodbeverage01.shtml |title=Moshe Brand To Front Shek's Third Coming |publisher=Hospitality.financialexpress.com |date=2004-01-12 |access-date=2013-06-03}}</ref> Moshe's makes its own bread and dessert items. The cafés are branded '''Cafe Moshé's''' and the restaurants are branded '''Moshe's'''.<ref>{{cite web|url=http://mumbaiboss.com/2011/05/20/moshes-will-open-at-palladium/ |title=Moshe's Will Open At Palladium |publisher=Mumbai Boss |date=2011-05-20 |access-date=2013-06-03}}</ref>

The initial restaurants were opened and operated wholly by signature chef and founder Moshe Shek. In February 2013, Shek sold a 90% interest in the company to Prakash Shetty of Bangalore.<ref name="indiatimes1">{{cite news|author=Biswarup Gooptu |url=http://articles.economictimes.indiatimes.com/2013-02-18/news/37160287_1_new-silk-route-private-equity-vasudev-adiga |archive-url=https://web.archive.org/web/20130221130429/http://articles.economictimes.indiatimes.com/2013-02-18/news/37160287_1_new-silk-route-private-equity-vasudev-adiga |url-status=dead |archive-date=21 February 2013 |title=Hotelier Prakash Shetty set to buy majority stake in Moshe's |newspaper=The Economic Times |date=2013-02-18 |access-date=2013-06-03}}</ref> Private equity firm New Silk Route acquired a majority stake in the company in September 2013 for an undisclosed amount.<ref>{{cite web |last1=Balakrishnan |first1=Reghu |title=New chapter for Rajat Gupta, but fund he founded still struggles |url=https://www.livemint.com/Companies/xEmvehsHZBwRUTIewdcyOK/New-Silk-Route-remains-focussed-on-exits.html |website=mint |access-date=15 May 2023 |language=en |date=15 March 2016}}</ref><ref>{{cite web |title=New Silk Route acquires majority stake in Mumbai-based cafe chain Moshe's |url=https://www.reuters.com/article/new-silk-route-acquires-majority-stake-i-idINDEE99807M20131009 |website=Reuters |access-date=15 May 2023 |language=en |date=9 October 2013}}</ref>

==History== Moshe's was founded by Moshe Shek, an Indian Jew who was born and raised in Mumbai.<ref>{{cite news|url=http://timesofindia.indiatimes.com/business/india-business/Business-biggies-in-race-for-Mumbai-chain-Moshes/articleshow/17071004.cms |title=Business biggies in race for Mumbai chain Moshe's |newspaper=The Times of India |date=2012-11-03 |access-date=2013-06-03}}</ref> Shek visited Israel in 1988<ref>{{cite web|author=Roxanne Kavarana |url=http://moshes.in/wp-content/uploads/2012/11/salam-mumbai.jpg |title=Shalom Mumbai |access-date=2013-06-03}}</ref> for a one-month group trip, during which he worked in a ''Kibbutz'' (a type of collective community in Israel). He later completed training courses at Sophia Polytechnic and at Richmont, Switzerland. He opened Caterbility, a catering company, in 1992, his first business venture in India. He visited Israel again in 1995.<ref name="pqarchiver2005">{{cite web|author=Aimee Ginsburg |url=https://pqasb.pqarchiver.com/jrep/access/945029691.html?dids=945029691:945029691&FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+09%2C+2005&author=Aimee+Ginsburg&pub=The+Jerusalem+Report&desc=Passa |archive-url=https://archive.today/20130630042607/http://pqasb.pqarchiver.com/jrep/access/945029691.html?dids=945029691:945029691&FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+09,+2005&author=Aimee+Ginsburg&pub=The+Jerusalem+Report&desc=Passa |url-status=dead |archive-date=30 June 2013 |title=Passage to India |publisher=Pqasb.pqarchiver.com |date=2005-01-09 |access-date=2013-06-03}}</ref> He returned to India in 1999, when he opened "Athena", a combination restaurant and lounge<ref name="pqarchiver2005"/><ref name="moshes1">{{cite journal|author=Shinibali Mitra |url=http://moshes.in/wp-content/uploads/2012/11/march2008pg431.jpg |title=What's Cooking? |publisher=Mumbai Touchdown |date=March 2008 |access-date=2013-06-03}}</ref> financed by Chateau Indage. He worked there for a year and a half. Shek claims to have "introduced the trend of having a restaurant and lounge under the same roof and a separate members' lounge".<ref name="financialexpress1"/>

Shek teamed up with restaurateur Farhan Azmi to open "Cafe Basilico" in 2001, where he worked for approximately a year. In 2003, Shek finally opened his own restaurant in New Delhi, called "Moshe's Oliva", without any promoter or associate.<ref name="moshes1"/> It was the first stand alone restaurant in Delhi to be named after a chef.<ref>{{cite journal|author=Anoothi Vishal |url=http://moshes.in/wp-content/uploads/2012/11/nov2003pg24.jpg |title=Personality On A Platter |publisher=Routes:The Gateway Magazine |date=November 2003 |access-date=2013-06-03}}</ref> Shek described the decision to go at it alone saying, "Having worked with promoters, I know now that henceforth I would rather not and do my own thing".<ref name="financialexpress1"/>

Within 6 months of opening "Moshe's Oliva" in New Delhi, two Moshe's branded outlets were opened in Mumbai. The first was opened in Cuffe Parade in 2004.<ref>{{cite web|author=Devendra Das |url=http://mumbaiboss.com/2010/08/30/mumbais-most-overrated-restaurants/ |title=Mumbai's Most Overrated Restaurants |publisher=Mumbai Boss |date=2010-08-30 |access-date=2013-06-03}}</ref> It was located in a 1,600 square feet converted bungalow.<ref name="financialexpress1"/><ref>{{cite web|author=Purva Mehra |url=http://mumbaiboss.com/2010/10/15/restaurant-review-moshes/ |title=Restaurant Review: Moshe's |publisher=Mumbai Boss |date=2010-10-15 |access-date=2013-06-03}}</ref> The next outlet opened at Bombay Gymkhana. The chain expanded further in Mumbai by opening outlets at Crossword Bookstores at Kemps Corner, as well as restaurants in Fort and Colaba.

The company launched Moshe's Bakery Café at the Gateway of India in South Mumbai in January 2009. The café offers sandwiches, delicatessen cheese, desserts and other take away products as well as short-order meal options.<ref>{{cite web|author=Dheera Majumder |url=http://www.hospitalitybizindia.com/detailNews.aspx?aid=5660&sid=23 |title=Moshe's to expand with new outlets in Mumbai |publisher=Hospitality Biz India |date=2009-07-25 |access-date=2013-06-03}}</ref> The fifth Moshe's outlet opened in Palladium Mall, Lower Parel on 1 August 2011.<ref>{{cite web|url=http://mumbaiboss.com/2011/08/10/olive-bar-kitchen-in-khar-has-a-new-menu/ |title=Olive Has A New Menu; Kittichai Is Back at Koh |publisher=Mumbai Boss |date=2011-08-10 |access-date=2013-06-03}}</ref> In February 2013, Shek sold a 90% interest in the company to Prakash Shetty of Bangalore.<ref name="indiatimes1"/>

==Cuisine and decor== Moshe's cuisine mainly specializes in Mediterranean food.<ref name="moshes1"/> Moshe's also serves food from Portuguese, Greek, North African and Middle Eastern cuisines.<ref>{{cite news|url=http://moshes.in/wp-content/uploads/2012/11/22july2003.jpg |title=A Mediterranean Touch! |date=2003-07-22 |access-date=2013-06-03}}</ref> Items available on the menu are frequently rotated.<ref name="moshes1"/>

Milk and meat are completely separated in the kitchens of Moshe's outlets, in keeping with ''Jewish law''. However, Moshe Shek is not an observant Jew, and the food is not otherwise kosher.<ref name="pqarchiver2005"/>

Shek worked closely with architect Ajit Shilpi, who helped design Moshe's outlets. Shek describes the brand: "Moshe's is an up-market dining destination without being prissy. The tabs are reasonable and the ambience, homely. The high ceiling, dark wooden flooring, patio and garden seating give that away."<ref name="financialexpress1"/>

==Catering== Moshe's sells prepared food to Westside, a department store chain owned by the Tata Group.<ref>{{cite web|url=http://mumbaiboss.com/2011/04/14/westside-introduces-a-new-gourmet-foods-division/ |title=Westside Introduces A New Gourmet Foods Division |publisher=Mumbai Boss |date=2011-04-14 |access-date=2013-06-03}}</ref><ref>{{cite web|url=http://www.afaqs.com/news/story.html?sid=30199_Westside+gets+into+gourmet+retailing |title=Westside gets into gourmet retailing |publisher=Afaqs.com |date=2011-04-08 |access-date=2013-06-03}}</ref>

==Locations== There are currently 13 Moshe's outlets, all located in the Mumbai Metropolitan Region.<ref>{{cite web|url=http://moshes.in/cafes/ |title=Cafes & Restaurants |publisher=Moshes.in |access-date=2013-06-03}}</ref>

==References== {{Reflist|30em}}

Category:Restaurant chains in India Category:Restaurants in Mumbai Category:Restaurants established in 2004 Category:Catering and food service companies of India Category:Sophia Polytechnic alumni Category:2004 establishments in Maharashtra

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