'''Moontoast''' was a social media advertising platform that assisted brands in audience engagement across various devices. Moontoast's headquarters were in Boston, Massachusetts, with offices in Nashville, Tennessee, and San Francisco, California. Moontoast is no longer operational.<ref>{{Cite web |date=2021-12-25 |title=Best Social Commerce Platforms for Brands and Merchants |url=https://moontoast.com/ |access-date=2022-04-05 |website= |archive-url=https://web.archive.org/web/20211225135237/https://moontoast.com/ |archive-date=25 December 2021 |url-status=dead}}</ref>
==History== Moontoast was co-founded by Joe Glaser, Marcus Whitney,<ref>{{cite web|url=http://www.billboard.biz/bbbiz/industry/digital-and-mobile/billboard-s-twitter-140-music-industry-characters-1005079252.story|archive-url=https://web.archive.org/web/20110321174633/http://www.billboard.biz/bbbiz/industry/digital-and-mobile/billboard-s-twitter-140-music-industry-characters-1005079252.story|url-status=dead|archive-date=March 21, 2011|title=Billboard's Twitter 140: Music-Industry Characters You Need To Follow|work=Billboard}}</ref> a former partner at Emma, and pedal steel guitarist Bucky Baxter.<ref name=":0">{{Cite web |date=2009-03-22 |title=Star-backed Nashville startup toasts global knowledge |url=https://www.venturenashville.com/star-backed-nashville-startup-toasts-global-knowledge-cms-250 |access-date=2023-07-26 |website=Venture Nashville}}</ref>
The company launched at SXSW in 2008<ref name=":0" /> and added their social media platform in September 2010.
In 2013, Toyota and Moontoast created an Instagram gallery which played 15-second Instagram videos within a swipe-able video gallery.<ref>{{cite web|url=http://www.adweek.com/news/technology/toyota-using-instagram-videos-its-facebook-ads-154098|title=Toyota Is Using Instagram Videos in Its Facebook Ads|work=AdWeek}}</ref>
The company worked with Lexus to show the 2014 Lexus IS live from the Detroit Auto Show.<ref>{{cite web|url=http://www.adweek.com/news/technology/lexus-nabs-100k-video-views-facebook-10-minutes-146726|title=Lexus' Facebook Video Stream Gets 100K Viewers in 10 Minutes - Adweek|work=AdWeek}}</ref>
In October 2014, Moontoast changed its name to Spendsetter after buying loyalty rewards company Spendship. Co-founder Marcus Whitney announced that he was leaving his CTO position in the company and would be replaced by Spendship founder, Jason Weaver.<ref>{{Cite web|url=https://www.tennessean.com/story/money/tech/2014/10/24/moontoast-spendship-spendsetter-marcus-whitney-blair-heavey-jason-weaver/17863763/|title=Moontoast becomes Spendsetter as new CEO takes helm|website=The Tennessean|language=en|access-date=2020-04-07}}</ref>
The company was funded by music industry angel investors.<ref>{{cite web|url=https://techcrunch.com/2013/01/14/moontoast-series/|title=Moontoast Raises $5M For Premium Social Ads|publisher=AOL|work=TechCrunch}}</ref>
==References== {{reflist}}
==External links== * {{official website|http://moontoast.com}}
Category:Digital marketing companies of the United States Category:Internet properties established in 2009