ASCII (magazine)

{{Short description|Japanese microcomputer magazine}} {{about|the magazine|the American Standard Code for Information Interchange|ASCII}} {{Infobox magazine | title = ASCII | logo = | logo_size =  | image_file = ASCII July 1977.jpg | image_size = 180px | image_alt = | image_caption =The first issue (July 1977) | editor =  | editor_title =  | previous_editor = | staff_writer = | photographer = | category = Computer magazine | frequency = Monthly | format = | circulation = | publisher = ASCII Publishing (–1982)<br />ASCII (–2008)<br />Kadokawa Group Publishing | paid_circulation = | unpaid_circulation = | circulation_year = 1999 | total_circulation = 170,000<ref name="ascii_cir"/> | founder = Kazuhiko Nishi | founded = | firstdate = {{Start date and age|1977|06|18|df=y}} | finaldate = {{End date|2008|08|23|df=y}} | finalnumber = 373 | company = | country = Japan | based = Minami-Aoyama, Tokyo (founded) | language = | website =  | issn = 0386-5428 | oclc = }} {{Infobox magazine | title = Business ASCII | logo = | logo_size =  | image_file =  | image_size =  | image_alt = | image_caption = | editor =  | editor_title =  | previous_editor = | staff_writer = | photographer = | category = | frequency = Monthly | format = | circulation = | publisher = ASCII Media Works | paid_circulation = | unpaid_circulation = | circulation_year = Sep. 2009 | total_circulation = 19,400<ref>{{Cite web|url=http://www.fx-it.com/blog/2009/12/post_212.html|title=「月刊ビジネスアスキー」休刊 (f/x [エフエックス] ITメディア・タンク)|trans-title=The Business Ascii will be ceased.|date=29 December 2009|publisher=f/x, KG|language=ja|access-date=5 December 2016}}</ref> | founder = | founded = | firstdate = {{Start date and age|2008|09|24|df=y}} | finaldate = {{End date|2010|01|23|df=y}} | finalnumber = 390 | company = | country = | based = | language = | website =  | issn = 1884-0914 | oclc = }} {{nihongo|'''''ASCII'''''|アスキー}} was a monthly released microcomputer magazine in Japan, published by ASCII Corporation from 1977. It targeted business users who used a personal computer in their home and office, but it sometimes introduced computer games and computer music. It was also known as the {{nihongo|''Monthly ASCII''|月刊アスキー}} written along with the title from Vol. 2 No. 4, and distinguish with the {{nihongo|''Weekly ASCII''|週刊アスキー}} founded in 1997. The ASCII was rebranded as the {{nihongo|''Business ASCII''|ビジネスアスキー}} in 2008, and ceased in 2010. Its news website and the Weekly ASCII are continuing as in 2016.<ref>The 9 June 2015 issue was the last printed of the Weekly ASCII.</ref>

The {{nihongo|''LOGiN''|ログイン}}, a computer game magazine, was first published as an extra issue of the ASCII in 1982, and the {{nihongo|''Famitsu''|ファミ通}} was branched from the LOGiN.<ref>{{Cite journal|year=2016|title=ゲームメディア30年史|trans-title=30 Year History of Game Media|journal=週刊ファミ通|publisher=Enterbrain|volume=31|issue=24|pages=120–127}}</ref>

== Foundation == thumb|Japanese PC Shipments by bit designs 1983–1993 In 1976, NEC released the TK-80, a single-board computer kit, and it became popular among hobbyists in Japan. {{Nihongo|Kazuhiko Nishi|西和彦}} joined foundation of the first Japanese microcomputer magazine ''I/O'' (ja) as an editor when he was a student at the Waseda University. The I/O initially served information for assembled microcomputer systems with a few video game columns. Growing the video game market, it was shifted to a video game magazine. Against it, Nishi considered that personal computers must have far more potential than video games.

In April 1977, Nishi left the company, borrowed money from his grandmother and visited the West Coast Computer Faire held in San Francisco. Then, he realized the difference between Japan and the United States. "In Japan, the TK-80 just caused a microcomputer craze. While in the United States, it seems the beginning of the personal computer revolution. Each persons try to face a personal computer, based on their own identity," he said.<ref name=":0">{{Cite book|url=http://www.aozora.gr.jp/cards/000055/card365.html|script-title=ja:パソコン創世記|last=富田|first=倫生|publisher=旺文社|year=1985|isbn=401009897X|language=ja|trans-title=The Book of Personal Computer Genesis|via=Aozora Bunko}}</ref>

On May 24, 1977, Nishi founded {{nihongo|ASCII Publishing Corporation|株式会社アスキー出版}} with his friends, {{Nihongo|Keiichiro Tsukamoto|塚本慶一郎}} and {{Nihongo|Akio Gunji|郡司明郎}}. They published the ASCII as a microcomputer magazine for business, while the I/O was for hobbyists. The first issue sold 5,000 copies.<ref name=":0" /> It became one of the most popular computer magazine in 1980s in Japan.<ref>{{Cite journal|year=1981|title=Japanese Expert: It's Tomorrow There - ASCII Publisher, Nishi, Speaks Out|url=https://books.google.com/books?id=jT4EAAAAMBAJ&pg=PA5|journal=InfoWorld|publisher=IDG|volume=3|issue=4|pages=3}}</ref> In 1999, the magazine reached its largest circulation of 170,000 copies.<ref name="ascii_cir">{{Cite web|url=http://entameewsn.com/article/matukodelax_mimisen_endo.html|script-title=ja:マツコデラックス×耳栓遠藤諭はカレーのスペシャリスト|date=9 February 2016|language=ja|access-date=5 December 2016}} A profile of Satoshi Endo, an editor of the ASCII in 1990s, was broadcast on Japanese TV in 2016.</ref>

==References== {{Reflist}}

==External links== * [https://web.archive.org/web/20080314034903/http://ascii.jp/ ASCII.jp] {{in lang|ja}}

Category:Defunct computer magazines Category:Defunct magazines published in Japan Category:Magazines established in 1977 Category:Magazines disestablished in 2008 Category:Magazines published in Tokyo Category:Monthly magazines published in Japan