{{Infobox monument |monument_name = Monarch advertising sign |native_name = Letrero publicitario de Monarch |image = Letrero Monarch.JPG |caption = Monarch advertising sign |coordinates = |location = 51 Rancagua Street, [[Santiago]], {{flag|Chile}} |designer = |type = |material = [[Neon lighting]] |length = |width = |height = |begin = |complete = |open = |dedicated_to = |map_image = |map_caption = |map_width = |extra = [http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2169 2169] }}
[[File:Letrero Publicitario de Monarch.JPG|300px|thumb|View of the Monarch sign at night, from Rancagua Street. At the distance can see the Valdivieso advertising sign.|alt=]] The '''Monarch advertising sign''' ('''letrero publicitario de Monarch''' in Spanish)<ref>{{Citation | author = Consejo de Monumentos Nacionales | title = Letrero publicitario de Monarch | language = es | url = http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2168 | archive-url = https://web.archive.org/web/20140413142529/http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2168 | url-status = dead | archive-date = April 13, 2014 | access-date = November 11, 2012 }}</ref> is a neon billboard located on the roof of a building at 51 Rancagua Street, in the [[Santiago Metropolitan Region]] of [[Santiago]], [[Chile]].
The sign was initially installed in 1954,<ref name="LaTercera">{{Citation | last = Farías | first = Roberto | publication-date = August 1, 2010 |date=August 2010 | title = Monumentos de neón que se salvaron del derrumbe | newspaper = La Tercera | language = es | url = http://www.latercera.com/noticia/santiago/2010/08/1731-280863-9-monumentos-de-neon-que-se-salvaron-del-derrumbe.shtml | access-date = November 2, 2012}}</ref> and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.<ref>{{Citation | author = Consejo de Monumentos Nacionales | title = Declaración de Monumento Nacional | language = es | url = http://www.monumentos.cl/common/asp/pagAtachadorVisualizador.asp?argCryptedData=GP1TkTXdhRJAS2Wp3v88hLX8cnMzF0cL&argModo=&argOrigen=BD&argFlagYaGrabados=&argArchivoId=15990 | access-date = November 1, 2012}}</ref><ref name="Emol">{{Citation | last = García | first = Gabriela | publication-date = May 30, 2010 |date=August 2010 | title = Piñera declaró a dos letreros de neón como monumentos nacionales | newspaper = Emol | language = es | url = http://www.emol.com/noticias/nacional/2010/05/30/416041/pinera-declaro-a-dos-letreros-de-neon-como-monumentos-nacionales.html | access-date = November 2, 2012}}</ref><ref name="RevistaLetreros">{{Citation | publication-date = April 2010 |date=April 2010 | title = Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos | magazine = Revista Letreros | language = es | url = http://www.revistaletreros.com/pdf/102-76a77.pdf | access-date = November 2, 2012}}</ref><ref>{{Citation | author = Gobierno de Chile | publication-date = May 31, 2010 |date=May 2010 | title = Día del patrimonio en grande | work= Revista Letreros | language = es | url = http://www.gob.cl/especiales/dia-del-patrimonio-en-grande-2/ | access-date = November 2, 2012}}</ref>
== History ==
The Luminosos Parragué company built and installed the Monarch advertising sign in 1955.<ref name=RevistaLetreros />
According to the general manager of the company, Claudio Parragué says:
{{quote|"Las empresas querían que se les diera una suerte de magia a sus productos. Por eso utilizamos un sistema mecánico electromagnético que con el tiempo terminó transformando a las piernas y a la botella de champagne en un clásico."}}
Translation to English: {{quote|"The companies wanted to incorporate a sort of magic into their products. Because of this, we used an electromagnetic mechanical system that ended up transforming the legs and champagne bottle into an icon."}}
The Monarch advertising sign is made of [[neon lighting]]. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.<ref name=RevistaLetreros />
== See also == *[[Valdivieso advertising sign]] *[[National Monuments of Chile]]
== References == {{Reflist|30em}}
== External links == *[https://web.archive.org/web/20121112040743/http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2169 ID:2169 Consejo de Monumentos Nacionales (Chile)] * [https://web.archive.org/web/20140607210355/http://letrerosparrague.cl/clientes.html Sitio web oficial del fabricante (Parragué)]
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[[Category:Individual signs]] [[Category:Buildings and structures completed in 1955]] [[Category:Buildings and structures in Santiago, Chile]] [[Category:1955 establishments in Chile]]