{{Short description|Beauty pageant}} {{Use dmy dates|date=October 2024}} {{distinguish|Miss Sweden|Nya Fröken Sverige}} {{pp-sock|small=yes}} {{Infobox organization |name = Miss World Sweden |formation = 1951 |type = [[Beauty pageant]] |headquarters = [[Stockholm]] |location = [[Sweden]] |membership = [[Miss World]] |language = [[Swedish language|Swedish]] |leader_title = |leader_name = |num_staff = |budget = |website = }} '''Miss World Sweden''' is a national [[Beauty pageant]] that has selected [[Sweden]]'s representative to the [[Miss World]] pageant.

==History== [[Image:Miss Sweden 07 Annie Oliv.jpg|thumb|200px|[[Annie Oliv]], at [[Miss World 2007]], Top 5]] Firstly, '''Miss Sweden''' which ran from 1949 to 2003, by the lifestyle and women's magazine ''[[VeckoRevyn]]'' and production company ''[[Strix (TV production company)|Strix]]'' in partnership with [[Modern Times Group|MTG]]. The competition qualified delegates to the global [[Miss World]] contest. As the competition stopped running, it was replaced by separate pageants with various franchises, but lost the franchise in 2003. The pageant was under sponsorship by Studio Fashion Inc. and the marketing was done by the women's magazine ''[[Hänt Extra]]'' until 2020. After that the newly formed Miss Sweden pageant under the Miss Sweden Organization became the new sponsors/licenseholders with the main winner of Miss Sweden going to Miss World.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared almost every year since the first edition in 1951, with the exception of 2018. Many of the contestants have gone on to notable careers in television and film.

== Controversies == In the [[Miss World 1970|1970 Miss World]] pageant, held in [[London]], [[United Kingdom]], controversy followed after the result was announced. Black contestant [[Jennifer Josephine Hosten|Jennifer Hosten]] of [[Grenada]] won, and black contestant [[Pearl Jansen]] of [[South Africa]] placed 1st Runner-Up, after which the [[BBC]] and newspapers received numerous protests about the result, and accusations of racism were made by all sides. Four of the nine judges had given first-place votes to Miss Sweden [[Marjorie Christel Johansson]], while Miss Grenada received only two firsts, yet Johansson finished fourth. Since the [[List of heads of government of Grenada|Prime Minister of Grenada]] (then Premier), Sir [[Eric Gairy]], was on the judging panel, inevitably there were many accusations that the contest had been rigged. Some of the audience gathered in the street outside [[Royal Albert Hall]] after the contest and chanted "Swe-den, Swe-den". Four days later, organising director [[Julia Morley]] (1941-) resigned because of the intense pressure from the newspapers. Years later, Johansson was reported as saying that she had been cheated out of the title.

[[Rita Rudolfsson Berntsson]], at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derrière. The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts. She was told to change the outfit.

[[Jennifer Palm Lundberg]] placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown. This happened after arguments over the contract for the winner. It was revealed that the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runners-up each declined the crown for various reasons.

==Titleholders== ===Miss World Sweden=== ;Color key {{plainlist| * {{Color box|gold|border=darkgray}} Declared as Winner * {{Color box|#FFFF66|border=darkgray}} Ended as runner-up * {{Color box|#FFFACD|border=darkgray}} Ended as one of the finalists or semifinalists }} The Miss World Sweden Organization was created in 2003 to focus more on the Miss World pageant. {| class="wikitable sortable" style="font-size: 90%; text-align:center" !width="60" style="background-color:#787878;color:#FFFFFF;"|Year !width="200" style="background-color:#787878;color:#FFFFFF;"|Miss World Sweden !width="200" style="background-color:#787878;color:#FFFFFF;"|Represented !width="200" style="background-color:#787878;color:#FFFFFF;"|Notes !width="200" style="background-color:#787878;color:#FFFFFF;"|Special Awards |-style="background-color:#787878;color:#FFFFFF;" | colspan="5" align="center"| Miss World Sweden by Hänt Extra |- | [[Miss World 2003|2003]] | Ida Söfringsgärd | [[Växjö]] | Unplaced | |- | [[Miss World 2004|2004]] | Eva Helena Hjertonsson | [[Kalmar]] | Unplaced | |- | [[Miss World 2005|2005]] | [[Liza Berggren]] | [[Gothenburg]] | Unplaced | |- | [[Miss World 2006|2006]] | Cathrin Skoog | [[Östersund]] | Unplaced | |- |-style="background-color:#FFFF66;" | [[Miss World 2007|2007]] | [[Annie Oliv]] | [[Gothenburg]] | Top 5 | |- | [[Miss World 2008|2008]] | [[Jennifer Palm Lundberg]] | [[Sigtuna]] | Unplaced | |- | [[Miss World 2009|2009]] | Erica Harrison | [[Stockholm]] | Unplaced | |- | [[Miss World 2010|2010]] | [[Dani Karlsson|Daniela Karlsson]] | [[Stockholm]] | Unplaced | |- |-style="background-color:#FFFACD;" | [[Miss World 2011|2011]] | [[Nicoline Artursson]] | [[Halmstad]] | Top 15 | |- |-style="background-color:#FFFACD;" | [[Miss World 2012|2012]] | [[Sanna Jinnedal]] | [[Borås]] | Top 30 | [[Miss World Sport]] |- | [[Miss World 2013|2013]] | [[Agneta Myhrman]] | [[Stockholm]] | Unplaced | |-style="background-color:#FFFACD;" | [[Miss World 2014|2014]] | Olivia Asplund | [[Stockholm]] | Top 25 | [[Miss World Beach Beauty]] |- | [[Miss World 2015|2015]] | Natalia Fogelund | [[Gothenburg]] | Unplaced | |- | [[Miss World 2016|2016]] | Emma Strandberg<ref>{{cite web|url=http://pageantsnews.com/miss-world-sweden-2016-emma-strandberg|archive-url=https://web.archive.org/web/20160820162645/http://pageantsnews.com/miss-world-sweden-2016-emma-strandberg/|url-status=usurped|archive-date=August 20, 2016|title=Miss World Sweden 2016 is Emma Strandberg|date=28 May 2015|website=pageantsnews}}</ref> | [[Stockholm]] | Unplaced | |-style="background-color:#FFFACD;" | [[Miss World 2017|2017]] | Hanna Haag | [[Gävle]] | Top 40 | |- | [[Miss World 2018|2018]] | Amanda Wiberg | [[Stockholm]] | Did not compete | |- | [[Miss World 2019|2019]] | Daniella Lundqvist | [[Kalmar]] | Unplaced | |-style="background-color:#787878;color:#FFFFFF;" | colspan="5" align="center"| Miss World Sweden by Miss Sweden Organization |- | 2020 | colspan=5 {{n/a|Due to the impact of [[COVID-19 pandemic]], no pageant in 2020}} |- | [[Miss World 2021|2021]] | [[Gabriella Lomm Mann]]<ref>{{Cite web|title=Miss World Sweden 2021|url=https://www.instagram.com/p/CVIgd27MAFN/ |archive-url=https://ghostarchive.org/iarchive/s/instagram/CVIgd27MAFN |archive-date=2021-12-24 |url-access=limited|website=instagram}}{{cbignore}}</ref> | [[Stockholm]] | Unplaced | [[Miss World Sport]] (Top 32) |- | 2022 | colspan=5 {{n/a|Due to the impact of [[COVID-19 pandemic]], no pageant in 2022}} |- | [[Miss World 2023|2023]] | Stina Nordlander<ref>{{cite web|title=Sweden 2023|url=https://www.missworld.com/#/contestants/5955|work=Miss World}}</ref> | [[Kramfors]] | Unplaced | |- | [[Miss World 2025|2025]] |Isabelle Åhs<ref>{{Cite news |title=Former navy officer Isabelle Linea Ahs will represent Sweden in Telangana|url=https://www.missworld.com/news/miss-world-sweden-2025|access-date= 13 March 2025 |language=en}}</ref> | [[Malmö]] | Unplaced | |- |}

==Miss Sweden at Miss World== [[Image:Mary Stavin.jpg|thumb|200px|[[Mary Stavin|Mary Stävin]], [[Miss World 1977|1977 Miss World]], in the [[James Bond]]- film, [[A View to a Kill]].]] '''Miss Sweden''' which ran from 1949 to 2003, by the female magazine ''[[VeckoRevyn]]'' and production company ''[[Strix (TV production company)|Strix]]'' in partnership with [[Modern Times Group|MTG]]. {| class="wikitable sortable" style="font-size: 95%; text-align:center" !width="60" style="background-color:#787878;color:#FFFFFF;"|Year !width="200" style="background-color:#787878;color:#FFFFFF;"|Miss Sweden !width="200" style="background-color:#787878;color:#FFFFFF;"|Notes |- |-style="background-color:GOLD;" | 1951 || [[Kiki Håkansson]]† || [[Miss World 1951]] |- |-style="background-color:GOLD;" | 1952 || [[May-Louise Flodin]]† || [[Miss World 1952]] |- | 1953 || Ingrid Johansson || Unplaced |- | 1954 || [[Margareta Westling]] || Unplaced |- |-style="background-color:#FFFF66;" | 1955 || [[Anita Åstrand]] || 4th Runner-Up |- |-style="background-color:#FFFF66;" | 1956 || [[Eva Bränn]] || 4th Runner-Up |- | 1957 || [[Ellenor Edin]] || Unplaced |- |-style="background-color:#FFFF66;" | 1958 || [[Harriett Margareta Wågström]] || 3rd Runner-Up |- | 1959 || [[Carola Håkansson]] || Unplaced |- | 1960 || [[Barbara Olsson]] ||Unplaced |- | 1961 || [[Ingrid Margareta Lundquist]] ||Unplaced |- | 1962 || [[Margareta Palin]] ||Unplaced |- |-style="background-color:#FFFF66;" | 1963 || [[Grethe Qviberg]] || 4th Runner-Up |- | 1964 || [[Agneta Malmberg]] ||Unplaced |- |-style="background-color:#FFFACD;" | 1965 || [[Britt Marie Lindberg]] || Top 15 |- | 1966 || [[Ulla Andersson]] ||Unplaced |- |-style="background-color:#FFFACD;" | 1967 || [[Eva Englander]] || Top 15 |- |-style="background-color:#FFFACD;" | 1968 || [[Gunilla Friden]] || Top 15 |- | 1969 || [[Ingrid Marie Ahlin]] ||Unplaced |- |-style="background-color:#FFFF66;" | 1970 || [[Marjorie Christal Johansson]] || 3rd Runner-Up |- |-style="background-color:#FFFACD;" | 1971 || [[Simonetta Kohl]] || Top 15 |- | 1972 || [[Rita Rudolfsson Berntsson]] ||Unplaced |- | 1973 || [[Mercy Nilsson]] ||Unplaced |- |-style="background-color:#FFFF66;" | 1974 || [[Jill Lindquist]] || 4th Runner-Up |- | 1975 || [[Agneta Catharina Magnusson]] ||Unplaced |- | 1976 || [[Anne Christine Gernandt]] ||Unplaced |- |-style="background-color:GOLD;" | 1977 || [[Mary Stävin|Mary Ann Catrin Stävin]] || [[Miss World 1977]] |- |-style="background-color:#FFFF66;" | 1978 || [[Ossie Margareta Carlsson]] || 1st Runner-Up |- | 1979 || [[Ingrid Marie Säveby]] ||Unplaced |- |-style="background-color:#FFFACD;" | 1980 || [[Kerstin Monica Jernemark]] || Top 15 |- | 1981 || [[Carita Gustafsson]] ||Unplaced |- | 1982 || [[Annelie Margareta Sjöberg]] || Unplaced |- | 1983 || [[Eva Lisa Törnquist]] ||Unplaced |- | 1984 || [[Madeleine Gunnarsson]] ||Unplaced |- |-style="background-color:#FFFACD;" | 1985 || [[Bolette Christophersson]] || Top 15 |- | 1986 || [[Elisabeth Marita Ulvan]] ||Unplaced |- | 1987 || [[Charlotta Trydell]] ||Unplaced |- |-style="background-color:#FFFACD;" | 1988 || [[Cecilia Hörberg]] || Top 15 |- | 1989 || [[Lena Berglind]] || Unplaced |- | 1990 || [[Daniela Maria Jessica Almen]] ||Unplaced |- | 1991 || [[Catrin Olsson]] ||Unplaced |- | 1992 || Ulrika Johansson ||Unplaced |- |-style="background-color:#FFFACD;" | 1993 || [[Victoria Silvstedt]] || Top 10 |- | 1994 || [[Sofia Andersson]] ||Unplaced |- | 1995 || [[Jeanette Hassel]] ||Unplaced |- | 1996 || [[Åsa Johansson]] ||Unplaced |- | 1997 || [[Sofia Joelsson]] ||Unplaced |- | 1998 || [[Jessica Almenäs]] ||Unplaced |- | 1999 || [[Louise Torsvik]] ||Unplaced |- | 2000 || [[Ida Manneh]] ||Unplaced |- | 2001 || [[Camilla Bäck]] ||Unplaced |- | 2002 || [[Sofia Hedmark]] ||Unplaced |- | 2003 || [[Isabelle Jonsson]] ||Disqualified |- |}

==References== <references />

== External links == *[https://web.archive.org/web/20071011165411/http://missworldsweden.com/ Miss World Sweden] *[http://www.hantextra.se/ Hänt Extra]

{{Miss World countries and territories}}

[[Category:Miss World by country|Sweden]] [[Category:Beauty pageants in Sweden]] [[Category:Swedish awards]] [[Category:Television controversies in Sweden]]