{{More citations needed|date=July 2023}} {{Infobox radio station | country = FJ | name = Mirchi FM | logo = New Logo Mirchi FM.jpg | frequency = 98.0 MHz, 97.6 MHz, 97.8 MHz and 98.2 MHz | airdate = July 1, 1989 | format = | owner = Fiji Broadcasting Corporation | languages = Fiji Hindi | webcast = http://player.streamguys.com/fbc/sgplayer/player.php?s=3&l=layout-standard | website = http://mirchifm.com.fj }}
'''Mirchi FM ''' is a Fiji Hindi-language radio station in Fiji. The station broadcasts on the 97.8 frequency<ref name="fm"/> to the cities of Suva, Navua, Nausori, Labasa, Savusavu, Nadi, Denarau, Mamanuca and Lautoka. The station also broadcasts on the 97.6 MHz frequency to the towns of Coral Coast and Ba. The station broadcasts on 98.0 megahertz to the town of Tavua, and on 98.2 megahertz to Rakiraki and Nabouwalu.<ref>{{cite web|url=http://mirchifm.fbc.com.fj/ |title=Mirchi FM - It's Hot |publisher=Mirchifm.fbc.com.fj |date= |accessdate=2012-07-04}}</ref> Mirchi FM is Fiji's first Hindi FM radio.
It is operated by Fiji Broadcasting Corporation, the company which also owns FBC TV, Radio Fiji One, Radio Fiji Two, Bula FM, 2day FM-Fiji, and Gold FM-Fiji in Fiji.<ref>{{cite web |url=http://www.fijitimes.com/story.aspx?id=185729 |title=New TV station a hit - Fiji Times Online |publisher=Fijitimes.com |date=2011-11-13 |accessdate=2012-07-04 |archive-url=https://archive.today/20121216062256/http://www.fijitimes.com/story.aspx?id=185729 |archive-date=2012-12-16 |url-status=dead }}</ref><ref name="fm"/>
Mirchi FM was launched as 98FM on July 1, 1989. It later transformed into Radio Rajdhani before being rebranded as Bula 98 FM in 1998. In 2004, the station underwent another name change to Radio Mirchi. Enhancing its business perspective, the station adopted the name Mirchi FM on August 1, 2009.<ref>{{cite web|url=http://www.fijisun.com.fj/2009/08/01/radio-station-launches-new-logo-name/ |title=Radio station launches new logo, name |publisher=Fijisun.com.fj |date=2009-08-01 |accessdate=2012-07-04}}</ref> The main competitors of Mirchi FM are Communications Fiji Limited owned Radio Navtarang and Radio Sargam.
Mirchi FM is airing entertainment shows like ''Mast Morning, Saheli, Raftaar, Sham-e-Guzarish, Club Mircho, Mohabbato Ka Safar'' and ''Saturday Sports''. Mirchi FM is essentially a music station featuring a range of popular Hindi songs from the 1990s to present era, including Bollywood music. Its target audience are younger listeners from the age of 18 to 40 years old.<ref name="fm">{{cite web |title=Fiji Media, Language and Telecommunications Landscape Guide |url=https://static1.squarespace.com/static/60996b757eb6521a42f3839d/t/6191df8db4052226bb5712a2/1636949949793/Media+Landscape+Guide+Fiji+English.pdf |access-date=26 July 2023 |page=15 |date=May 2021}}</ref>
==Program line-up== Mirchi FM's lineup is as follows:<ref>{{cite web |title=Mirchi FM |url=http://mirchifm.fbc.com.fj/ |archive-url=https://web.archive.org/web/20190126074835/http://mirchifm.fbc.com.fj/ |archive-date=26 January 2019 |url-status=dead}}</ref> * Behaal Breakfast 5.45am - 10.00am: Monish Sharma and Aziza * Saheli 10 am - 2 pm: Renuka Goundar * Raftaar 2 pm - 6 pm: Jitendra Shandil & Devika * Sham-e-Guzarish 6pm - 7 pm: Sahil Ram * Mirchi Nights 7 pm - 12am: Sahil Ram * Club Mirchi Saturdays 7pm - 12am: Pisto
Ashneel Singh is the station’s current Radio Manager for Mirchi FM. Although he has been in the radio industry for around 20 years, he struggles with basic Hindi and voice quality. He claims proficiency in sound editing, broadcast technology and content creation and experience in organising small scale events event and marketing.
==Former radio jockeys== Radio jockeys that have worked with Mirchi FM include: {{Div col}} * Shammi Lochan Lal * Jitendra Shyam * Dharmendra Shyam * Sashi Kanta * Kaajal * Rita Jeet * Sangeeta Sharma * Vijay Verma * Sharit Singh * Ranjana Kumar * Angeleen Sharma * Prem Chand * Pranil Chand * Jasmine Khan * Deo Raj Raju * Sandhaya Narayan * Veena Kumar Bhatnagar * Roneel Narayan * Jeff Khan * Ashok Lingam * Pawan Rekha * Sherin Prasad * Rohit Ritesh Sharma * Ashmita Sen * Angie Raj * Sharila Lazarus * Saleshni Sen * Neha Kumar/Shabana Azmi * Lawerence Singh (Pisto) {{div col end}}
== References == {{reflist}}
== External links == *[https://www.facebook.com/pages/MIRCHI-FM/249507795402 Mirchi FM Facebook page]
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Category:Hindi-language radio stations Category:Radio stations in Fiji Category:Hindi Radio in Fiji