{{Short description|American miniature toys brand}} {{Other uses of|mini}} '''Mini Brands''' is an American toy brand owned by the toy company, Zuru.<ref>{{Cite web |last=Tonks |first=Caroline |date=2020-10-05 |title=Zuru prepares for global launch of 5 Surprise Toy Mini Brands |url=https://toyworldmag.co.uk/2020-10-05-zuru-prepares-for-launch-of-5-surprise-toy-mini-brands/ |access-date=2025-09-08 |website=Toy World Magazine {{!}} The business magazine with a passion for toys |language=en-GB}}</ref><ref>{{Cite news |date=2019-05-30 |title=Perspective {{!}} Mini Brands are the latest bizarre toy craze to sweep the nation, and they’re filling me with existential dread |url=https://www.washingtonpost.com/news/voraciously/wp/2019/05/30/mini-brands-are-the-latest-bizarre-toy-craze-to-sweep-the-nation-and-theyre-filling-me-with-existential-dread/ |access-date=2025-09-08 |work=The Washington Post |language=en-US |issn=0190-8286}}</ref> The brand consists of a series of miniature toys, many of which advertise real-life brands such as Tapatio, Hershey's and others. The toys are distributed out of Washington, D.C.<ref>{{Cite web |last=Miller |first=Jennifer |date=2021-12-21 |title=Where Is My Teeny-Tiny Box of Mike & Ikes? |url=https://nymag.com/strategist/2021/12/5-surprise-mini-brands-toys-investigation-2021.html |access-date=2025-09-08 |website=The Strategist |language=en}}</ref>
== Products == Mini Brands was launched in 2019.<ref name=":0">{{Cite web |last=Slater |first=Ellen |date=2024-09-30 |title=ZURU, Ulta Beauty Strike Deal for Mini Brands |url=https://toybook.com/zuru-ulta-beauty-mini-brands/ |access-date=2025-09-08 |website=The Toy Book |language=en-US}}</ref><ref>{{Cite news |last=Levin |first=Cleo |date=2021-05-21 |title=The Gigantic Joy of Collecting Teeny-Tiny Things |url=https://slate.com/human-interest/2021/05/obsessed-with-tiny-things-mini-brands-collectibles.html |access-date=2025-09-22 |work=Slate |language=en-US |issn=1091-2339}}</ref> In 2020 the company launched Series 2 and Toys Mini Brands. In 2021 the company launched Toys Series 2, Series 3, and Pixar Marvel Mini Brands.<ref>{{Cite web |date=28 January 2022 |title=Zuru Collaborates with Disney to Go Mini |url=https://www.licenseglobal.com/entertainment/zuru-collaborates-disney-go-mini |access-date=22 September 2025 |website=License Global}}</ref> In 2022 they launched Series 4 and Foodies, which includes fast food brands like Subway.
In 2024, the company collaborated with Ulta Beauty to create a Mini Brands beauty collection.<ref name=":0" />
'''Series One'''
The '''Series 1 Mini Brands''' are a fun and collectible line of miniature replicas of popular household and beauty products. Each mystery capsule contains '''five miniatures''' of well-known brands. Some of the brands included are '''Skippy, Dove, Warheads, Dum Dums, Pez, and Kikkoman'''. There are also rare metallic, glow-in-the-dark, and super-rare gold minis to collect.{{Citation needed|date=September 2025}}
== References == {{Reflist}}
{{DEFAULTSORT:Mini Brands}} Category:Toy brands Category:2010s establishments in the United States Category:2010s fads and trends Category:2020s fads and trends
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