Michael Rubin (businessman)

{{short description|American businessman (born 1972)}} {{Use mdy dates|date=July 2023}} {{Use American English|date=March 2026}} {{Infobox person | name = Michael Rubin | image = Michael Rubin 2023.jpg | image_size = | caption = Rubin in 2023 | birth_name = Michael Gary Rubin | birth_date = {{Birth date and age|1972|7|21}} | birth_place = [[Philadelphia]], Pennsylvania, U.S. | education = [[Villanova University]] (dropped out) | known_for = {{indented plainlist| * [[eBay Enterprise|GSI Commerce]] * [[REFORM Alliance]] * All In Challenge}} | title = {{indented plainlist| * Founder and CEO of [[Fanatics (sports retailer)|Fanatics]] * Co-chair [[REFORM Alliance]]}} | death_date = | death_place = | other_names = | citizenship = | alma_mater = | occupation = {{hlist|Businessman|philanthropist}} | spouse = {{marriage|Meegan Spector|2005|2012|reason=divorced}}<ref name="Marriage License ID 70643">{{Cite web |title=Marriage License ID 70643 |url=https://courtsapp.montcopa.org/psi3/v/detail/MLApplication/70643 |access-date=2024-03-01 |website=courtsapp.montcopa.org |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604161302/https://courtsapp.montcopa.org/psi3/v/detail/MLApplication/70643 |url-status=live }}</ref><ref name="Case #2011-31650">{{Cite web |title=Case #2011-31650 |url=https://courtsapp.montcopa.org/psi/v/detail/Case/200816702 |access-date=2024-03-01 |website=courtsapp.montcopa.org |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604161218/https://courtsapp.montcopa.org/psi/v/detail/Case/200816702 |url-status=live }}</ref> {{marriage|Camille Fishel|2016|reason=}}<ref name="fashionista wife">{{Cite web |last=Bradley |first=Faye |date=2024-07-09 |title=Meet Michael Rubin's much younger fashionista wife, Camille Fishel |url=https://www.scmp.com/magazines/style/entertainment/article/3269594/meet-michael-rubins-fashionista-wife-camille-fishel-she-co-hosted-his-star-studded-hamptons-white |access-date=2024-12-12 |website=South China Morning Post |language=en}}</ref><ref>{{Cite web |last1=Telling |first1=Gillian |last2=Hyman |first2=Lizzie |date=2024-07-05 |title=Model Camille Fishel Started Planning Her White Party Looks in March — but Had a Major Wardrobe Mishap (Exclusive) |url=https://people.com/model-camille-fishel-details-custom-white-party-outfit-exclusive-8674053 |access-date=2024-12-12 |website=People.com |language=en}}</ref> | children = 3 }}

'''Michael Gary Rubin''' ({{IPAc-en|ˈ|r|uː|b|ɪ|n}} {{respell|ROO|bin}}; born July 21, 1972) is an American businessman. He is the founder and CEO of [[Fanatics (sports retailer)|Fanatics]],<ref>{{Cite news|last=Bobrowsky|first=Meghan|date=August 10, 2021|title=WSJ News Exclusive {{!}} Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/fanatics-valuation-rises-to-18-billion-as-it-plans-to-expand-sports-offerings-11628589601|access-date=September 5, 2021|issn=0099-9660|archive-date=September 2, 2021|archive-url=https://web.archive.org/web/20210902215149/https://www.wsj.com/articles/fanatics-valuation-rises-to-18-billion-as-it-plans-to-expand-sports-offerings-11628589601|url-status=live}}</ref><ref>{{Cite web|url=https://www.forbes.com/profile/michael-rubin/#32a105b3da94|title=Michael Rubin|website=[[Forbes]]|access-date=July 6, 2020|archive-date=June 4, 2024|archive-url=https://web.archive.org/web/20240604161214/https://www.forbes.com/profile/michael-rubin/#32a105b3da94|url-status=live}}</ref> a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce.<ref>{{cite news|last1=Badenhausen|first1=Kurt|title=Neymar And Brazil Have The Best-Selling World Cup Jerseys In U.S.|url=https://www.forbes.com/sites/kurtbadenhausen/2014/06/17/neymar-and-brazil-have-the-best-selling-world-cup-jerseys-in-u-s/|accessdate=August 4, 2015|work=Forbes|archive-date=June 14, 2018|archive-url=https://web.archive.org/web/20180614072425/https://www.forbes.com/sites/kurtbadenhausen/2014/06/17/neymar-and-brazil-have-the-best-selling-world-cup-jerseys-in-u-s/|url-status=live}}</ref><ref name=SportingNews>{{cite news|last1=Burns|first1=Mark|title=World Cup 2014: Merchandise sales spike as games begin|url=http://www.sportingnews.com/soccer/story/2014-06-13/fifa-world-cup-14-rankings-fanatics-sports-ticket-sales|accessdate=August 4, 2015|publisher=Sporting News|date=June 13, 2014|archive-date=September 24, 2015|archive-url=https://web.archive.org/web/20150924135132/http://www.sportingnews.com/soccer/story/2014-06-13/fifa-world-cup-14-rankings-fanatics-sports-ticket-sales|url-status=dead}}</ref> He is a board member of Rue Gilt Groupe, which includes RueLaLa.com, [[Gilt.com]], and ShopPremiumOutlets.com.<ref>{{Cite web |date=2024-07-05 |title=Meet billionaire Michael Rubin's three daughters |url=https://www.hellomagazine.com/healthandbeauty/mother-and-baby/704575/meet-billionaire-michael-rubin-children/ |access-date=2025-12-17 |website=HELLO! |language=en}}</ref><ref>{{Cite web |date=2024-07-05 |title=Meet billionaire Michael Rubin's three daughters |url=https://www.hellomagazine.com/healthandbeauty/mother-and-baby/704575/meet-billionaire-michael-rubin-children/ |access-date=2025-09-22 |website=HELLO! |language=en}}</ref> He previously founded [[eBay Enterprise|GSI Commerce]] in 1998, selling it to [[eBay]] in 2011 for US$2.4 billion.

In 2011, Rubin became a partner of the [[Philadelphia 76ers]] basketball team and the [[New Jersey Devils]] hockey team. In June 2022, Rubin sold his stakes in [[Harris Blitzer Sports & Entertainment]], the holding company of both, to focus on the expansion of Fanatics.<ref name="espn.com">{{Cite web |date=2022-10-20 |title=Sources: Fanatics CEO sells 76ers, Devils stake |url=https://www.espn.com/nba/story/_/id/34840973/fanatics-ceo-michael-rubin-completes-divestment-company-owns-76ers-devils-sources-say |access-date=2025-09-22 |website=ESPN.com |language=en}}</ref> He is the co-chair of the [[REFORM Alliance]], a criminal justice reform organization that he launched in January 2019, together with [[Jay-Z]], [[Meek Mill]], [[Robert Kraft]], and [[Daniel S. Loeb]], among others.<ref>{{Cite web|url=https://reformalliance.com/#about|title=REFORM Alliance|access-date=July 6, 2020|archive-date=April 17, 2020|archive-url=https://web.archive.org/web/20200417144222/https://reformalliance.com/#about|url-status=live}}</ref><ref>{{Cite magazine|url=https://www.billboard.com/music/rb-hip-hop/meek-mill-jay-z-reform-alliance-criminal-justice-reform-8494699/|title=Meek Mill, Jay-Z & Sixers Co-Owner Michael Rubin Launch New Criminal Justice Reform Organization|magazine=[[Billboard (magazine)|Billboard]]|access-date=July 6, 2020|archive-date=August 24, 2020|archive-url=https://web.archive.org/web/20200824183008/https://www.billboard.com/articles/columns/hip-hop/8494699/meek-mill-jay-z-reform-alliance-criminal-justice-reform|url-status=live}}</ref><ref>{{Cite web|url=https://www.insidephilanthropy.com/home/2020/6/24/with-prisoners-facing-covid-risks-a-nonprofit-rallies-donorsincluding-a-tech-billionaire|title=With Prisoners Facing New Risks, a Nonprofit Rallies Donors—Including a Tech Billionaire|date=June 25, 2020|access-date=July 6, 2020|archive-date=July 6, 2020|archive-url=https://web.archive.org/web/20200706100244/https://www.insidephilanthropy.com/home/2020/6/24/with-prisoners-facing-covid-risks-a-nonprofit-rallies-donorsincluding-a-tech-billionaire|url-status=live}}</ref>

==Early life and education== Michael Gary Rubin was born on July 21, 1972, in [[Philadelphia]], Pennsylvania, to Paulette and Ken Rubin. His mother was a psychiatrist and his father was a veterinarian.<ref name=AOLUndercoverBoss>[http://jobs.aol.com/articles/2010/03/20/undercover-boss_gsi_commerce/ AOL: "Very Different Kind of Undercover Boss" By Lisa Johnson Mandell] {{Webarchive|url=https://web.archive.org/web/20160303234326/http://jobs.aol.com/articles/2010/03/20/undercover-boss_gsi_commerce/ |date=March 3, 2016 }} March 20, 2010</ref><ref name=chambers2025>{{Cite web |last=Chambers |first=Sam |date=January 12, 2025 |title=Michael Rubin: I don't have a work-life balance. It's not who I am |url=https://www.thetimes.com/business-money/companies/article/fanatics-founder-ceo-michael-rubin-interview-tnvtxh3jd |work=The Sunday Times}}</ref> He was raised in a [[American Jews|Jewish]] family.<ref name="sneaker stud">{{cite web|url=http://www.people.com/people/archive/article/0,,20101728,00.html|work=People|title=Sneaker Stud|date=October 2, 1995|accessdate=November 4, 2011|first=Michael|last=Neil|archive-date=November 23, 2011|archive-url=https://web.archive.org/web/20111123201635/http://www.people.com/people/archive/article/0,,20101728,00.html|url-status=live}}</ref> He grew up in [[Lafayette Hill, Pennsylvania]], where he started a ski-tuning shop in his parents' basement when he was 12 and two years later, using $2,500 in [[bar mitzvah]] gifts as seed capital and a lease signed by his father, he opened a formal ski shop in [[Conshohocken, Pennsylvania]], named Mike's Ski and Sport.<ref>{{cite news |url=https://www.forbes.com/2006/07/06/leadership-management-ceo-cz_ph_0706americasyoungestceos.html |work=Forbes |title=America's Youngest CEOs |date=July 6, 2006 |accessdate=November 4, 2011 |first=Patricia |last=Huang |archive-date=June 14, 2018 |archive-url=https://web.archive.org/web/20180614073138/https://www.forbes.com/2006/07/06/leadership-management-ceo-cz_ph_0706americasyoungestceos.html |url-status=live }}</ref><ref name="sneaker stud" />

Rubin was educated at [[Plymouth-Whitemarsh High School]].<ref name=chambers2025 /> By the age of 16, he was some $120,000 in debt and was able to settle with his creditors using a $37,000 loan from his father under the condition he attend college.<ref name="sneaker stud" /> Rubin agreed, continuing to operate the business, which grew to five ski shops before he entered college.<ref name="sneaker stud" /> He attended [[Villanova University]]<ref name=AOLUndercoverBoss /> for a semester before dropping out after realizing a large gain on an opportunistic transaction. This involved buying $200,000 in overstock equipment at a deep discount with $17,000 borrowed from a friend and re-selling it for $75,000.<ref name="sneaker stud" />

==Career== [[File:2025-0120 Cole Gahagan Michael Rubin Travis Scott.jpg|thumb|Rubin on the sideline of [[Mercedes-Benz Stadium]] with [[Learfield]] CEO Cole Gahagan and musician [[Travis Scott]].]]

Using the proceeds from his serendipitous overstock transaction and after selling his ski shops, he founded the athletic equipment closeout company ''KPR sports''—named after his parents' initials—which bought and sold over-stock name brand merchandise.<ref name="sneaker stud" /> In 1993, the year Rubin turned 21, KPR reached $1 million in annual sales.<ref name=AOLUndercoverBoss /> By 1995, KPR reached $50 million in sales.<ref name="sneaker stud" /> In 1995, Rubin purchased 40% of the women's athletic shoe manufacturer [[Rykä]].<ref name="sneaker stud" />

In 1998, Rubin created an apparel and logistics company, Global Sports Incorporated, which later turned into [[GSI Commerce]], a multibillion-dollar [[e-commerce]] company.<ref>{{cite web |date=November 5, 2001 |title=Michael Rubin Profile |url=http://www.sportsbusinessdaily.com/Journal/Issues/2001/11/20011105/Forty-Under-40/Michael-Rubin.aspx?hl=Forty%20Under%2040&sc=0 |work=Sports Business Daily |first=Noah |last=Liberman |accessdate=May 26, 2012 |archive-date=February 5, 2015 |archive-url=https://web.archive.org/web/20150205183802/http://www.sportsbusinessdaily.com/Journal/Issues/2001/11/20011105/Forty-Under-40/Michael-Rubin.aspx?hl=Forty%20Under%2040&sc=0 |url-status=live }}</ref><ref name="Lynch">{{Cite web|last=Lynch|first=John|title=The dynamic career and life of Michael Rubin — billionaire team partner, friend of high-profile rappers, and criminal-justice reform advocate|url=https://www.businessinsider.com/michael-rubin-profile-fanatics-reform-alliance-2021-4|access-date=June 16, 2021|website=Business Insider|language=en-US|archive-date=June 11, 2021|archive-url=https://web.archive.org/web/20210611003814/https://www.businessinsider.com/michael-rubin-profile-fanatics-reform-alliance-2021-4|url-status=live}}</ref> At 38, in 2011, Rubin sold GSI to [[eBay]] for $2.4 [[1000000000 (number)|billion]], reaping a $150 million windfall.<ref name=PhillyInq>{{cite news|last1=DiStefano|first1=Joseph|title=Facebook, Zynga, Groupon ... and Philly's Kynetic|url=http://www.philly.com/philly/blogs/inq-phillydeals/Facebook-Groupon---and-Phillys-Kynetic.html|accessdate=July 28, 2015|website=The Philadelphia Inquirer|date=September 12, 2011|archive-date=June 14, 2018|archive-url=https://web.archive.org/web/20180614071650/http://www.philly.com/philly/blogs/inq-phillydeals/Facebook-Groupon---and-Phillys-Kynetic.html|url-status=live}}</ref><ref name=ForbesNewlyMinted>[https://www.forbes.com/sites/jjcolao/2012/11/01/newly-minted-billionaire-is-spinning-ebay-scraps-into-gold/ Forbes: "Newly-Minted Billionaire Is Spinning eBay Scraps Into Gold"] {{Webarchive|url=https://web.archive.org/web/20180614073224/https://www.forbes.com/sites/jjcolao/2012/11/01/newly-minted-billionaire-is-spinning-ebay-scraps-into-gold/ |date=June 14, 2018 }} November 19, 2012</ref> As eBay just wanted the order fulfillment business for large retailers, so it could better compete with [[Amazon (company)|Amazon]], Rubin was able to buy back the consumer businesses of GSI at a [[fire sale]] price.<ref name=ForbesNewlyMinted />

He repurchased: [[Fanatics, Inc.]], a licensed sports merchandiser; Rue La La, a [[Deal of the day|flash seller]], and ShopRunner, a retail benefits program. Rubin serves as CEO of Fanatics and as executive chairman on Rue La La's board. Rubin serves as CEO of Fanatics and as executive chairman on Rue La La's board.<ref>{{cite web |last=Colao |first=J.J. |date=2012-11-01 |title=Newly-Minted Billionaire Is Spinning eBay Scraps Into Gold |url=https://www.forbes.com/sites/jjcolao/2012/11/01/newly-minted-billionaire-is-spinning-ebay-scraps-into-gold/ |access-date=2025-09-18 |website=Forbes |publisher=Forbes Media LLC.}}</ref> In 2012, Rubin purchased Dreams Inc., an online retailer, for $183 million.<ref name="Cohan">{{cite web |last=Cohan |first=William |date=2025-08-21 |title=Is Michael Rubin America's Most Popular Billionaire? |url=https://www.townandcountrymag.com/leisure/arts-and-culture/a65532243/michael-rubin-fanatics-ceo-interview-2025/ |access-date=2025-09-18 |website=Town & Country |publisher=Hearst Magazine Media, Inc.}}</ref><ref>{{cite web |last=Rovell |first=Daren |date=2012-06-06 |title=Sports Retailer Fanatics Growth Game Plan |url=https://www.cnbc.com/2012/06/06/sports-retailer-fanatics-growth-game-plan.html |access-date=2025-09-18 |website=CNBC |publisher=CNBC LLC.}}</ref> In 2016, Rubin expanded Fanatics into new markets, such as the [[United Kingdom]], with the acquisition of Kitbag.<ref>{{cite web |last=Bhoora |first=Ritika |date=2024-10-22 |title=Fanatics to open its first standalone store in the UK |url=https://www.retail-week.com/sports-and-leisure/fanatics-set-to-open-its-first-standalone-store-in-the-uk/7047353.article |access-date=2025-09-18 |website=RetailWeek |publisher=William Reed Ltd}}</ref> He has continued to expand Fanatics' international presence through partnerships with [[Premier League]] clubs, retail operations at [[Wembley Stadium]], and [[The Open Championship|The Open]] golf tournament.<ref>{{cite web |last=Chambers |first=Sam |date=2025-01-12 |title=Michael Rubin: I don't have a work-life balance. It's not who I am |url=https://www.thetimes.com/business-money/companies/article/fanatics-founder-ceo-michael-rubin-interview-tnvtxh3jd |access-date=2025-09-18 |website=The Times |publisher=Times Media Limited}}</ref>

In 2019, it was announced on [[CNBC]] that [[Simon Property Group]] would team up with Rubin to take their mall inventory online, and contribute $280 million to the venture.<ref name="CNBC">{{cite news|title=Simon Property Group and Michael Rubin Partner|url=https://www.cnbc.com/2019/10/02/the-biggest-mall-owner-in-the-us-is-going-online.html|access-date=October 15, 2019|archive-date=October 15, 2019|archive-url=https://web.archive.org/web/20191015035505/https://www.cnbc.com/2019/10/02/the-biggest-mall-owner-in-the-us-is-going-online.html|url-status=live}}</ref><ref>{{Cite web|last=Colao|first=J. J.|title=Newly-Minted Billionaire Is Spinning eBay Scraps Into Gold|url=https://www.forbes.com/sites/jjcolao/2012/11/01/newly-minted-billionaire-is-spinning-ebay-scraps-into-gold/|access-date=September 6, 2021|website=Forbes|language=en|archive-date=June 14, 2018|archive-url=https://web.archive.org/web/20180614073224/https://www.forbes.com/sites/jjcolao/2012/11/01/newly-minted-billionaire-is-spinning-ebay-scraps-into-gold/|url-status=live}}</ref> In December 2020, ShopRunner was sold to [[FedEx]].<ref>{{Cite web|last=Pletz|first=John|date=July 20, 2021|title=What FedEx paid for ShopRunner|url=https://www.chicagobusiness.com/john-pletz-technology/what-fedex-paid-shoprunner|access-date=September 6, 2021|website=Crain's Chicago Business|language=en|archive-date=September 6, 2021|archive-url=https://web.archive.org/web/20210906195757/https://www.chicagobusiness.com/john-pletz-technology/what-fedex-paid-shoprunner|url-status=live}}</ref>

Rubin has orchestrated partnership deals for Fanatics with more than 900 professional and collegiate leagues, sports and teams,<ref>{{Cite web|url = https://www.cnbc.com/2020/08/13/fanatics-valued-62-billion-350-million-funding-round.html|title = Michael Rubin's Fanatics now valued at $6.2 billion after latest Series e funding round|website = [[CNBC]]|date = August 13, 2020|access-date = September 3, 2020|archive-date = August 14, 2020|archive-url = https://web.archive.org/web/20200814155302/https://www.cnbc.com/2020/08/13/fanatics-valued-62-billion-350-million-funding-round.html|url-status = live}}</ref> including deals with [[Nike, Inc.|Nike]], the [[National Football League]] and [[Major League Baseball]], that grant Fanatics the rights to manufacture and distribute all Nike fan gear for both leagues.<ref>{{Cite news |url=https://www.nytimes.com/2018/05/23/sports/nfl-nike-fanatics.html |title=The NFL and Nike Make Room for Fanatics |work=The New York Times |date=May 23, 2018 |access-date=September 23, 2021 |last1=Belson |first1=Ken |archive-date=September 3, 2021 |archive-url=https://web.archive.org/web/20210903190120/https://www.nytimes.com/2018/05/23/sports/nfl-nike-fanatics.html |url-status=live }}</ref><ref>{{Cite web|url=https://www.forbes.com/sites/maurybrown/2019/01/25/mlb-officially-partners-with-nike-and-fanatics-nike-to-be-official-uniform-and-footwear-provider/|title=MLB Officially Partners With Nike And Fanatics; Nike To Be Official Uniform And Footwear Provider|website=Forbes|access-date=September 23, 2021|archive-date=January 21, 2022|archive-url=https://web.archive.org/web/20220121073416/https://www.forbes.com/sites/maurybrown/2019/01/25/mlb-officially-partners-with-nike-and-fanatics-nike-to-be-official-uniform-and-footwear-provider/|url-status=live}}</ref> At the onset of the [[COVID-19 pandemic]] in early 2020, Rubin shut down a Fanatics' MLB uniform manufacturing plant to generate hospital gowns and [[Personal protective equipment|PPE]] for frontline workers.<ref name="Lynch"/> In August 2020, he secured $350 million Series E funding for Fanatics that raised the valuation of the company to $6.2 billion.<ref>{{Cite news|url=https://www.wsj.com/articles/web-retailer-fanatics-raises-350-million-amid-rebound-in-ipo-market-11597352761|title=Web Retailer Fanatics Raises $350 Million Amid Rebound in IPO Market|newspaper=Wall Street Journal|date=August 13, 2020|last1=Herrera|first1=Sebastian|access-date=September 3, 2020|archive-date=September 4, 2020|archive-url=https://web.archive.org/web/20200904003708/https://www.wsj.com/articles/web-retailer-fanatics-raises-350-million-amid-rebound-in-ipo-market-11597352761|url-status=live}}</ref>

It was reported at the time that these verticals may include [[Non-fungible token|NFTs]], a space Rubin entered in May 2021 by co-founding digital collectibles company Candy Digital;<ref>{{Cite web|url=https://www.cnbc.com/2021/06/01/mlb-launches-into-nft-space-with-new-company-led-by-fanatics.html|title=MLB launches into NFT space with help from Lou Gehrig and new company led by Fanatics|website=CNBC|date=June 2021|access-date=September 23, 2021|archive-date=September 3, 2021|archive-url=https://web.archive.org/web/20210903174045/https://www.cnbc.com/2021/06/01/mlb-launches-into-nft-space-with-new-company-led-by-fanatics.html|url-status=live}}</ref> sports betting and gaming; trading cards, ticketing and media.<ref name="wsj21">{{Cite news |last1=Bobrowsky |first1=Meghan |date=August 10, 2021 |title=Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings |url=https://www.wsj.com/articles/fanatics-valuation-rises-to-18-billion-as-it-plans-to-expand-sports-offerings-11628589601 |url-status=live |archive-url=https://web.archive.org/web/20210915232115/https://www.wsj.com/articles/fanatics-valuation-rises-to-18-billion-as-it-plans-to-expand-sports-offerings-11628589601 |archive-date=September 15, 2021 |access-date=September 23, 2021 |website=The Wall Street Journal}}</ref><ref>{{Cite web|url=https://www.forbes.com/sites/tommybeer/2021/08/23/report-fanatics-strikes-again-set-to-become-exclusive-licensee-for-nba-trading-cards/|title=Report: Fanatics Strikes Again, Set To Become Exclusive Licensee For NBA Trading Cards|website=Forbes|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924145025/https://www.forbes.com/sites/tommybeer/2021/08/23/report-fanatics-strikes-again-set-to-become-exclusive-licensee-for-nba-trading-cards/|url-status=live}}</ref> In January 2023, Fanatics divested its 60% stake in Candy Digital.<ref>{{cite web |last1=Thomas |first1=Ian |title=Fanatics is divesting its 60% stake in NFT company Candy Digital |url=https://www.cnbc.com/2023/01/04/fanatics-is-divesting-its-60percent-stake-in-nft-company-candy-digital.html |website=CNBC.com |date=January 4, 2023 |publisher=CNBC |access-date=27 February 2024 |archive-date=September 23, 2023 |archive-url=https://web.archive.org/web/20230923154719/https://www.cnbc.com/2023/01/04/fanatics-is-divesting-its-60percent-stake-in-nft-company-candy-digital.html |url-status=live }}</ref>

Fanatics raised another $350 million in September 2021, one month after its expansion into the trading cards business, by acquiring the licensing rights for Major League Baseball and National Football League.<ref>{{cite web |last1=Hajducky |first1=Dan |title=Fanatics strikes deal to become exclusive licensee for MLB cards |url=https://www.espn.com/mlb/story/_/id/32052284/fanatics-strikes-deal-become-exclusive-licensee-mlb-cards |website=ESPN.com |date=August 19, 2021 |publisher=ESPN |access-date=28 February 2024 |archive-date=February 26, 2024 |archive-url=https://web.archive.org/web/20240226120936/https://www.espn.com/mlb/story/_/id/32052284/fanatics-strikes-deal-become-exclusive-licensee-mlb-cards |url-status=live }}</ref> In January 2022, Rubin completed the purchase of Topps, the trading card business, for $500 million.<ref>{{Cite web |date=2025-08-21 |title=Is Michael Rubin America's Most Popular Billionaire? |url=https://www.townandcountrymag.com/leisure/arts-and-culture/a65532243/michael-rubin-fanatics-ceo-interview-2025/ |access-date=2025-09-22 |website=Town & Country |language=en-US}}</ref><ref>{{Cite web |date=2022-01-04 |title=Fanatics acquires Topps trading cards in $500M deal |url=https://www.cbssports.com/general/news/fanatics-acquires-topps-trading-cards-in-500m-deal/ |access-date=2025-09-22 |website=CBSSports.com |language=en}}</ref> In March 2022, Rubin and Fanatics raised $1.5 billion, followed by another $700 million in December 2022, reportedly pushing the company's valuation to $31 billion. During the December round, Rubin announced Fanatics would be expanding into a third vertical in 2023, Fanatics Betting & Gaming.<ref>{{cite web |last1=Gottfried |first1=Miriam |title=Fanatics Hits $31 Billion Valuation in Latest Funding Round |url=https://www.wsj.com/articles/fanatics-hits-31-billion-valuation-in-latest-funding-round-11670349601 |website=wsj.com |date=December 6, 2022 |publisher=The Wall Street Journal |access-date=28 February 2024 |archive-date=February 28, 2024 |archive-url=https://web.archive.org/web/20240228151732/https://www.wsj.com/articles/fanatics-hits-31-billion-valuation-in-latest-funding-round-11670349601 |url-status=live }}</ref> In September 2024, Rubin, in partnership with [[Jay-Z]], opened the 21st Fanatics sportsbook location at [[Ocean Casino Resort]] in [[Atlantic City, New Jersey]].<ref>{{Cite web |last=Red |first=Christian |date=2024-09-23 |title=Michael Rubin and Jay-Z make splashy move with new Fanatics sportsbook at Ocean Casino Resort |url=https://www.inquirer.com/sports/fanatics-michael-rubin-jay-z-sportsbook-atlantic-city-20240923.html |access-date=2025-04-18 |website=Inquirer |language=en}}</ref><ref>{{Cite web |title=Fanatics Retail Sportsbook |url=https://www.fanaticsinc.com/fanatics-retail-sportsbook |access-date=2025-04-18 |website=Fanatics Inc |language=en-US}}</ref>

In January 2023, Rubin announced that Fanatics would partner with [[Northwest Stadium]] to open the first Fanatics sportsbook location, which also became the first legal sports betting operation inside an NFL stadium.<ref>{{Cite web |last=Manning |first=Bryan |title=Commanders make history by partnering with Fanatics to open sportsbook at FedEx Field |url=https://www.usatoday.com/story/sports/nfl/commanders/2023/01/21/commanders-make-history-by-partnering-with-fanatics-to-open-sportsbook-at-fedex-field/51208721/ |access-date=2025-05-17 |website=USA TODAY |language=en-US}}</ref>

In August 2024, the first Fanatics Fest was held at the [[Javits Center]] in New York City. Rubin announced in December that Fanatics Fest would return to NYC in June 2025.<ref>{{Cite web |last=Geffner |first=Amanda |date=2024-08-12 |title=Fanatics Fest NYC 2024: Meet several sports legends at Javits Center |url=https://www.fox5ny.com/news/fanatics-fest-nyc-2024-meet-sports-legends-javits-center |access-date=2025-05-17 |website=FOX 5 NY |language=en-US}}</ref><ref>{{Cite web |last=Thompson |first=Scott |date=2024-12-02 |title=Fanatics Fest 2025 dates announced as digital sports giant promises even bigger festival |url=https://www.foxbusiness.com/sports/fanatics-fest-2025-dates-announced-digital-sports-giant-promises-even-bigger-festival |access-date=2025-05-17 |website=FOXBusiness |language=en-US}}</ref>

In September 2024, Rubin, in partnership with Jay-Z, opened the 21st Fanatics sportsbook location at Ocean Casino Resort in Atlantic City, New Jersey.<ref>{{cite web |last=Red |first=Christian |date=2024-09-23 |title=Michael Rubin and Jay-Z make splashy move with new Fanatics sportsbook at Ocean Casino Resort |url=https://www.inquirer.com/sports/fanatics-michael-rubin-jay-z-sportsbook-atlantic-city-20240923.html |access-date=2025-09-18 |website=The Inquirer |publisher=The Philadelphia Inquirer, LLC}}</ref><ref>{{cite web |date=2025 |title=Fanatics Retail Sportsbook |url=https://www.fanaticsinc.com/fanatics-retail-sportsbook |access-date=2025-09-18 |website=Fanatics |publisher=Fanatics Inc.}}</ref>

In April 2025, Rubin opened the Fanatics Collectibles [[London]] flagship store.<ref>{{Cite news |last=Mackie |first=Andrew |date=2025-04-26 |title=Fanatics begins U.K. trading card push with Lewis Hamilton and massive crowd at London store opening |url=https://www.nytimes.com/athletic/6311174/2025/04/26/fanatics-store-london-lewis-hamilton/ |access-date=2025-09-22 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> Rubin helped organize Fanatics Fest 2025, which had record attendance of over 125,000 in June 2025.<ref>{{Cite web |last=Jackson |first=Eric |date=2025-06-20 |title=Fanatics Fest Prioritizes Building Brand 'Evangelists' Over Profit |url=https://www.sportico.com/business/commerce/2025/fanatics-fest-2025-nyc-schedule-michael-rubin-1234857281/ |access-date=2025-09-22 |website=Sportico.com |language=en-US}}</ref><ref>{{Cite web |date=2025-09-22 |title=Fanatics Fest sets attendance record |url=https://www.sportsbusinessjournal.com/Articles/2025/06/23/fanatics-fest-sets-new-attendance-record/ |access-date=2025-09-22 |website=Sports Business Journal |language=en}}</ref>

Rubin announced the launch of Fanatics Studios, a media and entertainment studio, as a joint venture with [[OBB Media]] in January 2026.<ref>{{Cite web |last=Golden |first=Jessica |date=2026-01-13 |title=Fanatics to launch sports media and entertainment studio |url=https://www.cnbc.com/2026/01/13/fanatics-sports-media-entertainment-studio.html |access-date=2026-02-18 |website=CNBC |language=en}}</ref>

===Philadelphia 76ers and New Jersey Devils stake=== In October 2011, Rubin bought a minority share in the [[Philadelphia 76ers]].<ref>{{cite web |last=Wojnarowski |first=Adrian |date=2022-10-20 |title=Fanatics CEO Michael Rubin completes divestment in company that owns 76ers, Devils, sources say |url=https://www.espn.com/nba/story/_/id/34840973/fanatics-ceo-michael-rubin-completes-divestment-company-owns-76ers-devils-sources-say |access-date=2025-09-18 |website=ESPN |publisher=ESPN Enterprises, Inc.}}</ref> Rubin was a member of the investment group that won a $280 million bid for the team led by [[Josh Harris (businessman)|Josh Harris]] and [[David Blitzer]]. Other notable members include [[Art Wrubel]], [[Jason Levien]], [[Adam Aron]], [[Martin J. Geller]], [[David B. Heller]], [[James Lassiter]], [[Will Smith]], [[Jada Pinkett Smith]], and [[Erick Thohir]].<ref name=PhillyCompetitionSuccess>[http://articles.philly.com/2011-08-02/sports/29842441_1_sixers-apollo-global-management-joshua-harris Philadelphia Inquirer: "Those who know him say Joshua Harris, soon-to-be Sixers owner, lives for competition and success" By Kate Fagan] {{Webarchive|url=https://web.archive.org/web/20160304091606/http://articles.philly.com/2011-08-02/sports/29842441_1_sixers-apollo-global-management-joshua-harris |date=March 4, 2016 }} August 2, 2011</ref><ref>[http://www.nba.com/sixers/stories/group_led_by_joshua_harris_com_2011_10_18.html ESPN: "Group led by Joshua Harris completes purchase of Sixers"] {{Webarchive|url=https://web.archive.org/web/20131018020218/http://www.nba.com/sixers/stories/group_led_by_joshua_harris_com_2011_10_18.html |date=October 18, 2013 }} October 18, 2011</ref><ref>[https://www.espn.com/nba/story/_/id/6767259/sale-philadelphia-76ers-joshua-harris-group Sale of 76ers to Joshua Harris finished] . [[ESPN]], July 13, 2011.</ref> The NBA formally approved the deal on October 13, 2011.<ref>[http://www.nba.com/sixers/stories/group_led_by_joshua_harris_com_2011_10_18.html Group led by Joshua Harris completes purchase of 76ers] {{Webarchive|url=https://web.archive.org/web/20131018020218/http://www.nba.com/sixers/stories/group_led_by_joshua_harris_com_2011_10_18.html |date=October 18, 2013 }}. [[Philadelphia 76ers]], October 13, 2011.</ref>

Also in October 2011, as a member of another investment group led by Harris and Blitzer, Rubin bought a share in the [[New Jersey Devils]] and the [[Prudential Center]] for $320 million.<ref name=NJcom>{{cite news|title=Devil's Announce Sale of Team|url=http://www.nj.com/devils/index.ssf/2013/08/hold_devils_announce_sale_of_team.html|accessdate=July 22, 2015|publisher=NJ.com|date=August 15, 2013|archive-date=February 6, 2019|archive-url=https://web.archive.org/web/20190206083545/https://www.nj.com/devils/index.ssf/2013/08/hold_devils_announce_sale_of_team.html|url-status=live}}</ref><ref name="espn.com"/> In 2022, Rubin sold his stakes in [[Harris Blitzer Sports & Entertainment]], the [[holding company]] of both teams, to [[David J. Adelman]] due to a [[conflict of interest]] regarding Fanatics' growing sports betting business and player partnerships.<ref>{{Cite web|title=Fanatics CEO Michael Rubin selling stake in company that owns Philadelphia 76ers, New Jersey Devils|url=https://www.espn.com/nba/story/_/id/34129677/fanatics-ceo-michael-rubin-selling-stake-company-owns-philadelphia-76ers-new-jersey-devils|first=Adrian|last=Wojnarowski|author-link=Adrian Wojnarowski|website=ESPN|date=June 22, 2022|access-date=June 23, 2022|language=en|archive-date=April 8, 2023|archive-url=https://web.archive.org/web/20230408125337/https://www.espn.com/nba/story/_/id/34129677/fanatics-ceo-michael-rubin-selling-stake-company-owns-philadelphia-76ers-new-jersey-devils|url-status=live}}</ref><ref>{{Cite web |last=Pompey |first=Keith |title=David Adelman purchases share of Michael Rubin's HBSE stake to become Sixers limited partner: 'I'm excited to be involved in a small way' |url=https://www.inquirer.com/sixers/sixers-david-adelman-michael-rubin-hbse-josh-harris-20221020.html |access-date=October 23, 2022 |website=www.inquirer.com |date=October 20, 2022 |language=en |archive-date=April 4, 2023 |archive-url=https://web.archive.org/web/20230404035851/https://www.inquirer.com/sixers/sixers-david-adelman-michael-rubin-hbse-josh-harris-20221020.html |url-status=live }}</ref>

==Philanthropy==

Rubin started the viral "ALL IN Challenge", which raised more than $60 million to fight food insecurity during the COVID-19 pandemic, with donations being made to charities including No Kid Hungry, Meals on Wheels, World Central Kitchen, and Feeding America.<ref>{{cite web |last1=Beer |first1=Jeff |title=How Fanatics' All In Challenge became the wildest $50 million celebrity charity contest ever |url=https://www.fastcompany.com/90505585/how-fanatics-all-in-challenge-became-wildest-50million-celebrity-charity-contest-ever |website=Fast Company |date=May 18, 2020 |access-date=1 April 2024 |archive-date=October 15, 2023 |archive-url=https://web.archive.org/web/20231015174514/https://www.fastcompany.com/90505585/how-fanatics-all-in-challenge-became-wildest-50million-celebrity-charity-contest-ever |url-status=live }}</ref>

Rubin co-founded the criminal justice reform organization [[Reform Alliance (United States)|REFORM Alliance]] in January 2019, along with Meek Mill, Jay-Z, Robert Kraft, [[Michael Novogratz]], [[Clara Wu Tsai]], Daniel Loeb, [[Robert F. Smith (investor)|Robert F. Smith]], and [[Laura Arnold]], sharing in a pledge of $50 million to the organization.<ref>{{Cite web |date=2022-05-31 |title=How This Star-Studded Justice Reform Outfit Rakes in Big-Donor Support |url=https://www.insidephilanthropy.com/home/2022-5-31-how-this-star-studded-justice-reform-outfit-rakes-in-big-donor-support |access-date=2025-05-17 |website=www.insidephilanthropy.com |language=en-US}}</ref><ref>{{Cite web |date=2020-06-25 |title=With Prisoners Facing New Risks, a Nonprofit Rallies Donors—Including a Tech Billionaire |url=https://www.insidephilanthropy.com/home/2020-6-24-with-prisoners-facing-covid-risks-a-nonprofit-rallies-donorsincluding-a-tech-billionaire |access-date=2025-05-17 |website=www.insidephilanthropy.com |language=en-US}}</ref> Rubin also holds an annual gala to benefit REFORM Alliance at the Ocean City Casino Resort in Atlantic City. In 2023, the gala raised $24 million for REFORM Alliance.<ref name="Cohan"/>

In January 2022, Rubin and Meek Mill donated $15 million to 100 schools in Philadelphia, and in January 2023, they were joined by Kevin Hart in committing $7 million to 60 Philadelphia schools. Rubin and Mill also previously launched a $2 million scholarship fund to aid Philadelphia students during the COVID-19 pandemic.<ref>{{Cite web |last=Candid |title=Philadelphia celebrities donate $7 million to local schools |url=https://philanthropynewsdigest.org/news/philadelphia-celebrities-donate-7-million-to-local-schools |access-date=2025-05-17 |website=Philanthropy News Digest (PND) |language=en}}</ref>

Also in 2023, Rubin launched Merch Madness Fan Gear Giveaway, where more than 300,000 items of licensed material were given to approximately 10,000 underserved families.<ref>{{cite web |last=Thompson |first=Scott |date=2023-06-27 |title=Fanatics CEO Michael Rubin brings star-studded Merch Madness giveaway to undeserved kids across US |url=https://www.foxbusiness.com/sports/fanatics-ceo-michael-rubin-brings-star-studded-merch-madness-giveaway-underserved-kids-across-us |access-date=2025-09-18 |website=FOX Business |publisher=FOX News Network, LLC.}}</ref> Later that year, in October 2023, Fanatics became [[Make-A-Wish Foundation|Make-A-Wish]]'s "Official Sports Partner" after Rubin pitched the idea to the Fanatics' senior leadership.<ref>{{cite web |last=Thompson |first=Scott |date=2023-10-24 |title=Fanatics, Make-A-Wish get help from Tom Brady among other athletes to kick off groundbreaking partnership |url=https://www.foxbusiness.com/sports/fanatics-make-a-wish-help-tom-brady-other-athletes-kick-off-groundbreaking-partnership |access-date=2025-09-18 |website=FOX Business |publisher=FOX News Network, LLC.}}</ref><ref>{{cite web |last=Newcomb |first=Tim |date=2023-10-24 |title=Fanatics Becomes Make-A-Wish Official Sports Partner |url=https://www.forbes.com/sites/timnewcomb/2023/10/24/fanatics-partners-as-make-a-wish-official-sports-partner/ |access-date=2025-09-18 |website=Forbes |publisher=Forbes Media LLC.}}</ref>

In January 2025, Fanatics partnered with L.A. sports teams for a campaign called L.A. Strong after Rubin received a call from Dodgers Executive Vice President Lon Rosen. Rubin organized and launched the event the following day to support individuals impacted by the L.A. wildfires.<ref>{{cite web |date=2025-01-13 |title=Fanatics' Rubin details 'responsibility' in helping during L.A. wildfires |url=https://www.sportsbusinessjournal.com/Articles/2025/01/13/fanatics-michael-rubin-la-strong/ |access-date=2025-09-18 |website=Sports Business Journal |publisher=Leaders Group.}}</ref>

==Media appearances== Rubin has been interviewed or quoted in business, lifestyle and sports publications such as ''[[Forbes]]'', ''[[Fast Company]]'', ''[[Vanity Fair (magazine)|Vanity Fair]]'', ''[[The Wall Street Journal]]'', ''[[The New York Times]]'', ''[[Fortune (magazine)|Fortune]]'', ''[[Entrepreneur (magazine)|Entrepreneur]]'', ''[[People Magazine]]'', and ''[[Sports Illustrated]]''.<ref name="sneaker stud" /><ref name=WSJ13>{{cite news|title=Score! Web Sports Retailer Fanatics Inc. Tops $3 Billion Valuation|url=https://www.wsj.com/articles/SB10001424127887323844804578529661628131042|website=The Wall Street Journal|date=June 6, 2013|first=Greg|last=Bensinger|access-date=March 10, 2017|archive-date=September 8, 2018|archive-url=https://web.archive.org/web/20180908161259/https://www.wsj.com/articles/SB10001424127887323844804578529661628131042|url-status=live}}</ref><ref name=NYTimes14>{{cite news|last1=Zipkin|first1=Amy|title=Trust Your Instincts|url=https://www.nytimes.com/2010/08/08/jobs/08boss.html|website=The New York Times|date=August 7, 2010|access-date=February 25, 2017|archive-date=November 26, 2018|archive-url=https://web.archive.org/web/20181126092754/https://www.nytimes.com/2010/08/08/jobs/08boss.html|url-status=live}}</ref><ref>{{Cite web|url=https://fortune.com/2018/08/24/fanatics-lebron-james-retail-ecommerce/|title=How Fanatics Scored on LeBron James (and Why It's Winning in Sports Retail)|website=Fortune|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135906/https://fortune.com/2018/08/24/fanatics-lebron-james-retail-ecommerce/|url-status=live}}</ref><ref name=Entrepreneur15>{{cite news|title=The Brilliance of Failure, In the Words of a Self-Made Billionaire.|url=http://www.entrepreneur.com/article/230196|publisher=Entrepreneur.com|date=December 4, 2013|access-date=July 28, 2015|archive-date=November 26, 2018|archive-url=https://web.archive.org/web/20181126134924/https://www.entrepreneur.com/article/230196|url-status=live}}</ref><ref name=Entrepreneur16>{{cite web|title=Self-Made Billionaire Michael Rubin: E-Commerce is Rapidly Changing.|url=http://www.entrepreneur.com/video/230138|website=Entrepreneur.com|date=November 27, 2013|publisher=Entrepreneur|accessdate=July 22, 2015|archive-date=August 15, 2015|archive-url=https://web.archive.org/web/20150815234315/http://www.entrepreneur.com/video/230138|url-status=live}}</ref><ref>{{Cite magazine|url=https://www.si.com/nba/2021/01/05/michael-rubin-fanatics-nba-owner|title=Fulfilling Fanatic|magazine=Sports Illustrated|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135905/https://www.si.com/nba/2021/01/05/michael-rubin-fanatics-nba-owner|url-status=live}}</ref><ref>{{cite web |last1=Shaer |first1=Matthew |title=Inside Fanatics' wild bet to become the Amazon of sports |url=https://www.fastcompany.com/90978862/fanatics-michael-rubin-amazon-sports |website=fastcompany.com |date=November 30, 2023 |publisher=Fast Company |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312131423/https://www.fastcompany.com/90978862/fanatics-michael-rubin-amazon-sports |url-status=live }}</ref><ref>{{cite web |last1=Adler |first1=Dan |title=The Michael Rubin Guide to Winning Friends and Influencing People |url=https://www.vanityfair.com/style/2023/09/michael-rubin-guide-to-winning-friends-and-influencing-people |website=vanityfair.com |date=September 6, 2023 |publisher=Vanity Fair |access-date=12 March 2024 |archive-date=January 18, 2024 |archive-url=https://web.archive.org/web/20240118111755/https://www.vanityfair.com/style/2023/09/michael-rubin-guide-to-winning-friends-and-influencing-people |url-status=live }}</ref> He has been a guest on many popular podcasts, including On Purpose with Jay Shetty, The Bill Simmons Podcast, [[The Pat McAfee Show]], and [[Pardon My Take]].<ref>{{cite web |title=Jay-Z's Business Partner: How To Transform Your Passion Into Profit (& make MILLIONS) |url=https://www.youtube.com/watch?v=_KgHNpQP0Bk |website=youtube.com | date=December 18, 2023 |publisher=Jay Shetty Podcast |access-date=12 March 2024 |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604161408/https://www.youtube.com/watch?v=_KgHNpQP0Bk |url-status=live }}</ref><ref>{{cite web |last1=Simmons |first1=Bill |title=The Ja Experience in Memphis, MLB's Future, and Fanatics CEO Michael Rubin on Changing Sports Fans |url=https://www.theringer.com/the-bill-simmons-podcast/2022/3/3/22960687/the-ja-experience-in-memphis-mlbs-future-and-fanatics-ceo-michael-rubin-on-changing-sports-fans |website=theringer.com |date=March 3, 2022 |publisher=TheRinger |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312132129/https://www.theringer.com/the-bill-simmons-podcast/2022/3/3/22960687/the-ja-experience-in-memphis-mlbs-future-and-fanatics-ceo-michael-rubin-on-changing-sports-fans |url-status=live }}</ref><ref>{{cite web |title=Billionaire Owner Of Fanatics Tells Pat McAfee NFL Would Be Smart To Let Jay Z Buy Commanders |url=https://www.youtube.com/watch?v=wY7tfZbGb0M |website=youtube.com | date=November 9, 2022 |publisher=The Pat McAfee Show |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312132128/https://www.youtube.com/watch?v=wY7tfZbGb0M |url-status=live }}</ref><ref>{{cite web |title=MICHAEL RUBIN GIVES DAVE PORTNOY A LIFETIME BAN FROM THE INFAMOUS WHITE PARTY |url=https://www.youtube.com/watch?v=-28zNtHZ8Jc |website=youtube.com | date=April 19, 2023 |publisher=Pardon My Take |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312132126/https://www.youtube.com/watch?v=-28zNtHZ8Jc |url-status=live }}</ref>

Rubin has also been featured on ''[[Dateline NBC]]'', ''[[Good Morning America]]'', ''[[CBS This Morning]]'', [[CNN]], [[CNBC]], and [[ESPN]].<ref>{{Cite web|url=https://www.facebook.com/watch/?v=10156222859621420|title=Dreams and Nightmares: The Meek Mill Story|website=Dateline NBC via Facebook|access-date=September 24, 2021}}</ref><ref>{{Cite web|url=https://abcnews.go.com/GMA/Culture/video/stars-offer-lifetime-experiences-challenge-70157840|title=Stars offer once-in-a-lifetime experiences with 'All-In Challenge'|website=ABC News|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135905/https://abcnews.go.com/GMA/Culture/video/stars-offer-lifetime-experiences-challenge-70157840|url-status=live}}</ref><ref>{{Cite web|url=https://www.cnn.com/videos/tv/2020/03/26/lead-mlb-live-jake-tapper.cnn|title=Major League Baseball and Fanatics sportswear teaming up to make medical gear|website=CNN|date=March 26, 2020|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135905/https://www.cnn.com/videos/tv/2020/03/26/lead-mlb-live-jake-tapper.cnn|url-status=live}}</ref><ref>{{cite web |title=Fanatics CEO Michael Rubin on $31 billion valuation and e-commerce sales |url=https://www.cnbc.com/video/2022/12/07/fanatics-ceo-michael-rubin-on-31-billion-valuation-and-e-commerce-sales.html |website=cnbc.com |date=December 7, 2022 |publisher=CNBC |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312132508/https://www.cnbc.com/video/2022/12/07/fanatics-ceo-michael-rubin-on-31-billion-valuation-and-e-commerce-sales.html |url-status=live }}</ref><ref>{{cite web |title=Fanatics CEO Michael Rubin and New York Giants great Eli Manning talk "Merch Madness" |url=https://www.youtube.com/watch?v=xz7FSPizu70 |website=youtube.com | date=June 27, 2023 |publisher=CBS This Morning |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312132509/https://www.youtube.com/watch?v=xz7FSPizu70 |url-status=live }}</ref><ref>{{cite web |title=76ers owner Michael Rubin details Allinchallenge.com providing food to those in need |url=https://www.youtube.com/watch?v=u_Yy7wax4p0 |website=youtube.com |publisher=EPSN |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312132508/https://www.youtube.com/watch?v=u_Yy7wax4p0 |url-status=live }}</ref>

In 2010, he appeared in the premiere season of the CBS television show ''[[Undercover Boss (American TV series)|Undercover Boss]]'', where he worked undercover in GSI Commerce's warehouse and call center. Once his identity was revealed at the end of the show, he gave an employee, who had recently struggled with the death of a baby, $10,000 so he and the baby's mother could have a dream wedding.<ref name=AOLUndercoverBoss />

In fall 2023, Rubin was announced as a guest shark for the 15th season of the critically acclaimed and multi-Emmy Award-winning TV show ''[[Shark Tank]]''. He joined [[Mark Cuban]], [[Barbara Corcoran]], [[Lori Greiner]], [[Robert Herjavec]], [[Daymond John]] and [[Kevin O'Leary]], as they continue their search to invest in the best up-and-coming businesses and products on the market.<ref>{{cite web |title=Profile: Michael Rubin - Shark Tank | date=October 11, 2023 |url=https://www.youtube.com/watch?v=fRFXaGUefbM |publisher=ABC |access-date=12 March 2024 |archive-date=June 4, 2024 |archive-url=https://web.archive.org/web/20240604161254/https://www.youtube.com/watch?v=fRFXaGUefbM |url-status=live }}</ref>

Rubin has been a featured speaker and panelist at several business and sports industry events including the [[MIT Sloan]] Sports Analytics Conferences, the [[Wharton School of the University of Pennsylvania|Wharton]] Sports Business Summit, [[Recode]]'s Code Commerce, the [[Fast Company]] Innovation Festival, [[TechCrunch]] Disrupt, and Wall Street Journal Tech Live.<ref>{{cite web|title=8th Annual MIT Sloan Sports Analytics Conference|url=http://www.sloansportsconference.com/?page_id=14117|publisher=MIT|access-date=July 28, 2015|archive-url=https://web.archive.org/web/20150810184000/http://www.sloansportsconference.com/?page_id=14117|archive-date=August 10, 2015|url-status=dead}}</ref><ref>{{Cite web|url=https://wsb.wharton.upenn.edu/michael-rubin-on-what-makes-him-paranoid-and-if-he-wants-to-be-majority-owner-of-a-sports-team/|title=Michael Rubin on what makes him paranoid and if he wants to be majority owner of a sports team|website=Wharton School of the University of Pennsylvania|date=November 13, 2019|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135907/https://wsb.wharton.upenn.edu/michael-rubin-on-what-makes-him-paranoid-and-if-he-wants-to-be-majority-owner-of-a-sports-team/|url-status=live}}</ref><ref>{{Cite web|url=https://www.vox.com/2017/9/12/16288740/watch-live-video-nba-fanatics-adam-silver-michael-rubin|title=Watch Recode's full interview with NBA Commissioner Adam Silver and Fanatics' Michael Rubin|website=Vox|date=September 12, 2017|access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135906/https://www.vox.com/2017/9/12/16288740/watch-live-video-nba-fanatics-adam-silver-michael-rubin|url-status=live}}</ref><ref>{{Cite web|last1=Sorokanich |first1=Lara |url=https://www.fastcompany.com/90424790/this-is-how-meek-mill-plans-to-change-the-criminal-justice-system|title=This is how Meek Mill plans to change the criminal justice system|website=Fast Company|date=November 7, 2019 |access-date=September 24, 2021|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924135906/https://www.fastcompany.com/90424790/this-is-how-meek-mill-plans-to-change-the-criminal-justice-system|url-status=live}}</ref><ref>{{cite web |title=Fireside Chat with Michael Rubin (Fanatics) | date=September 7, 2018 |url=https://www.youtube.com/watch?v=2UPe1JEx8PE |publisher=TechCrunch |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312133531/https://www.youtube.com/watch?v=2UPe1JEx8PE |url-status=live }}</ref><ref>{{cite web |title=Michael Rubin on Building a Digital Sports Platform |url=https://www.wsj.com/video/michael-rubin-on-building-a-digital-sports-platform/910FD415-F785-4157-9A43-B33FA44D58CF |website=wsj.com |publisher=The Wall Street Journal |access-date=12 March 2024 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312133531/https://www.wsj.com/video/michael-rubin-on-building-a-digital-sports-platform/910FD415-F785-4157-9A43-B33FA44D58CF |url-status=live }}</ref> In November 2024, Rubin joined the USC Sports Business Association's annual summit as a guest speaker.<ref>{{Cite web |date=2024-11-23 |title=Sports Business Association hosts Fanatics CEO Michael Rubin |url=https://www.uscannenbergmedia.com/2024/11/22/sports-business-association-hosts-fanatics-ceo-michael-rubin/ |access-date=2025-03-23 |website=Annenberg Media |language=en}}</ref>

==Personal life== Rubin splits his time between the [[Philadelphia]] area, near where he grew up, Los Angeles,<ref name="sneaker stud" /><ref>{{cite web|title=Shop.org Summit, 2014 Speakers|url=https://nrf.com/media/press-releases/rei-president-and-ceo-kick-shoporg-summit|publisher=Shop.org|accessdate=July 22, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304193526/https://nrf.com/media/press-releases/rei-president-and-ceo-kick-shoporg-summit|url-status=live}}</ref> and [[New York City]], where in 2018 it was reported that he purchased a $43.5 million penthouse.<ref>{{Cite news|url=https://www.nytimes.com/2018/08/31/realestate/luxury/in-the-west-village-a-penthouse-with-a-pool-for-43-5-million.html|title=Record Sale for West Village with Pool|work=New York Times|date=August 31, 2018|access-date=August 31, 2018|language=en|last1=Marino|first1=Vivian|archive-date=June 4, 2024|archive-url=https://web.archive.org/web/20240604161349/https://www.nytimes.com/2018/08/31/realestate/luxury/in-the-west-village-a-penthouse-with-a-pool-for-43-5-million.html|url-status=live}}</ref>

Rubin is divorced from Meegan Spector.<ref name="Marriage License ID 70643" /><ref>[http://www.mainlinetoday.com/Main-Line-Today/March-2013/LibertyMe-Dance-Studio-in-Bryn-Mawr-Teaches-Dance-Technique-and-Charity-for-Kids/ Main Line Today: "LibertyMe Dance Studio in Bryn Mawr Teaches Dance Technique and Charity for Kids" By J. F. Pirro] {{Webarchive|url=https://web.archive.org/web/20130218185519/http://www.mainlinetoday.com/Main-Line-Today/March-2013/LibertyMe-Dance-Studio-in-Bryn-Mawr-Teaches-Dance-Technique-and-Charity-for-Kids/ |date=February 18, 2013 }} February 12, 2013</ref> They have one daughter.<ref>[http://phillystylemag.com/personalities/articles/the-secrets-to-michael-rubins-success Philly Style magazine: "The Secrets to Michael Rubin's Success"] {{Webarchive|url=https://web.archive.org/web/20150626131551/http://phillystylemag.com/personalities/articles/the-secrets-to-michael-rubins-success |date=June 26, 2015 }} retrieved July 21, 2013</ref><ref name="Case #2011-31650" /> Rubin has two daughters with his partner, professional model Camille Fishel.<ref>{{Cite web |date=2024-07-05 |title=Meet billionaire Michael Rubin's three daughters |url=https://www.hellomagazine.com/healthandbeauty/mother-and-baby/704575/meet-billionaire-michael-rubin-children/ |access-date=2025-03-23 |website=HELLO! |language=en}}</ref><ref>{{Cite web |last=Chambers |first=Sam |date=2025-01-12 |title=Michael Rubin: I don't have a work-life balance. It's not who I am |url=https://www.thetimes.com/business-money/companies/article/fanatics-founder-ceo-michael-rubin-interview-tnvtxh3jd |access-date=2025-03-23 |website=www.thetimes.com |language=en}}</ref> Rubin formerly dated television news anchor and author [[Nicole Lapin]].<ref>{{cite web |last1=La Roche |first1=Julia |title=It Sounds Like Nicole Lapin Has A Bone To Pick With Page Six |url=https://www.businessinsider.com/it-sounds-like-nicole-lapin-has-a-bone-to-pick-with-page-six-2012-2 |website=Business Insider |accessdate=October 3, 2018 |archive-date=October 3, 2018 |archive-url=https://web.archive.org/web/20181003220841/https://www.businessinsider.com/it-sounds-like-nicole-lapin-has-a-bone-to-pick-with-page-six-2012-2 |url-status=live }}</ref>

Rubin has been included in the ''[[Forbes 400]]: The Richest People in America'', the ''Forbes: The World's Billionaires'' list, and the ''Bloomberg Billionaires Index''.<ref name=Forbes5>{{cite news|title=The Forbes 400: The Richest People in America 2014|url=https://www.forbes.com/profile/michael-rubin-2/?list=forbes-400|accessdate=July 20, 2015|work=Forbes|archive-date=June 4, 2024|archive-url=https://web.archive.org/web/20240604161914/https://www.forbes.com/profile/michael-rubin/?list=forbes-400|url-status=live}}</ref><ref name=Forbes6>{{cite news|title=Forbes: The World's Billionaires, The Richest People on the Planet, 2015 Ranking|url=https://www.forbes.com/profile/michael-rubin-2/|accessdate=July 20, 2015|work=Forbes|archive-date=July 3, 2015|archive-url=https://web.archive.org/web/20150703231353/http://www.forbes.com/profile/michael-rubin-2/|url-status=live}}</ref><ref name=Bloomberg1>{{cite news|title=Dealmaker Who Beat Topps for Baseball Cards Is Worth $8 Billion|url=https://www.bloomberg.com/news/articles/2021-09-10/dealmaker-who-beat-topps-for-baseball-cards-is-worth-8-billion|accessdate=September 17, 2021|website=Bloomberg|archive-date=September 17, 2021|archive-url=https://web.archive.org/web/20210917141816/https://www.bloomberg.com/news/articles/2021-09-10/dealmaker-who-beat-topps-for-baseball-cards-is-worth-8-billion|url-status=live}}</ref> His wealth, as of August 2024, was valued at $11.5 billion.<ref>{{Cite web|title=Michael Rubin|url=https://www.forbes.com/profile/michael-rubin/|access-date=February 21, 2024|website=Forbes|language=en|archive-date=January 23, 2024|archive-url=https://web.archive.org/web/20240123084934/https://www.forbes.com/profile/michael-rubin/|url-status=live}}</ref>

Rubin was included in ''[[Bleacher Report]]'''s "Power 50" list in 2018, which highlights influential figures in sports culture.<ref>{{cite web|title=B/R POWER 50: Meet the Most Influential People in Sports Culture Right Now|url=https://bleacherreport.com|website=Bleacher Report|access-date=March 20, 2024}}</ref> He was also recognized as one of the "Top 50 Most Influential People in Sports Business" by ''Sports Business Journal'' for five consecutive years between 2015 and 2019.<ref>{{cite web|title=Michael Rubin: Success Story of Fanatics' Billionaire CEO|url=https://www.yourtechstory.com/2023/01/15/michael-rubin-success-story-of-fanatics-billionaire-ceo/|website=Your Tech Story|date=January 15, 2023 |access-date=March 20, 2024}}</ref><ref>{{cite web|title=Michael Rubin Net Worth: The Sporting Fanatic's $11.5B Fortune|url=https://www.business2community.com/|website=Business2Community|access-date=March 20, 2024}}</ref> In 2021, he was named the "Most Influential Person in Sports Business" by ''Sports Business Journal''.<ref>{{cite web|title=The Most Influential People in Sports Business in 2021|url=https://www.sportsbusinessjournal.com/Journal/Issues/2021/12/13/Most-Influential/Intro.aspx|website=Sports Business Journal|date=December 13, 2021 |access-date=March 20, 2024}}</ref> In 2022, the publication recognized him as "Sports Executive of the Year".<ref>{{cite web|title=Michael Rubin on Winning Executive of the Year|url=https://www.sbjtv.com/detail/videos/all-videos/video/6306543170112/michael-rubin-on-winning-executive-of-the-year?autoStart=true&page=40|website=Sports Business Journal|access-date=March 20, 2024}}</ref> In 2024, Rubin was recognized by Sports Illustrated as one of "The 50 Most Influential Figures in Sports,"<ref>{{Cite web |title=The 2024 SI Power List: The 50 Most Influential Figures in Sports |url=https://www.si.com/sports-illustrated/power-list-2024 |access-date=2025-03-23 |website=www.si.com}}</ref> and in 2025, he was recognized by Billboard as a "Sports and Music Power Player."<ref>{{Cite magazine |last=Lamarre |first=Dan Rys,Carl |date=2025-02-11 |title=Sports & Music Power Players 2025 |url=https://www.billboard.com/p/sports-music-power-players-2025/ |access-date=2025-03-23 |magazine=Billboard |language=en-US}}</ref>

===Political contributions=== Ahead of the [[2025 Boston mayoral election]], Rubin donated $1 million to the [[Super PAC]] Your City, Your Future, which supported [[Josh Kraft]]'s campaign against incumbent mayor [[Michelle Wu]], who was re-elected.<ref>{{cite web |last1=Katcher |first1=Will |title=Bostonians: Here's how much each vote cost Mayor Wu and Josh Kraft |url=https://www.masslive.com/boston/2025/09/bostonians-heres-how-much-each-vote-cost-mayor-wu-and-josh-kraft.html |website=MassLive |language=en |date=September 11, 2025}}</ref>

==See also==

*[[Travis Scott]] *[[Jay-Z]] *[[Meek Mill]]

== References == {{reflist}}

== External links == * [http://www.kynetic.com/#management Corporate Bio from Kynetic]

{{DEFAULTSORT:Rubin, Michael}} [[Category:1972 births]] [[Category:20th-century American Jews]] [[Category:21st-century American Jews]] [[Category:American billionaires]] [[Category:American businesspeople in the computer industry]] [[Category:American chief executives in retailing]] [[Category:American chief executives in technology]] [[Category:American online retailer founders]] [[Category:American technology company founders]] [[Category:Businesspeople from Philadelphia]] [[Category:Harris Blitzer Sports & Entertainment people]] [[Category:Jewish American sports executives and administrators]] [[Category:Living people]] [[Category:Place of birth missing (living people)]] [[Category:Plymouth-Whitemarsh High School alumni]] [[Category:Villanova University alumni]]