{{short description|Australian media monitoring and media intelligence company}} {{multiple issues|{{notability|date=January 2026}} {{more citations needed|date=January 2026}}}} {{Infobox company | name = Medianet | logo = Medianet logo.png | image = | image_size = 250px | type = Private Limited | foundation = 1985 | location = Sydney, Australia & Melbourne, Australia | area_served = Worldwide | key_people = Amrita Sidhu, Bruce Davidson | operating_income = | net_income = | num_employees = | parent = | subsid = | website = medianet.com.au [https://www.medianet.com.au/] | footnotes = }} '''Medianet''' is an Australian media monitoring and media intelligence company that provides media distribution, monitoring, and analysis services to corporate, government, and communications professionals.<ref>{{cite web |title=Media & Marketing – The Australian Financial Review |website=Australian Financial Review |url=https://www.afr.com/companies/media-and-marketing |access-date=27 January 2026 }}</ref>
Medianet offers tools for media monitoring, media contact distribution, and media analysis. Its services are used to track coverage across print, broadcast, online, and social media, and to support public relations and communications activities.<ref>{{cite web |title=About Medianet |website=Medianet |url=https://www.medianet.com.au/about-us/ |access-date=27 January 2026 }}</ref>
== History ==
Medianet began as part of the Australian national news agency Australian Associated Press (AAP), which was founded in 1935 by Keith Murdoch as a cooperative newswire serving Australian media outlets.{{Citation needed|date=January 2026}}
In the 1980s, AAP launched a press-release distribution service under the name ''MediaNet'', designed to allow public relations professionals to distribute media releases and information to journalists.{{Citation needed|date=January 2026}}
In 1999, MediaNet was rebranded as ''NewsCentre'' to reflect its role as a tool for press-release distribution and communications. In 2011, the service was renamed Medianet, reflecting an expanded suite of offerings that included media release distribution, a media contacts database, and newsroom tools.<ref>{{Cite web |last=Writers |first=Staff |date=2020-03-03 |title="A Great Loss": AAP To Shut After 85 Years As Medianet & Mediaverse Offered For Sale |url=https://www.bandt.com.au/aap-to-shut-after-85-years/ |access-date=2026-02-10 |website=B&T |language=en-US}}</ref>
In 2020, the traditional AAP newswire announced its closure after 85 years of operation. The newswire business was sold to a not-for-profit consortium, while AAP's media services divisions, including Medianet, Mediaverse, Pagemasters, and directory services, were retained by the agency’s former shareholders and brought together under a new company called Mediality, led by Bruce Davidson.<ref>{{cite web |title=What's left of AAP will be called Mediality |url=https://www.adnews.com.au/news/what-s-left-of-aap-will-be-called-mediality |website=AdNews |access-date=27 January 2026}}</ref>
In March 2026, the Medianet is launched their annual media landscape report at Mumbrella CommsCon event<ref>{{Cite web |last=McGinn |first=Cat |date=2025-12-09 |title=Relevance under pressure: culture, credibility and the new rules of PR revealed at CommsCon 2026 |url=https://mumbrella.com.au/relevance-under-pressure-culture-credibility-and-the-new-rules-of-pr-revealed-at-commscon-2026-909914 |access-date=2026-03-25 |website=Mumbrella |language=en-US}}</ref> <ref>{{Cite web |last=Dickinson |first=Eleanor |date=2026-03-25 |title=‘PR slop’: AI press releases losing trust with journalists |url=https://mumbrella.com.au/pr-slop-ai-press-releases-losing-trust-with-journalists-918557 |access-date=2026-03-25 |website=Mumbrella |language=en-US}}</ref>that showing a massive shift in the media industry, as journalists rapidly adopt Generative AI while simultaneously grappling with its impact on job security and professional integrity<ref>{{Cite web |title=News Releases |url=https://www.myaustraliannews.com.au/news-releases.html |access-date=2026-03-25 |website=Today's News |language=en}}</ref>. thumb|Amrita present on Corporate Affairs summit 2026 stage thumb|''Amrita Sidhu presents at CommsCon (Mumbrella)''
==Services==
Medianet provides media-related services, including media monitoring, media analysis, and media release distribution. Users identify relevant media coverage, monitor brand and topic mentions, and analyse media trends to support communications and reputation management strategies.<ref>{{cite web |title=Medianet targets enterprise media monitoring market |website=The Australian Financial Review |url=https://www.afr.com/companies/media-and-marketing/medianet-targets-enterprise-media-monitoring-market-20220810-p5bxyz |access-date=27 January 2026 |date=10 August 2022}}</ref><ref>{{cite news |title=Medianet expands media intelligence services in Australia |work=Mumbrella |date=15 June 2023 |url=https://mumbrella.com.au/XXXX |access-date=27 January 2026}}</ref>
==References== {{reflist}} Category:Australian companies established in 1985 Category:Companies based in Sydney Category:1985 establishments in Australia