{{Short description|Philippine restaurant company}} {{Infobox company | name = Max's Group | logo = Max's Group logo.svg | type = Public | traded_as = {{Pse|MAXS}} | foundation = {{Start date and age|1954}} | locations = | key_people = <div> * Sharon Fuentebella<br><small>(Chairperson)</small> * Robert Trota<br><small>(President and CEO)</small> </div> | hq_location = | hq_location_city = Makati, Metro Manila | hq_location_country = Philippines | area_served = Philippines, United States, United Arab Emirates and Canada | industry = Restaurants | products = | revenue = {{increase}} {{Philippine peso|7.64 billion|link=yes}} | revenue_year = 2021 | net_income = {{increase}} {{Philippine peso|450.98 million}} | net_income_year = 2021 | assets = {{decrease}} {{Philippine peso|14.71 billion}} | assets_year = 2021 | equity = {{increase}} {{Philippine peso|4.45 billion}} | equity_year = 2021 | homepage = {{URL|www.maxsgroupinc.com}} | footnotes = <ref name="financial">{{Cite report|title=PSE Disclosure Form 17-1 - Annual Report |url=https://edge.pse.com.ph/openDiscViewer.do?edge_no=37016a13df38bef63470cea4b051ca8f |website=edge.pse.com.ph |date=19 April 2022 |access-date=4 January 2023}}</ref> }} '''Max's Group, Inc.''' ({{IPA|tl|ˈmaksɪs|local}}), formerly the '''Max's Group of Companies''', is a restaurant company in the Philippines.
==History== The Max's Group foundation is linked to the establishment of Max's of Manila in 1954 by grandmother Maxima Cruz and grandchild Richard Cruz in their home serving primarily to American soldiers. which would become the first outlet of the core restaurant brand of the Max's Group. For years up to around 50 branches were run by family members until Max's restaurant became open for franchising. The first franchised outlet opened in 1997 at the Harrison Plaza in Manila.<ref name=foundersspirit>{{cite news |last1=Arceo-Dumlao |first1=Tina |title=Founders’ spirit lives on in Max’s Group |url=https://business.inquirer.net/201761/founders-spirit-lives-on-in-maxs-group/amp |accessdate=7 May 2019 |work=Philippine Daily Inquirer |date=2017}}</ref>
The Max's Group started acquiring rights to become the master franchise of foreign brands in the Philippines in 2006, first introducing Krispy Kreme in the country that year. The group also later introduced Jamba Juice.<ref name=foundersspirit/>
In 2014, the Max's Group entered the Philippine Stock Exchange through a backdoor listing through Pancake House Inc. gaining control of the latter's brands which include the Pancake House, Teriyaki Boy and Yellow Cab Pizza.<ref name=foundersspirit/>
To aid its domestic and international operations, the Max's Group began to acquire Singaporean management firm Global Mac Services in 2015.<ref>{{cite news |title=Max’s Group acquires Singapore mgm’t firm |url=https://www.philstar.com/business/2015/01/23/1415668/maxs-group-acquires-singapore-mgmt-firm |accessdate=7 May 2019 |work=The Philippine Star |date=23 January 2015}}</ref>
The group in May 2018 announced its plan for a further shift to the franchising model within the next five years in a bid to boost the company's growth. At that time 69 of the Max's Group shares are owned by the company while the rest are largely owned by its franchise stores.<ref name=turnstofr>{{cite news |last1=Cabuag |first1=VG |title=Max’s Group turns to franchising for growth |url=https://businessmirror.com.ph/2018/05/09/maxs-group-turns-to-franchising-for-growth/ |accessdate=7 May 2019 |work=BusinessMirror |date=9 May 2018}}</ref>
In November 2024, the Group's third-quarter net income dropped to 68.3%. In a strategic management of its store network it decided on closures from 657 to 626 branches during the 3 quarters of the year.<ref>{{cite news |last1=Adonis |first1= Meg|title=Store closures cut Max’s Group income to P186M|url=https://business.inquirer.net/490291/store-closures-cut-maxs-group-income-to-p186m|accessdate=November 15, 2024 |work=Philippine Daily Inquirer |date=November 15, 2024}}</ref>
==Brands== * Max's Restaurant – a multinational Filipino restaurant chain serving mainly Filipino dishes. * Max's Corner Bakery – a bakery chain owned by Max's Restaurant. * Yellow Cab Pizza – an NYC-themed pizzeria chain. * Pancake House – a pancake house chain. * Teriyaki Boy – a Japanese restaurant chain. * Sizzlin' Steak – a steakhouse chain. * Dencio's – a Filipino restaurant chain serving traditional and modern Filipino dishes. * Krispy Kreme * Jamba Juice
==See also== *Jollibee Foods Corporation
==References== {{reflist}}
Category:Companies based in Makati Category:Companies listed on the Philippine Stock Exchange Category:Multinational companies headquartered in the Philippines Category:Food and drink companies of the Philippines Category:Philippine companies established in 1945