{{short description|American automotive businessperson}} {{Use mdy dates|date=August 2022}} {{Infobox person | name = Maryann Keller | image = Maryann Keller @ NADA JD POWER AUTO FORUM.jpg | image_size = | birth_date = {{birth date|1943|12|31}} | birth_place = | death_date = {{death date and age|2022|06|16|1943|12|31}} | death_place = | birth_name = Maryann Katula | known_for = Automotive industry contributions | education = Bachelor of Science | alma_mater = Rutgers University | occupation = Automotive industry analyst, author | years_active = 40 | awards = }}
'''Maryann Keller''' was an American automotive industry analyst and author.<ref name="latimes1"/><ref name="fortune1"/> Keller covered the auto industry as a Wall Street analyst from the 1970s until the 1990s.<ref name="nyt-1">{{Cite web|url=https://www.nytimes.com/1983/08/21/business/big-name-on-wall-street-moves-across-the-table.html |title=Big Name on Wall Street Moves Across The Table |date=August 21, 1983 |author= Michael Blumstein |newspaper=The New York Times |language=en |access-date=2017-02-09}}</ref> She was last the principal at Maryann Keller & Associates, an automotive consultancy firm she founded in 2001. She died on June 16, 2022, at the age of 78.<ref>{{Cite web |last=Alicandri |first=Jeremy |title=Heaven Welcomes Automotive Star, Maryann Keller |url=https://www.forbes.com/sites/jeremyalicandri/2022/06/17/heaven-welcomes-automotive-star-maryann-keller/ |access-date=2022-06-17 |website=Forbes |language=en}}</ref>
== Personal life == Maryann Keller, née Katula, grew up in Perth Amboy, New Jersey. Her parents were Henry Katula, a factory hand at National Lead Company, and his wife, Helen, a nurse. Keller married Jay Chai<ref name="fortune1"/> a former vice-chairman and CEO of the Japanese trading company Itochu in 1984. Maryann and Jay have three children.<ref name="fortune1"/>
==Education == Keller attended Rutgers University, where she obtained a bachelor's degree in chemistry.<ref name="fortune1"/>
== Career == Keller became an auto analyst in the 1970s and according to the ''New York Times'' was "the first woman to be an auto analyst" in the United States.<ref name="nyt-1"/><ref name="fortune1">{{Cite web|url=https://money.cnn.com/magazines/fortune/fortune_archive/1986/10/13/68139/index.htm|archive-url=https://web.archive.org/web/20100926003617/http://money.cnn.com/magazines/fortune/fortune_archive/1986/10/13/68139/index.htm|url-status=dead|archive-date=September 26, 2010|title=The Media Star of Wall Street Auto Analyst Maryann Keller |website=archive.fortune.com|access-date=2017-02-09}}</ref> In 1989 she published ''Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors'' which predicted the rise of Japanese automakers to the detriment of the Detroit three.<ref name="latimes1">{{Cite news|url=https://www.latimes.com/archives/la-xpm-1989-10-13-fi-248-story.html |title=She Speaks, and Detroit Listens : Maryann Keller, a highly respected auto industry analyst, takes GM to the woodshed in her new book.|last=RISEN|first=JAMES|date=October 13, 1989|newspaper=Los Angeles Times|access-date=2017-02-09|language=en-US|issn=0458-3035}}</ref><ref>{{Cite news|url= https://www.chicagotribune.com/1990/09/16/rude-awakening-the-rise-fall-and-struggle/|title=Rude Awakening: The Rise, Fall, and Struggle for Recovery...|newspaper=tribunedigital-chicagotribune|access-date=2017-02-09|language=en}}</ref><ref name="nyt-4">{{Cite news|url=https://www.nytimes.com/1989/10/29/books/book-business-stuck-in-reverse.html|title=Book & Business; Stuck in Reverse |last1=Business|first1=Anne B. Fisher; Anne B. Fisher Is A.|date=October 29, 1989|newspaper=The New York Times|access-date=2017-02-09|last2=Magazine|first2=Financial Journalist Who Has Covered The Automobile Industry For Fortune|issn=0362-4331}}</ref> The book won the Eccles Prize for Economic Literature from Columbia University.<ref>{{Cite news|url= https://www8.gsb.columbia.edu/newsroom/prizes-awards/eccles-prize/past-winners|title=The Eccles Prize: Past Winners|last=School|first=Columbia Business|date=April 7, 2014|newspaper=Columbia Business School Newsroom|access-date=2017-02-09|language=en}}</ref>
After leaving her position as a Wall Street analyst in 1999, Keller managed Priceline.com's automotive division and later started her own consultancy company in 2001.<ref name="nyt-2">{{Cite web|url=https://www.nytimes.com/1999/12/19/business/private-sector-the-redesign-of-an-auto-analyst.html |title=Private Sector; The Redesign of an Auto Analyst |date=December 19, 1999 |newspaper=The New York Times |author= Robyn Meredith |language=en |access-date=2017-02-09}}</ref>
== Publications == * 1989 ''Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors'' * 1993, "Collision: GM, Toyota, and Volkswagen and the Race to Own the Twenty-first Century."<ref>{{Cite news|url= https://www.chicagotribune.com/1993/11/07/carmakers-prospects-checkered-in-race-to-future/ |title=Carmakers' Prospects Checkered In Race To Future|newspaper=The Chicago Tribune |access-date=2017-02-09|language=en}}</ref><ref>{{Cite news|url= https://www.latimes.com/archives/la-xpm-1993-11-19-vw-58354-story.html|title=Book Review Business : A Lively Ride Into Future of Auto Making : COLLISION: GM, Toyota, Volkswagen, and the Race to Own the 21st Century by Maryann Keller, Doubleday/Currency, $25, 287 pages|last=Goodrich |first=Chris |date=November 19, 1993|newspaper=Los Angeles Times|access-date=2017-02-09|language=en-US|issn=0458-3035}}</ref><ref>{{Cite news|url=http://www.publishersweekly.com/978-0-385-46777-3|title=Nonfiction Book Review: Collision by Maryann Keller|newspaper=PublishersWeekly.com|access-date=2017-02-09|language=en}}</ref>
== References == {{reflist|2}}
==External links== * {{Official website|https://maryannkeller.com/ourpeople/maryann-keller/}}
{{DEFAULTSORT:Keller, Maryann}} Category:1943 births Category:Living people Category:People from Perth Amboy, New Jersey Category:American business executives Category:American businesswomen Category:Technical analysts Category:Rutgers University alumni Category:Baruch College alumni