{{Short description|2021–2024 Marvel Studios animated series<!-- Per consensus at WP:MCU. -->}} {{For-multi|the web series|What If... (web series){{!}}''What If...'' (web series)||What If (disambiguation)#Television}} {{Use list-defined references|date=January 2024}} {{Use American English|date=January 2024}} {{Use mdy dates|date=January 2025}} {{Infobox television | image = What If...? (TV series) logo.png | caption = Logo for the first two seasons<!-- Season 3 switches to use the "Marvel Animation" name above the title --> | genre = {{Plainlist| * Action-adventure * Anthology * Science fiction * Superhero }} | creator = A. C. Bradley | based_on = Marvel Comics<!--'What If...?' not included per credits and Talk:The Avengers (2012 film)#Based on--> | voices = Jeffrey Wright | music = {{Plainlist| * Laura Karpman * Nora Kroll-Rosenbaum }} | country = United States | language = English | num_seasons = 3<!--- Increment value once a new season is released. ---> | num_episodes = 26<!--- Increment value once new episodes are released. ---> | list_episodes = <!--- #Episodes ---> | executive_producer = {{Plainlist| * A. C. Bradley * Bryan Andrews * Victoria Alonso * Louis D'Esposito * Kevin Feige * Brad Winderbaum * Dana Vasquez-Eberhardt }} | producer = {{Plainlist| * Carrie Wassenaar * Danielle Costa * Dana Vasquez-Eberhardt * Alex Scharf }} | animator = {{Plainlist| * Stephan Franck * Scott Wright }} | editor = {{Plainlist| * Graham Fisher * Joel Fisher * Anton Capaldo-Smith }} | runtime = 30–37 minutes | company = Marvel Studios Animation | network = Disney+ | first_aired = {{Start date|2021|8|11}} | last_aired = {{End date|2024|12|29}} | related = {{Plainlist| * ''Marvel Zombies'' * Marvel Cinematic Universe television series }} }} '''''What If...?''''' is an American animated anthology television series created by A. C. Bradley for the streaming service Disney+, based on the Marvel Comics series of the same name. It is the fourth television series in the Marvel Cinematic Universe (MCU) from Marvel Studios, the first animated series from the studio, and the first series produced by Marvel Studios Animation. The series explores alternate timelines in the multiverse that show what would happen if major moments from the MCU films occurred differently. Bradley served as head writer for the first two seasons, with Matthew Chauncey taking over for the third, and Bryan Andrews as the lead director.
Jeffrey Wright stars as the Watcher, who narrates the series, alongside many MCU film actors reprising their roles. Marvel Studios was developing the series for Disney+ by the end of 2018, with Bradley and Andrews on board. It was officially announced in April 2019. Marvel Studios' head of visual development Ryan Meinerding helped define the series' cel-shaded animation style, which was designed to reflect the films and take inspiration from classic American illustrators. Animation for the series was provided by Flying Bark Productions and Stellar Creative Lab, with Blue Spirit and Squeeze also working on the first season and SDFX Studios working on the second. Stephan Franck was head of animation for the first season and a director on the second and third seasons, with Scott Wright as head of animation for the second and third seasons. Chauncey was the series' story editor before replacing Bradley as head writer.
The first season of ''What If...?'' premiered on August 11, 2021, and ran for nine episodes until October 6, as part of Phase Four of the MCU. The second season was released daily from December 22 to 30, 2023, and the third and final season premiered on December 22, 2024, also released daily; both are part of Phase Five. The series has received generally positive reviews, with praise for the voice acting, animation, creative storylines, and scenarios, although the episodes' length and writing received some criticism. An interactive augmented and virtual reality story for the Apple Vision Pro headset, ''What If...? – An Immersive Story'', was released in May 2024, and a spin-off series titled ''Marvel Zombies'' premiered in September 2025.
== Premise == Following the establishment of the multiverse in the first-season finale of ''Loki'', ''What If...?'' explores various alternate timelines across the multiverse in which major moments from the Marvel Cinematic Universe (MCU) films occur differently, as observed by the Watcher.<ref name="MarvelDisneyInvestorDay" /><ref name="DeadlinePressDay" /> In the second season, following the formation of the Guardians of the Multiverse, the Watcher continues to explore more strange worlds, meeting new heroes and keeping the multiverse safe.<ref name="Disney+DayDeadline" />
== Episodes == {{Series overview | color1 = #281C3A | link1 = #Season 1 (2021) | episodes1 = 9 | start1 = {{Start date|2021|8|11}} | end1 = {{End date|2021|10|6}}
| color2 = #FF631A | link2 = #Season 2 (2023) | episodes2 = 9 | start2 = {{Start date|2023|12|22}} | end2 = {{End date|2023|12|30}}
| color3 = #39519C | link3 = #Season 3 (2024) | episodes3 = 8 | start3 = {{Start date|2024|12|22}} | end3 = {{End date|2024|12|29}} }}
=== Season 1 (2021) === {{Main|What If...? season 1{{!}}''What If...?'' season 1}} {{:What If...? season 1}} <!-- To edit the episodes in this section, you need to edit the article listed above. -->
=== Season 2 (2023) === {{Main|What If...? season 2{{!}}''What If...?'' season 2}} {{:What If...? season 2}} <!-- To edit the episodes in this section, you need to edit the article listed above. -->
=== Season 3 (2024)=== {{Main|What If...? season 3{{!}}''What If...?'' season 3}} {{:What If...? season 3}} <!-- To edit the episodes in this section, you need to edit the article listed above. -->
== Cast and characters == The series is narrated by Jeffrey Wright as the Watcher, a member of the alien Watcher race who observes the multiverse,<ref name="SDCCCast" /><ref name="S2Dec2023Premiere" /><ref name="S3TrailerMarvel" /> in a similar role to Rod Serling's in ''The Twilight Zone''.<ref name="WrightTHR" /> Head writer A. C. Bradley said the character is "above everything else" and compared him to a viewer of the "pizza rat" video, observing and not interfering as he has "no interest in becoming friends with the rat, living amongst the rat, or doing rat things... That is the Watcher's relationship with humanity."<ref name="BradleyInterview" /> Executive producer Brad Winderbaum felt Wright's performance inspired a sense of humanity to the character,<ref name="ScreenRantWinderbaum" /> and Bradley explained that Wright was cast because his voice mixes power, charisma, and authority with a "warm personality".<ref name="BradleyInterview" /> Wright approached the character like he would a live-action role, learning as much as he could about the Watcher so his voice could reflect the character's "uniquely powerful, all-seeing, sagely presence". Wright chose a contemporary American accent rather than having the character sound like "some Oxford-educated, old, fusty guy in a tudor parlor somewhere",<ref name="WrightTHR" /> and aside from researching the character's comic book appearances, took inspiration from the series' tone, visuals, and animation when developing the character's voice.<ref name="WrightEW" />
For the second season, Wright was able to see how his performance played with animation for the first-season episodes, allowing him to make some adjustments to his performance such as adding "a bit more mystery to the voice and a bit more distance" to further the notion that the Watcher is "not entirely present".<ref name="WrightEWDec2023" /> The third season further explores the character's humanity, with Winderbaum calling it a "fulfilling culmination" for the character,<ref name="WinderbaumMarvelPodcastJul2024" /> and saying the Watcher "presents himself as uncaring, and cold, and just an observer, but he cares more than everybody".<ref name="WinderbaumMay2024" /><ref name="WinderbaumMarvelPodcastJul2024" /> The comic book name "Uatu" is not used at the start of the series because this would imply that there was more than one being watching the series' events when Bradley instead wanted to focus on the narrative of "the Watcher" observing the different characters and realities and how those affect him.<ref name="GOATMoviePodcast" />{{rp|12:04–13:35}} The third season introduces additional members of the Watcher race–the Eminence, the Incarnate, and the Executioner–and reveals Wright's Watcher is named Uatu.<ref name="S3Ep8ReviewCollider" />
More than 50 actors reprise their MCU film roles in the first season,<ref name="ProductionBrief" />{{rp|2}}<ref name="FullCast" /> while over 30 reprise their roles in the second season,<ref name="S2ReturningActors" /> and over 35 reprise their roles in the third.<ref name="S3ReturningActors" />
== Production == {{See also|1=What If...? season 1#Production|label 1=Production of season 1|2=What If...? season 2#Production|label 2=season 2|3=What If...? season 3#Production|label 3=season 3}}
=== Development === [[File:AC Bradley by Gage Skidmore.jpg|thumb|upright|A. C. Bradley, the creator and head writer of ''What If...?'']] By September 2018, Marvel Studios was developing several series for its parent company Disney's streaming service, Disney+; Marvel Studios President Kevin Feige was set to take a "hands-on role" in each series' development,<ref name="Disney+SeriesSep2018" /> focusing on "handling" the actors who would be reprising their roles from the Marvel Cinematic Universe (MCU) films.<ref name="FalconWinterSoldier2" /> One of these was an animated series for Disney+ based on the Marvel Comics run ''What If...?'',<ref name="WhatIfAnimation" /> which entered development in 2018.<ref name="BradleyIGNDec2023" /> The anthology series, which would be produced by Feige, would explore how the MCU would be altered if certain events had occurred differently, such as if Loki wielded Thor's hammer Mjolnir. The hope was to have the actors who portray the characters in the MCU films voice them in the series as well.<ref name="WhatIfAnimation" /> A. C. Bradley was suggested as head writer for the series by Marvel Studios executive Jonathan Schwartz after unsuccessfully pitching as a writer for ''Captain Marvel'' (2019).<ref name="ProductionBrief" />{{rp|1}} Bradley was eager to write a Marvel film due to her love for the franchise, and felt ''What If...?'' was her opportunity to create many Marvel stories.<ref name="ScreenRantAug2021" /> Marvel Studios was impressed that some of Bradley's ideas for the series matched concepts they were planning for films, and she joined the project in October 2018.<ref name="TotalFilmAug2021" />{{rp|74}}<ref name="BradleyGuesses" /> One of the concepts Marvel had devised that they asked Bradley to pitch on was what would happen if a 1980s Avengers team formed after a young Peter Quill came back to Earth; this concept would eventually be evolve into the second season episode, "What If... Peter Quill Attacked Earth's Mightiest Heroes?".<ref name="BradleyIGNDec2023" /> Bryan Andrews, a storyboard artist on many of the major action sequences from the MCU films,<ref name="ProductionBrief" />{{rp|1}} met with Brad Winderbaum—the Marvel Studios executive in charge of the series—about directing the series as early as 2018.<ref name="KakuchopureiInterview" /><ref name="AlonsoWiA" /> Bradley and Andrews were officially announced in their roles in August 2019.<ref name="PolygonD23" />
In April 2019, Disney and Marvel officially announced the series.<ref name="MarvelDisneyInvestorDay" /> Marvel Studios had discussed adapting the ''What If...?'' comics in the past, but decided not to do so until after the conclusion of the Infinity Saga so they would have enough storylines to create alternate options of. Making the series animated allowed the studio to explore all of these ideas "unbounded".<ref name="KakuchopureiInterview" /> Winderbaum said it was not a coincidence that the series was set for release so soon after the first-season finale of ''Loki'', which introduced the multiverse, since ''What If...?'' explores facets of the multiverse in a way that Winderbaum believed made the series as important as any other MCU property;<ref name="DeadlinePressDay" /> Bradley confirmed that all episodes of the series are canon to the MCU multiverse,<ref name="BradleyIGNAug2021" /> with most of the episodes taking place in their own universe.<ref name="/FilmWinderbaum" /> The creative team of ''What If...?'' met with ''Loki'' executive producers Stephen Broussard and Kevin R. Wright as well as ''WandaVision'' (2021) co-executive producer Mary Livanos to establish a "rule book" regarding the multiverse, its branch timelines, and nexus events.<ref name="MultiverseRuleBook" />
The episodes are approximately 30 minutes in length,<ref name="WinderbaumCollider" /> though Marvel Studios had originally told Bradley and Andrews to aim for 35 to 40-minute episodes; early production issues for the series resulted in the reduced run time.<ref name="PhaseZeroJan2024" />{{rp|20:56–21:04}} In December 2019, Feige revealed that the first season would consist of 10 episodes, and that work had already begun on a second 10-episode season.<ref name="SecondSeason" /> However, because of the production delays caused by the COVID-19 pandemic, an episode of the first season was not completed in time and was moved to the second season, bringing the first season to nine episodes; the second season was also reduced to nine episodes.<ref name="WinderbaumCollider" /> Work on a third season began by July 2022,<ref name="SDCC2022Variety" /> when Bradley revealed that the second season was her final project with Marvel Studios.<ref name="BradleyS2FinalProject" /><ref name="BradleyIGNDec2023" /> Story editor Matthew Chauncey takes over as head writer for the third season,<ref name="BradleyIGNDec2023" /> which was announced in August 2024 to be the series' last,<ref name="S3Final" /> and consists of eight episodes.<ref name="S3TrailerMarvel" /> A Red Guardian-centered episode written by Bradley that was intended for the second season was released in the third.<ref name="BradleyIGNDec2023" /> Stephan Franck joined Andrews as director for the second and third seasons.<ref name="S2EpisodeDetailsScreening" /><ref name="S3TrailerMarvel" /> In November 2024, Winderbaum explained that the series was ending due to "bigger [MCU] reasons" that were being determined in real time as different projects were released within the Multiverse Saga. He said it was the right time for the series to conclude "from a story perspective",<ref name="WinderbaumNov2024" /><ref name="WinderbaumTHRDec2024" /> but did not rule out reviving it in the future.<ref name="WinderbaumNov2024" />
Executive producers for the series include Winderbaum, Feige, Louis D'Esposito, Victoria Alonso, Andrews, Bradley,<ref name="ProductionBrief" />{{rp|2}} and Dana Vasquez-Eberhardt,<ref name="S3TrailerMarvel" /> with Carrie Wassenaar, Danielle Costa, and Alex Scharf producing.<ref name="ProductionBrief" />{{rp|2}}<ref name="S3TrailerMarvel" /> In July 2021, ahead of the release of ''What If...?'', Alonso noted that Marvel Studios was creating an "animation branch and mini studio",<ref name="AnimationBranch" /> known as Marvel Studios Animation,<ref name="MarvelStudiosAnimationName" /> to focus on more animated content beyond ''What If...?''.<ref name="AnimationBranch" /> During Marvel Studios Animation's panel at the 2022 San Diego Comic-Con, ''What If...?'' and the other projects discussed were introduced as being part of the "Marvel Animated Multiverse".<ref name="SDCC2022Variety" />
=== Writing === [[File:Jeffrey Wright by Gage Skidmore 3.jpg|thumb|upright|left|Jeffrey Wright stars as the Watcher, who narrates each episode of ''What If...?'']] Feige explained with the series' announcement that it would take "pivotal moments" from throughout the MCU and change them.<ref name="MarvelDisneyInvestorDay" /> Winderbaum felt it was "creatively healthy" to think of ''What If...?'' as its own parallel world that "lives and breathes on its own terms" and did not need to have exact adaptions from the main MCU or comics.<ref name="ScreenRantWinderbaum" /> He added that it was liberating to work within the multiverse concept because the series could take greater risks or opportunities that other MCU projects are not afforded when they are concerned with connecting to future properties.<ref name="TotalFilmAug2021" />{{rp|75}} Alonso said the series was an opportunity to introduce more diversity to the MCU and take advantage of more of the 6,000 characters that Marvel Studios had access to.<ref name="AlonsoWiA" /> Marvel Comics characters who have yet to appear in the MCU are not introduced in the series, but the writers considered creating new characters if it helped the story.<ref name="KakuchopureiInterview" /> For example, Sam Wilson / Captain America could not be included in the first two seasons because the scripts were written before ''The Falcon and the Winter Soldier'' (2021) had aired, with Bradley noting it "makes sense, you let the character live in live-action first and then go play in the multiverse";<ref name="NoSamWilsonCap" /> Wilson's Captain America later appeared in the third season.<ref name="S3ImagesJan2024" /> Regarding new characters, this was first done in the second season with the introduction of Kahhori, a young Mohawk woman in an alternate timeline who seeks to discover her new-found powers after the Tesseract crash-lands in the Haudenosaunee Confederacy in pre-colonial America where European colonization has not occurred.<ref name="Kahhori" /><ref name="InverseS2ScreeningQ&A" /><ref name="IGNS2ScreeningQ&A" />
Writing for the first season began in 2018,<ref name="BradleyIGNDec2023" /> with the story arcs for the second season conceived during brainstorming sessions in 2019,<ref name="IGNS2ScreeningQ&A" /> ahead of writing for the season between January and October 2020.<ref name="BradleyIGNDec2023" /> Each episode had an approximately 40-page script when first written.<ref name="PhaseZeroJan2024" />{{rp|20:54}} Because of the long-lead production for animation, there was not an opportunity for audience reactions to the first season to impact the creatives' work on the second season.<ref name="IGNS2ScreeningQ&A" /> Some of the initial 30 concepts that were not chosen for the first season also appear in future seasons.<ref name="ScreenRantWinderbaum" /><ref name="io9S2Storylines" /><ref name="AndrewsDeadlineAug2022" /><ref name="IGNS2ScreeningQ&A" /> Episodes of the series were written by Bradley, Chauncey, and Ryan Little.<ref name="S3TrailerMarvel" /> Bradley stated that the first season was requested to highlight the "headliner" characters, such as Tony Stark, Black Panther, and Doctor Strange,<ref name="BradleyIGNDec2023" /> as well as to only explore "what if" concepts for MCU stories from the Infinity Saga;<ref name="/FilmWinderbaum" /> as such, Phase Four characters do not appear until the second season,<ref name="SyfyWireAug2021" /><ref name="S2ReturningActors" /><ref name="S2ReplacementActors" /> with Bradley and the writers also focusing more on the "scrappy", second string characters of the franchise such as Nebula, Darcy, and Hela.<ref name="BradleyIGNDec2023" /> Andrews noted that following the first season, in which the "what if" concept were only small changes from what was established, further seasons were able to "expand out" beyond these small moments and "get a little bit wackier".<ref name="AndrewsDeadlineAug2022" /> As the writers were developing the initial scripts, they realized that Captain Carter would "bubble up and became more important" alongside the Watcher, and decided to revisit her story in each future season.<ref name="CaptainCarterS2" />
Each episode and its alternate storyline is introduced and concluded by the Watcher, presenting it as "a cautionary tale in the spirit of ''The Twilight Zone''".<ref name="ProductionBrief" />{{rp|1}}<ref name="WrightTHR" /> The episode's tones vary, with some being darker or lighter than the MCU films that they play-off.<ref name="TotalFilmJul2021" /><ref name="BradleyIGNDec2023" /> Despite the series' anthology format, the writers conceived a story device for the first season that allowed them to have some connectivity between the episodes;<ref name="/FilmWinderbaum" /> this begins to be revealed in the first season's eighth episode before the finale in the ninth,<ref name="EWEp8Preview" /> which saw the formation of the Guardians of the Multiverse, whose members were the various characters introduced in the preceding episodes.<ref name="GuardiansOfTheMultiverse" /> Along with Captain Carter, some of the storyline elements from the first season with Doctor Strange Supreme and the Watcher are continued in the second season,<ref name="IGNS2ScreeningQ&A" /> with Strange Supreme becoming the villain of the season.<ref name="BradleyIGNDec2023" />
=== Casting === Marvel's plan for the series was to have actors who portray characters in the MCU films reprise their roles in ''What If...?'',<ref name="WhatIfAnimation" /> with more than 50 doing so in the first season.<ref name="ProductionBrief" />{{rp|2}}<ref name="FullCast" /> Feige revealed half of these actors at San Diego Comic-Con in July 2019,<ref name="SDCCCast" /><ref name="SDCCCast2" /> along with Jeffrey Wright being cast as the Watcher, who narrates the series.<ref name="SDCCCast" /><ref name="S2Dec2023Premiere" /><ref name="S3TrailerMarvel" /> The additional actors reprising their roles for the first season were revealed in August 2021.<ref name="FullCast" /> Several characters in the series are voiced by different actors than those who portrayed them in MCU films.<ref name="DiffVoicesVariety" /> Winderbaum attributed some of the replacements to scheduling conflicts with the original actors,<ref name="VarietyWinderbaum" /> and explained that the creatives did not want the series to be "defined by the actors we thought we could get". When casting replacements, they looked to prioritize the performance for this series over an actor sounding the same as the original. Winderbaum felt the series' exploration of the multiverse gave a "cerebral justification" for the different actors.<ref name="WinderbaumRecasting" /> Over 30 actors reprise their MCU roles in the second season,<ref name="S2ReturningActors" /> with some of the different, recast voice actors reprising their roles from the first season.<ref name="S2ReplacementActors" /> Over 35 actors reprise their MCU roles in the third season.<ref name="S3ReturningActors" />
=== Animation === [[File:Captain Carter in What If...? (TV series).jpeg|thumb|250px|right|The series features a cel-shaded animation style, with character likenesses based on the actors from the films such as Hayley Atwell for Captain Carter.<ref name="EWD23" /> During the writing of the first season, Captain Carter emerged as a prominent character who would go on to appear in each subsequent season.<ref name="CaptainCarterS2" />]] The series features a cel-shaded animation style with character likenesses based on the actors from the films.<ref name="EWD23" /> Ryan Meinerding, the head of visual development at Marvel Studios, developed the animation style for the series with Andrews.<ref name="BradleyInterview" /> They considered using different styles for each episode,<ref name="ScreenRantAug2021" /> or basing the look on comic art by Jack Kirby or Steve Ditko,<ref name="ProductionBrief" />{{rp|3–4}} before settling on a single style inspired by classic American illustrators such as J. C. Leyendecker, Norman Rockwell, Tom Lovell, and Mead Schaeffer.<ref name="ProductionBrief" />{{rp|3}} Andrews felt this resulted in a "kind of heroic, hyper-realized, super-idealized look that feels iconic" while not being "pushed or cartoony",<ref name="ProductionBrief" />{{rp|2}} while Meinerding felt this was a unique approach to translating cinematic superheroes into animation that took advantage of the medium's stylization without losing the realistic, "monumental and powerful" feeling of the films.<ref name="MeinerdingTheVerge" /> Disney's ''Lady and the Tramp'' (1955) was also an influence due to its lack of "harsh line work" and because they felt it was "beautifully painted".<ref name="ProductionBrief" />{{rp|3}} Traditional 2D animation was considered but was abandoned when Marvel could not find studios who could handle the necessary work.<ref name="KakuchopureiInterview" /> Instead, the animation is "2.5D", with 3D models rendered with 2D lighting to appear like flat drawings.<ref name="IndieWireAnimation" /> Andrews enjoyed the opportunity to mix his knowledge of animation with the MCU, believing there was "an embarrassment of riches" in the storytelling they were able to achieve.<ref name="ProductionBrief" />{{rp|1}}
Alonso said the medium of animation allowed Marvel Studios to work with new companies around the world.<ref name="AlonsoWiA" /> Stephan Franck serves as head of animation on the first season.<ref name="FranckNewsarama" /><ref name="S2ProductionBrief" />{{rp|9}} Scott Wright serves as animation supervisor for the majority of the second season,<ref name="S2Ep1Credits" />{{rp|26:41}} with Franck joining Wright on the fourth episode,<ref name="S2Ep4Credits" />{{rp|29:30}} and serving as sole supervisor on the fifth.<ref name="S2Ep5Credits" />{{rp|28:38}} Wright returned as the animation supervisor for the third season.<ref name="AndrewsPhaseHero" /> Flying Bark Productions and Stellar Creative Lab worked on all three seasons of the series,<ref name="FlyingBarkAnimationMag" /><ref name="FlyingBark" /><ref name="StellarCreative" /> with Blue Spirit and Squeeze also working on the first season<ref name="ProductionBrief" />{{rp|4}}<ref name="ColliderS1Review" /><ref name="Squeeze" /> and SDFX Studios working on the second.<ref name="AnnieAwards2024" />
The series' opening title sequence was designed by Perception, who sought to emphasize the series' themes by displaying "the beauty and idea of space". The sequence draws inspiration from the work of film poster artist Bob Peak, particularly his artwork for ''Star Trek: The Motion Picture'' (1979) and ''Excalibur'' (1981), and uses imagery of glass shattering to symbolize the branching of the Sacred Timeline.<ref name="OpeningTitles" />
=== Music === By October 2020, Laura Karpman was set to compose music for the series,<ref name="Karpman" /> which she called "the perfect composer playground" since she was able to reference existing MCU scores but also deviate from them.<ref name="Soundtracks" /> Karpman and the producers were inspired by Alan Silvestri's approach to the ''Avengers: Endgame'' (2019) score for how to incorporate existing music from different MCU films. She explained that Silvestri weaved his own music into other composer's themes, and generally just touched on different elements from the existing music, so her approach for the series became "touch on [existing themes], then go on".<ref name="KarpmanEndgame" /> Karpman had access to the sheet music and recordings of previous MCU scores but also adapted some elements by ear. For each episode, she looked at how the story aligned with the MCU, how it deviated from the MCU, and what the story itself required musically.<ref name="KarpmanForbes" />
{{external media|float=left|audio1=[https://www.youtube.com/watch?v=1CURxCYUQI0 Main Title (From "What If... Captain Carter Were the First Avenger?"/Audio Only)] presents composer Laura Karpman's main theme for the series as heard on the first episode's soundtrack, YouTube audio-only video from MarvelMusicVevo's channel}} When writing the series' main theme, Karpman knew that the opening sequence would feature images of shattered glass. She recorded the sound of shattering glass and manipulated it to create sound effects that were added to the theme. The main melody is played on a French horn, with Karpman singing in the background as a reference to 1960s science fiction scores that featured female vocalists.<ref name="KarpmanForbes" /> Additional choir is also used in the main theme, singing phrases backward such as "what if", "Marvel", and "Stan Lee".<ref name="VarietyMCUComposers" /> Soundtrack albums for each episode of the first season, featuring Karpman's score, were released digitally by Marvel Music and Hollywood Records from August 13 through October 13.<ref name="Soundtracks" /><ref name="Ep1Soundtrack" />
For the second season, Karpman was joined by her wife Nora Kroll-Rosenbaum.<ref name="KarpmanKrollRosenbaumS2" /> A five-track EP for the third episode, "What If... Happy Hogan Saved Christmas?", was released digitally on December 15, 2023.<ref name="S2Ep3EPAlbum" /> A soundtrack album for the season featuring selections of Karpman and Kroll-Rosenbaum's score was released digitally by Hollywood Records and Marvel Music on January 5, 2024.<ref name="S2Soundtrack" /> Karpman returned for the third season.<ref name="KarpmanS3" />
== Release == ''What If...?'' debuted on Disney+ on August 11, 2021;<ref name="PremiereDate" /> the first season consists of nine episodes that were released weekly until October 6.<ref name="WinderbaumCollider" /><ref name="io9OfficialTrailer" /><ref name="EpsRunTFC" /> It is part of Phase Four of the MCU.<ref name="PhaseFour" /> Winderbaum said it was their intention to release a new season of ''What If...?'' annually.<ref name="WinderbaumAnnual" /> The second season premiered on December 22, 2023, and its nine episodes were released daily until December 30.<ref name="Season2Release" /> The third and final season premiered on December 22, 2024, with its eight episodes being released daily until December 29.<ref name="S3ReleaseSchedule" /> Both are part of Phase Five.<ref name="Nov2023PhaseOrder" /><ref name="S3PhaseFive" />
== Reception == === Viewership === According to market research company Parrot Analytics, which looks at consumer engagement in consumer research, streaming, downloads, and on social media, ''What If...?'' was the most in-demand new series that debuted in the U.S. from July 1 to September 30, 2021, achieving 17.5 times more demand than the average show during that period.<ref>{{Cite web |last= |date=November 11, 2021 |title=Disney Leads Corporate Demand Share As Disney+ Moves Into Second Place For Original Content [Parrot Analytics] {{!}} Scoop News |url=https://www.scoop.co.nz/stories/BU2111/S00295/disney-leads-corporate-demand-share-as-disney-moves-into-second-place-for-original-content-parrot-analytics.htm |access-date=September 21, 2024 |website=Scoop}}</ref> Internationally, it secured the eighth position in the ranking for the most-demanded digital series in Ecuador, achieving 2.11 times more demand than the average series, for the week of October 24–30, 2021.<ref>{{Cite web |date=November 3, 2021 |title=Local and Kids' Series Are Most Demanded Titles in Ecuador |url=https://todotvnews.com/en/local-and-kids-series-are-most-demanded-titles-in-ecuador/ |access-date=September 21, 2024 |website=TTV News |language=en-US}}</ref>
According to the file-sharing news website ''TorrentFreak'', ''What If...?'' was the sixth most-watched pirated television series of 2021, ranking behind ''Hawkeye''.<ref>{{Cite web |last=Mlot |first=Stephanie |date=December 28, 2021 |title=Disney+ Shows Top This List of 2021's Most Pirated TV Shows |url=https://uk.pcmag.com/old-video-streaming-services/137864/disney-shows-top-this-list-of-2021s-most-pirated-tv-shows |access-date=December 9, 2024 |website=PCMag UK |language=en-gb}}</ref><ref>{{Cite web |last=Jackson |first=Kourtnee |date=December 30, 2021 |title=WandaVision is 2021's Most Pirated TV Series |url=https://www.cnet.com/culture/wandavision-is-2021s-most-pirated-tv-series/ |access-date=December 23, 2024 |website=CNET |language=en}}</ref> In 2022, Nielsen Media Research, which records streaming viewership on U.S. television screens, announced that ''What If...?'' and ''Star Wars: The Bad Batch'' each appeared on its streaming charts for a combined total of seven weeks from May to October, collectively accumulating approximately 2 billion minutes of viewing time.<ref>{{Cite web |last=Boyle |first=Kelli |date=April 1, 2022 |title='The Mandalorian,' 'Loki' Top Disney+ Most-Watched Shows |url=https://www.tvinsider.com/1039017/the-mandalorian-loki-disney-plus-most-watched-shows/ |access-date=September 8, 2024 |website=TV Insider |language=en-US}}</ref><ref>{{Cite web |last=Porter |first=Rick |date=March 31, 2022 |title='Star Wars' vs. Marvel: Which Disney+ Shows Are Most-Viewed |url=https://www.hollywoodreporter.com/tv/tv-news/star-wars-vs-marvel-which-disney-shows-are-most-viewed-1235122942/ |access-date=September 8, 2024 |website=The Hollywood Reporter |language=en-US}}</ref>
''What If...?'' held the title of Disney+'s biggest animated series premiere until it was surpassed by ''Dream Productions'' in 2024.<ref>{{Cite web |last= |first= |date=December 17, 2024 |title='Dream Productions' Makes Dreamy 5.6M View Debut |url=https://www.animationmagazine.net/2024/12/dream-productions-makes-dreamy-5-6m-view-debut/ |access-date=December 23, 2024 |website=Animation Magazine |language=en-US}}</ref><ref>{{Cite web |last=Campione |first=Katie |date=December 17, 2024 |title='Dream Productions' Premiere Spins 5.6 Million Views In Five Days |url=https://deadline.com/2024/12/dream-productions-premiere-viewership-inside-out-disney-plus-1236205271/ |access-date=December 23, 2024 |website=Deadline Hollywood |language=en-US}}</ref> The show remained among the most in-demand superhero series of 2024, according to Parrot Analytics.<ref>{{Cite web |date=December 3, 2024 |title=7th Annual Global Demand Awards Finalists Announced |url=https://www.parrotanalytics.com/insights/7th-annual-global-demand-awards-finalists-announced/ |access-date=2025-03-15 |website=Parrot Analytics |language=en}}</ref><ref>{{Cite web |last= |date=December 4, 2024 |title=7th Annual Global Demand Awards Finalists Announced {{!}} Scoop News |url=https://www.scoop.co.nz/stories/CU2412/S00032/7th-annual-global-demand-awards-finalists-announced.htm |access-date=2025-03-15 |website=Scoop}}</ref> Whip Media, which tracks viewership data for the more than 25 million worldwide users of its TV Time app, reported that it featured in the top five of the most-streamed original series in the U.S. from the week ending December 29 to the week ending January 5, 2025.<ref>{{Cite web |last=Latchem |first=John |date=January 7, 2025 |title='Squid Game' Tops Weekly Whip U.S. Streaming Originals Chart Through Dec. 29 |url=https://www.mediaplaynews.com/squid-game-tops-weekly-whip-us-streaming-originals-chart-through-dec-29/ |access-date=January 25, 2025 |website=Media Play News}}</ref><ref>{{Cite web |last=Latchem |first=John |date=January 10, 2025 |title='Squid Game' Tops Weekly Whip U.S. Streaming Originals Chart Through Jan. 5 |url=https://www.mediaplaynews.com/squid-game-tops-weekly-whip-u-s-streaming-originals-chart-through-jan-5/ |access-date=January 25, 2025 |website=Media Play News}}</ref>
=== Critical response === {{Television critical response | link1 = What If...? season 1#Critical response | rotten_tomatoes1 = 89% (123 reviews)<ref name="S1RT" /> | metacritic1 = 69 (16 reviews)<ref name="S1MC" />
| link2 = What If...? season 2#Critical response | rotten_tomatoes2 = 90% (29 reviews)<ref name="S2RT" /> | metacritic2 = 79 (7 reviews)<ref name="S2MC" />
| link3 = What If...? season 3#Reception | rotten_tomatoes3 = 79% (29 reviews)<ref name="S3RT" /> | metacritic3 = }} The review aggregator website Rotten Tomatoes reports an 89% approval rating with an average rating of 7.85/10, based on 123 reviews for the first season. The site's critical consensus reads: "''What If...?'' may not add much to the larger MCU narrative, but surprising takes on beloved characters and some of the best action sequences in the entire franchise make for engaging viewing."<ref name="S1RT">{{Cite Rotten Tomatoes |id=what_if_ |type=tv |title=What If...? |season=1 |access-date=December 22, 2024}}{{cbignore}}</ref> Metacritic, which uses a weighted average, assigned the first season a score of 69 out of 100 based on 16 critics, indicating "generally favorable reviews".<ref name="S1MC">{{Cite Metacritic |title=Marvel's What If...? |id=marvels-what-if |type=tv |season=1 |access-date=July 12, 2022}}{{cbignore}}</ref>
The second season has a 90% approval rating on Rotten Tomatoes, based on 29 reviews, with an average rating of 7.7/10. The website's critics consensus states: "In its superlative sophomore season, ''What If...?'' reaffirms its status as one of the most consistently creative outposts in the sprawling MCU."<ref name="S2RT">{{Cite Rotten Tomatoes |id=what_if_ |type=tv |title=What If...? |season=2 |access-date=July 9, 2024}}{{cbignore}}</ref> Metacritic assigned the second season an average score of 79 out of 100, based on 7 critics, indicating "generally favorable" reviews.<ref name="S2MC">{{Cite Metacritic |title=Marvel's What If...? |id=marvels-what-if |type=tv |season=2 |access-date=January 12, 2024}}{{cbignore}}</ref>
The third season has a 79% approval rating on Rotten Tomatoes, based on 29 reviews, with an average rating of 6.7/10. The website's critics consensus states: "''What If...?''{{'s}} final slate of hypothetical adventures can be a mixed bag, but a satisfying through-line ensures that this series' overall worthiness doesn't end on a question mark."<!--The website's critics consensus reads: "."--><ref name="S3RT">{{Cite Rotten Tomatoes |id=what_if_ |type=tv |title=What If...? |season=3 |access-date=April 20, 2025}}{{cbignore}}</ref>
=== Accolades === {| class="wikitable sortable plainrowheaders" style="width: 99%;" |- ! scope="col" style="width: 19%;" | Award ! scope="col" | Date of ceremony ! scope="col" | Category ! scope="col" | Recipient(s) ! scope="col" | Result ! scope="col" class="unsortable" | {{Ref heading|multi=no}} |- ! scope="row" style="text-align:center;"| American Cinema Editors Eddie Awards | {{dts|March 5, 2022}} | Best Edited Animation (Non-Theatrical) | Graham Fisher and Joel Fisher (for "What If... Ultron Won?") | {{nom}} | style="text-align: center;" |<ref name="AmericanCinemaEditors2022" /> |- ! rowspan="3" scope="row" style="text-align:center;"| Annie Awards | {{dts|March 12, 2022}} | Outstanding Achievement for Editorial in an Animated Television/Broadcast Production | Joel Fisher, Graham Fisher, Sharia Davis, Basuki Juwono, and Adam Spieckerman (for "What If... Ultron Won?") | {{won}} | style="text-align: center;" |<ref name="AnnieAwards2022" /> |- | rowspan="2"| {{dts|February 17, 2024}} | Outstanding Achievement for Animated Effects in an Animated Television/Broadcast Production | Ryan Barringer, Rajkumar Gurudu, Bipin Kumar Patra, and Pranil Ravindra Mahajan (for "What If... Kahhori Reshaped the World?") | {{nom}} | rowspan="2" style="text-align: center;" |<ref name="AnnieAwards2024" /> |- | Outstanding Achievement for Production Design in an Animated Television / Broadcast Production | Paul Lasaine, Kristina Vardazaryan, Cynthia Halley, Ryan Magno, and Simon Dunsdon (for "What If... Nebula Joined the Nova Corps?") | {{nom}} |- ! scope="row" style="text-align:center;"| Critics' Choice Television Awards | {{dts|March 13, 2022}} | Best Animated Series | ''What If...?'' | {{won}} | style="text-align: center;" |<ref name="CriticsChoice" /> |- ! scope="row" style="text-align:center;"| Dorian Awards | {{dts|August 17, 2022}} | Best Animated Show | ''What If...?'' | {{nom}} | style="text-align: center;" |<ref name="DorianAwards2022" /> |- ! scope="row" style="text-align:center;"| Golden Reel Awards | {{dts|March 13, 2022}} | Outstanding Achievement in Sound Editing – Non-Theatrical Animation | Mac Smith, Bill Rudolph, Alyssa Nevarez, Cheryl Nardi, Anele Onyekwere, Tom Kramer, John Roesch, and Shelley Roden (for "What If... Doctor Strange Lost His Heart Instead of His Hands?") | {{nom}} | style="text-align: center;" |<ref name="GoldenReel2022" /> |- ! scope="row" style="text-align:center;" | Golden Trailer Awards |October 7, 2022 |Most Innovative Advertising for a TV/Streaming Series |''What If...?'' | {{nom}} | style="text-align: center;" |<ref name="GoldenTrailerNoms" /><br /><ref name="GoldenTrailerWins" /> |- ! scope="row" style="text-align:center;"| Hollywood Critics Association TV Awards | {{dts|August 14, 2022}} | Best Streaming Animated Series or TV Movie | ''What If...?'' | {{nom}} | style="text-align: center;" |<ref name="HCAAwards2022" /> |- ! scope="row" style="text-align:center;"| Humanitas Prize | September 12, 2024 | Children's Teleplay | "What If... Hela Found the Ten Rings?" | {{nom}} | style="text-align: center;" |<ref name="HumanitasPrize2024" /> |- ! rowspan="5" scope="row" style="text-align:center;" | Primetime Creative Arts Emmy Awards | rowspan="3" | {{dts|September 3, 2022}} | Outstanding Animated Program | "What If... Doctor Strange Lost His Heart Instead of His Hands?" | {{nom}} | rowspan="3" style="text-align: center;" |<ref name="Emmys2022" /> |- | rowspan="2" | Outstanding Character Voice-Over Performance | Chadwick Boseman (for "What If... T'Challa Became a Star-Lord?") | {{won}} |- | Jeffrey Wright (for "What If... Ultron Won?") | {{nom}} |- | rowspan="2" | {{dts|September 7, 2025}} | Outstanding Character Voice-Over Performance | Jeffrey Wright (for "What If... 1872?") | {{nom}} | rowspan="2" style="text-align: center;" |<ref name="Emmys2025" /> |- | Outstanding Sound Editing for an Animated Program | Mac Smith, Vanessa Lapato, Alyssa Nevarez, Steve Bissinger, Derek McGinley, Anele Onyekwere, Carl Sealove, Andrea Stelter Gard, and Sean England (for "What If... 1872?") | {{nom}} |- ! scope="row" style="text-align:center;" | Saturn Awards | {{dts|October 25, 2022}} | Best Animated Series | ''What If...?'' | {{nom}} | style="text-align: center;" |<ref name="SaturnAwards2022" /> |}
== Other media == === Documentary special === {{Main|Marvel Studios: Assembled{{!}}''Marvel Studios: Assembled''}} In February 2021, the documentary series ''Marvel Studios: Assembled'' was announced.<ref name="Assembled" /> The special on this series, "The Making of ''What If...?''", goes behind the scenes of the making of the first season, and was released on Disney+ on October 27, 2021.<ref name="AssembledRelease" />
=== ''What If...? – An Immersive Story'' === {{redirect|An Immersive Story|the general virtual reality concept|Immersion (virtual reality)}} Wong is guided by the Watcher to assist the player in collecting Infinity Stones from throughout the multiverse. It is ultimately revealed that Wanda Maximoff is posing as the Watcher to collect the Stones and the player must join other multiversal allies to defeat her. After regaining possession of all the Infinity Stones, the player can choose to keep them and start a new timeline or destroy them to save the multiverse and be recruited as a Guardian of the Multiverse.<ref name="ImmersiveStoryGizmodo" />
Voice actors include Amuche Chukudebelu as the Watcher, Daisuke Tsuji as Wong, Jamie Costa as Steve Rogers / Captain America, David Lodge as Red Guardian, Analise Scarpaci as Hela, Stephen Alcalá as Taneleer Tivan / Collector, Will Champion as Eros / Starfox and Vision, Stephanie Kerbis as Wanda Maximoff, Shelby Young as Miss Minutes, and Helen Sadler as Captain Carter.<ref name="ImmersiveStoryCast" /> Archival footage of Ryan Reynolds as Wade Wilson / Deadpool from the MCU film ''Deadpool & Wolverine'' (2024) is used.<ref name="MissMinutesImmersiveStory" /><ref name="ImmersiveStoryGizmodo" /> Additional characters appearing are Bucky Barnes / Winter Soldier,<ref name="ImmersiveStoryCast" /> Thanos, and Carol Danvers.<ref name="ImmersiveStoryGizmodo" />
In May 2024, Marvel Studios and ILM Immersive announced ''What If...? – An Immersive Story'', an hour-long interactive mixed reality Disney+ original story for the Apple Vision Pro headset. The story was directed by Dave Bushore and written by David Dong and Phil McCarty, which sees users encounter variants of MCU characters from throughout the multiverse, learn the mystic arts, and harness the power of the Infinity Stones.<ref name="ImmersiveStoryAnnounce" /><ref name="ImmersiveStoryVariety" /> Bushore, Dong, and McCarty worked with the ''What If...?'' production team to create the new character variants seen in the experience.<ref name="ImmersiveStoryAnnounce" /> Bushore was excited to focus the "what if" scenario around Maximoff and Vision to help give the characters their "happy ending" that they have not gotten in the main MCU.<ref name="ImmersiveStoryGizmodo" /> Laura Karpman returned from the series to compose music for the experience, and series director Bryan Andrews served as a consulting producer. Executive producers include Bushore, Winderbaum, ILM Immersive's Shereif M. Fattouh, Vicki Dobbs Beck, and Mark S. Miller, and Walt Disney Studios' Jamie Voris.<ref name="ImmersiveStoryAnnounce" /><ref name="ImmersiveStoryVariety" /> A trailer was released on May 22, with the experience made available as a free app on the Vision Pro for a limited time on May 30.<ref name="ImmersiveStoryTrailer" />
Wes Davis from ''The Verge'' described ''An Immersive Story'' as an "overlong, no-stakes video game tutorial — with no game to follow it". Davis enjoyed the experience's visuals and thought the movement gestures for the various abilities available to you were fun to do, but lamented the fact that these were constrained to specific, scripted moments in the experience. The story is constructed through a series of vignettes, which Davis noted had a similar pattern to their execution. He concluded that the experience "sits in a noncommittal, unsatisfying middle zone", and was hopeful any further updates or support for it from ILM Immersive would see the introduction of multiple branching paths within the story.<ref name="ImmersiveStoryVergeReview" /> ''An Immersive Story'' won Outstanding Innovation in Emerging Media Programming at the 76th Primetime Emmy Awards,<ref name="ImmersiveStoryEmmy" /> and Best Use of VR/AR/XR at the 15th Advanced Imaging Society Lumiere Awards.<ref name="ImmersiveStoryAIS" /> It was nominated for the Innovation Award at the 36th Producers Guild of America Awards,<ref name="ImmersiveStoryPGA" /> while Patrick N.P. Conran, Shereif Fattouh, Zain Homer, and Jax Lee were nominated for Outstanding Visual Effects in a Real-Time Project at the 23rd Visual Effects Society Awards.<ref name="ImmersiveStoryVES" />
== Future == === ''Marvel Zombies'' === {{main|Marvel Zombies (TV series){{!}}''Marvel Zombies'' (TV series)}} In November 2021, a ''Marvel Zombies'' animated series was announced, focusing on "a new generation of heroes" battling zombies. Andrews returned to direct and serve as showrunner alongside Zeb Wells as head writer.<ref name="Disney+DayDeadline" /><ref name="MarvelZombiesVariety" /> It is a continuation of the reality first introduced in the fifth episode of ''What If...?'', picking up five years from the end of that episode.<ref name="ZombiesReleaseDate" /><ref name="ZombiesTimeline" /> Over 15 MCU actors reprise their MCU roles in the series, with several actors from ''What If...?'' also reprising their roles.<ref name="ZombiesSeriesCast" /> It was released on Disney+ in September 2025, comprising four episodes.<ref name="ZombiesReleaseDate" />
=== Potential projects === Winderbaum said there was potential for the variant characters in the series to appear in live-action, just as "what if" concepts from the Marvel Comics eventually made their way into the main comics continuity.<ref name="KakuchopureiInterview" />
Andrews and Hayley Atwell both expressed interest in a live-action film starring the latter as Captain Carter,<ref name="THRAndrews&Bradley" /> though Atwell wanted the right creative team that could "pave the way for [Carter] to tap into the cultural consciousness of today and become a modern heroine of our times".<ref name="AtwellUSAToday" /> Atwell first reprised the role in live-action in ''Doctor Strange in the Multiverse of Madness'' as an alternate version of the character from Earth-838 (separate from the versions seen in ''What If...?'' and the main MCU) who is a member of the Illuminati.<ref name="AtwellMoM" />
A spin-off series centered on Star-Lord T'Challa had been in development but was left in "limbo" after Boseman's death,<ref name="VarietyOct2021" /> with Andrews admitting in September 2025 that Marvel Animation would have prioritized making the Star-Lord T'Challa series before ''Marvel Zombies'' had Boseman not died.<ref name="AndrewsSRTChallaSpinOff" />
== References == {{Reflist|refs=
<!-- PREMISE -->
<ref name="Disney+DayDeadline">{{Cite web |last=Hipes |first=Patrick |date=November 12, 2021 |title=Disney+ Day: All The Streamer's Film & TV News From Premiere Dates To Series Orders |url=https://deadline.com/2021/11/disney-plus-day-news-release-dates-marvel-star-wars-pixar-movies-series-1234872661/ |url-status=live |archive-url=https://web.archive.org/web/20211112182942/https://deadline.com/2021/11/disney-plus-day-news-release-dates-marvel-star-wars-pixar-movies-series-1234872661/ |archive-date=November 12, 2021 |access-date=November 12, 2021 |website=Deadline Hollywood}}</ref>
<!-- CAST AND CHARACTERS -->
<ref name="BradleyInterview">{{Cite web |last=Salazar |first=Andrew J. |date=September 6, 2019 |title='What If...?' Showrunner Ashley Bradley Talks 'Trollhunters', The Beginning Of 'What If...?', Captain Carter, The Watcher & Star-Lord T'Challa (Exclusive) |url=https://discussingfilm.net/2019/09/06/5806/ |url-status=live |archive-url=https://web.archive.org/web/20190922193119/https://discussingfilm.net/2019/09/06/5806/ |archive-date=September 22, 2019 |access-date=September 27, 2019 |website=Discussing Film}}</ref>
<ref name="WrightEW">{{Cite magazine |last=Bucksbaum |first=Sydney |date=July 28, 2021 |title=Marvel's ''What If...?'' star Jeffrey Wright talks charting a new path with the all-knowing Watcher |url=https://ew.com/tv/marvels-what-if-jeffrey-wright-the-watcher/ |url-status=live |magazine=Entertainment Weekly |archive-url=https://web.archive.org/web/20210801192059/https://ew.com/tv/marvels-what-if-jeffrey-wright-the-watcher/ |archive-date=August 1, 2021 |access-date=August 3, 2021}}</ref>
<ref name="WrightTHR">{{Cite web |last=Davids |first=Brian |date=August 2, 2021 |title=Jeffrey Wright on ''What If...?'' and the 'Brilliant' ''The Batman'' |url=https://www.hollywoodreporter.com/tv/tv-news/what-if-jeffrey-wright-marvel-the-batman-1234991687/ |url-status=live |archive-url=https://web.archive.org/web/20210802220255/https://www.hollywoodreporter.com/tv/tv-news/what-if-jeffrey-wright-marvel-the-batman-1234991687/ |archive-date=August 2, 2021 |access-date=August 3, 2021 |website=The Hollywood Reporter}}</ref>
<ref name="GOATMoviePodcast">{{Cite AV media |url=https://www.youtube.com/watch?v=HdXl1wpkXNc |title=What If Interview AC Bradley Marvel Head Writer Talks Spider-Man Uncle Ben, Zombies, Star Wars |date=September 9, 2021 |last=The GOAT Movie Podcast |via=YouTube}}{{cbignore}}</ref>
<ref name="WrightEWDec2023">{{Cite magazine |last=Bucksbaum |first=Sydney |date=December 29, 2023 |title=Jeffrey Wright promises 'epic and sweeping' What If...? season 2 finale conclusion |url=https://ew.com/jeffrey-wright-previews-what-if-season-2-finale-8420472 |url-status=live |archive-url=https://web.archive.org/web/20231231113806/https://ew.com/jeffrey-wright-previews-what-if-season-2-finale-8420472 |archive-date=December 31, 2023 |access-date=December 31, 2023 |magazine=Entertainment Weekly}}</ref>
<ref name="WinderbaumMay2024">{{Cite web |last=Anderson |first=Jenna |date=May 18, 2024 |title=Marvel Exec Reveals Which Animated Show Might Be Next After X-Men '97 (Exclusive) |url=https://comicbook.com/tv-shows/news/marvel-exec-brad-winderbaum-animated-show-next-x-men-97-exclusive/ |url-status=live |archive-url=https://web.archive.org/web/20240518052144/https://comicbook.com/tv-shows/news/marvel-exec-brad-winderbaum-animated-show-next-x-men-97-exclusive/ |archive-date=May 18, 2024 |access-date=May 18, 2024 |website=ComicBook.com}}</ref>
<ref name="WinderbaumMarvelPodcastJul2024">{{Cite web |last=Power |first=Tom |date=July 3, 2024 |title='Similar to X-Men 97': Marvel TV chief reveals how Daredevil: Born Again is taking cues from its hit Disney Plus cousin |url=https://www.techradar.com/streaming/disney-plus/similar-to-x-men-97-marvel-tv-chief-reveals-how-daredevil-born-again-is-taking-cues-from-its-hit-disney-plus-cousin |url-status=live |archive-url=https://web.archive.org/web/20240703153235/https://www.techradar.com/streaming/disney-plus/similar-to-x-men-97-marvel-tv-chief-reveals-how-daredevil-born-again-is-taking-cues-from-its-hit-disney-plus-cousin |archive-date=July 3, 2024 |access-date=July 3, 2024 |website=TechRadar}}</ref>
<ref name="S3Ep8ReviewCollider">{{Cite web |last=Amin |first=Arezou |date=December 29, 2024 |title='What If...?' Season 3 Finale Recap: What Now? |url=https://collider.com/what-if-season-3-finale-recap/ |url-status=live |archive-url=https://web.archive.org/web/20241229184500/https://collider.com/what-if-season-3-finale-recap/ |archive-date=December 29, 2024 |access-date=December 29, 2024 |website=Collider}}</ref>
<!-- DEVELOPMENT -->
<ref name="Disney+SeriesSep2018">{{Cite web |last=Kroll |first=Justin |date=September 18, 2018 |title=Loki, Scarlet Witch, Other Marvel Heroes to Get Own TV Series on Disney Streaming Service (Exclusive) |url=https://variety.com/2018/film/news/loki-scarlet-witch-tv-series-marvel-disney-streaming-service-1202947551/ |url-status=live |archive-url=https://web.archive.org/web/20180920012300/https://variety.com/2018/film/news/loki-scarlet-witch-tv-series-marvel-disney-streaming-service-1202947551/ |archive-date=September 20, 2018 |access-date=September 18, 2018 |website=Variety}}</ref>
<ref name="FalconWinterSoldier2">{{Cite web |last1=Boucher |first1=Geoff |last2=Hipes |first2=Patrick |date=October 30, 2018 |title=Marvel Duo Falcon & Winter Soldier Teaming For Disney Streaming Series |url=https://deadline.com/2018/10/falcon-winter-soldier-tv-series-disney-streaming-service-marvel-1202492782 |url-status=dead |archive-url=https://web.archive.org/web/20181031133128/https://deadline.com/2018/10/falcon-winter-soldier-tv-series-disney-streaming-service-marvel-1202492782/ |archive-date=October 31, 2018 |access-date=October 31, 2018 |website=Deadline Hollywood}}</ref>
<ref name="WhatIfAnimation">{{Cite web |last=Sciretta |first=Peter |date=March 12, 2019 |title=Exclusive: Marvel Studios Producing 'What If' TV Series For Disney+ |url=https://www.slashfilm.com/what-if-tv-series-coming-to-disney-plus/ |url-status=live |archive-url=https://web.archive.org/web/20190320164042/https://www.slashfilm.com/what-if-tv-series-coming-to-disney-plus/ |archive-date=March 20, 2019 |access-date=March 20, 2019 |website=/Film}}</ref>
<ref name="MarvelDisneyInvestorDay">{{Cite web |last=Dinh |first=Christine |date=April 12, 2019 |title=Marvel Studios Brings First Animated Series 'Marvel's What If...?' to Disney+ |url=https://www.marvel.com/articles/tv-shows/marvel-studios-brings-first-animated-series-what-if-to-disney-plus |url-status=live |archive-url=https://web.archive.org/web/20190412081322/https://www.marvel.com/articles/tv-shows/marvel-studios-brings-first-animated-series-what-if-to-disney-plus |archive-date=April 12, 2019 |access-date=July 29, 2021 |website=Marvel.com}}</ref>
<ref name="PolygonD23">{{Cite web |last=Radulovic |first=Petrana |date=August 24, 2019 |title=Everything we learned at D23's Disney Plus presentation |url=https://www.polygon.com/2019/8/24/20830613/d23-2019-disney-plus-marvel-she-hulk-wyatt-russell-star-wars-mandalorian-werner-herzog-new-shows |url-status=live |archive-url=https://web.archive.org/web/20190824170847/https://www.polygon.com/2019/8/24/20830613/d23-2019-disney-plus-marvel-she-hulk-wyatt-russell-star-wars-mandalorian-werner-herzog-new-shows |archive-date=August 24, 2019 |access-date=August 24, 2019 |website=Polygon}}</ref>
<ref name="SecondSeason">{{Cite web |last=Bonomolo |first=Cameron |date=December 19, 2019 |title=Kevin Feige Reveals What If...? Has More Episodes Than Marvel Studios' Other Disney+ Series |url=https://comicbook.com/marvel/2019/12/20/marvel-what-if-episode-count-more-episodes-other-marvel-studios-disney-plus-series/ |url-status=live |archive-url=https://web.archive.org/web/20191220170031/https://comicbook.com/marvel/2019/12/20/marvel-what-if-episode-count-more-episodes-other-marvel-studios-disney-plus-series/ |archive-date=December 20, 2019 |access-date=December 20, 2019 |website=ComicBook.com}}</ref>
<ref name="AlonsoWiA">{{Cite web |last=Corvin |first=Ann-Marie |date=June 14, 2021 |title=Marvel's Victoria Alonso on Exploring Diversity and Inclusion through 'What If' and the Hunt for Global Animation Partnerships |url=https://variety.com/2021/film/global/marvels-victoria-alonso-annecy-2021-1234995617/ |url-status=live |archive-url=https://web.archive.org/web/20210614081547/https://variety.com/2021/film/global/marvels-victoria-alonso-annecy-2021-1234995617/ |archive-date=June 14, 2021 |access-date=June 14, 2021 |website=Variety}}</ref>
<ref name="AnimationBranch">{{Cite web |last=Shanfeld |first=Ethan |date=July 20, 2021 |title=Marvel's Victoria Alonso Teases 'Mini Studio' for Animation and Discusses Representation in Superhero Stories at NALIP Summit |url=https://variety.com/2021/tv/news/marvel-victoria-alonso-new-series-representation-1235023739/ |url-status=live |archive-url=https://web.archive.org/web/20210720195617/https://variety.com/2021/tv/news/marvel-victoria-alonso-new-series-representation-1235023739/ |archive-date=July 20, 2021 |access-date=July 20, 2021 |website=Variety}}</ref>
<ref name="ProductionBrief">{{Cite web |date=July 30, 2021 |title=What If..? Production Brief |url=https://lumiere-a.akamaihd.net/v1/documents/what_if_production_brief_final_07-29-21_02c60f04.pdf |url-status=live |archive-url=https://web.archive.org/web/20210801045723/https://lumiere-a.akamaihd.net/v1/documents/what_if_production_brief_final_07-29-21_02c60f04.pdf |archive-date=August 1, 2021 |access-date=August 1, 2021 |publisher=Disney Media and Entertainment Distribution}}</ref><!-- Obtained from the media kit site on Disney Media and Entertainment Distribution https://dmedmedia.disney.com/disney-plus/what-if -->
<ref name="DeadlinePressDay">{{Cite web |last=D'Alessandro |first=Anthony |date=August 1, 2021 |title='What If...?' Actor Jeffrey Wright On Chadwick Boseman's Final "Mythic" Turn As T'Challa In MCU |url=https://deadline.com/2021/08/chadwick-boseman-what-if-jeffrey-wright-creators-disney-series-1234807268/ |url-status=live |archive-url=https://web.archive.org/web/20210801202517/https://deadline.com/2021/08/chadwick-boseman-what-if-jeffrey-wright-creators-disney-series-1234807268/ |archive-date=August 1, 2021 |access-date=August 1, 2021 |website=Deadline Hollywood}}</ref>
<ref name="KakuchopureiInterview">{{Cite web |last=Ashaari |first=Alleef |date=August 2, 2021 |title=Marvel's What If...? Crew Explains Why They Went 3D Over 2D & A Scrapped Episode That Was Too Close To GOTG 3 |url=https://kakuchopurei.com/2021/08/02/marvels-what-if-crew-explains-why-they-went-3d-over-2d-a-scrapped-episode-that-was-too-close-to-gotg-3/ |url-status=live |archive-url=https://web.archive.org/web/20210802040217/https://kakuchopurei.com/2021/08/02/marvels-what-if-crew-explains-why-they-went-3d-over-2d-a-scrapped-episode-that-was-too-close-to-gotg-3/ |archive-date=August 2, 2021 |access-date=August 2, 2021 |website=Kakuchopurei}}</ref>
<ref name="WinderbaumCollider">{{Cite web |last=Sneider |first=Jeff |date=August 2, 2021 |title=Exclusive: Marvel's 'What If...?' Episode Count Revealed — And It's Not What You Think |url=https://collider.com/what-if-episode-count-marvel-disney-plus-animated-show/ |url-status=live |archive-url=https://web.archive.org/web/20210802212450/https://collider.com/what-if-episode-count-marvel-disney-plus-animated-show/ |archive-date=August 2, 2021 |access-date=August 2, 2021 |website=Collider}}</ref>
<ref name="BradleyGuesses">{{Cite web |last=Guttmann |first=Graeme |date=August 2, 2021 |title=What If..? Writer Spoiled Avengers 4 and Thor 4 When Pitching Show |url=https://screenrant.com/marvel-what-if-avengers-thor-4-spoilers-writer/ |url-status=live |archive-url=https://web.archive.org/web/20210802164627/https://screenrant.com/marvel-what-if-avengers-thor-4-spoilers-writer/ |archive-date=August 2, 2021 |access-date=August 2, 2021 |website=Screen Rant}}</ref>
<ref name="BradleyIGNAug2021">{{Cite web |last=Skrebels |first=Joe |date=August 3, 2021 |title=What If...? Is Officially MCU Canon |url=https://www.ign.com/articles/what-if-marvel-mcu-canon-multiverse |url-status=live |archive-url=https://web.archive.org/web/20210803132322/https://www.ign.com/articles/what-if-marvel-mcu-canon-multiverse |archive-date=August 3, 2021 |access-date=August 3, 2021 |website=IGN}}</ref>
<ref name="ScreenRantAug2021">{{Cite web |last=Deckelmeier |first=Joe |date=August 8, 2021 |title=Bryan Andrews & A.C. Bradley Interview: Marvel's What If |url=https://screenrant.com/bryan-andrews-ac-bradley-interview-marvel-what-if/ |url-status=live |archive-url=https://web.archive.org/web/20210809214642/https://screenrant.com/bryan-andrews-ac-bradley-interview-marvel-what-if/ |archive-date=August 9, 2021 |access-date=August 9, 2021 |website=Screen Rant}}</ref>
<ref name="/FilmWinderbaum">{{Cite web |last=Anderton |first=Ethan |date=August 11, 2021 |title=Marvel's 'What If...?' Executive Producer Talks the Multiverse and a New Assembly of Avengers [Interview] |url=https://www.slashfilm.com/marvels-what-if-interview-executive-producer-brad-winderbaum/ |url-status=live |archive-url=https://web.archive.org/web/20210811233843/https://www.slashfilm.com/marvels-what-if-interview-executive-producer-brad-winderbaum/ |archive-date=August 11, 2021 |access-date=August 11, 2021 |website=/Film}}</ref>
<ref name="MultiverseRuleBook">{{Cite web |last=Outlaw |first=Kofi |date=August 12, 2021 |title=How Marvel's What If...? Coordinated With Loki, WandaVision, Spider-Man, and More |url=https://comicbook.com/marvel/news/how-marvel-what-if-connected-loki-spider-man-3-doctor-strange-2-wandavision/ |url-status=live |archive-url=https://web.archive.org/web/20210812173011/https://comicbook.com/marvel/news/how-marvel-what-if-connected-loki-spider-man-3-doctor-strange-2-wandavision/ |archive-date=August 12, 2021 |access-date=August 12, 2021 |website=ComicBook.com}}</ref>
<ref name="TotalFilmAug2021">{{Cite magazine |last=Bradshaw |first=Paul |date=August 2021 |title=Chaos Theory |magazine=Total Film |pages=73–77}}</ref>
<ref name="SDCC2022Variety">{{Cite web |last=Moreau |first=Jordan |date=July 22, 2022 |title='Marvel Zombies,' 'Spider-Man: Freshman Year,' 'What If?' Season 2 Get First Looks |url=https://variety.com/2022/tv/news/marvel-zombies-what-if-season-2-1235320234/ |url-status=live |archive-url=https://web.archive.org/web/20220722211149/https://variety.com/2022/tv/news/marvel-zombies-what-if-season-2-1235320234/ |archive-date=July 22, 2022 |access-date=July 22, 2022 |website=Variety}}</ref>
<ref name="BradleyS2FinalProject">{{Cite tweet |number=1550593591763877889 |user=TheAshBradley |title=This is my final project @MarvelStudios!! It's been an adventure. All my ❤️ to our brilliant cast & crew! Can't wait for the world to see our work! #WhatIf #whatifseason2 #SDCC |first=A.C. |last=Bradley |author-link=A. C. Bradley (screenwriter) |date=July 22, 2022 |access-date=July 29, 2022 |archive-url=https://web.archive.org/web/20220723194211/https://twitter.com/TheAshBradley/status/1550593591763877889 |archive-date=July 23, 2022 |url-status=live}}</ref>
<ref name="MarvelStudiosAnimationName">{{Cite web |last=Lee |first=Chris |date=January 13, 2023 |title=Inside the VFX Union Brewing in Hollywood |url=https://www.vulture.com/2023/01/inside-the-vfx-union-brewing-in-hollywood.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230125155224/https://www.vulture.com/2023/01/inside-the-vfx-union-brewing-in-hollywood.html |archive-date=January 25, 2023 |access-date=February 1, 2023 |website=Vulture |quote=Alonso heads up Marvel's dedicated "mini-studio," Marvel Studios Animation, which is behind such shows as ''What If ...?'' [...] and the summer 2022 series of Vin Diesel–voiced original shorts, ''I Am Groot''.}}</ref>
<ref name="BradleyIGNDec2023">{{Cite web |last=Bennett |first=Tara |date=December 31, 2023 |title=Marvel's What If...? Head Writer Breaks Down Every Episode of Season 2 |url=https://www.ign.com/articles/marvels-what-if-head-writer-breaks-down-every-episode-of-season-2 |url-status=live |archive-url=https://web.archive.org/web/20231231205012/https://www.ign.com/articles/marvels-what-if-head-writer-breaks-down-every-episode-of-season-2 |archive-date=December 31, 2023 |access-date=December 31, 2023 |website=IGN}}</ref>
<ref name="PhaseZeroJan2024">{{Cite AV media |url=https://www.youtube.com/watch?v=kTLHpbhFCiA |title=What If..? Season 2 Live Q&A With Creative Team (A.C. Bradley, Matthew Chauncey, Bryan Andrews) |date=January 5, 2024 |last=Davis |first=Brandon |last2=Anderson |first2=Jenna |publisher=Phase Zero |access-date=January 5, 2024 |via=YouTube |work=ComicBook.com}}</ref>
<ref name="S3Final">{{Cite web |last=Mitovich Webb |first=Matt |date=August 10, 2024 |title=Marvel Zombies (TV-MA!), Spider-Man, Eyes of Wakanda (Iron Fist?!) and Other Animated Series Get Updates at D23 |url=https://tvline.com/news/marvel-zombies-x-men-97-cast-news-release-dates-friendly-neighborhood-spider-man-1235317861/ |url-status=live |archive-url=https://web.archive.org/web/20240811021612/https://tvline.com/news/marvel-zombies-x-men-97-cast-news-release-dates-friendly-neighborhood-spider-man-1235317861/ |archive-date=August 11, 2024 |access-date=August 11, 2024 |website=TVLine}}</ref>
<ref name="S2EpisodeDetailsScreening">{{Cite web |last=<!--Marvel--> |date=December 12, 2023 |title=Marvel Studios Celebrates New Season of 'What If...?' |url=https://www.marvel.com/articles/tv-shows/marvel-studios-animation-what-if-season-2 |url-status=live |archive-url=https://web.archive.org/web/20231212064104/https://www.marvel.com/articles/tv-shows/marvel-studios-animation-what-if-season-2 |archive-date=December 12, 2023 |access-date=December 12, 2023 |website=Marvel.com}}</ref>
<ref name="WinderbaumNov2024">{{Cite web |last=Holmes |first=Adam |date=November 14, 2024 |title=Marvel's What If... ? Is Ending With Season 3, And Now I'm Wondering If The Next Two Avengers Movies Have Something To Do With This |url=https://www.cinemablend.com/superheroes/marvel-cinematic-universe/marvel-what-if-is-ending-season-3-next-two-avengers-movies-ddomsday-secret-wars |url-status=live |archive-url=https://web.archive.org/web/20241116231006/https://www.cinemablend.com/superheroes/marvel-cinematic-universe/marvel-what-if-is-ending-season-3-next-two-avengers-movies-ddomsday-secret-wars |archive-date=November 16, 2024 |access-date=November 16, 2024 |website=CinemaBlend}}</ref>
<ref name="WinderbaumTHRDec2024">{{Cite web |last=Davids |first=Brian |date=December 17, 2024 |title='What If...?' EP Brad Winderbaum Talks Series' End, 2025's Disney+ Slate and Ms. Marvel's Future: "She Is Top of Mind" |url=https://www.hollywoodreporter.com/tv/tv-features/what-if-brad-winderbaum-talks-the-series-end-1236089047/ |url-status=live |archive-url=https://web.archive.org/web/20241219204105/https://www.hollywoodreporter.com/tv/tv-features/what-if-brad-winderbaum-talks-the-series-end-1236089047/ |archive-date=December 19, 2024 |access-date=December 20, 2024 |website=The Hollywood Reporter}}</ref>
<!-- WRITING -->
<ref name="TotalFilmJul2021">{{Cite web |last1=Maytum |first1=Matt |last2=Bradshaw |first2=Paul |date=July 22, 2021 |title=Exclusive: Marvel's What If...? will feature a "tragic love story" and an "Agatha Christie episode" |url=https://www.gamesradar.com/marvel-what-if-exclusive-image-killmonger/ |url-status=live |archive-url=https://web.archive.org/web/20210722165742/https://www.gamesradar.com/marvel-what-if-exclusive-image-killmonger/ |archive-date=July 22, 2021 |access-date=July 22, 2021 |website=Total Film}}</ref>
<ref name="io9S2Storylines">{{Cite web |last=Pulliam-Moore |first=Charles |date=August 2, 2021 |title=Marvel's Captain Carter Will Connect Each Multiversal Season of What If |url=https://gizmodo.com/marvel-s-captain-carter-will-connect-each-multiversal-s-1847407265 |url-status=live |archive-url=https://web.archive.org/web/20210802174613/https://gizmodo.com/marvel-s-captain-carter-will-connect-each-multiversal-s-1847407265 |archive-date=August 2, 2021 |access-date=August 3, 2021 |website=io9}}</ref>
<ref name="CaptainCarterS2">{{Cite web |last=Anderton |first=Ethan |date=August 2, 2021 |title=Captain Carter is the Crux of Marvel's 'What If...?' Animated Series and Will Return in Future Seasons |url=https://www.slashfilm.com/captain-carter-is-the-crux-of-marvels-what-if-animated-series-and-will-return-in-future-seasons/ |url-status=live |archive-url=https://web.archive.org/web/20210802180728/https://www.slashfilm.com/captain-carter-is-the-crux-of-marvels-what-if-animated-series-and-will-return-in-future-seasons/ |archive-date=August 2, 2021 |access-date=August 2, 2021 |website=/Film}}</ref>
<ref name="ScreenRantWinderbaum">{{Cite web |last=Deckelmeier |first=Joe |date=August 7, 2021 |title=EP Brad Winderbaum Interview: Marvel's What If |url=https://screenrant.com/brad-winderbaum-interview-marvel-what-if/ |url-status=live |archive-url=https://web.archive.org/web/20210810171554/https://screenrant.com/brad-winderbaum-interview-marvel-what-if/ |archive-date=August 10, 2021 |access-date=August 9, 2021 |website=Screen Rant}}</ref>
<ref name="SyfyWireAug2021">{{Cite web |last=Silliman |first=Brian |date=August 9, 2021 |title='What If...?' writer & director on how the alt Marvel series tended to accidentally run into future MCU plans |url=https://www.syfy.com/syfywire/ac-bradley-bryan-andrews-marvels-what-if-interview |url-status=live |archive-url=https://web.archive.org/web/20210810050407/https://www.syfy.com/syfywire/ac-bradley-bryan-andrews-marvels-what-if-interview |archive-date=August 10, 2021 |access-date=August 10, 2021 |website=Syfy Wire}}</ref>
<ref name="EWEp8Preview">{{Cite magazine |last=Bucksbaum |first=Sydney |date=September 28, 2021 |title=Marvel's What If...? team reveals season 1 finale intel: There's 'a bigger plan' |url=https://ew.com/tv/marvel-what-if-ac-bradley-bryan-andrews-episode-8/ |url-status=live |magazine=Entertainment Weekly |archive-url=https://web.archive.org/web/20210928193254/https://ew.com/tv/marvel-what-if-ac-bradley-bryan-andrews-episode-8/ |archive-date=September 28, 2021 |access-date=September 28, 2021}}</ref>
<ref name="AndrewsDeadlineAug2022">{{Cite web |last=Fleming |first=Ryan |date=August 17, 2022 |title='What If...?' Director Bryan Andrews On Creating The Evil Doctor Strange And How The Next Seasons Will Be "A Little Bit Wilder" |url=https://deadline.com/2022/08/bryan-andrews-what-if-director-disney-marvel-animation-1235094390/ |url-status=live |archive-url=https://web.archive.org/web/20220817171926/https://deadline.com/2022/08/bryan-andrews-what-if-director-disney-marvel-animation-1235094390/ |archive-date=August 17, 2022 |access-date=August 17, 2022 |website=Deadline Hollywood}}</ref>
<ref name="IGNS2ScreeningQ&A">{{Cite web |last=Bennett |first=Tara |date=December 12, 2023 |title=What If...? Season 2: New Avengers Lineups, a 'Lost' Episode Revived, and Other Things We Learned |url=https://www.ign.com/articles/what-if-season-2-new-avengers-lineups-a-lost-episode-revived-and-other-things-we-learned |url-status=live |archive-url=https://web.archive.org/web/20231213184611/https://www.inverse.com/entertainment/what-if-season-2-jeff-goldblum |archive-date=December 13, 2023 |access-date=December 13, 2023 |website=IGN}}</ref>
<ref name="Kahhori">{{Cite web |last=Graves |first=Sabina |date=March 9, 2023 |title=Marvel's ''What If?'' Season 2 Will Introduce a Brand New Mohawk Hero |url=https://gizmodo.com/marvel-studios-what-if-introduces-new-super-hero-1850208638 |url-status=live |archive-url=https://web.archive.org/web/20230309223716/https://gizmodo.com/marvel-studios-what-if-introduces-new-super-hero-1850208638 |archive-date=March 9, 2023 |access-date=March 10, 2023 |website=Gizmodo}}</ref>
<ref name="InverseS2ScreeningQ&A">{{Cite web |last=Johnston |first=Dais |date=December 12, 2023 |title=Jeff Goldblum Confirmed for ''What If'' Season 2 (And 5 More Things We Learned) |url=https://www.inverse.com/entertainment/what-if-season-2-jeff-goldblum |url-status=live |archive-url=https://web.archive.org/web/20231213184626/https://www.ign.com/articles/what-if-season-2-new-avengers-lineups-a-lost-episode-revived-and-other-things-we-learned |archive-date=December 13, 2023 |access-date=December 13, 2023 |website=Inverse}}</ref>
<ref name="GuardiansOfTheMultiverse">{{Cite web |last=Lethbridge |first=Thomas |date=October 6, 2021 |title=What If...? Episode 9 Cast Guide: Every New & Returning MCU Character |url=https://screenrant.com/what-if-episode-9-cast-mcu-character-guide-new-returning/ |url-status=live |archive-url=https://web.archive.org/web/20211006171738/https://screenrant.com/what-if-episode-9-cast-mcu-character-guide-new-returning/ |archive-date=October 6, 2021 |access-date=October 6, 2021 |website=Screen Rant}}</ref>
<ref name="NoSamWilsonCap">{{Cite web |last=Perine |first=Aaron |date=January 5, 2024 |title=Marvel's What If...? Writers Explain Sam Wilson Absence |url=https://comicbook.com/tv-shows/news/marvel-captain-america-what-if-sam-wilson-mcu-explained/ |url-status=live |archive-url=https://web.archive.org/web/20240106020011/https://comicbook.com/tv-shows/news/marvel-captain-america-what-if-sam-wilson-mcu-explained/ |archive-date=January 6, 2024 |access-date=January 5, 2024 |website=ComicBook.com}}</ref>
<ref name="S3ImagesJan2024">{{Cite web |last=Bradley |first=Ollie |date=January 22, 2024 |title=Marvel's What If...? Season 3 New Images Reveal Sam Wilson, Monica Rambeau & More |url=https://screenrant.com/marvels-what-if-season-3-new-images-revealed/ |url-status=live |archive-url=https://web.archive.org/web/20240122210101/https://screenrant.com/marvels-what-if-season-3-new-images-revealed/ |archive-date=January 22, 2024 |access-date=January 22, 2024 |website=Screen Rant}}</ref>
<!-- CASTING -->
<ref name="SDCCCast">{{Cite web |last=Mancuso |first=Vinnie |date=July 20, 2019 |title=Marvel's 'What If?' Announces Massive Voice Cast of MCU Stars & Jeffrey Wright as The Watcher |url=https://collider.com/marvels-what-if-announces-massive-voice-cast-of-mcu-stars-jeffrey-wright-as-the-watcher/ |url-status=live |archive-url=https://web.archive.org/web/20190721032300/https://collider.com/marvels-what-if-announces-massive-voice-cast-of-mcu-stars-jeffrey-wright-as-the-watcher/ |archive-date=July 21, 2019 |access-date=July 27, 2019 |website=Collider}}</ref>
<ref name="SDCCCast2">{{Cite web |last=Anderson |first=Jenna |date=July 21, 2019 |title=Here's All of the Major MCU Actors Returning for What If...? |url=https://comicbook.com/marvel/news/marvels-what-if-tv-series-disney-comic-con-cast-mcu/ |url-status=live |archive-url=https://web.archive.org/web/20200425165243/https://comicbook.com/marvel/news/marvels-what-if-tv-series-disney-comic-con-cast-mcu/ |archive-date=April 25, 2020 |access-date=May 6, 2021 |website=ComicBook.com}}</ref>
<ref name="FullCast">{{Cite web |last=Campbell |first=Scott |date=August 1, 2021 |title=Here Are All the Marvel Actors Doing Voices in 'What If...?' |url=https://collider.com/marvel-what-if-voice-cast-explained/ |url-status=live |archive-url=https://web.archive.org/web/20210802020126/https://collider.com/marvel-what-if-voice-cast-explained/ |archive-date=August 2, 2021 |access-date=August 1, 2021 |website=Collider}}</ref>
<ref name="S2Dec2023Premiere">{{Cite web |last=Kit |first=Borys |date=September 1, 2023 |title=Marvel Shuffles TV Calendar with New Dates for 'Agatha,' 'Echo,' X-Men '97' (Exclusive) |url=https://www.hollywoodreporter.com/tv/tv-news/marvel-tv-show-release-dates-1235580093/ |url-status=live |archive-url=https://web.archive.org/web/20230901221716/https://www.hollywoodreporter.com/tv/tv-news/marvel-tv-show-release-dates-1235580093/ |archive-date=September 1, 2023 |access-date=September 1, 2023 |website=The Hollywood Reporter}}</ref>
<ref name="S2ReturningActors">{{Cite web |last=Schreur |first=Brandon |date=December 22, 2023 |title=Disney Confirms Which MCU Stars Are Returning to Voice Characters in What If? Season 2 |url=https://www.superherohype.com/tv/561347-disney-confirms-which-mcu-stars-are-returning-to-voice-characters-in-what-if-season-2 |url-status=live |archive-url=https://web.archive.org/web/20231223030237/https://www.superherohype.com/tv/561347-disney-confirms-which-mcu-stars-are-returning-to-voice-characters-in-what-if-season-2 |archive-date=December 23, 2023 |access-date=December 22, 2023 |website=SuperHeroHype}}</ref>
<ref name="DiffVoicesVariety">{{Cite web |last=Ferme |first=Antonio |date=July 8, 2021 |title=Marvel's 'What If?' Series Coming to Disney Plus in August, Drops New Trailer |url=https://variety.com/2021/tv/news/marvel-what-if-disney-plus-august-trailer-1235014920/ |url-status=live |archive-url=https://web.archive.org/web/20210709180132/https://variety.com/2021/tv/news/marvel-what-if-disney-plus-august-trailer-1235014920/ |archive-date=July 9, 2021 |access-date=July 9, 2021 |website=Variety}}</ref>
<ref name="VarietyWinderbaum">{{Cite web |last=Vary |first=Adam B. |date=August 11, 2021 |title=Marvel Studios Planning 'Multiple' New Animated Series Following Debut of 'What If...?' |url=https://variety.com/2021/tv/news/marvel-what-if-animation-dave-bautista-1235039699/ |url-status=live |archive-url=https://web.archive.org/web/20210812054449/https://variety.com/2021/tv/news/marvel-what-if-animation-dave-bautista-1235039699/ |archive-date=August 12, 2021 |access-date=August 11, 2021 |website=Variety}}</ref>
<ref name="WinderbaumRecasting">{{Cite web |last=Davis |first=Brandon |date=August 2, 2021 |title=How Marvel's What If...? Recast Integral MCU Characters And Voices (Exclusive) |url=https://comicbook.com/marvel/news/marvel-what-if-voice-cast-recast-explained-producer-interview/ |url-status=live |archive-url=https://web.archive.org/web/20210802232606/https://comicbook.com/marvel/news/marvel-what-if-voice-cast-recast-explained-producer-interview/ |archive-date=August 2, 2021 |access-date=August 2, 2021 |website=ComicBook.com}}</ref>
<ref name="S2ReplacementActors">{{Cite web |last=Young |first=Kai |date=December 29, 2023 |title=Every MCU Actor Replaced In Marvel's What If...? Season 2 |url=https://screenrant.com/what-if-season-2-mcu-recast-actors/ |url-status=live |archive-url=https://web.archive.org/web/20231231180325/https://screenrant.com/what-if-season-2-mcu-recast-actors/ |archive-date=December 31, 2023 |access-date=December 31, 2023 |website=Screen Rant}}</ref>
<ref name="S3ReturningActors">{{Cite web |last=Milakovic |first=Robert |date=November 15, 2024 |title=Full List of Voice Actors for 'What If...?' Season 3 Revealed & There Are Some Interesting Names |url=https://www.comicbasics.com/full-list-of-voice-actors-for-what-if-season-3-revealed/ |url-status=live |archive-url=https://web.archive.org/web/20241116215824/https://www.comicbasics.com/full-list-of-voice-actors-for-what-if-season-3-revealed/ |archive-date=November 16, 2024 |access-date=November 16, 2024 |website=Comic Basics}}</ref>
<!-- ANIMATION -->
<ref name="EWD23">{{Cite magazine |last=Jones |first=Marcus |date=August 23, 2019 |title=What If on Disney+ will feature voices from majority of Marvel Cinematic Universe cast |url=https://ew.com/tv/2019/08/23/what-if-disney-voices-marvel-cinematic-universe/ |url-status=live |magazine=Entertainment Weekly |archive-url=https://web.archive.org/web/20190824040902/https://ew.com/tv/2019/08/23/what-if-disney-voices-marvel-cinematic-universe/ |archive-date=August 24, 2019 |access-date=August 24, 2019}}</ref>
<ref name="Squeeze">{{Cite web |last=Dams |first=Tim |date=March 10, 2020 |title=Marvel Picks Quebec's Squeeze for Disney Plus Animated Series 'What If...?' (Exclusive) |url=https://variety.com/2020/tv/global/marvel-studio-squeeze-animation-what-if-disney-plus-1203529250/ |url-status=live |archive-url=https://web.archive.org/web/20200311174025/https://variety.com/2020/tv/global/marvel-studio-squeeze-animation-what-if-disney-plus-1203529250/ |archive-date=March 11, 2020 |access-date=March 12, 2020 |website=Variety}}</ref>
<ref name="FranckNewsarama">{{Cite web |last=Arrant |first=Chris |date=April 15, 2020 |title=Work on Marvel Studios' What If...? Continues During Coronavirus Pandemic |url=https://www.newsarama.com/49833-work-on-marvel-studios-what-if-for-disney+-continues-remotely-during-coronavirus-pandemic.html |url-status=dead |archive-url=https://web.archive.org/web/20200417203613/https://www.newsarama.com/49833-work-on-marvel-studios-what-if-for-disney+-continues-remotely-during-coronavirus-pandemic.html |archive-date=April 17, 2020 |access-date=April 17, 2020 |website=Newsarama}}</ref>
<ref name="FlyingBarkAnimationMag">{{Cite web |last=Milligan |first=Mercedes |date=July 27, 2020 |title=Flying Bark TV & Feature Slate 'Busier Than Ever' Despite COVID |url=https://www.animationmagazine.net/features/flying-bark-tv-feature-slate-busier-than-ever-despite-covid/ |url-status=live |archive-url=https://web.archive.org/web/20210122232157/https://www.animationmagazine.net/features/flying-bark-tv-feature-slate-busier-than-ever-despite-covid/ |archive-date=January 22, 2021 |website=Animation Magazine}}</ref>
<ref name="ColliderS1Review">{{Cite web |last=Shannon Miller |first=Liz |date=August 10, 2021 |title='Marvel's What If...?' Review: Guaranteed Fun for the MCU Superfans |url=https://collider.com/what-if-marvel-review-disney-plus/ |url-status=live |archive-url=https://web.archive.org/web/20210810155720/https://collider.com/what-if-marvel-review-disney-plus/ |archive-date=August 10, 2021 |access-date=August 10, 2021 |website=Collider}}</ref>
<ref name="MeinerdingTheVerge">{{Cite web |last=Webster |first=Andrew |date=September 2, 2021 |title=What If...?'s art style aims to keep characters 'feeling monumental and powerful' |url=https://www.theverge.com/2021/9/2/22652048/marvel-what-if-character-design-interview-ryan-meinerding |url-status=live |archive-url=https://web.archive.org/web/20210902133423/https://www.theverge.com/2021/9/2/22652048/marvel-what-if-character-design-interview-ryan-meinerding |archive-date=September 2, 2021 |access-date=September 2, 2021 |website=The Verge}}</ref>
<ref name="IndieWireAnimation">{{Cite web |last=Desowitz |first=Bill |date=September 2, 2021 |title='What If...?': Finding the Right Timeless Look for the MCU's Animated Anthology |url=https://www.indiewire.com/2021/09/what-if-animation-mcu-interviews-disney-1234661238/ |url-status=live |archive-url=https://web.archive.org/web/20210902172230/https://www.indiewire.com/2021/09/what-if-animation-mcu-interviews-disney-1234661238/ |archive-date=September 2, 2021 |access-date=September 3, 2021 |website=IndieWire}}</ref>
<ref name="OpeningTitles">{{Cite web |date=March 2, 2023 |title=What If...? Title Design |url=https://www.experienceperception.com/work/what-if/ |url-status=live |archive-url=https://web.archive.org/web/20230308130435/https://www.experienceperception.com/work/what-if/ |archive-date=March 8, 2023 |access-date=March 11, 2023 |publisher=Perception}}</ref>
<ref name="S2Ep1Credits">{{Cite episode |title=What If... Nebula Joined the Nova Corps? |url=https://www.disneyplus.com/video/da14f100-b6dc-4749-a5d4-587ac4fea58b |series=What If...? |series-link=What If...? (TV series) |last=Chauncey |first=Matthew |author-link=Matthew Chauncey |network=Disney+ |date=December 22, 2023 |season=2 |number=1 |url-access=subscription}} End credits begin at 26:25.</ref>
<ref name="S2Ep4Credits">{{Cite episode |title=What If... Iron Man Crashed into the Grandmaster? |url=https://www.disneyplus.com/video/5eb1d2bc-226d-4e8e-a8a7-73229ce5a003 |series=What If...? |series-link=What If...? (TV series) |last=Bradley |first=A. C. |author-link=A. C. Bradley (screenwriter) |network=Disney+ |date=December 25, 2023 |season=2 |number=4 |url-access=subscription}} End credits begin at 29:15.</ref>
<ref name="S2Ep5Credits">{{Cite episode |title=What If... Captain Carter Fought the Hydra Stomper? |url=https://www.disneyplus.com/video/32b57fc0-7f09-47cc-a430-b6de744ed68e |series=What If...? |series-link=What If...? (TV series) |last=Bradley |first=A. C. |author-link=A. C. Bradley (screenwriter) |network=Disney+ |date=December 26, 2023 |season=2 |number=5 |url-access=subscription}} End credits begin at 28:25.</ref>
<ref name="S2ProductionBrief">{{Cite web |date=December 21, 2023 |title=What If 2 production brief Final with cast |url=https://assets.dam.gettyimages.com/74wrmnvc589nw2hsr7gmvjq/v/1158838430/original/WHAT%20IF%202%20production%20brief%20FINAL%20with%20cast%2012-21-23.pdf?Expires=1703381251&KeyName=gcs-bfldr-prod&Signature=1Hy9vdrYz0I4cWNUjY6D4JUZFp0= |url-status=live |archive-url=https://web.archive.org/web/20231223014648/https://assets.dam.gettyimages.com/74wrmnvc589nw2hsr7gmvjq/v/1158838430/original/WHAT%20IF%202%20production%20brief%20FINAL%20with%20cast%2012-21-23.pdf?Expires=1703381251&KeyName=gcs-bfldr-prod&Signature=1Hy9vdrYz0I4cWNUjY6D4JUZFp0= |archive-date=December 23, 2023 |access-date=December 22, 2023 |publisher=The Walt Disney Studios}}</ref>
<ref name="AndrewsPhaseHero">{{Cite AV media |date=December 23, 2024 |url=https://www.youtube.com/watch?v=7WSRdt0SXeM |title=Marvel's X-Men Rules Revealed (What If..? EP Bryan Andrews Interview) |author=Phase Hero |via=YouTube |access-date=December 28, 2024 |time=13:00}}</ref>
<ref name="FlyingBark">{{Cite web |title=What If...? |url=https://www.flyingbark.com.au/work/what-if |url-status=live |archive-url=https://web.archive.org/web/20241228194820/https://www.flyingbark.com.au/work/what-if |archive-date=December 28, 2024 |access-date=December 28, 2024 |website=Flying Bark Productions}}</ref>
<ref name="StellarCreative">{{Cite web |title=Stellar Work |url=https://www.stellarcreativelab.com/our-work |url-status=live |archive-url=https://web.archive.org/web/20241228194440/https://www.stellarcreativelab.com/our-work |archive-date=December 28, 2024 |access-date=December 28, 2024 |website=Stellar Creative Lab}}</ref>
<!-- MUSIC -->
<ref name="Karpman">{{Cite web |date=October 28, 2020 |title=Variety's L.A. Women's Impact Report 2020 – Laura Karpman |url=https://variety.com/lists/varietys-l-a-womens-impact-report-2020/laura-karpman/ |url-status=live |archive-url=https://web.archive.org/web/20201028221232/https://variety.com/lists/varietys-l-a-womens-impact-report-2020/laura-karpman/ |archive-date=October 28, 2020 |access-date=October 28, 2020 |website=Variety}}</ref>
<ref name="Soundtracks">{{Cite web |date=August 13, 2021 |title=Disney Music Announces 'What If...?' Soundtrack Albums - Soundtrack.Net |url=https://www.soundtrack.net/news/article/?id=3116 |url-status=live |archive-url=https://web.archive.org/web/20210814000126/https://www.soundtrack.net/news/article/?id=3116 |archive-date=August 14, 2021 |access-date=August 15, 2021 |website=Soundtrack.Net}}</ref>
<ref name="Ep1Soundtrack">{{Cite web |last=<!-- filmmusicreporter --> |date=August 12, 2021 |title=First Soundtrack Album for Marvel's Disney+ Series 'What If...?' to Be Released |url=http://filmmusicreporter.com/2021/08/12/first-soundtrack-album-for-marvels-disney-series-what-if-to-be-released/ |url-status=live |archive-url=https://web.archive.org/web/20210813051826/http://filmmusicreporter.com/2021/08/12/first-soundtrack-album-for-marvels-disney-series-what-if-to-be-released/ |archive-date=August 13, 2021 |access-date=August 15, 2021 |website=Film Music Reporter}}</ref>
<ref name="KarpmanEndgame">{{Cite web |last=Crowley |first=Liam |date=September 2, 2021 |title=How Avengers: Endgame & Other MCU Movies Influenced Marvel's What If Score (Exclusive) |url=https://thedirect.com/article/avengers-endgame-mcu-marvel-what-if-score-laura-karpman-interview |url-status=live |archive-url=https://web.archive.org/web/20210903080502/https://thedirect.com/article/avengers-endgame-mcu-marvel-what-if-score-laura-karpman-interview |archive-date=September 3, 2021 |access-date=September 3, 2021 |website=The Direct}}</ref>
<ref name="KarpmanForbes">{{Cite web |last=Weiss |first=Josh |date=September 2, 2021 |title=To Shatter The Multiverse In Marvel's 'What If...?' Composer Laura Karpman First Had To Shatter Some Glass |url=https://www.forbes.com/sites/joshweiss/2021/09/02/to-shatter-the-multiverse-in-marvels-what-if-composer-laura-karpman-first-had-to-shatter-some-glass/ |url-status=live |archive-url=https://archive.today/20210903065047/https://www.forbes.com/sites/joshweiss/2021/09/02/to-shatter-the-multiverse-in-marvels-what-if-composer-laura-karpman-first-had-to-shatter-some-glass/?sh=1510d3944f90 |archive-date=September 3, 2021 |access-date=September 3, 2021 |website=Forbes}}</ref>
<ref name="VarietyMCUComposers">{{Cite web |last=Burlingame |first=Jon |date=June 5, 2022 |title=Marvel Explores a Rich Musical Universe With Scores for 'Loki,' 'Moon Knight' and 'What If...?' |url=https://variety.com/2022/artisans/news/marvel-superhero-series-music-1235283694/ |url-status=live |archive-url=https://web.archive.org/web/20220605193347/https://variety.com/2022/artisans/news/marvel-superhero-series-music-1235283694/ |archive-date=June 5, 2022 |access-date=June 6, 2022 |website=Variety}}</ref>
<ref name="KarpmanKrollRosenbaumS2">{{Cite web |last=Amin |first=Arezou |date=December 26, 2022 |title='What If...?' Composer on Returning for Season 2 & Creating Music for "These Series of Little Films" |url=https://collider.com/what-if-season-2-laura-karpman-comments/ |url-status=live |archive-url=https://web.archive.org/web/20221226201900/https://collider.com/what-if-season-2-laura-karpman-comments/ |archive-date=December 26, 2022 |access-date=December 26, 2022 |website=Collider}}</ref>
<ref name="S2Ep3EPAlbum">{{Cite web |date=December 15, 2023 |title='What If... Happy Hogan Saved Christmas?' Soundtrack EP Released |url=https://filmmusicreporter.com/2023/12/15/what-if-happy-hogan-saved-christmas-soundtrack-ep-released/ |url-status=live |archive-url=https://web.archive.org/web/20231225201347/https://filmmusicreporter.com/2023/12/15/what-if-happy-hogan-saved-christmas-soundtrack-ep-released/ |archive-date=December 25, 2023 |access-date=January 5, 2024 |website=Film Music Reporter}}</ref>
<ref name="S2Soundtrack">{{Cite web |date=January 5, 2024 |title='What If...?' Season 2 Soundtrack Album Details |url=https://filmmusicreporter.com/2024/01/05/marvel-what-if-season-2-soundtrack-album-details/ |url-status=live |archive-url=https://web.archive.org/web/20240105155947/https://filmmusicreporter.com/2024/01/05/marvel-what-if-season-2-soundtrack-album-details/ |archive-date=January 5, 2024 |access-date=January 5, 2024 |website=Film Music Reporter}}</ref>
<ref name="KarpmanS3">{{Cite web |last=Tangcay |first=Jazz |date=August 9, 2024 |title='Captain America: Brave New World' Adds Composer Laura Karpman (Exclusive) |url=https://variety.com/2024/artisans/news/laura-karpman-captain-america-brave-new-world-1236100722/ |url-status=live |archive-url=https://web.archive.org/web/20240812020519/https://variety.com/2024/artisans/news/laura-karpman-captain-america-brave-new-world-1236100722/ |archive-date=August 12, 2024 |access-date=August 14, 2024 |website=Variety}}</ref>
<!-- RELEASE -->
<ref name="PremiereDate">{{Cite web |last=Ridgely |first=Charlie |date=July 8, 2021 |title=Marvel's What If...? Trailer Reveals Disney+ Premiere Date |url=https://comicbook.com/marvel/news/marvel-what-if-trailer-premiere-date/ |url-status=live |archive-url=https://web.archive.org/web/20210708161027/https://comicbook.com/marvel/news/marvel-what-if-trailer-premiere-date/ |archive-date=July 8, 2021 |access-date=July 8, 2021 |website=ComicBook.com}}</ref>
<ref name="io9OfficialTrailer">{{Cite web |last=Lussier |first=Germain |date=July 8, 2021 |title=Marvel's Multiverse Expands in the First Trailer for What If? |url=https://gizmodo.com/marvel-s-multiverse-expands-in-the-first-trailer-for-wh-1847252385 |url-status=live |archive-url=https://web.archive.org/web/20210708164747/https://gizmodo.com/marvel-s-multiverse-expands-in-the-first-trailer-for-wh-1847252385 |archive-date=July 8, 2021 |access-date=July 8, 2021 |website=io9}}</ref>
<ref name="PhaseFour">{{Cite web |last=Oddo |first=Marco Vito |date=July 24, 2022 |title='She-Hulk: Attorney at Law' and 'Black Panther: Wakanda Forever' End Marvel's Phase 4 |url=https://collider.com/she-hulk-wakanda-forever-end-mcu-phase-4/ |url-status=live |archive-url=https://web.archive.org/web/20220726215447/https://collider.com/she-hulk-wakanda-forever-end-mcu-phase-4/ |archive-date=July 26, 2022 |access-date=July 26, 2022 |website=Collider}}</ref>
<ref name="EpsRunTFC">{{Cite web |title=What If...? on Disney Plus |url=http://www.thefutoncritic.com/showatch/what-if-disney-plus/listings/ |url-status=live |archive-url=https://archive.today/20210810191105/http://www.thefutoncritic.com/showatch/what-if-disney-plus/listings/ |archive-date=August 10, 2021 |access-date=August 10, 2021 |website=The Futon Critic}}</ref>
<ref name="WinderbaumAnnual">{{Cite web |last=Barnhardt |first=Adam |date=August 23, 2021 |title=What If...? Producer Says Season 2 Could Premiere in 2022 |url=https://comicbook.com/marvel/news/marvels-what-if-season-2-could-premiere-2022/ |url-status=live |archive-url=https://web.archive.org/web/20210823213606/https://comicbook.com/marvel/news/marvels-what-if-season-2-could-premiere-2022/ |archive-date=August 23, 2021 |access-date=August 23, 2021 |website=ComicBook.com}}</ref>
<ref name="Season2Release">{{Cite web |last=Adams |first=Timothy |date=November 15, 2023 |title=What If...? Season 2 Premiere Date And Release Schedule Revealed |url=https://comicbook.com/tv-shows/news/what-if-season-2-premiere-date-release-schedule-revealed-mcu/ |url-status=live |archive-url=https://web.archive.org/web/20231115172417/https://comicbook.com/tv-shows/news/what-if-season-2-premiere-date-release-schedule-revealed-mcu/ |archive-date=November 15, 2023 |access-date=November 15, 2023 |website=ComicBook.com}}</ref>
<ref name="Nov2023PhaseOrder">{{Cite web |last1=Sandwell |first1=Ian |last2=Longridge |first2=Chris |date=November 10, 2023 |title=Marvel's 'Phases' explained: What is Phase 5? What happened in Phase 3? |url=https://www.digitalspy.com/movies/a871567/marvel-phase-4-3-2-1-mcu/ |url-status=live |archive-url=https://web.archive.org/web/20231114110405/https://www.digitalspy.com/movies/a871567/marvel-phase-4-3-2-1-mcu/ |archive-date=November 14, 2023 |access-date=November 14, 2023 |website=Digital Spy}}</ref>
<ref name="S3TrailerMarvel">{{Cite web |date=November 11, 2024 |title=Watch the Trailer for 'What If...?' Season 3 |url=https://www.marvel.com/articles/tv-shows/what-if-season-3-trailer |url-status=live |archive-url=https://web.archive.org/web/20241111212828/https://www.marvel.com/articles/tv-shows/what-if-season-3-trailer |archive-date=November 11, 2024 |access-date=November 11, 2024 |website=Marvel.com}}</ref>
<ref name="S3PhaseFive">{{Cite web |last=Power |first=Tom |date=October 30, 2024 |title=Marvel Phase 5: new MCU movie and Disney Plus show release dates, confirmed cast lists, trailers, plot synopses, and more |url=https://www.techradar.com/news/marvel-phase-5-every-mcu-movie-and-tv-show-release-date-for-2023-and-beyond/ |url-status=live |archive-url=https://web.archive.org/web/20241111220745/https://www.techradar.com/news/marvel-phase-5-every-mcu-movie-and-tv-show-release-date-for-2023-and-beyond#section-marvel-phase-5-tv-shows |archive-date=November 11, 2024 |access-date=November 9, 2024 |website=TechRadar}}</ref>
<ref name="S3ReleaseSchedule">{{Cite web |last=Flook |first=Ray |date=December 15, 2024 |title=What If...? Season 3 Episodes: Agatha Harkness, Howard the Duck & More |url=https://bleedingcool.com/tv/what-if-season-3-episodes-agatha-harkness-howard-the-duck-more/ |url-status=live |archive-url=https://web.archive.org/web/20241216174850/https://bleedingcool.com/tv/what-if-season-3-episodes-agatha-harkness-howard-the-duck-more/ |archive-date=December 16, 2024 |access-date=December 15, 2024 |website=Bleeding Cool}}</ref>
<!-- ACCOLADES -->
<ref name="AmericanCinemaEditors2022">{{Cite web |last=Giardina |first=Carolyn |date=January 27, 2022 |title='Belfast,' 'King Richard,' No Time To Die' Among American Cinema Editors Eddie Awards Nominees |url=https://www.hollywoodreporter.com/movies/movie-news/american-cinema-editors-2022-eddie-awards-nominations-1235081684/ |url-status=live |archive-url=https://web.archive.org/web/20220127171823/https://www.hollywoodreporter.com/movies/movie-news/american-cinema-editors-2022-eddie-awards-nominations-1235081684/ |archive-date=January 27, 2022 |access-date=August 2, 2022 |website=The Hollywood Reporter}}</ref>
<ref name="CriticsChoice">{{Cite web |last1=Jackson |first1=Angelique |last2=Shanfeld |first2=Ethan |date=March 13, 2022 |title=Critics Choice Awards 2022: 'The Power of the Dog,' 'Ted Lasso,' 'Succession' Win Big (Full Winners List) |url=https://variety.com/2022/awards/awards/2022-critics-choice-awards-winners-list-1235203301/ |url-status=live |archive-url=https://web.archive.org/web/20221020215313/https://variety.com/2022/awards/awards/2022-critics-choice-awards-winners-list-1235203301// |archive-date=October 20, 2022 |access-date=October 29, 2022 |website=Variety}}</ref>
<ref name="AnnieAwards2022">{{Cite web |last=Giardina |first=Carolyn |date=March 12, 2022 |title=''The Mitchells vs. the Machines'' Wins Big at Annie Awards |url=https://www.hollywoodreporter.com/movies/movie-news/annie-awards-2022-winners-list-1235109740/ |url-status=live |archive-url=https://web.archive.org/web/20220313063315/https://www.hollywoodreporter.com/movies/movie-news/annie-awards-2022-winners-list-1235109740/ |archive-date=March 13, 2022 |access-date=March 13, 2022 |website=The Hollywood Reporter}}</ref>
<ref name="AnnieAwards2024">{{Cite web |last=Giardina |first=Carolyn |date=January 11, 2024 |title='Nimona' Leads Annie Awards Animated Feature Competition With Nine Noms; Snubs Include 'Wish,' Which Was Shut Out |url=https://www.hollywoodreporter.com/movies/movie-news/nimona-2024-annie-awards-animated-feature-nominations-1235785110/ |url-status=live |archive-url=https://web.archive.org/web/20240112100952/https://www.hollywoodreporter.com/movies/movie-news/nimona-2024-annie-awards-animated-feature-nominations-1235785110/ |archive-date=January 12, 2024 |access-date=January 13, 2024 |website=The Hollywood Reporter}}</ref>
<ref name="GoldenReel2022">{{Cite web |last=Tangcay |first=Jazz |date=January 24, 2022 |title='Dune' Leads Nominations for Golden Reel Awards |url=https://variety.com/2022/film/news/dune-golden-reel-awards-nominations-2022-1235161036/ |url-status=live |archive-url=https://web.archive.org/web/20220404164428/https://variety.com/2022/film/news/dune-golden-reel-awards-nominations-2022-1235161036/ |archive-date=April 4, 2022 |access-date=January 24, 2022 |website=Variety}}</ref>
<ref name="HCAAwards2022">{{Cite web |last=Nordyke |first=Kimberly |date=August 14, 2022 |title=HCA TV Awards: 'Severance,' 'Ted Lasso,' 'Dopesick' Win Top Streaming Awards on Night 2 |url=https://www.hollywoodreporter.com/tv/tv-news/hca-tv-awards-severance-ted-lasso-dopesick-winners-night-2-1235198782/ |url-status=live |archive-url=https://web.archive.org/web/20220815063017/https://www.hollywoodreporter.com/tv/tv-news/hca-tv-awards-severance-ted-lasso-dopesick-winners-night-2-1235198782/ |archive-date=August 15, 2022 |access-date=August 15, 2022 |website=The Hollywood Reporter}}</ref>
<ref name="Emmys2022">{{Cite magazine |date=September 4, 2022 |title=2022 Creative Arts Emmys: See full winners list |url=https://ew.com/awards/emmys/2022-creative-arts-emmys-winners-list/ |url-status=live |magazine=Entertainment Weekly |archive-url=https://web.archive.org/web/20220905072515/https://ew.com/awards/emmys/2022-creative-arts-emmys-winners-list/ |archive-date=September 5, 2022 |access-date=September 5, 2022}}</ref>
<ref name="DorianAwards2022">{{Cite web |last=Coates |first=Tyler |date=June 23, 2022 |title='Hacks' and 'Somebody Somewhere' Lead Dorian TV Nominations |url=https://www.hollywoodreporter.com/tv/tv-news/2022-dorian-tv-awards-nominations-nominees-list-1235170948/ |url-status=live |archive-url=https://web.archive.org/web/20220623200255/https://www.hollywoodreporter.com/tv/tv-news/2022-dorian-tv-awards-nominations-nominees-list-1235170948/ |archive-date=June 23, 2022 |access-date=August 14, 2022 |website=The Hollywood Reporter}}</ref>
<ref name="GoldenTrailerNoms">{{Cite web |last=Davis |first=Clayton |date=August 2, 2022 |title=Golden Trailer Awards: ''The Batman'' and ''Top Gun: Maverick'' Among Nominees, Disney Leads for Studios (Exclusive) |url=https://variety.com/2022/awards/news/golden-trailer-awards-2022-the-batman-top-gun-maverick-1235330834/ |url-status=live |archive-url=https://web.archive.org/web/20220803185431/https://variety.com/2022/awards/news/golden-trailer-awards-2022-the-batman-top-gun-maverick-1235330834/ |archive-date=August 3, 2022 |access-date=November 11, 2022 |website=Variety}}</ref>
<ref name="GoldenTrailerWins">{{Cite web |title=Winners of the 22nd Annual Golden Trailer Awards |url=https://goldentrailer.com/wp-content/uploads/2022/10/GTA22-Winners-List.pdf |url-status=live |archive-url=https://web.archive.org/web/20221012002436/https://goldentrailer.com/wp-content/uploads/2022/10/GTA22-Winners-List.pdf |archive-date=October 12, 2022 |access-date=October 23, 2022 |publisher=Golden Trailer Awards}}</ref>
<ref name="SaturnAwards2022">{{Cite web |last=Simons |first=Dean |date=October 27, 2022 |title=Here are the winners of the Saturn Awards 2022 |url=https://www.comicsbeat.com/here-are-the-winners-of-the-saturn-awards-2022/ |url-status=live |archive-url=https://web.archive.org/web/20221027235608/https://www.comicsbeat.com/here-are-the-winners-of-the-saturn-awards-2022/ |archive-date=October 27, 2022 |access-date=October 27, 2022 |website=Comics Beat}}</ref>
<ref name="HumanitasPrize2024">{{Cite web |last=Schneider |first=Michael |date=July 11, 2024 |title= 'Hacks,' 'The Sympathizer,' 'The Crown' Among Humanitas Prize 2024 Nominees (EXCLUSIVE) |url=https://variety.com/2024/tv/news/humanitas-prize-2024-nominees-hacks-crown-sympathizer-1236067416/ |url-status=live |archive-url=https://web.archive.org/web/20250201185109/https://variety.com/2024/tv/news/humanitas-prize-2024-nominees-hacks-crown-sympathizer-1236067416/ |archive-date=February 1, 2025 |access-date=February 18, 2025 |website=Variety}}</ref>
<ref name="Emmys2025">{{Cite web |last1=Rice |first1=Lynette |last2=White |first2=Peter |last3=Gomez |first3=Dessi |date=July 15, 2025 |title=Primetime Emmy Nominations: The Complete List |url=https://deadline.com/lists/emmy-nominations-2025/ |url-status=live |archive-url=https://web.archive.org/web/20250715214742/https://deadline.com/lists/emmy-nominations-2025/ |archive-date=July 15, 2025 |access-date=July 15, 2025 |website=Deadline Hollywood}}</ref>
<!-- ASSEMBLED -->
<ref name="Assembled">{{Cite web |last=Paige |first=Rachel |date=February 16, 2021 |title=Marvel Studios Announces Assembled, a Behind-the-Scenes Look at the Making of the Marvel Cinematic Universe |url=https://www.marvel.com/articles/tv-shows/marvel-studios-assembled-behind-the-scenes-mcu |url-status=live |archive-url=https://web.archive.org/web/20210216155303/https://www.marvel.com/articles/tv-shows/marvel-studios-assembled-behind-the-scenes-mcu |archive-date=February 16, 2021 |access-date=February 16, 2021 |website=Marvel.com}}</ref>
<ref name="AssembledRelease">{{Cite web |last=Ridgely |first=Charlie |date=September 22, 2021 |title=Everything Coming to Disney+ in October 2021 |url=https://comicbook.com/movies/news/disney-plus-october-2021-new-movies-tv-streaming/ |url-status=live |archive-url=https://web.archive.org/web/20210922223318/https://comicbook.com/movies/news/disney-plus-october-2021-new-movies-tv-streaming/ |archive-date=September 22, 2021 |access-date=September 22, 2021 |website=ComicBook.com}}</ref>
<!-- IMMERSIVE STORY -->
<ref name="ImmersiveStoryAnnounce">{{Cite web |date=May 8, 2024 |title=Marvel Studios and ILM Immersive Announce 'What If...? – An Immersive Story' Coming Exclusively to Apple Vision Pro |url=https://www.marvel.com/articles/culture-lifestyle/marvel-studios-ilm-immersive-what-if-an-immersive-story-apple-vision-pro-exclusive |url-status=live |archive-url=https://web.archive.org/web/20240508171424/https://www.marvel.com/articles/culture-lifestyle/marvel-studios-ilm-immersive-what-if-an-immersive-story-apple-vision-pro-exclusive |archive-date=May 8, 2024 |access-date=May 8, 2024 |website=Marvel.com}}</ref>
<ref name="ImmersiveStoryVariety">{{Cite web |last=Spangler |first=Todd |date=May 8, 2024 |title=Marvel Fans Are the Heroes in One-Hour Mixed-Reality MCU Experience Coming Exclusively to Apple's Vision Pro |url=https://variety.com/2024/digital/news/marvel-mixed-reality-mcu-experience-apple-vision-pro-1235996014/ |url-status=live |archive-url=https://web.archive.org/web/20240508171210/https://variety.com/2024/digital/news/marvel-mixed-reality-mcu-experience-apple-vision-pro-1235996014/ |archive-date=May 8, 2024 |access-date=May 8, 2024 |website=Variety}}</ref>
<ref name="ImmersiveStoryTrailer">{{Cite web |last=Ankers-Range |first=Adele |date=May 22, 2024 |title=Marvel's ''What If...? – An Immersive Story'' for Apple Vision Pro Gets Release Date and Trailer |url=https://www.ign.com/articles/marvel-what-if-an-immersive-story-apple-vision-pro-release-date-trailer |url-status=live |archive-url=https://web.archive.org/web/20240522194048/https://www.ign.com/articles/marvel-what-if-an-immersive-story-apple-vision-pro-release-date-trailer |archive-date=May 22, 2024 |access-date=May 22, 2024 |website=IGN}}</ref>
<ref name="ImmersiveStoryVergeReview">{{Cite web |last=Davis |first=Wes |date=May 29, 2024 |title=Marvel's What If...? Vision Pro app is an awkward mix of video game and movie |url=https://www.theverge.com/24166583/marvel-what-if-immersive-story-apple-vision-pro-interactive |url-status=live |archive-url=https://web.archive.org/web/20240601021903/https://www.theverge.com/24166583/marvel-what-if-immersive-story-apple-vision-pro-interactive |archive-date=June 1, 2024 |access-date=June 1, 2024 |website=The Verge}}</ref>
<ref name="MissMinutesImmersiveStory">{{Cite web |last=Perine |first=Aaron |date=June 1, 2024 |title=Deadpool Invades What If...? – An Immersive Story |url=https://comicbook.com/movies/news/deadpool-wolverine-mcu-tva-loki-what-if-an-immersive-story-easter-egg/ |url-status=live |archive-url=https://web.archive.org/web/20240601172403/https://comicbook.com/movies/news/deadpool-wolverine-mcu-tva-loki-what-if-an-immersive-story-easter-egg/ |archive-date=June 1, 2024 |access-date=June 3, 2024 |website=ComicBook.com}}</ref>
<ref name="ImmersiveStoryEmmy">{{Cite web |last=Jirak |first=Jamie |date=August 16, 2024 |title=Marvel's What If...? – An Immersive Story Just Won an Emmy |url=https://comicbook.com/marvel/news/marvels-what-if-an-immersive-story-just-won-an-emmy/ |url-status=live |archive-url=https://web.archive.org/web/20240902164623/https://comicbook.com/marvel/news/marvels-what-if-an-immersive-story-just-won-an-emmy/ |archive-date=September 2, 2024 |access-date=September 2, 2024 |website=ComicBook.com}}</ref>
<ref name="ImmersiveStoryGizmodo">{{Cite web |last=Lussier |first=Germain |date=May 30, 2024 |title=Does Marvel's New What If? VR Game Connect to Its Movies? |url=https://gizmodo.com/what-if-vr-spoilers-wanda-vision-deadpool-apple-marvel-1851507195 |url-status=live |archive-url=https://web.archive.org/web/20240903161620/https://gizmodo.com/what-if-vr-spoilers-wanda-vision-deadpool-apple-marvel-1851507195 |archive-date=September 3, 2024 |access-date=September 3, 2024 |website=Gizmodo}}</ref>
<ref name="ImmersiveStoryVES">{{Cite web |last=Pedersen |first=Erik |date=January 14, 2025 |title=VES Awards Nominations: Sandworms, Apes, Felines & Tornadoes Vie For Top Film Prize |url=https://deadline.com/2025/01/ves-awards-2025-nominations-list-1236255921/ |url-status=live |archive-url=https://web.archive.org/web/20250114161341/https://deadline.com/2025/01/ves-awards-2025-nominations-list-1236255921/ |archive-date=January 14, 2025 |access-date=January 14, 2025 |website=Deadline Hollywood}}</ref>
<ref name="ImmersiveStoryPGA">{{Cite web |last=Petski |first=Denise |date=January 16, 2025 |title=PGA Awards Nominations Include 'Dune: Part Two', 'The Brutalist', 'Wicked' Vying For Top Film Prize |url=https://deadline.com/2025/01/pga-awards-producers-guild-nominations-2025-list-1236258623/ |url-status=live |archive-url=https://web.archive.org/web/20250116212955/https://deadline.com/2025/01/pga-awards-producers-guild-nominations-2025-list-1236258623/ |archive-date=January 16, 2025 |access-date=January 16, 2025 |website=Deadline Hollywood}}</ref>
<ref name="ImmersiveStoryAIS">{{Cite web |last=Giardina |first=Carolyn |date=February 7, 2025 |title='Dune 2,' 'The Wild Robot,' 'Wicked' Win Advanced Imaging Society Honors |url=https://variety.com/2025/artisans/news/advanced-imaging-society-2025-awards-dune-wild-robot-wicked-1236298050/ |url-status=live |archive-url=https://web.archive.org/web/20250208200046/https://variety.com/2025/artisans/news/advanced-imaging-society-2025-awards-dune-wild-robot-wicked-1236298050/ |archive-date=February 8, 2025 |access-date=February 10, 2025 |website=Variety}}</ref>
<ref name="ImmersiveStoryCast">{{Cite web |last=Reif |first=Alex |date=May 31, 2024 |title=Marvel's "What If...? – An Immersive Story" for Apple Vision Pro Offers More Than Expected from VR Episode of Disney+ Series |url=https://www.laughingplace.com/w/disney-entertainment/review-marvel-what-if-immersive-story-apple-vision-pro/ |url-status=live |archive-url=https://web.archive.org/web/20240818212107/https://www.laughingplace.com/w/disney-entertainment/review-marvel-what-if-immersive-story-apple-vision-pro/ |archive-date=August 18, 2024 |access-date=August 19, 2025 |website=Laughing Place}}</ref>
<!-- MARVEL ZOMBIES -->
<ref name="MarvelZombiesVariety">{{Cite web |last=Vary |first=Adam B. |date=November 12, 2021 |title=Animated 'X-Men,' 'Spider-Man,' 'Marvel Zombies' Series Announced for Disney Plus |url=https://variety.com/2021/tv/news/x-men-spider-man-zombies-animated-series-marvel-studios-disney-plus-1235110676/ |url-status=live |archive-url=https://web.archive.org/web/20211112175840/https://variety.com/2021/tv/news/x-men-spider-man-zombies-animated-series-marvel-studios-disney-plus-1235110676/ |archive-date=November 12, 2021 |access-date=November 13, 2021 |website=Variety}}</ref>
<ref name="ZombiesSeriesCast">{{Cite web |last=Chakraborty |first=Sourav |date=September 19, 2025 |title=All Characters & Actors Recast in Marvel Zombies' Cast |url=https://www.superherohype.com/guides/628724-marvel-zombies-cast-recast-characters-actors |url-status= |archive-url=https://web.archive.org/web/20250922132848/https://www.superherohype.com/guides/628724-marvel-zombies-cast-recast-characters-actors |archive-date=September 22, 2025 |access-date=September 21, 2025 |website=SuperHeroHype}}</ref>
<ref name="ZombiesReleaseDate">{{Cite web |last1=O'Rourke |first1=Ryan |last2=Lovitt |first2=Maggie |date=August 14, 2025 |title='Marvel Zombies' Showrunner on Balancing Gore and Character-Driven Storytelling in TV-MA Series [Exclusive] |url=https://collider.com/marvel-zombies-image-bryan-andrews-violent/ |url-status=live |archive-url=https://web.archive.org/web/20250814220426/https://collider.com/marvel-zombies-image-bryan-andrews-violent/ |archive-date=August 14, 2025 |access-date=August 14, 2025 |website=Collider}}</ref>
<ref name="ZombiesTimeline">{{Cite web |date=September 19, 2025 |title=Heat Vision Newsletter |url=https://view.email.hollywoodreporter.com/?qs=23d1f500ac92e9447cc2e0488debe7588ee51a5f04b159b7b6d59a0c112273b6726cef5bec4f66a6da19ef92476a1fb1f2e2adcc415c4f33d7195099ccd1e0ef9b3e3d4e568965b8 |url-status=live |archive-url=https://web.archive.org/web/20250920005411/https://view.email.hollywoodreporter.com/?qs=23d1f500ac92e9447cc2e0488debe7588ee51a5f04b159b7b6d59a0c112273b6726cef5bec4f66a6da19ef92476a1fb1f2e2adcc415c4f33d7195099ccd1e0ef9b3e3d4e568965b8 |archive-date=September 20, 2025 |access-date=September 19, 2025 |website=The Hollywood Reporter}}</ref>
<!-- POTENTIAL PROJECTS -->
<ref name="THRAndrews&Bradley">{{Cite web |last=Davids |first=Brian |date=August 10, 2021 |title='What If...?' Writer and Director on Their Last Call with Chadwick Boseman and a Captain Carter Movie |url=https://www.hollywoodreporter.com/tv/tv-features/what-if-disney-chadwick-boseman-captain-carter-1234995760/ |url-status=live |archive-url=https://web.archive.org/web/20210811004355/https://www.hollywoodreporter.com/tv/tv-features/what-if-disney-chadwick-boseman-captain-carter-1234995760/ |archive-date=August 11, 2021 |access-date=August 11, 2021 |website=The Hollywood Reporter}}</ref>
<ref name="AtwellUSAToday">{{Cite web |last=Truitt |first=Brian |date=August 10, 2021 |title=Exclusive: Hayley Atwell's Captain Carter brings 'chutzpah and style' to Marvel's 'What If...?' series |url=https://www.usatoday.com/story/entertainment/tv/2021/08/10/what-if-hayley-atwell-voices-dynamic-new-version-marvel-role/5548562001/ |url-status=live |archive-url=https://web.archive.org/web/20210810193931/https://eu.usatoday.com/story/entertainment/tv/2021/08/10/what-if-hayley-atwell-voices-dynamic-new-version-marvel-role/5548562001/ |archive-date=August 10, 2021 |access-date=August 11, 2021 |website=USA Today}}</ref>
<ref name="VarietyOct2021">{{Cite web |last=Vary |first=Adam B. |date=October 6, 2021 |title=Inside Marvel's 'What If...?' Finale, Season 2 Plans and the T'Challa Spinoff That Never Was |url=https://variety.com/2021/tv/news/marvel-what-if-season-1-finale-tchalla-spin-off-chadwick-boseman-1235082366/ |url-status=live |archive-url=https://web.archive.org/web/20211006191256/https://variety.com/2021/tv/news/marvel-what-if-season-1-finale-tchalla-spin-off-chadwick-boseman-1235082366/ |archive-date=October 6, 2021 |access-date=October 6, 2021 |website=Variety}}</ref>
<ref name="AtwellMoM">{{Cite web |last=Garbutt |first=Emily |date=May 5, 2022 |title=The Illuminati members in Doctor Strange 2, listed and explained |url=https://www.gamesradar.com/illuminati-doctor-strange-2-list/ |url-status=live |archive-url=https://web.archive.org/web/20220505133231/https://www.gamesradar.com/illuminati-doctor-strange-2-list/ |archive-date=May 5, 2022 |access-date=May 5, 2022 |website=Total Film |publisher=GamesRadar+}}</ref>
<ref name="AndrewsSRTChallaSpinOff">{{Cite web |last=Dodge |first=Jeff |date=September 17, 2025 |title=Why The New MCU Show Purposely Avoided Recasting Chadwick Boseman's T'Challa Explained |url=https://screenrant.com/marvel-zombies-mcu-tchalla-black-panther-chadwick-boseman-not-recast-explained/ |url-status=live |archive-url=https://web.archive.org/web/20250918170023/https://screenrant.com/marvel-zombies-mcu-tchalla-black-panther-chadwick-boseman-not-recast-explained/ |archive-date=September 18, 2025 |access-date=September 18, 2025 |website=Screen Rant}}</ref>
}}
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