{{More citations needed|date=May 2011}} {{marketing}} A '''market requirements document (MRD)''' in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.<ref name="SD">Shired, Diane [http://www.birds-eye.net/definition/m/mrd-market_requirements_document.shtml MRD – Market Requirements Document], Birds-Eye.Net. Accessed 09. Jun 2009.</ref><ref>{{cite web |last1=Shired |first1=Diane |title=Marketing Requirements Document |url=http://www.birds-eye.net/definition/m/mrd-market_requirements_document.shtml |archiveurl=https://web.archive.org/web/20140804151915/http://www.birds-eye.net/definition/acronym/?id=1357741964&abrevation=MRD&meaning=Market%20Requirements%20Document|archivedate=2014-08-04}}</ref> It is typically written as a part of product marketing or product management. The document should explain: * What (new) product is being discussed * Who the target customers are * What products are in competition with the proposed one * Why customers are likely to want this product. * What holds the customers back from purchasing the product.
== See also == * Product requirements document * Requirements management * User requirements document
==References== {{reflist}}
Category:Product management
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