{{Short description|Mexican multinational food company}} {{other uses|Bimbo (disambiguation)}} {{Multiple issues| {{Cleanup|reason=Many formatting errors|date=August 2023}} {{Promotional|date=August 2023}} }} {{Use dmy dates|date=July 2024}} {{Use American English|date=July 2024}} {{Infobox company | name = Grupo Bimbo, S.A.B. de C.V. | logo = Logo Grupo BIMBO.svg | logo_size = 200px | logo_caption = Logo used since 2015 | image = Grupo-bimbo.jpg | image_size = 300px | image_caption = Headquarters in Mexico City | former_name = Panificación Bimbo S.A. (1945–1986) | type = Public | traded_as = {{BMV|BIMBO|5163}} | industry = Food processing | genre = | fate = | predecessor = | successor = | founded = {{start date and age|df=yes|1945|12|02}} | founders = {{ublist|Lorenzo Servitje|Jaime Jorba|Jaime Sendra|Alfonso Velasco|José T. Mata}} | defunct = | hq_location = | hq_location_city = Mexico City | hq_location_country = Mexico | num_locations = | num_locations_year = | area_served = Worldwide | key_people = Daniel Servitje (chairman) | products = {{unbulleted list|Bread|Cookies|Pastries}} | brands = {{unbulleted list|Bimbo|Marinela|Tia Rosa|Ideal|Barcel|Sara Lee|Mrs Baird's|Oroweat||+100 other brands}} | revenue = {{increase}} MXN348.8 billion <br>US$17.1 billion | revenue_year = 2021 | operating_income = {{increase}} MXN185.3 billion <br>US$9.1 billion | income_year = 2021 | net_income = {{increase}} MXN43.1 billion <br>US$1.7 billion | net_income_year = 2021 | assets = {{increase}} MXN337.6 billion <br>US$16.6 billion | assets_year = 2021 | equity = {{increase}} MXN101.6 billion <br>US$5.0 billion | equity_year = 2021 | production = | production_year = | services = | owner = | num_employees = 137,000 | parent = | divisions = {{ubl|BIMBO Bakeries U.S.A.|BIMBO Mexico|Barcel| BIMBO Canada|BIMBO China|BIMBO Latin Sur|BIMBO Latin Centro|BIMBO Brasil| BIMBO Europa|Canada Bread Company|Harvest Gold India|Takis}} | subsid = | module = | website = {{URL|grupobimbo.com}} | footnotes = }} '''Grupo Bimbo, S.A.B. de C.V.''' (also known simply as '''Bimbo''') is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa.<ref>{{Cite web|date=2020-02-14|title=Extiende Bimbo presencia global; llega a Kazajistán|url=https://www.eluniversal.com.mx/cartera/extiende-bimbo-presencia-global-llega-kazajistan|access-date=2021-01-14|website=El Universal|language=es}}</ref> It has an annual sales volume of 15 billion dollars<ref name="Grupo Bimbo Today">{{Cite web|date=2017-08-16|title=Grupo Bimbo Today|url=https://grupobimbo.com/en/grupo-bimbo-today|access-date=2021-01-14|website=Grupo Bimbo|language=en|archive-date=2019-06-08|archive-url=https://web.archive.org/web/20190608035129/https://grupobimbo.com/en/grupo-bimbo-today|url-status=dead}}</ref> and is listed on the Mexican Stock Exchange with the ticker BIMBO. It is considered the largest bakery in the world.<ref>{{Cite web|title=.::. Grupo BMV .::. Trading Statistics|url=https://www.bmv.com.mx/en/Grupo_BMV/Estadisticas_de_Operacion/BIMBO-5163|access-date=2021-01-14|website=www.bmv.com.mx}}</ref>
Grupo Bimbo has 134,000 employees,<ref>{{Cite web|date=2020-01-15|title=Bimbo: la panificadora mexicana de los cuatro continentes|url=https://www.liderempresarial.com/bimbo-la-panificadora-mexicana-de-los-cuatro-continentes/|access-date=2021-01-14|website=Líder Empresarial|language=es}}</ref> 196 bakery plants,<ref>{{Cite web|title=Grupo Bimbo expande operaciones a Kazajistán|url=https://www.sdpnoticias.com/negocios/grupo-bimbo-expande-operaciones-a-kazajistan.html|access-date=2021-01-14|website=SDP|date=13 February 2020 |language=es}}</ref> 3 million points of sale, a distribution network with 57,000 routes all over the world.<ref>{{Cite web|title=Bimbo logra 300,000 puntos de venta más en 2018 {{!}} Opportimes|url=https://www.opportimes.com/bimbo-logra-300000-puntos-de-venta-mas-en-2018/|access-date=2021-01-14|website=www.opportimes.com|date=14 March 2019|language=es}}</ref> The company has more than 100 brands and 13,000 products,<ref>{{Cite web|last=EFE|title=Bimbo emite títulos de deuda por 600 mdd, con vencimiento en 2049; recursos son para refinanciarse|url=https://www.sinembargo.mx/05-09-2019/3640586|access-date=2021-01-14|website=SinEmbargo MX|date=5 September 2019|language=es}}</ref> like Bimbo, Tía Rosa, Entenmann's, Pullman, Rainbo, Nutrella, Marinela, Oroweat, Sara Lee, Thomas', Arnold and Barcel.<ref>{{Cite web|title=Grupo Bimbo sube 14 lugares entre las mejores marcas del mundo {{!}} Opportimes|url=https://www.opportimes.com/grupo-bimbo-sube-14-lugares-entre-las-mejores-marcas-del-mundo/|access-date=2021-01-14|website=www.opportimes.com|date=21 June 2018|language=es}}</ref> Its strategic associations include Alicorp (Peru); Blue Label (Mexico); Fincomún, Galletas la Moderna, Grupo Nutresa (Colombia); Mundo Dulce (Argentina); among others.<ref name="Grupo Bimbo Today"/>
Daniel Servitje has been Grupo Bimbo's chairman since 2013.<ref>{{Cite web|date=2019-04-01|title=33 datos que pocos saben de Daniel Servitje, líder de Bimbo, en su cumpleaños 60|url=https://www.quien.com/circulos/2019/04/01/quien-es-daniel-servitje-dueno-bimbo|access-date=2021-01-14|website=Quién|language=es}}</ref>
== History == === 1945–1960 === left|thumb|Bimbo logo used on 1940s to 1960s. Grupo Bimbo began operations in Mexico City<ref>{{cite web |url=https://www.bimbo.com.mx/es/historias/asi-comenzo-todo |title = Así comenzó todo |language=es-mx|publisher=Grupo Bimbo}}</ref> on December 2, 1945, with Panificación Bimbo, S.A. as the official name.<ref>{{Cite web|date=2019-09-29|title=¿Por qué se llama Bimbo y por qué utilizan un osito en el logo?|url=https://www.dineroenimagen.com/empresas/por-que-se-llama-bimbo-y-por-que-utilizan-un-osito-en-el-logo/113289|access-date=2021-01-18|website=DineroenImagen|language=es}}</ref> The company started with 34 employees,<ref>{{Cite web|last=Ayala|first=María Luisa|title=Opinión: Bimbo... de México para el resto del mundo {{!}} América Retail|date=5 August 2019|url=https://www.america-retail.com/opinion/opinion-bimbo-de-mexico-para-el-resto-del-mundo/|access-date=2021-01-18|language=es}}</ref> selling cellophane-wrapped large and small white loaf bread, rye bread, and toast bread.<ref>{{Cite web|date=2019-01-10|title=Portafolio de marcas: ¿qué hay detrás de Bimbo?|url=https://www.merca20.com/portafolio-de-marcas-que-hay-detras-de-bimbo-2/|access-date=2021-01-18|website=Revista Merca2.0|language=en-US}}</ref> Lorenzo Servitje Sendra, José T. Mata, Jaime Sendra Grimau, Jaime Jorba Sendra, and Alfonso Velasco, were the partners who started the bakery company.<ref>{{Cite web|title=Muere el fundador de Grupo Bimbo|url=https://www.elsiglodetorreon.com.mx/noticia/1309160.muere-el-fundador-de-grupo-bimbo.html|access-date=2021-01-18|website=El Siglo|date=4 February 2017|language=es-ES}}</ref>
The name "Bimbo" was chosen among other candidates such as PanRex, Pan NSE (initials in Spanish for Nutritious, Tasty, and Inexpensive), Sabrosoy, Pan Lirio, and Pan Azteca.<ref>{{Cite web|date=2017-02-03|title=El Osito Bimbo, una herencia de Servitje|url=https://www.eluniversal.com.mx/articulo/cartera/negocios/2017/02/3/el-osito-bimbo-una-herencia-de-servitje|access-date=2021-01-18|website=El Universal|language=es}}</ref> The name was formed as the combination of the Disney ''Bambi'' and ''Dumbo'' films names, which were the favourite movies of Marinela, Lorenzo Servitje's daughter. Later, the founders would find out that {{lang|it|bimbo}} is an Italian slang for children (shortened from {{lang|it|bambino}}), and that in China the word for bread ({{lang|zh|面包}}, {{transliteration|zh|miànbāo}}) is similar to the name of the brand.<ref>{{Cite web|date=2019-08-21|title=Añoranza: así era la publicidad de Bimbo en sus inicios|url=https://www.excelsior.com.mx/trending/anoranza-asi-era-la-publicidad-de-bimbo-en-sus-inicios/1331740|access-date=2021-01-18|website=Excélsior|language=es}}</ref>
The brand's ambassador, the Bimbo Bear, was also created in 1945.<ref>{{Cite web|title=Bimbo: significado de su logo y nombre que te sorprenderá|url=https://www.milenio.com/virales/bimbo-logo-y-significado-nombre|access-date=2021-01-20|website=www.milenio.com|date=12 February 2020 |language=es-MX}}</ref> It was inspired by a bear drawing in a Christmas Card given to Jaime Jorba. Anita Mata, Jaime Sendra's wife, was the one who added distinct features such as the hat, the apron, and the bread under its arm.<ref>{{Cite web|date=2017-02-03|title=El Osito Bimbo, una herencia de Servitje|url=https://www.eluniversal.com.mx/articulo/cartera/negocios/2017/02/3/el-osito-bimbo-una-herencia-de-servitje|access-date=2021-01-20|website=El Universal|language=es}}</ref>
By 1948, Grupo Bimbo had nine different products like white bread, toast bread, black bread, sweet bread, buns, and muffins.<ref>{{Cite web|last=Ayala|first=María Luisa|title=México: Bimbo... de México para el resto del mundo {{!}} América Retail|date=August 2019|url=https://www.america-retail.com/mexico/mexico-bimbo-de-mexico-para-el-resto-del-mundo/|access-date=2021-01-26|language=es}}</ref> Thanks to the production growth, in 1949, the first branch outside of Mexico City was opened in Puebla, Mexico.<ref name="milenio.com">{{Cite web|title=Bimbo: el osito que en 70 años ha vendido pan a todo mundo|url=https://www.milenio.com/negocios/bimbo-osito-70-anos-vendido-pan-mundo|access-date=2021-01-26|website=www.milenio.com|date=12 February 2015 |language=es-MX}}</ref>
By the 1950s, Grupo Bimbo took its products to more people with the "38", a delivery truck with speakers that helped promote the products.<ref>{{Cite web|last=Español|first=Entrepreneur en|date=2017-02-03|title=5 claves de marketing de Lorenzo Servitje que enamoraron a los consumidores de Bimbo|url=https://www.entrepreneur.com/article/288744|access-date=2021-01-26|website=Entrepreneur|language=es}}</ref> Shortly afterward, the portfolio extended with the addition of Bimbo Bear Donuts, Bimbollos, Medias Noches (hot dog bread), and Colchones.<ref>{{Cite web|last=Molina|first=por Aletia|date=2017-02-03|title=La historia de Bimbo a través de sus marcas|url=https://josecardenas.com/2017/02/la-historia-bimbo-traves-marcas/|access-date=2021-01-26|website=José Cárdenas|language=es}}</ref>
On its tenth anniversary, in 1955, Grupo Bimbo had 700 employees and 140 vehicles.<ref>{{Cite web|last=Téllez|first=Estephanie Suárez y Cristian|title=Grupo Bimbo, empresa con mucha levadura|url=https://www.eleconomista.com.mx/mercados/Grupo-Bimbo-empresa-con-mucha-levadura-20190218-0121.html|access-date=2021-01-26|website=El Economista}}</ref> In 1956, the company opened Bimbo de Occidente (Bimbo of the West) factory with Roberto Servitje as its general manager,<ref>{{Cite web|date=2019-08-21|title=Añoranza: así era la publicidad de Bimbo en sus inicios|url=https://www.excelsior.com.mx/trending/anoranza-asi-era-la-publicidad-de-bimbo-en-sus-inicios/1331740|access-date=2021-01-26|website=Excélsior|language=es}}</ref> and, in 1958, launched Gansito, a chocolate-covered snack cake filled with strawberry jam and cream.<ref name="milenio.com"/>
=== 1961–1980 === In the 1960s, Grupo Bimbo kept expanding with its arrival in Monterrey, Mexico, and its first administrative restructuring in 1963, which led to the creation of its corporate structure.<ref>{{Cite web|date=2015-12-15|title=Reconocen a Marinela Monterrey como Empresa Segura|url=https://manufactura.mx/industria/2015/12/15/planta-de-marinela-en-nuevo-leon-cumple-25-anos|access-date=2021-02-03|website=Manufactura|language=es}}</ref> A year later, in 1964, the company acquired the rights in Mexico of Quality Bakers of America's brand, Sunbeam.<ref>{{Cite web|date=2017-12-22|title=Our History|url=https://www.grupobimbo.com/en/ourhistory|access-date=2021-02-03|website=Grupo Bimbo|language=en|archive-date=2021-02-08|archive-url=https://web.archive.org/web/20210208000534/https://www.grupobimbo.com/en/ourhistory|url-status=dead}}</ref>
In the 1970s, the company had significant growth in several areas. In 1971, Barcel, one of its most important brands, began operations; In 1972, it opened its bakery plant located in Azcapotzalco, Mexico City, the largest in Latin America and one of the ten largest in the world, at the time.<ref name=":0">{{Cite web|title=Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas|url=https://www.elfinanciero.com.mx/empresas/desde-las-donas-y-gansito-hasta-el-duvalin-la-historia-de-bimbo-a-traves-de-sus-marcas|access-date=2021-02-03|website=www.elfinanciero.com.mx|date=3 February 2017 }}</ref>
During this decade, Grupo Bimbo entered the marmalade market with Carmel (1973); inaugurated Suandy and Tía Rosa (1974),<ref>{{Cite web|date=2019-01-29|title=Portafolio de marcas: ¿Qué hay detrás de Tía Rosa?|url=https://www.merca20.com/portafolio-de-marcas-que-hay-detras-de-tia-rosa/|access-date=2021-02-03|website=Revista Merca2.0|language=en-US}}</ref> began the production of Conchas Bimbo (1975);<ref name=":0" /> and launched Ricolino, the company's leading sweets and chocolate brand, and Bubulubu with it (1978).<ref>{{Cite web|date=2019-01-14|title=Portafolio de marcas: ¿Qué hay detrás de Ricolino?|url=https://www.merca20.com/portafolio-de-marcas-que-hay-detras-de-ricolino/|access-date=2021-02-03|website=Revista Merca2.0|language=en-US}}</ref> By the end of the 1970s, Grupo Bimbo was formed by three companies, 12 plants, and 15,000 employees; during this time, Roberto Servitje was appointed CEO.<ref>{{Cite web|title=Bimbo, la historia de un gigante que llega hasta tu mesa|url=https://vanguardia.com.mx/articulo/bimbo-la-historia-de-un-gigante-que-llega-hasta-tu-mesa|access-date=2021-02-03|website=Vanguardia MX|date=3 February 2017 |language=es}}</ref>
=== 1981–2000 === At the beginning of the 1980s, Grupo Bimbo presented relevant internal and external changes. It started quoting on the Mexican Stock Exchange, trading 15% of its shares,<ref>{{Cite web|title=.::. Grupo BMV .::. Profile|url=https://www.bmv.com.mx/en/issuers/profile/BIMBO-5163|access-date=2021-02-11|website=www.bmv.com.mx|language=en}}</ref> and a new organizational structure was generated in 1986, from which a single industrial group was created.<ref>{{Cite web|date=2019-08-21|title=Añoranza: así era la publicidad de Bimbo en sus inicios|url=https://www.excelsior.com.mx/trending/anoranza-asi-era-la-publicidad-de-bimbo-en-sus-inicios/1331740|access-date=2021-02-11|website=Excélsior|language=es}}</ref> In these years, exports to the United States of America began (1984);<ref>{{Cite web|last=Ángeles|first=Alejandro|date=2019-10-23|title=Bimbo, ¿cómo una empresa de tradición familiar conquista 4 continentes? • Economía y finanzas • Forbes México|url=https://www.forbes.com.mx/bimbo-como-una-empresa-de-tradicion-familiar-conquista-4-continentes/|access-date=2021-02-11|website=Forbes México|language=es-MX}}</ref> Bimbo Centroamerica was created in 1989 with the construction of a plant in Guatemala, which was completed in 1990.<ref>{{Cite web|last=Pantaleón|first=Israel|date=2017-02-03|title=Así expandió Lorenzo Servitje la operación de Bimbo en Latinoamérica • Últimas Noticias • Forbes México|url=https://www.forbes.com.mx/asi-expandio-lorenzo-servitje-la-operacion-de-bimbo-en-latinoamerica/|access-date=2021-02-11|website=Forbes México|language=es-MX}}</ref> the company had previously operated in the 1980s in Guatemala and El Salvador through the Winni brand which would later become Marisela in those countries.
In the early 1990s, Milpa Real tortillas and Lonchibon were added to its brands.<ref>{{Cite web|title=Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas|url=https://www.elfinanciero.com.mx/empresas/desde-las-donas-y-gansito-hasta-el-duvalin-la-historia-de-bimbo-a-traves-de-sus-marcas|access-date=2021-02-11|website=www.elfinanciero.com.mx|date=3 February 2017 }}</ref> In 1993, opened its new corporate building in Santa Fe, Mexico City, and in 1995, acquired Coronado, an enterprise specialized in ''cajeta''-based products.<ref>{{Cite web|date=2015-03-19|title=6 marcas tradicionales de México que fueron compradas por grandes corporaciones|url=https://www.merca20.com/6-marcas-tradicionales-de-mexico-que-fueron-compradas-por-grandes-corporaciones/|access-date=2021-02-11|website=Revista Merca2.0|language=en-US}}</ref> During this decade a further expansion in Latin America took place, with the arrival of Bimbo in Argentina and the opening of the regional corporate in 1991,<ref>{{Cite web|title=Bimbo: el osito que en 70 años ha vendido pan a todo mundo|url=https://www.milenio.com/negocios/bimbo-osito-70-anos-vendido-pan-mundo|access-date=2021-02-11|website=www.milenio.com|date=12 February 2015 |language=es-MX}}</ref> as well as the Ideal plant in Chile in 1995.<ref>{{Cite journal|last=Moreno Lazaro|first=Javier|date=|title=SPANISH EMIGRATION AND THE SETTING-UP OF A GREAT COMPANY IN MEXICO: BIMBO 1903-2008|url=http://www.economia.unam.mx/cladhe/registro/ponencias/482_abstract.pdf|journal=Facultad de Economía de la UNAM (México).|volume=|pages=|via=|access-date=2021-02-11|archive-date=2022-03-28|archive-url=https://web.archive.org/web/20220328222913/http://www.economia.unam.mx/cladhe/registro/ponencias/482_abstract.pdf|url-status=dead}}</ref> In 1994, Grupo Bimbo purchased La Hacienda, a tortilla maker in California expanding its operations in the U.S. market. In 1997, it furthered its US based offerings to the U.S. bread market with the purchase of Pacific Prides Bakery, San Diego, California and, in 1998 when it purchased Mrs Baird's Bakeries in Texas, Bimbo Bakeries USA (BBU) was born.
Finally, in 1997, Daniel Servitje was appointed the company's CEO, setting a new course for Grupo Bimbo's operations worldwide.<ref>{{Cite web|date=2018-06-26|title=Exclusiva {{!}} Daniel Servitje, CEO de Grupo Bimbo|url=https://www.fortuneenespanol.com/destacado/daniel-servitje-grupo-bimbo/|access-date=2021-02-11|website=Revista Fortune|language=es-MX}}</ref>
=== 2001–2010 === At the beginning of the 21st century, Grupo Bimbo added brands such as Plus Vita and Pullman in Brazil (2001);<ref>{{Cite web|date=2019-08-21|title=Añoranza: así era la publicidad de Bimbo en sus inicios|url=https://www.excelsior.com.mx/trending/anoranza-asi-era-la-publicidad-de-bimbo-en-sus-inicios/1331740|access-date=2021-02-18|website=Excélsior|language=es}}</ref> Joyco, the manufacturer of Duvalín, Bocadín and Lunetas (2004);<ref>{{Cite web|title=Desde las Donas y Gansito, hasta el Duvalín: La historia de Bimbo a través de sus marcas|url=https://www.elfinanciero.com.mx/empresas/desde-las-donas-y-gansito-hasta-el-duvalin-la-historia-de-bimbo-a-traves-de-sus-marcas|access-date=2021-02-18|website=www.elfinanciero.com.mx|date=3 February 2017 }}</ref> El Globo and La Corona (2005);<ref>{{Cite news|last=EFE|date=2005-07-21|title=Bimbo compra la cadena mexicana de pastelerías El Globo a Slim|language=es|work=El País|url=https://elpais.com/diario/2005/07/22/economia/1121983210_850215.html|access-date=2021-02-18|issn=1134-6582}}</ref> and Nutrella of Brazil (2008) to its portfolio.<ref>{{Cite web|date=2008-05-07|title=Bimbo da una gran mordida a Nutrella|url=https://expansion.mx/negocios/2008/05/07/bimbo-da-una-gran-mordida-a-nutrella|access-date=2021-02-18|website=Expansión|language=es}}</ref> it also introduced the Olocoons figures and animated television series which has become a culture classic towards the public in Mexico and Central America<ref>https://www.grupobimbo.com/es/prensa/noticias/medio-ambiente/bimbo-lanza-la-promocion-olocoons-h2o</ref>
In 2006, Groupo Bimbo began operations in the Asian market with the acquisition of the Panrico Bakery in Beijing, China.<ref>{{Cite web|author=Forbes Staff|date=2017-04-20|title=Bimbo quiere ampliar su presencia en China • Negocios • Forbes México|url=https://www.forbes.com.mx/bimbo-ampliar-presencia-en-china/|access-date=2021-02-18|website=Forbes México|language=es-MX}}</ref> The company also strengthened its presence in the United States of America with the acquisition of George Weston Limited bakery, owner of brands such as Thomas, Oroweat, Arnold, Boboli, Stroehmann and Freihofer's in 2009.<ref>{{Cite web|last=bakeryandsnacks.com|title=Grupo Bimbo: One of the world's most ethical companies baking bread for billions the world over|url=https://www.bakeryandsnacks.com/Article/2019/04/25/Grupo-Bimbo-One-of-the-world-s-most-ethical-companies-baking-bread-for-billions-the-world-over|access-date=2021-02-18|website=bakeryandsnacks.com|date=25 April 2019 }}</ref>
=== 2011–present === In this decade, Grupo Bimbo consolidated itself as the largest bakery company in the world by acquiring Sara Lee North American Fresh Bakery in the United States; Fargo in Argentina;<ref>{{Cite web|date=2019-12-19|title=Empresas de compras: así fueron las principales adquisiciones de la década|url=https://expansion.mx/empresas/2019/12/19/empresas-de-compras-asi-fueron-las-principales-adquisicones-de-la-decada|access-date=2021-02-18|website=Expansión|language=es}}</ref> and Bimbo Iberia in Spain and Portugal, in 2011.<ref>{{Cite news|date=2015-07-09|title=Bimbo paga 190 millones por Panrico|language=es|work=El País|url=https://elpais.com/economia/2015/07/09/actualidad/1436453573_802366.html|access-date=2021-02-18|issn=1134-6582}}</ref> A year later, the company completed its most important conversion to renewable energy with the inauguration of the Piedra Larga wind farm (in Oaxaca, Mexico), which supplies several of Grupo Bimbo's facilities, as well as its electric vehicles fleet with "green" energy.<ref>{{Cite web|last=Advertorial|first=Forbes|date=2019-11-28|title=Reparto sustentable: la nueva inversión eléctrica de Bimbo|url=https://www.forbes.com.mx/reparto-sustentable-la-nueva-inversion-electrica-de-bimbo/|access-date=2021-02-18|website=Forbes México|language=es-MX}}</ref>
In the following years, Grupo Bimbo acquired several companies to boost its global growth strategy, some of the most prominent were: in 2014, Canada Bread (Canada)<ref>{{Cite web|date=2014-02-12|title=Bimbo acuerda la compra de Canada Bread|url=https://expansion.mx/negocios/2014/02/12/bimbo-acuerda-la-compra-de-canada-bread|access-date=2021-02-25|website=Expansión|language=es}}</ref> and Supan (Ecuador);<ref>{{Cite web|date=2014-07-15|title=Bimbo compra panificadora ecuatoriana|url=https://expansion.mx/negocios/2014/07/15/bimbo-acuerda-compra-de-supan|access-date=2021-02-25|website=Expansión|language=es}}</ref> in 2015, Vachon (Canada);<ref>{{Cite web|title=Bimbo concreta la compra de Saputo Bakery en Canadá|url=https://www.elfinanciero.com.mx/empresas/bimbo-concreta-la-compra-de-saputo-bakery-en-canada|access-date=2021-02-25|website=www.elfinanciero.com.mx|date=2 February 2015 }}</ref> and, in 2016, Panettiere (Colombia), General Mills (Argentina)<ref>{{Cite web|title=General Mills: One of the World's largest food Companies|url=http://www.generalmills.com/en/News/NewsReleases/Library/2016/April/fullmoon-english|access-date=2021-02-25|website=www.generalmills.com}}</ref> and Panrico S.A.U. (Spain and Portugal).<ref>{{Cite web|date=2016-07-21|title=Panrico ya es oficialmente propiedad de Grupo Bimbo|url=https://expansion.mx/empresas/2016/07/21/panrico-ya-es-oficialmente-propiedad-de-grupo-bimbo|access-date=2021-02-25|website=Expansión|language=es}}</ref>
In 2017, the company began operations in Africa and continued its growth in the continent, with the acquisition of Groupe Adghal in Morocco;<ref>{{Cite web|title=El grupo mexicano Bimbo adquirió al grupo Agdhal de Marruecos|url=https://www.efe.com/efe/america/mexico/el-grupo-mexicano-bimbo-adquirio-al-agdhal-de-marruecos/50000545-3250892|access-date=2021-02-25|website=www.efe.com|language=es}}</ref> East Balt, one of the most important foodservice companies in China, France, Italy, Morocco, Russia, South Africa, South Korea, Switzerland, Turkey, Ukraine, and the United States;<ref>{{Cite web|date=2017-10-16|title=Bimbo cierra la compra de East Balt Bakeries|url=https://expansion.mx/empresas/2017/10/16/bimbo-cierra-la-compra-de-east-balt-bakeries|access-date=2021-02-25|website=Expansión|language=es}}</ref> and by purchasing 65% of the Ready India Private Limited's (Ready Roti) shares.<ref>{{Cite web|author=Forbes Staff|date=2017-05-25|title=Bimbo entra a la India con compra mayoritaria de Ready Roti • Últimas Noticias • Forbes México|url=https://www.forbes.com.mx/bimbo-entra-a-la-india-compra-ready-roti/|access-date=2021-02-25|website=Forbes México|language=es-MX}}</ref> This year, Grupo Bimbo added to its portfolio brands like Bays English Muffins (United States) and Stonemill Bakehouse (Canada).<ref>{{Cite web|title=Bimbo reporta beneficio neto de 286,1 millones de dólares en 2017|url=https://www.efe.com/efe/america/mexico/bimbo-reporta-beneficio-neto-de-286-1-millones-dolares-en-2017/50000545-3633458|access-date=2021-02-25|website=www.efe.com|language=es}}</ref>
In 2018, the company continued its expansion and completed the purchase of Nutra Bien brands in Chile<ref>{{Cite news|last=Scully|first=Jules|date=25 February 2019|title=Grupo Bimbo acquires Chilean bakery firm Alimentos Nutra Bien|work=FoodBev Media|url=https://www.foodbev.com/news/grupo-bimbo-acquires-chilean-bakery-firm-alimentos-nutra-bien/ |archive-url=https://web.archive.org/web/20190225071744/https://www.foodbev.com/news/grupo-bimbo-acquires-chilean-bakery-firm-alimentos-nutra-bien/ |archive-date=25 February 2019 |url-status=dead |access-date=25 February 2021}}</ref> and El Paisa in Colombia, in order to grow in South America; Grupo Mankattan, a leader in the baking industry in China, thriving its growth in the fast-food channel in that country. That same year, Grupo Bimbo joined the RE100 initiative, committing to being 100% renewable, energy-wise, by 2025.<ref>{{Cite web|last=Santiago|first=Judith|title=Bimbo operará al 100% con energía limpia|url=https://www.eleconomista.com.mx/empresas/Bimbo-operara-al-100-con-energia-limpia-20180925-0004.html|access-date=2021-02-25|website=El Economista}}</ref> It also became the first Mexican company to issue Clean Energy Certificates for Distributed Generation.<ref>{{Cite web|last=García|first=Claudia|title=Grupo Bimbo, primera empresa en México en producir Certificados de Energía Limpia para Generación Distribuida. {{!}} Global Energy|date=14 November 2018|url=https://globalenergy.mx/noticias/alternativas/grupo-bimbo-primera-empresa-en-mexico-en-producir-certificados-de-energia-limpia-para-generacion-distribuida/|access-date=2021-02-25|language=es}}</ref>
In 2019, it kept promoting some of its corporate social responsibility initiatives like the Good Neighbor program,<ref>{{Cite web|date=2019-04-06|title=Bimbo pone bases para una vida sana|url=https://www.eluniversal.com.mx/universal-deportes/mas-deportes/bimbo-pone-bases-para-una-vida-sana|access-date=2021-03-04|website=El Universal|language=es}}</ref> Reforestamos México (Reforestation),<ref>{{Cite web|title=Reforestamos México reconoce a sus aliados para asegurar los bosques del país|url=https://www.sdpnoticias.com/negocios/reforestamos-mexico-reconoce-a-sus-aliados-para-asegurar-los-bosques-del-pais.html|access-date=2021-03-04|website=SDP|date=6 November 2019 |language=es}}</ref> and Limpiemos México (Clean-up).<ref>{{Cite web|title=Adrián Rubalcava, Fundación Azteca y Grupo Bimbo trabajan por el medio|url=https://www.milenio.com/politica/comunidad/adrian-rubalcava-fundacion-azteca-grupo-bimbo-ambiente|access-date=2021-03-04|website=www.milenio.com|date=14 April 2019 |language=es-MX}}</ref> Among these campaigns, Without Leaving a Trace stood out, with which Grupo Bimbo committed that 100% of its packaging will be recyclable, biodegradable, and/or compostable by 2025.<ref>{{Cite web|last=Advertorial|first=Forbes|date=2019-08-26|title=Pan Vital de Bimbo: el más amigable con el consumidor y el planeta|url=https://www.forbes.com.mx/pan-vital-de-bimbo-sera-el-mas-amigable-con-el-consumidor-y-el-planeta/|access-date=2021-03-04|website=Forbes México|language=es-MX}}</ref>
In February 2020, Grupo Bimbo expanded its operations and arrived in Kazakhstan, through Bimbo QSR (Quick Service Restaurants), a strategic association agreement was signed with Food Town, the exclusive supplier of buns and McDonald's franchisee in that country. With this agreement, the company expanded its presence to 33 countries.<ref>{{Cite web|date=2020-02-14|title=Extiende Bimbo presencia global; llega a Kazajistán|url=https://www.eluniversal.com.mx/cartera/extiende-bimbo-presencia-global-llega-kazajistan|access-date=2021-03-04|website=El Universal|language=es}}</ref>
In May 2022, Grupo Bimbo agreed to sell its confectionery business, Ricolino, to the Chicago-headquartered food processing company, Mondelēz International for approximately US$1.3 billion.<ref>{{Cite web |date=2022-05-06 |title=Mondelēz International acquires Grupo Bimbo business for $1.3 billion {{!}} FDBusiness.com |url=https://www.fdbusiness.com/mondelez-international-acquires-grupo-bimbo-business-for-1-3-billion/ |access-date=2022-05-06 |language=en-GB}}</ref> The sale was completed in November of that same year.
In October 2022 the Manchester-based bakery St Pierre was taken over by Grupo Bimbo, in a deal worth more than £300m.<ref>{{Cite web |url=https://www.thegrocer.co.uk/news/st-pierre-swallowed-by-worlds-biggest-baker-grupo-bimbo/672919.article |title=St Pierre swallowed by world's biggest baker Grupo Bimbo |first=Ed |last=Devlin |date=27 October 2022 |website=The Grocer}}</ref>
In April 2024, Rafael Pamias was appointed as CEO. Daniel Servitje remains as Chairman of the Board of Directors.
In November 2025, Grupo Bimbo announced Alejandro Rodriguez Bas as its new Chief Executive Officer. He succeeded Rafael Pamias Romero, who stepped down earlier the same year to address personal and health matters.<ref>{{cite web |last=Schroeder |first=Eric |date=November 6, 2025 |title=Grupo Bimbo names new CEO as Pamias steps down |url=https://www.bakingbusiness.com/articles/65151-grupo-bimbo-names-new-ceo-as-pamias-steps-down |access-date=May 5, 2026 |website=Baking Business}}</ref><ref>{{cite web |last=Das |first=Dayeeta |date=November 12, 2025 |title=Grupo Bimbo Names Alejandro Rodriguez Bas As New Chief Executive |url=https://www.esmmagazine.com/a-brands/grupo-bimbo-names-alejandro-rodriguez-bas-as-new-chief-executive-300107 |access-date=May 5, 2026 |website=European Supermarket Magazine}}</ref>
== Corporate structure == Grupo Bimbo is composed, in a first tier, of a Shareholders' Meeting, whose task is to appoint the members of the Board of Directors, which must be made up of a minimum of 5 directors and a maximum of 21; 25% of them should be independent agents.<ref>{{Cite web|date=2019-05-23|title=Corporate Governance|url=https://grupobimbo.com/en/our-group/corporate-governance|access-date=2021-03-11|website=Grupo Bimbo|language=en|archive-date=2021-02-27|archive-url=https://web.archive.org/web/20210227063146/https://grupobimbo.com/en/our-group/corporate-governance|url-status=dead}}</ref> The following tier is the Steering Committee,<ref name=":1">{{Cite web|date=2017-12-07|title=STEERING {{sic|COM|MITEE|nolink=y}}|url=https://grupobimbo.com/en/management-committee-grupo-bimbo|access-date=2021-03-11|website=Grupo Bimbo|language=en|archive-date=2021-02-14|archive-url=https://web.archive.org/web/20210214114110/https://www.grupobimbo.com/en/management-committee-grupo-bimbo|url-status=dead}}</ref> which is established as follows:
'''Chairman of the Board of Directors:''' Daniel Javier Servitje Montull<ref name=":1" />
'''CEO:''' Alejandro Rodriguez Bas<ref>{{cite web |last=Schroeder |first=Eric |date=November 6, 2025 |title=Grupo Bimbo names new CEO as Pamias steps down |url=https://www.bakingbusiness.com/articles/65151-grupo-bimbo-names-new-ceo-as-pamias-steps-down |access-date=May 5, 2026 |website=Baking Business}}</ref><ref>{{cite web |last=Das |first=Dayeeta |date=November 12, 2025 |title=Grupo Bimbo Names Alejandro Rodriguez Bas As New Chief Executive |url=https://www.esmmagazine.com/a-brands/grupo-bimbo-names-alejandro-rodriguez-bas-as-new-chief-executive-300107 |access-date=May 5, 2026 |website=European Supermarket Magazine}}</ref>
'''Executive Vice Presidents:''' Javier Augusto González Franco
Gabino Miguel Gómez Carbajal
Rafael Pamias Romero
'''Chief Financial Officer:''' Diego Gaxiola Cuevas<ref name=":1" />
'''Global People Director:''' Juan Muldoon Barrena<ref name=":1" />
'''Global Vice President of Information and Transformation:''' Raúl Ignacio Obregón Servitje<ref name=":1" />
== Acquisitions == * 1964: Sunbeam - Quality Bakers of America (license in Mexico)<ref name=":11">{{Cite web|date=2015-12-11|title=Bimbo celebra 70 años, el emblemático Osito Bimbo está de fiesta|url=https://expansion.mx/seps/2015/12/14/bimbo-celebra-70-anos-el-emblematico-osito-bimbo-esta-de-fiesta|access-date=2021-04-08|website=Expansión|language=es}}</ref> * 1995: Coronado (Mexico), Grupo Ideal (Chile)<ref name=":11" /> * 1998: Mrs. Baird's (United States)<ref name=":11" /> * 2001: Plus Vita, Pullman (Brazil)<ref name=":11" /> * 2002: George Weston Limited (United States)<ref name=":11" /> * 2004: Joyco (Mexico)<ref name=":11" /> * 2005: El Globo, La Corona (Mexico)<ref name=":11" /> * 2006: Panrico (China)<ref name=":11" /> * 2008: Nutrella (Brazil)<ref name=":11" /> * 2009: George Weston Foods Ltd. (United States)<ref name=":11" /> * 2010. Vero (Mexico)<ref name=":11" /> * 2011: Sara Lee North American Fresh Bakery (United States), Fargo (Argentina), Bimbo Iberia (Spain and Portugal)<ref name=":11" /> * 2014: Canada Bread (Canada), Supán (Ecuador)<ref name=":11" /> * 2015: Vachon Bakery, Italian Home Bakery (Canada)<ref name=":11" /> * 2016: Panettiere (Colombia), General Mills (Argentina), Panrico S.A.U. (Spain and Portugal)<ref>{{Cite web|title=La Expansión Internacional del Grupo Bimbo|url=https://www.sdpnoticias.com/columnas/internacional-expansion-bimbo-grupo.html|access-date=2021-04-08|website=SDP|date=19 April 2017 |language=es}}</ref> * 2017: Grupo Adghal (Morocco),<ref>{{Cite web|last=Redacción|title=Bimbo compra empresa en África|url=https://www.eleconomista.com.mx/empresas/Bimbo-compra-empresa-en-Africa-20170428-0022.html|access-date=2021-04-08|website=El Economista}}</ref> East Balt Bakeries (United States),<ref>{{Cite web|title=El Grupo Bimbo de México completa compra de estadounidense East Balt Bakeries|url=https://www.efe.com/efe/america/mexico/el-grupo-bimbo-de-mexico-completa-compra-estadounidense-east-balt-bakeries/50000545-3410093|access-date=2021-04-08|website=www.efe.com|language=es}}</ref> 65% of Ready India Private Limited's shares (India)<ref>{{Cite web|agency=Reuters|title=Bimbo adquirirá el 65% de Ready Roti|url=https://www.eleconomista.com.mx/empresas/Bimbo-adquirira-el-65-de-Ready-Roti--20170525-0116.html|access-date=2021-04-08|website=El Economista}}</ref> * 2018: Nutra Bien (Chile),<ref>{{Cite web|title=Grupo Bimbo adds Chilean bakery to portfolio|url=https://www.bakingbusiness.com/articles/48055-grupo-bimbo-adds-chilean-bakery-to-portfolio|access-date=2021-04-08|website=www.bakingbusiness.com|language=en}}</ref> El Paisa (Colombia), Mankattan Group (China)<ref>{{Cite web|author=Forbes Staff|date=2018-06-28|title=Bimbo concluye compra de panificadora china Mankattan|url=https://www.forbes.com.mx/bimbo-concluye-compra-de-panificadora-china-mankattan/|access-date=2021-04-08|website=Forbes México|language=es-MX}}</ref> * 2021: Modern Group (India), Kitty Bread (India), Popcornopolis (United States)<ref>{{Cite news |date=November 1, 2021 |title=Grupo Bimbo's Barcel USA expands into ready-to-eat popcorn with latest acquisition |language=en-US |work=Food Dive |url=https://www.fooddive.com/news/grupo-bimbos-barcel-usa-buys-popcornopolis/609212/ |access-date=2023-10-01}}</ref> * 2023: Vel Pitar (Romania)
== Global sales == Figures in millions of nominal Mexican pesos (MXN). {| class="wikitable" !Year !Total Net Sales !Total Assets !Total Liabilities !Capital !Ref. |- |2012 |$173,139 |$137,140 |$90,082 |$47,058 |<ref name=":14">{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2012|url=https://grupobimbo.com/sites/default/files/Grupo-Bimbo-informe-anual-2012.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-04-15|archive-url=https://web.archive.org/web/20210415184751/https://grupobimbo.com/sites/default/files/Grupo-Bimbo-informe-anual-2012.pdf}}</ref> |- |2013 |$176,041 |$134,727 |$86,944 |$47,783 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2013|url=https://grupobimbo.com/sites/default/files/Grupo-Bimbo-informe-anual-2013.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-04-15|archive-url=https://web.archive.org/web/20210415184737/https://grupobimbo.com/sites/default/files/Grupo-Bimbo-informe-anual-2013.pdf}}</ref> |- |2014 |$187,053 |$177,761 |$124,159 |$53,602 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2014|url=https://grupobimbo.com/sites/default/files/Bimbo_2014_Completo_espanol_individual.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-10-28|archive-url=https://web.archive.org/web/20211028110135/https://grupobimbo.com/sites/default/files/Bimbo_2014_Completo_espanol_individual.pdf}}</ref> |- |2015 |$219,186 |$199,633 |$137,774 |$61,859 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2015|url=https://grupobimbo.com/sites/default/files/Informe-Anual-Integrado-2015-Grupo-Bimbo.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-04-15|archive-url=https://web.archive.org/web/20210415184802/https://grupobimbo.com/sites/default/files/Informe-Anual-Integrado-2015-Grupo-Bimbo.pdf}}</ref> |- |2016 |$252,141 |$245,165 |$170,089 |$75,076 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2016|url=https://grupobimbo.com/sites/default/files/Grupo-Bimbo-Informe-Anual-2016_0.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-04-15|archive-url=https://web.archive.org/web/20210415184748/https://grupobimbo.com/sites/default/files/Grupo-Bimbo-Informe-Anual-2016_0.pdf}}</ref> |- |2017 |$267,515 |$259,249 |$182,225 |$77,024 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2017|url=https://grupobimbo.com/sites/default/files/Informe-Anual-Integrado-Grupo-Bimbo-2017_1.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-04-15|archive-url=https://web.archive.org/web/20210415184738/https://grupobimbo.com/sites/default/files/Informe-Anual-Integrado-Grupo-Bimbo-2017_1.pdf}}</ref> |- |2018 |$288,266 |$263,316 |$178,741 |$84,575 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2018|url=https://grupobimbo-com-custom01-assets.s3.amazonaws.com/s3fs-public/Grupo-Bimbo-Reporte-Anual-2018.pdf}}</ref> |- |2019 |$291,926 |$279,081 |$200,770 |$78,311 |<ref>{{Cite web|title=Grupo Bimbo's Integrated Annual Report 2019|url=https://grupobimbo.com/sites/default/files/Grupo-Bimbo-Informe-Anual-Integrado-2019_0.pdf|url-status=dead|access-date=2021-04-15|archive-date=2021-04-15|archive-url=https://web.archive.org/web/20210415184750/https://grupobimbo.com/sites/default/files/Grupo-Bimbo-Informe-Anual-Integrado-2019_0.pdf}}</ref> |}
== Sustainability == Grupo Bimbo manages its environmental actions through the platform ''A Sustainable Way'',<ref>{{Cite web|date=2017-07-26|title=Sustainability Management|url=https://grupobimbo.com/en/sustaintability/sustainable-grupo-bimbo/sustainability-management|access-date=2021-04-22|website=Grupo Bimbo|language=en|archive-date=2021-04-22|archive-url=https://web.archive.org/web/20210422184738/https://grupobimbo.com/en/sustaintability/sustainable-grupo-bimbo/sustainability-management|url-status=dead}}</ref> formed by four strategic pillars:
=== Carbon === Grupo Bimbo set itself the objective of minimizing its environmental impact through the improvement and consolidation of technologies related to renewable energy, energy efficiency, and compensation of resources.<ref>{{Cite web|date=2019-05-03|title=Grupo Bimbo 100% sustainable challenge is proposed|url=https://grupobimbo.com/en/grupo-bimbo-seeks-sustainable-future|access-date=2021-04-22|website=Grupo Bimbo|language=en|archive-date=2021-04-22|archive-url=https://web.archive.org/web/20210422183224/https://grupobimbo.com/en/grupo-bimbo-seeks-sustainable-future|url-status=dead}}</ref> To achieve this, the company joined the RE100 pact, committing itself to be 100% renewable by 2025 (energy-wise). The RE100 climate program is made up of large multinational companies to boost their processes with natural energy.<ref>{{Cite web|last=Santiago|first=Judith|url-status=live|title=Bimbo operará al 100% con energía limpia|url=https://www.eleconomista.com.mx/empresas/Bimbo-operara-al-100-con-energia-limpia-20180925-0004.html|access-date=2021-04-22|website=El Economista|date=2018-09-25|archive-date=2018-09-25|archive-url=https://web.archive.org/web/20180925172105/https://www.eleconomista.com.mx/empresas/Bimbo-operara-al-100-con-energia-limpia-20180925-0004.html}}</ref>
Grupo Bimbo uses air energy provided by wind farms: Piedra Larga (Mexico), Santa Rita East (USA), and three in Argentina. The first, located in the state of Oaxaca, has an installed capacity of 90 MW,<ref>{{Cite web|date=2012-10-30|title=Bimbo estrena parque eólico en Oaxaca|url=https://expansion.mx/negocios/2012/10/30/bimbo-ya-tiene-energia-limpia|access-date=2021-04-22|website=Expansión|language=es}}</ref> which provides energy to 70% of its work centers in Mexico and avoids the annual emission of 180,000 tons of {{CO2}} into the atmosphere.<ref>{{Cite web|title=Grupo Bimbo apuesta por la movilidad sustentable|url=http://t21.com.mx/automotriz/2020/02/18/grupo-bimbo-apuesta-movilidad-sustentable|access-date=2021-04-22|website=t21.com.mx|date=18 February 2020 |language=es}}</ref> For its part, the second is located in Texas, has a capacity of 100 MW, and supplies 100% renewable energy to its operations in the United States.<ref>{{Cite web|last=Economista|first=Redacción El|url-status=live|title=Grupo Bimbo firma acuerdo con Invenergy|url=https://www.eleconomista.com.mx/empresas/Grupo-Bimbo-firma-acuerdo-con-Invenergy-20180404-0072.html|access-date=2021-04-22|website=El Economista|date=2018-04-04|archive-date=2018-04-04|archive-url=https://web.archive.org/web/20180404230825/https://www.eleconomista.com.mx/empresas/Grupo-Bimbo-firma-acuerdo-con-Invenergy-20180404-0072.html}}</ref>
The bakery has the largest electric vehicle fleet in Mexico and one of the most robust in Latin America.<ref>{{Cite web|date=2019-11-25|title=Movilidad eléctrica: el camino de Grupo Bimbo en la industria|url=https://expansion.mx/bespoke-ad/2019/11/25/movilidad-electrica-el-camino-de-grupo-bimbo-en-la-industria|access-date=2021-04-22|website=Expansión|language=es}}</ref> It currently has 41 hybrid utility cars and more than 500 electric delivery vehicles,<ref>{{Cite web|title=Bimbo suma 500 camiones repartidores eléctricos|url=https://www.milenio.com/negocios/bimbo-suma-500-camiones-repartidores-electricos|access-date=2021-04-22|website=www.milenio.com|date=17 February 2020 |language=es-MX}}</ref> the latter developed by Moldex, a Grupo Bimbo's subsidiary that provides technological solutions.<ref>{{Cite web|title=Bimbo crece con Moldex flotilla de vehículos eléctricos|url=http://t21.com.mx/terrestre/2019/11/14/bimbo-crece-moldex-flotilla-vehiculos-electricos|access-date=2021-04-22|website=t21.com.mx|date=14 November 2019 |language=es}}</ref> The company committed to growing its electric fleet in Mexico and incorporating 4,000 electric cars by 2024, 1,000 during each year.<ref>{{Cite web|date=2019-11-13|title=Bimbo inicia producción de mil autos eléctricos|url=https://www.eluniversal.com.mx/cartera/bimbo-inicia-produccion-de-mil-autos-electricos|access-date=2021-04-22|website=El Universal|language=es}}</ref>
Grupo Bimbo also developed Bimbo Solar, a self-supply system inaugurated in 2018 to install solar roofs, more than 71 distributed generation systems, with a capacity of 25 MW, and thus avoid the emission of approximately 21,000 tons of {{CO2}}. annually.<ref>{{Cite web|date=2019-05-07|title=Las renovables y su flotilla eléctrica reverdecen a Bimbo|url=https://expansion.mx/empresas/2019/05/07/las-renovables-y-su-flotilla-electrica-reverdecen-a-bimbo|access-date=2021-04-29|website=Expansión|language=es}}</ref> This program stands out for having a solar roof with 308 panels,<ref>{{Cite web|title=Grupo Bimbo inaugura Sistema de Autoabastecimiento "Bimbo Solar"|date=February 2018|url=https://inmobiliare.com/grupo-bimbo-inaugura-sistema-de-autoabastecimiento-bimbo-solar/|access-date=2021-04-29|language=es-MX|archive-date=2021-04-29|archive-url=https://web.archive.org/web/20210429180319/https://inmobiliare.com/grupo-bimbo-inaugura-sistema-de-autoabastecimiento-bimbo-solar/|url-status=dead}}</ref> in the Grupo Bimbo corporate building in Mexico City; the largest solar roof in Mexico, and the second in Latin America in its Metropolitan Distribution Center;<ref>{{Cite web|last=Rodríguez|first=María Alejandra|title=Grupo Bimbo quiere abastecer con energía solar sus instalaciones|url=https://www.eleconomista.com.mx/empresas/Grupo-Bimbo-quiere-abastecer-con-energia-solar--sus-instalaciones-20180201-0063.html|access-date=2021-04-29|website=El Economista}}</ref> as well as one of the largest solar roofs in Chile.<ref name="eluniversal.com.mx">{{Cite web|date=2019-09-19|title=Bimbo lanza sistema de energía solar más grande de Sudamérica|url=https://www.eluniversal.com.mx/cartera/bimbo-lanza-sistema-de-energia-solar-mas-grande-de-sudamerica-0|access-date=2021-04-29|website=El Universal|language=es}}</ref>
=== Water === Grupo Bimbo focuses its efforts to reduce the water footprint under the following lines of action: reduction of consumption; water treatment and reuse; and new technologies.<ref name="eluniversal.com.mx"/> The company fostered responsible use through dry cleaning techniques, semi-wet formats, or steam.<ref>{{Cite web|date=2019-03-22|title=La receta de Bimbo para cuidar el agua|url=https://www.eluniversal.com.mx/cartera/negocios/esta-es-la-receta-de-bimbo-para-cuidar-el-agua|access-date=2021-04-29|website=El Universal|language=es}}</ref> The result of this process has saved the equivalent to 186,000,000 liters since 2016.<ref name=":12">{{Cite web|date=2020-06-08|title=¿Sabes qué hace Grupo Bimbo por el cuidado del agua?|url=https://grupobimbo.com/es/dia-mundia-del-agua-2020|access-date=2021-04-29|website=Grupo Bimbo|language=en|archive-date=2021-04-29|archive-url=https://web.archive.org/web/20210429184835/https://grupobimbo.com/es/dia-mundia-del-agua-2020|url-status=dead}}</ref>
The company has standardized the treatment and reuse of water for green areas' irrigation, sanitary services, and vehicle washing.<ref>{{Cite web|date=2019-12-24|title=El uso responsable del agua en la cadena productiva|url=https://expansion.mx/bespoke-ad/2019/12/23/el-uso-responsable-del-agua-en-la-cadena-productiva|access-date=2021-04-29|website=Expansión|language=es}}</ref> Grupo Bimbo reports that 82% of the water used worldwide is treated in its plants and has also incorporated rainwater in 108 work centers that, during 2019, collected more than 2.5 million rainwater liters worldwide.<ref name=":12" />
=== Waste === Grupo Bimbo launched, in 2019, the "Without Leaving a Trace" campaign, to minimize its impact on the environment.<ref name="sindejarhuella.mx">{{Cite web|title=Grupo Bimbo {{!}} Sin dejar huella, nuestro compromiso a 2025|url=https://www.sindejarhuella.mx/|access-date=2021-05-06|website=Grupo Bimbo : Sin Dejar huella|language=es-mx}}</ref> Through a Comprehensive Waste Management strategy, the company focuses on packaging innovation, waste reduction and reuse, and post-consumer management.<ref>{{Cite web|date=2019-08-20|title=Bimbo lanza una bolsa de plástico 100% biodegradable en México|url=https://expansion.mx/empresas/2019/08/20/bimbo-lanza-una-bolsa-de-plastico-100-biodegradable-en-mexico|access-date=2021-05-06|website=Expansión|language=es}}</ref> The main goal of this strategy is that, by 2025, 100% of its packaging are recyclable, biodegradable, and/or compostable.<ref name="Embargo">{{Cite web|last=Embargo|first=Redacción / Sin|title=Grupo Bimbo lanza con su línea Vital el primer empaque de pan compostable en México|url=https://www.sinembargo.mx/20-08-2019/3632172|access-date=2021-05-06|website=SinEmbargo MX|date=21 August 2019|language=es}}</ref>
To achieve this, the company has committed to continuously improve its packaging, making use of new technologies to reduce the impact on the environment. Currently, all Grupo Bimbo's packaging in Mexico that can incorporate d2w technology (under the ASTMD 6954-18 standard)<ref>{{Cite web|url=https://www.astm.org/d6954-24.html|title=Standard Guide for Exposing and Testing Plastics that Degrade in the Environment by a Combination of Oxidation and Biodegradation|website=www.astm.org}}</ref> is already biodegradable.<ref>{{Cite web|last=Advertorial|first=Forbes|date=2019-08-26|title=Pan Vital de Bimbo: el más amigable con el consumidor y el planeta|url=https://www.forbes.com.mx/pan-vital-de-bimbo-sera-el-mas-amigable-con-el-consumidor-y-el-planeta/|access-date=2021-05-06|website=Forbes México|language=es-MX}}</ref> Additionally, in 2019, Grupo Bimbo developed its first 100% compostable packaging for the brand Vital,<ref name="Embargo"/> which has the OK Compost certificate, for domestic and industrial processes, issued by the TÜV institute in Austria, meaning that it biodegrades and is naturally reintegrated into the environment.<ref>{{Cite web|title=OK compost & Seedling|url=https://www.tuv-at.be/es/green-marks/certificaciones/ok-compost-seedling/|access-date=2021-05-06|website=www.tuv-at.be}}</ref>
Throughout its value chain, Grupo Bimbo promotes actions to reduce and recycle waste. Its goal is to achieve, at least, 90% waste recycling in its global operations.<ref name="sindejarhuella.mx"/> To achieve this, today it has 43 plants with zero waste to landfills and 144 plants with more than 80% recycling, and it has implemented circular economy projects.<ref name="Reportes Anuales">{{Cite web|date=2018-01-04|title=Reportes Anuales|url=https://grupobimbo.com/es/sustentabilidad/informes-anuales|access-date=2021-05-06|website=Grupo Bimbo|language=es|archive-date=2021-05-07|archive-url=https://web.archive.org/web/20210507121609/https://grupobimbo.com/es/sustentabilidad/informes-anuales|url-status=dead}}</ref>
The company also takes part in different post-consumer programs that promote recycling in countries such as Mexico, the United States, Canada, Spain, Portugal, and Brazil.<ref name=":13">{{Cite web|date=2020-06-08|title=Día Mundial de la Madre Tierra: Nuestro Deber es Cuidarla|url=https://grupobimbo.com/es/2020-dia-mundia-madre-tierra|access-date=2021-05-06|website=Grupo Bimbo|language=es|archive-date=2021-05-06|archive-url=https://web.archive.org/web/20210506214312/https://grupobimbo.com/es/2020-dia-mundia-madre-tierra|url-status=dead}}</ref>
=== Natural capital === Grupo Bimbo has promoted an environmental strategy, collaborating with suppliers, focused on caring for biodiversity. The company works with strategic suppliers, small and medium enterprises (SMEs) in soy, sesame, and palm traceability programs; with the International Maize and Wheat Improvement Center (CIMMYT) in various sustainable agriculture programs.<ref name="Reportes Anuales"/>
Grupo Bimbo focuses on maintaining an environmental balance and, therefore, promotes initiatives such as Reforestamos México AC, created in 2002, whose mission is the conservation of forest ecosystems.<ref>{{Cite web|title=Reforestamos México A.C.|url=https://www.reforestamosmexico.org/|access-date=2021-05-06|website=Reforestamos México|language=es}}</ref> From 2012 to 2019, this organization has managed to plant 96,609 trees in various Mexican locations<ref>{{Cite web|date=2019-07-11|title=Grupo Bimbo y Reforestamos México por un Planeta Verde|url=https://grupobimbo.com/es/dia-del-arbol|access-date=2021-05-06|website=Grupo Bimbo|language=es|archive-date=2021-05-06|archive-url=https://web.archive.org/web/20210506214311/https://grupobimbo.com/es/dia-del-arbol|url-status=dead}}</ref> and, in the last year, collaborated with 90 companies to reforest 133.95 hectares of forests in 12 different entities.<ref name=":13" />
== See also == *Economy of Mexico *List of bakeries *List of companies traded on the Bolsa Mexicana de Valores *List of Mexican companies
== References == {{reflist}}
== External links == {{Commons category|Grupo Bimbo}} * {{Official website|1=http://www.grupobimbo.com/}} * [http://www.bimbobakeriesusa.com Company website in the United States] {{Portal bar|Food|Companies|Mexico}}
{{Bimbo}} {{IPC companies}} {{Authority control}}
{{commons category}}
{{DEFAULTSORT:Bimbo, Grupo}} Category:Grupo Bimbo Category:Food and drink companies of Mexico Category:Bakeries of Mexico Category:Multinational companies headquartered in Mexico Category:Manufacturing companies based in Mexico City Category:Álvaro Obregón, Mexico City Category:Conglomerate companies of Mexico Category:Conglomerate companies established in 1945 Category:Food and drink companies established in 1945 Category:Mexican companies established in 1945 Category:Bear mascots Category:Multinational food companies Category:Companies listed on the Mexican Stock Exchange Category:Companies in the Indice de Precios y Cotizaciones Category:Family-owned companies of Mexico