Maree Thyne

{{Short description|New Zealand marketing professor}} {{Use dmy dates|date=January 2024}} {{Use New Zealand English|date=January 2024}} {{Infobox academic | name = Maree Thyne | native_name = | native_name_lang = | image = {{#statements:P18}} | image_size = | alt = | caption = | birth_date = {{#statements:P569}} | birth_place = {{#statements:P19}} | death_date = {{#statements:P570}} | death_place = {{#statements:P20}} | resting_place = {{#statements:P119}} | resting_place_coordinates =  | other_names = | citizenship = | nationality = | fields = | workplaces = {{#statements:P108}} | patrons = | alma_mater = {{#statements:P69}} | thesis1_title = Social distance and resident support for tourism | thesis1_url = | thesis1_year = 2001 | doctoral_advisor = {{#statements:P184}} | academic_advisors = {{#statements:P1066}} | doctoral_students = | notable_students = | known_for = | author_abbrev_bot = | author_abbrev_zoo = | influences = | influenced = | awards = {{#statements:P166}} | signature =  | signature_alt = | website =  | footnotes = | spouse = | children = }} '''Maree Thyne''' is a New Zealand academic, and is a full professor of marketing at the University of Otago, specialising in consumer behaviour, particularly cruise tourism.

==Academic career==

Thyne holds a Bachelor of Arts, a Bachelor of Tourism, and a graduate diploma. She completed a PhD titled ''Social distance and resident support for tourism'' at the University of Otago in 2001.<ref>{{Cite thesis|title=Social distance and resident support for tourism|last=Thyne|first=Maree|date=2001|type=PhD thesis|publisher=OUR Research, University of Otago|url=https://otago.primo.exlibrisgroup.com/permalink/64OTAGO_INST/qef3lj/alma9952390901891}}</ref><ref name=":0" /> Thyne then joined the faculty of the University of Otago, rising to full professor in 2021.<ref name=":1">{{Cite web |last=Otago Bulletin Board |first= |date=2020-12-08 |title=Otago announces 26 new professors |url=https://www.otago.ac.nz/otagobulletin/news/otago-announces-26-new-professors |access-date=2024-01-08 |website=www.otago.ac.nz |language=en |archive-date=13 December 2023 |archive-url=https://web.archive.org/web/20231213094405/https://www.otago.ac.nz/otagobulletin/news/otago-announces-26-new-professors |url-status=dead }}</ref> She has been a member of the university senate and as of 2024 she is the Pro Vice Chancellor of Commerce and the Dean of the Business School.<ref name=":0" /><ref name=":1" /> Thyne has previously served as Head of the Department of Marketing at the University of Otago.<ref>{{Cite web |title=Professor Maree Thyne |url=https://www.otago.ac.nz/marketing/staff/professor-maree-thyne |website=University of Otago |access-date=2026-04-18}}</ref>

During her tenure in senior leadership, the university’s marketing department was the subject of media reports describing low morale and concerns including bullying and racism, based on internal documents reported by the ''Otago Daily Times'' in April 2025.<ref>{{Cite news |title=Bullying, racism reported in uni’s business school |url=https://www.odt.co.nz/news/dunedin/campus/bullying-racism-reported-unis-business-school |work=Otago Daily Times |date=2025-04-01 |access-date=2026-04-18}}</ref> Subsequent reporting described an external facilitation process and concerns about workplace culture.<ref>{{Cite news |title=‘Reset’ of uni dept suggested in report |url=https://www.odt.co.nz/news/dunedin/campus/%E2%80%98reset%E2%80%99-uni-dept-suggested-report |work=Otago Daily Times |date=2025-10-15 |access-date=2026-04-18}}</ref> In October 2025, Thyne wrote to the ''Otago Daily Times'' defending university management in response to coverage of the department.<ref>{{Cite news |title=Letters to the editor: elections, tar pits and employment |url=https://www.odt.co.nz/opinion/letters-editor-elections-tar-pits-and-employment |work=Otago Daily Times |date=2025-10-16 |access-date=2026-04-18}}</ref>

Thyne's research focuses on consumer behaviour in tourism, including the interactions between tourists, cultural tourism and the motivations of cruise ship passengers.<ref name=":0">{{Cite web |last=Department of Marketing |first= |date=2023-03-06 |title=Professor Maree Thyne |url=https://www.otago.ac.nz/marketing/staff/professor-maree-thyne |access-date=2024-01-08 |website=www.otago.ac.nz |language=en}}</ref><ref name=":2">{{Cite web |title=Associate Professor Maree Thyne {{!}} Research Network for Sustainable Business |url=https://blogs.otago.ac.nz/research-network-for-sustainable-business/about-us/associate-professor-maree-thyne/ |access-date=2024-01-08 |website=blogs.otago.ac.nz}}</ref> Thyne works with stakeholders such as Cruise New Zealand Association, National Port Authorities, regional tourism organisations and individual tourism operators to understand tourism behaviour.<ref name=":0" /> As part of Otago's research theme on Food Waste Innovation, she is also involved in research on consumer and producer behaviour around food waste and waste reduction strategies.<ref name=":0" /> Thyne is also part of the Research Network for Sustainable Business at Otago.<ref name=":2" />

In 2004 Thyne co-edited the book ''Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction'' (published by Haworth Hospitality Press) with Eric Laws.<ref name=":0" />

Thyne is or has been on the editorial board of a number of international journals, including the ''Journal of Travel Research'', and ''Tourism Management Perspectives''.<ref name=":0" />

== Selected works == {{scholia}} * {{Cite Q|Q124178830}} * {{Cite Q|Q124178832}} * {{Cite Q|Q124178832}} * {{Cite Q|Q124178947}} * {{Cite Q|Q124178948}}

==References== {{reflist}}

==External links== * [https://www.youtube.com/watch?v=iFmWThLHPks Inaugural professorial lecture], October 2023

{{DEFAULTSORT:Thyne, Maree}} Category:Living people Category:New Zealand academics Category:New Zealand women academics Category:University of Otago alumni Category:Academic staff of the University of Otago Category:New Zealand marketing people Category:Year of birth missing (living people)