{{Short description|Indian personal care brand}} {{promotional|date=May 2026}} '''Mamaearth''' (stylised as mamaearth) is an Indian personal care brand headquartered in Gurugram, Haryana. Founded in 2016 by the husband-wife duo Varun Alagh and Ghazal Alagh, it is the flagship brand of Honasa Consumer Limited, a beauty and personal care company operating a portfolio of brands.<ref>{{Cite web |last=Ramasubramanian |first=Sowmya |date=2025-11-12 |title=Face wash to oral care: Mamaearth parent's new growth path post profit surge {{!}} Company Business News |url=https://www.livemint.com/companies/face-wash-oral-care-mamaearth-parent-honasaprofit-surge-varun-alagh-quick-commerce-beauty-11762955351811.html |access-date=2026-04-30 |website=mint |language=en}}</ref><ref>{{Cite news |date=2023-10-25 |title=Mamaearth IPO: Meet Ghazal and Varun Alagh, cofounders of Honasa Consumer |url=https://economictimes.indiatimes.com/tech/startups/mamaearth-ipo-meet-ghazal-and-varun-alagh-cofounders-of-honasa-consumer/articleshow/104695087.cms |access-date=2026-04-30 |work=The Economic Times |issn=0013-0389}}</ref>
Honasa Consumer became a unicorn in 2022 following a funding round that valued the company at over $1 billion.<ref>{{Cite news |last=Kumar |first=Abhishek |date= |title=Mamaearth parent files papers for IPO, co-founders to dilute stake |url=https://www.business-standard.com/article/companies/mamaearth-parent-firm-honasa-consumer-files-papers-with-sebi-for-ipo-122122901091_1.html |access-date=2026-04-30 |work=Business Standard}}</ref> In November 2023, the company went public with a listing on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).<ref>{{Cite news |last= |date=2023-11-02 |title=Indian skincare firm Mamaearth's IPO oversubscribed 7.6 times |url=https://www.reuters.com/world/india/indian-skincare-firm-mamaearths-ipo-oversubscribed-76-times-2023-11-02/ |access-date=2026-04-30 |work=Reuters}}</ref>
== Founding and History == Mamaearth was founded in 2016 as a direct-to-consumer brand focused initially on baby care products. The founders, then new parents, established the brand after discovering a gap in the market.<ref>{{Cite web |last=Singharia |first=Kanishka |date=2026-03-06 |title=How son's skin woes inspired Mamaearth co-founder to build ₹1,000-crore business: 'We started from zero' {{!}} Today News |url=https://www.livemint.com/news/trends/how-son-skin-woes-inspired-mamaearth-founder-to-build-1-000-crore-business-11772794780399.html |access-date=2026-04-30 |website=mint |language=en}}</ref><ref>{{Cite news |date=2022-06-21 |title=Indian skincare startup Mamaearth eyes $3 bln valuation in 2023 IPO |url=https://www.reuters.com/business/exclusive-indian-skincare-startup-mamaearth-eyes-3-bln-valuation-2023-ipo-2022-06-21/ |access-date=2026-04-30 |work=Reuters}}</ref> The company later expanded into other categories, including skincare, haircare, and body care, forming part of a broader multi-brand portfolio under Honasa Consumer. As part of its “house of brands” strategy, the company added several brands such as The Derma Co., Aqualogica, Staze 9to9, BBlunt, Dr. Sheth’s, Luminéve, and Reginald Men.<ref>{{Cite web |last=Sil |first=Debarghya |date=2025-12-23 |title=Honasa's 2025: Becoming More Than Mamaearth |url=https://inc42.com/features/honasas-2025-becoming-more-than-mamaearth/ |access-date=2026-04-30 |website=Inc42 Media |language=en}}</ref><ref>{{Cite web |last= |first= |date=2025-11-11 |title=Honasa launches Luminéve night-focused skincare on Nykaa |url=https://www.thehindubusinessline.com/companies/honasa-launches-night-focused-skincare-brand-lumineve-on-nykaa/article70265646.ece |access-date=2026-04-30 |website=The Hindu Business Line |language=}}</ref><ref>{{Cite web |last=Sil |first=Debarghya |date=2025-12-23 |title=Honasa's 2025: Becoming More Than Mamaearth |url=https://inc42.com/features/honasas-2025-becoming-more-than-mamaearth/ |access-date=2026-04-30 |website=Inc42 Media |language=en}}</ref><ref>{{Cite news |date=2025-12-11 |title=Honasa Consumer acquires personal care brand Reginald Men |url=https://economictimes.indiatimes.com/tech/technology/honasa-consumer-acquires-personal-care-brand-reginald-men/articleshow/125913973.cms |access-date=2026-04-30 |work=The Economic Times |issn=0013-0389}}</ref>
== Operations == Mamaearth began as a digital-first brand, selling products online, and later expanded into offline retail distribution. By the early 2020s, the company had diversified its product portfolio across the personal care sector.<ref>{{Cite news |date=2026-02-13 |title=India's Honasa expects FY27 revenue beat as Mamaearth recovery continues, CEO says |url=https://www.reuters.com/world/india/indias-honasa-expects-fy27-revenue-beat-mamaearth-recovery-continues-ceo-says-2026-02-13/ |access-date=2026-04-30 |work=Reuters}}</ref> As of 2026, Mamaearth’s offline reach extends to over 2.7 lakh retail outlets<ref>{{Cite news |last=Kumar |first=Shivendra |date=2026-02-12 |title=Mamaearth Q3 Results: Cons PAT zooms 93% YoY to Rs 50 crore, revenue rises 16% |url=https://economictimes.indiatimes.com/markets/stocks/earnings/honasa-consumer-q3-results-mamaearth-parent-cons-pat-jumps-93-yoy-to-rs-50-crore-revenue-rises-16/articleshow/128254616.cms |access-date=2026-04-30 |work=The Economic Times |issn=0013-0389}}</ref> and includes over 100 exclusive brand outlets in major Indian malls.<ref>{{Cite news |date=2024-01-17 |title=Mamaearth celebrates a major milestone with the opening of its 100th store |url=https://archive.adgully.com/mamaearth-celebrates-a-major-milestone-with-the-opening-of-its-100th-store-141043.html |access-date=2026-04-30 |work=Adgully}}</ref>
== References ==<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. --> {{reflist}}
Category:2016 establishments in Haryana Category:Companies listed on the Bombay Stock Exchange Category:Companies listed on the National Stock Exchange of India Category:Beauty organisations Category:2023 initial public offerings Category:Companies based in Gurgaon Category:Indian brands