{{Short description|Cloud-based TV platform}} {{Use dmy dates|date=March 2025}} '''Magine TV''' was a cloud-based TV platform that allowed broadcasters to deliver live and time-shifted content to users, as well as catch-up and on demand programming, across all devices, including tablets, phones, Smart TVs and computers.<ref>[https://www.theregister.co.uk/2013/10/16/magine_tv_continues_its_european_ott_crusade_with_smart_tv_deals/ "Spotify for TV Magine terrifies euro players with Smart TV deals"], ''The Register'', 16 October 2013</ref> The service did not require any set top boxes, cards, or start-up or installation fees.<ref>[http://pando.com/2012/11/19/pardon-the-disruption-magine-reframes-the-future-of-tv-to-make-it-broadcaster-friendly/ "Pardon the disruption: Magine reframes the future of TV"], ''PandoDaily'', 19 November 2012</ref> Magine TV worked with broadcasters and premium content providers to provide free to air and Pay TV to a variety of devices.<ref>[http://edition.cnn.com/video/?/video/bestoftv/2014/06/26/exp-aereo-illegal-streaming-supreme-court.cnn&video_referrer= "Aereo loses copyright fight"]{{dead link|date=May 2025|bot=medic}}{{cbignore|bot=medic}}, CNN, 26 June 2014</ref><ref>[http://video.foxbusiness.com/v/3725871605001/innovating-how-consumers-watch-tv-content/#sp=show-clips "Innovating how consumers watch TV content"], ''Fox News'', 11 August 2014</ref>
== History == The business launched commercially in March 2013 in its native Sweden, and in Germany in April 2014, hosting some of the world's best known brands and channels, including Disney, Discovery, CNN International, BBC, Eurosport, National Geographic, Nickelodeon and the Cartoon Network, as well as local networks.<ref>[https://techcrunch.com/2013/03/21/magine-is-the-best-internet-based-cable-tv-service-you-cant-use-unless-you-live-in-sweden/ "Magine is the best internet- based cable TV service you can’t use (unless you live in Sweden)"], ''TechCrunch'', 21 March 2013</ref>
A Beta version was rolled out in Spain (July 2013) with broadcasters relevant to the territory, and a commercial launch set to follow.<ref>[https://www.theguardian.com/media/2013/oct/13/with-so-much-television-will-less-become-more "Why Facebook and Twitter are eyeing up a big slice of TV’s future"], ''The Guardian'', 13 October 2013</ref> In July 2013, Magine closed a $19 million Series A funding round with a group of undisclosed Swedish and international investors.<ref>[https://techcrunch.com/2013/07/03/cloud-based-tv-operator-magine-raises-19m-series-a-round-to-fuel-international-expansion/ "Cloud-based TV operator Magine raises $19m"], ''TechCrunch'', 3 July 2013</ref>
In October 2013, Magine TV announced an agreement with leading international TV manufacturers: LG Electronics, Panasonic, and TP Vision (for Philips TV). The Magine app would be available on all Smart TVs produced by these manufacturers in key European territories from early 2014.<ref>[https://www.bloomberg.com/news/2013-10-06/lg-panasonic-put-magine-cloud-service-in-smart-tvs-for-europe.html "LG, Philips Put Magine’s Cloud Service in European Smart TVs"], Bloomberg News, 7 October 2013</ref> In the same month, Magine was listed as one of Stockholm's hottest start-ups in WIRED Magazine.<ref>[https://www.wired.co.uk/magazine/archive/2013/11/european-startups/stockholm "Europe's hottest startup capitals: Stockholm"], ''Wired UK'', October 2013</ref>{{dead link|date=October 2025}}
On January 28, 2019, Magine TV terminated its streaming services to focus on business-to-business strategies, such as '''MaginePro'''. The business-to-consumer streaming platform was sold to Zattoo.<ref>https://www.panoramaaudiovisual.com/en/2019/01/29/magine-tv-abandona-negocio-tv-streaming-centrarse-actividades-b2b/, Panorama Audiovisual, 29 January 2019</ref> <ref>https://www.broadbandtvnews.com/2019/01/28/magine-tv-to-close-tv-streaming-service/, Broadband TV News, January 28, 2019</ref>
== References == {{reflist}}
== External links == * [https://magine.com/ MaginePro]
Category:Products introduced in 2013 Category:2013 establishments in Sweden Category:Internet properties established in 2013 Category:Cloud platforms Category:Internet television software