{{Short description|none}} {{Use dmy dates|date=October 2020}} {{Infobox organization | logo = | formation = 2019 | type = [[Advertising campaign]] | purpose = "MADE {{!}} NOUS celebrates the works of Canadian creators in film, television, video games and digital entertainment, both here and around the world." | parent_organization = [[Canada Media Fund]] | website = [https://www.made-nous.ca made-nous.ca] }}
'''Made | Nous''' is a promotional campaign focused on the Canadian entertainment and media industry and Canadian content, with the goal of promoting Canadian creators in film, television, video games, and digital entertainment.<ref>{{cite news |last1=Krashinsky Robertson |first1=Susan |title=Tackling Canadian content's branding problem |url=https://www.theglobeandmail.com/arts/article-tackling-canadian-contents-branding-problem/ |access-date=August 10, 2020 |work=[[The Globe and Mail]] |date= February 20, 2019}}</ref>
The campaign includes a website<ref>{{Cite web|date=2021-04-12|title=Seek More - Made {{!}} Nous|url=https://made-nous.ca/seekmore/|access-date=2021-05-05|language=en-CA}}</ref> that recommends Canadian content to watch and where to find it online.<ref>{{Cite web|date=2021-04-18|title='Handmaid's Tale' actor Amanda Brugel believes Canadians will 'Seek More' homegrown entertainment if they know where to find it|url=https://www.thestar.com/entertainment/2021/04/18/handmaids-tale-actor-amanda-brugel-believes-canadians-will-seek-more-homegrown-entertainment-if-they-know-where-to-find-it.html|access-date=2021-05-05|website=thestar.com|language=en}}</ref>
== History ==
=== 2019 === Created in collaboration with the [[Canada Media Fund]], [[Telefilm Canada]] and other industry partners, the Made | Nous campaign was launched in a 60-second ad broadcast during the 2019 [[Academy Awards]] ceremony on February 24, 2019.<ref>{{cite news |last1=Lombardo |first1=Christopher |title=Canada Media Fund shows where your favourite shows are "Made" |url=https://strategyonline.ca/2019/02/25/canada-media-fund-shows-where-your-favourite-shows-are-made/ |access-date=August 10, 2020 |work=strategy |date= February 25, 2019}}</ref> The campaign was then officially launched on February 25, 2019, with 30-second ads airing that day.<ref>{{cite news |last1=Yeo |first1=Debra |title=On Oscar Sunday, a new ad will seek a bit of attention for Canadians in the entertainment industry |url=https://www.thestar.com/entertainment/2019/02/20/on-oscar-sunday-a-new-ad-will-seek-a-bit-of-attention-for-canadians-in-the-entertainment-industry.html |access-date=August 11, 2020 |work=[[Toronto Star|The Star]] |date= February 20, 2019}}</ref>
As part of the launch, the Made | Nous logo was added to transit posters and social media graphics for the films [[Deadpool (film)|Deadpool]] and [[Arrival (film)|Arrival]], and the TV ads were voiced by Canadian actor [[Christopher Plummer]] in English and [[Karine Vanasse]] in French.<ref>{{Cite news|title=Tackling Canadian content's branding problem|url=https://www.theglobeandmail.com/arts/article-tackling-canadian-contents-branding-problem/|access-date=2021-05-05}}</ref>
In the same year, Made | Nous began to sponsor the [[Radius Award]], a special award presented at the [[Canadian Screen Awards]] to honour emerging Canadian actors who have broken through to international success.<ref>Connie Thiessen, [https://broadcastdialogue.com/this-hour-has-22-minutes-among-canadian-academy-special-award-recipients/ "‘This Hour Has 22 Minutes’ among Canadian Academy ‘Special Award’ recipients"]. ''Broadcast Dialogue'', March 5, 2025.</ref>
=== 2020 === In April 2020, during the COVID-19 pandemic, the Made | Nous campaign launched a Canada-wide virtual road trip, with Canadian comedian [[Jay Baruchel]] and actor [[Marc-Andre Grondin]] tweeting a recommended Canadian TV show or movie every day that month.<ref>{{cite news |last1=Knight |first1=Chris |title=Jay Baruchel is on a cross-country road trip from his Toronto couch|url=https://nationalpost.com/entertainment/movies/jay-baruchel-is-on-a-cross-country-road-trip-from-his-toronto-couch |access-date=August 12, 2020 |work=[[The National Post]] |date= April 14, 2020}}</ref>
In May 2020, actors [[Simu Liu]] and [[Maitreyi Ramakrishnan]] became ambassadors for Made | Nous, working with the campaign to highlight notable Asian Canadians as part of Asian and South Asian Heritage month.<ref>{{cite news |last1=Ahearn |first1=Victoria |title=Marvel star Simu Liu's message to Asian Canadians facing prejudice: 'You belong' |url=https://toronto.citynews.ca/2020/05/01/marvel-star-simu-lius-message-to-asian-canadians-facing-prejudice-you-belong/ |access-date=August 12, 2020 |work=City News |date= May 1, 2020}}</ref>
Between May and July, [[Quebec]] talent [[Sarah-Jeanne Labrosse]], [[Debbie Lynch-White]], the animation duo Bianca Gervais and Sébastien Diaz, and Jean-Sébastien Girard collaborated with Made | Nous to present four Facebook trivia nights focused on Quebec television and cinema, with a different host presenting each week.<ref>{{Cite web|date=2020-05-12|title=#célébronsNOUS: des vedettes de la télé animent un quizz live sur Facebook|url=https://www.ledroit.com/arts/celebronsnous-des-vedettes-de-la-tele-animent-un-quizz-live-sur-facebook-a4952098275c14e7c90d629be1507ae4|access-date=2021-05-06|website=Le Droit|language=fr}}</ref><ref>{{Cite web|date=2020-05-12|title=Un jeu-questionnaire en ligne avec des vedettes|url=https://www.lapresse.ca/arts/television/2020-05-12/un-jeu-questionnaire-en-ligne-avec-des-vedettes|access-date=2021-05-06|website=La Presse|language=fr}}</ref>
Every day in June 2020, Made | Nous posted historical and groundbreaking moments of love from Canadian LGBTQ2S+ film and television, culminating in a video compilation called "30 Ways to Say I Love You"<ref>{{Citation|title=30 Ways To Say I Love You {{!}} Happy Pride!|url=https://www.youtube.com/watch?v=897JqFylArw|language=en|access-date=2021-05-06}}</ref> that was broadcast during [[Toronto]]'s virtual [[Pride parade]].<ref>{{Cite web|last=Longmire|first=Becca|date=June 29, 2020|title="A Look Back At Some Special 'I Love You' Moments In Canadian TV And Film Is Released To Celebrate Pride 2020"|url=https://etcanada.com/news/652462/a-look-back-at-some-special-i-love-you-moments-in-canadian-tv-and-film-is-released-to-celebrate-pride-2020/|archive-url=https://web.archive.org/web/20200630032200/https://etcanada.com/news/652462/a-look-back-at-some-special-i-love-you-moments-in-canadian-tv-and-film-is-released-to-celebrate-pride-2020/|url-status=dead|archive-date=30 June 2020|access-date=May 5, 2021|website=ET Canada}}</ref>
To celebrate National Indigenous History Month and [[National Indigenous Peoples Day]] on June 21, Made | Nous ambassador [[Kawennáhere Devery Jacobs]] used her Instagram channel<ref>{{Cite web|title=Login • Instagram|url=https://www.instagram.com/accounts/login/|access-date=2021-05-06|website=www.instagram.com}}</ref> to highlight Indigenous creators and the challenges the community faces in the entertainment industry.<ref>{{Cite web|title=Actress Kawennáhere Devery Jacobs on her activism around Indigenous storytelling {{!}} q with Tom Power {{!}} Live Radio {{!}} CBC Listen|url=https://www.cbc.ca/listen/live-radio/1-50-q/clip/15784243-actress-kawennahere-devery-jacobs-activism-around-indigenous-storytelling?subscribe=true|access-date=2021-05-06|website=CBC Listen|language=en-CA}}</ref><ref>{{Cite web|date=2020-06-23|title=My Story: Kawennáhere Devery Jacobs on Queer Indigenous Representation in Media|url=https://fashionmagazine.com/wellness/identity/my-story-kawennahere-devery-jacobs/|access-date=2021-05-06|website=FASHION Magazine|language=en}}</ref>
With Canadian actor and host Tanner Zipchen, the campaign also launched a Summer Blockbuster [[Drive-in|Drive-In]] Series in July 2020, which celebrated Canadian contributions to blockbuster films by featuring those films at [[Drive-in theater|drive-in theatres]] across the country. Actor [[Will Arnett]] and filmmaker [[David Cronenberg]] filmed special introductions for the series.<ref>{{Cite news|last=Peterson|first=Julia|date=July 7, 2020|title="Campaign that celebrates Canadian-made film, TV, launches new summer drive-in series"|work=CBC|url=https://www.cbc.ca/news/canada/saskatchewan/drive-in-canadian-movies-1.5641338|access-date=May 4, 2021}}</ref>
=== 2021 === In April 2021, Made | Nous launched #SeekMore, an incarnation of their campaign, during the final episode of Canadian television show ''[[Kim's Convenience]]''.<ref>{{Cite web|title=It's Time For Canada To 'Seek More' Inclusive Stories In Film, TV, & Gaming|url=https://marketingnewscanada.com/news/its-time-for-canada-to-seek-more-inclusive-stories-in-film-tv-amp-gaming|access-date=2021-05-05|website=Marketing News Canada|language=en-US}}</ref> Seek More is supported by [[Simu Liu]], [[Shamier Anderson]], [[Kawennáhere Devery Jacobs]], Mélissa Bédard, Adib Alkhalidey, [[Cynthia Wu-Maheux]],<ref>{{Cite web|last=Crann |first=Justin |date=2021-04-22|title=Canada Media Fund calls for diversity in entertainment|url=https://strategyonline.ca/2021/04/22/canadian-media-fund-wants-more-diversity-in-entertainment/|access-date=2021-05-05|website=strategy}}</ref> [[Amanda Brugel]],<ref>{{Cite web|date=2021-04-18|title='Handmaid's Tale' actor Amanda Brugel believes Canadians will 'Seek More' homegrown entertainment if they know where to find it|url=https://www.thestar.com/entertainment/2021/04/18/handmaids-tale-actor-amanda-brugel-believes-canadians-will-seek-more-homegrown-entertainment-if-they-know-where-to-find-it.html|access-date=2021-05-05|website=thestar.com|language=en}}</ref> [[Hamza Haq]], [[Kaniehtiio Horn]], [[Maitreyi Ramakrishnan]], and Cassandra James.<ref>{{Cite web|last=Thiessen|first=Connie|date=2021-04-14|title='Seek More' campaign encourages Canadians to seek out diverse content|url=https://broadcastdialogue.com/seek-more-campaign-encourages-canadians-to-seek-out-diverse-content/|access-date=2021-05-05|website=Broadcast Dialogue|language=en-US}}</ref>
The launch was promoted by Prime Minister [[Justin Trudeau]] to his 5.6 million Twitter followers.<ref>{{Cite web|title=It's Time For Canada To 'Seek More' Inclusive Stories In Film, TV, & Gaming|url=https://marketingnewscanada.com/news/its-time-for-canada-to-seek-more-inclusive-stories-in-film-tv-amp-gaming|access-date=2021-05-05|website=Marketing News Canada|language=en-US}}</ref><ref>{{Cite tweet|title=Register|url-access=limited|user=justintrudeau|number=1382111142991048704|url=https://twitter.com/justintrudeau/status/1382111142991048704|access-date=2021-05-05|language=en}}</ref>
With a focus on underrepresented and marginalized voices, the #SeekMore campaign encourages Canadians to "seek out people from a wide array of racial backgrounds and lived experiences in the entertainment world—the actors, filmmakers, writers, and other storytellers shaping television, film, and gaming in this country."<ref>{{Cite web|title='Seek More' campaign puts spotlight on diverse Canadian talent|url=https://torontosun.com/news/national/seek-more-campaign-puts-spotlight-on-diverse-canadian-talent|access-date=2021-05-05|website=torontosun|language=en-CA}}</ref>
The organization participated in an episode of the [[Canada's Drag Race (season 2)|second season]] of ''[[Canada's Drag Race]]'', offering a $5,000 prize to the challenge winner and sponsoring a "Made in Canada" runway theme devoted to Canadian entertainment icons.<ref>{{Cite web|url=https://xtramagazine.com/culture/canadas-drag-race2-episode4-recap-211949|title='Canada's Drag Race' Season 2 premiere recap: Fading stars|website=Xtra!|date=November 5, 2021|last=O'Keefe|first=Kevin|access-date=November 6, 2021}}</ref>
== References == {{reflist}}
==External links== *{{official|https://made-nous.ca/}}
[[Category:Advertising in Canada]] [[Category:Film organizations in Canada]] [[Category:Television organizations in Canada]]