{{Short description|American video game company}} {{Use mdy dates|date=October 2024}} {{Infobox company | name = Machine Zone Inc. | logo = Hm39422 created.svg | logo_size = 130px | image = | image_caption = | trade_name = MZ | former_name = Addmired (2008–2012)<ref name=wsj2014/> | type = Subsidiary of Tripledot Studios | traded_as = | industry = {{hlist|Mobile gaming{{wbr}} software|Real-time computing|Cloud-based{{wbr}} networking}} | genre = | fate = | predecessor = | successor = | founded = {{Start date|2008}} | founder = {{ubl|Gabriel Leydon|Halbert Nakagawa|Mike Sherrill}} | defunct = | hq_location = | hq_location_city = Palo Alto, California | hq_location_country = United States | num_locations = | area_served = Worldwide | key_people = Kristen Dumont, CEO | products = {{ubl | ''Game of War: Fire Age'' (2012) |''Mobile Strike'' (2015)<ref name=vb-strike/> | ''Final Fantasy XV: A New Empire'' (2017) | ''Final Fantasy XV: War for Eos'' |''World War Rising'' (2018)<ref name=pg-wwr/> }} | brands = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Tripledot Studios | num_employees = 550 ({{as of|2015|10|lc=yes}})<ref name=venturebeat /> | parent = | divisions = Platform<ref name=pg-jordan/><ref name=pressrel-nj/> | subsid = {{ubl | Epic War LLC<ref name=vb-strike/> | Epic Action LLC }} | website = {{URL|mz.com}} | footnotes = | intl = }} '''Machine Zone, Inc. (MZ)''' is an American technology company founded in 2008 and based in Palo Alto, California. It is best known for its widely advertised freemium mobile MMO strategy games ''Game of War: Fire Age'' and ''Mobile Strike'',<ref name=pg-jordan/> which have both simultaneously been ranked among the top ten highest-grossing mobile games.<ref name=thinkgaming-world/>
On July 1, 2025, MZ was one of the AppLovin gaming studios sold by the company to Tripledot Studios.<ref>{{Cite web|url=https://investors.applovin.com/news/news-details/2025/AppLovin-Completes-Sale-of-Mobile-Gaming-Business-to-Tripledot-Studios/default.aspx|title=AppLovin Completes Sale of Mobile Gaming Business to Tripledot Studios|work=AppLovin|access-date=2025-12-01|language=en}}</ref>
==History==
===Origin and first products (2008–2012)=== The company, which was originally called '''Addmired''', was founded in 2008. In 2012, Addmired changed its name to '''Machine Zone''', after raising $8 million in funding from Menlo Ventures.<ref name=adweek/> Gabriel Leydon founded the company with partners Mike Sherrill and current Chief Technology Officer Halbert Nakagawa.<ref name=adweek/><ref name=bloomberg2015/> It was among the participants in Y Combinator's Winter 2008 Accelerator program for startups.<ref name=crunch-y/>
The company got its start making ''AddHer'' and ''AddHim'',<ref name=crunch-y/> a pair of MySpace widgets that ''TechCrunch'' called "a Hot or Not-esque social network plugin."<ref name=crunch/> Addmired later pivoted into the free-to-play game space, releasing 13 games between 2009 and 2012, including the iOS games ''Original Gangstaz'', ''iMob'' and ''iMob 2'', and ''Global War Riot''.<ref name=adweek/><ref name=crunch/>
===Breakout games (2012–2015)=== Machine Zone released ''Game of War: Fire Age'' in October 2012 in New Zealand and Australia.{{citation needed|date=February 2019}} According to ''VentureBeat'', Leydon had used the 2012 venture funding to "bet everything on ''Game of War''," putting a team of 80 people on an 18-month project to design and build a complex real-time strategy game, including creation of a messaging infrastructure and language translation layer that would allow worldwide participation in the game's alliances and chat.<ref name=venturebeat/>
The company launched ''Mobile Strike'', a modern warfare game, in November 2015.<ref name=vb-strike/> In an advertising campaign that featured Arnold Schwarzenegger, the game was marketed as a product of a company called Epic War, later revealed to be a development studio of Machine Zone.<ref name=vb-strike/>
===Rebranding (2016–2017)=== The company rebranded itself as MZ in 2016.<ref name=pressrelease/> That year, a funding round valued the company at $5 billion.<ref name=A/>
In April 2016, simultaneously with rebranding itself as MZ,<ref name=pressrelease/> the company announced the launch of a new platform as a service, leveraging the cloud-based networking infrastructure of its real-time gaming platform.<ref name=vb-taka/><ref name=vb-marshall/> Using the existing technology developed to monitor hundreds of thousands of players in its real-time mobile games, the company developed and demonstrated a system for the government of New Zealand that included applications to view and manage public transportation more efficiently, including an ability to provide timely information, down to the second, on bus and train movements.<ref name=A/><ref name=cnbc/>
In November 2016, Machine Zone announced that it was partnering with Square Enix to develop a ''Final Fantasy XV'' mobile MMO.<ref name=bwire2016/> Through a subsidiary company, Epic Action LLC, Machine Zone released ''Final Fantasy XV: A New Empire'' in June 2017.<ref name=gematsu/>
===Refocus on gaming (2018–present)=== In June 2018, MZ's board of directors replaced founder and CEO Gabe Leydon in order to refocus the company on gaming.<ref name=G/> Leydon had announced in March 2018 that MZ was working with Hedera Hashgraph on a distributed cryptocurrency technology called hashgraph, a blockchain alternative.<ref name=C/> According to ''Fast Company'', Leydon left the company "ostensibly to run Satori", part of MZ's platform business since early 2017, as a spinoff "standalone business" focusing on the hashgraph project.<ref name=A/><ref name=Satori/>
Kristen Dumont, an attorney who had been the company's chief operating officer since 2015, replaced Leydon as CEO.<ref name=G/> In a July 2018 restructuring, Dumont laid off a large portion of Machine Zone's marketing team, approximately 125 jobs.<ref name=E/>
In October 2018, ''TechCrunch'' named the company the sixth most successful company from Y Combinator.<ref name=clark/> By the end of that year, after hiring Dan Nash as its chief financial officer, MZ had raised around $720 million in a new round of funding, with investors including JP Morgan, Anthos Capital, and Menlo Ventures.<ref name=A/>
MZ released one game in 2018, ''World War Rising''. Described by ''Pocket Gamer'' as "effectively a reskin of the developer's previously successful 4X strategy games", the new title offered a military-themed interface depicting armies from World War I to the modern era.<ref name=pg-wwr/> The game, which was reportedly "stealthily launched" sometime before the end of August 2018, was identified as a product of Mobile War LLC rather than MZ.<ref name=pg-wwr/> While Dumont confirmed MZ's ownership of the game during a tech conference in November 2018, ''World War Rising'' did not appear on MZ's website until at least May 2019.<ref name=pg-wwr/>
In March 2020, MZ published 'CrystalBorne', and in May was acquired by publishing-platform company ''AppLovin'' for approximately $500 million, which represented a large decline in value and a loss for many investors.
==Marketing== [[File:Kate Upton at G-Star 2014.jpg|thumb|right|Kate Upton in 2014, promoting ''Game of War'' in costume as Athena.]] Approximately $40 million was spent on marketing ''Game of War: Fire Age'' in 2014.<ref name="Tassi 11-14"/> Along with advertisements in digital and social media, television commercials were produced featuring model Kate Upton as the goddess Athena. The ads highlighted Upton's sex appeal as she led battles in fantasy settings that were compared to those in ''Game of Thrones''.<ref name=huffpo2015/> The spots were introduced in the United States during an NFL ''Thursday Night Football'' game and were aired prominently during Super Bowl games and other sports events.<ref name=huffpo2015/><ref name=Monllos/>
Singer Mariah Carey replaced Upton, in late 2015, as the face of the game's advertising campaign.<ref name=verge2015/> In September 2015, the first commercial featuring a brief clip of Carey as Athena was previewed by ''TMZ''.<ref name=tmzpromo/> Carey's agreement reportedly included "a seven-figure pay check; a 30-second commercial filmed by Alan Taylor ... and the use of her music in future promotional material."<ref name=verge2015/>
In February 2016, MZ spent an estimated three times more on television advertising than any other mobile gaming company, including spending an estimated $10.7 million on 3,265 airings of its Super Bowl 50 ad for ''Mobile Strike'' featuring Arnold Schwarzenegger.<ref name=vb-spend/>
CEO Kristin Dumont, in a November 2018 interview with ''Fast Company'', signaled a change in marketing strategy that would be unlikely to include future Super Bowl advertising.<ref name=G/> Dumont stated a preference for marketing with "more measurable results", and called television advertising "kind of a rip-off, to be honest".<ref name=G/>
==Game revenue and player purchases== In August 2015, a former employee of Machine Zone was arrested and charged with stealing proprietary data that included "player spending habits broken down by time, location, age and other characteristics" which showed, for example, "which in-game items generate the most revenue and where in the game players often quit."<ref name=needleman/> The monetary value of the data was linked by the ''Wall Street Journal'' to the fact that "about 3% of mobile-game players buy virtual goodies, such as extra turns and special powers. Most spend only a few dollars a month, while a tiny fraction known as whales – a name derived from casinos – plunk down $50 or more a month."<ref name=needleman/>
Analytics by Slice Intelligence indicated that ''Game of War''{{'}}s paying players each spent an average of $550 in 2015 on its in-app purchases, compared to $87 spent by the average player of mobile free-to-play games.<ref name=vb-paying/><ref name=slice/> In March 2017, the company defeated a class action lawsuit on the basis that players who had sought damages for lost "virtual gold" at a virtual casino in ''Game of War'' "did not lose real money", according to the court.<ref name=Y/><ref name=Queenin/>
In October 2024, Machine Zone (MZ) announced the end of life for War for Eos.<ref>{{cite web |last1=Long |first1=Neil |title=Layoffs at AppLovin and Machine Zone, maker of Game of War and Mobile Strike |url=https://mobilegamer.biz/layoffs-at-applovin-and-machine-zone-maker-of-game-of-war-and-mobile-strike/ |website=Mobilegamer.biz |date=24 October 2024}}</ref>
==Products== *''Game of War: Fire Age'' (2012) *''Mobile Strike'' (2015) *''Final Fantasy XV: A New Empire'' (2017) *''World War Rising'' (2018) *''Final Fantasy XV: War for Eos ''
==References== {{Reflist|30em|refs= <ref name=A>{{cite journal |url=https://www.bizjournals.com/sanjose/news/2018/12/06/machine-zone-cfo-ipo-game-of-war-dan-nash-wfc.html |title=Machine Zone, the Palo Alto unicorn behind Game of War, hires Wells Fargo vet as CFO |first=Cromwell |last=Schubarth |date=December 6, 2018 |journal=Silicon Valley Business Journal |access-date=December 9, 2018 }}</ref> <ref name=C>{{cite journal |title=Hedera Hashgraph and MZ unveil next-generation blockchain alternative |first=Dean |last=Takahashi |date=March 13, 2018 |journal=VentureBeat |url=https://venturebeat.com/2018/03/13/hedera-hashgraph-and-mz-unveil-next-generation-blockchain-alternative/ |url-status=live |archive-url=https://web.archive.org/web/20190101220219/https://venturebeat.com/2018/03/13/hedera-hashgraph-and-mz-unveil-next-generation-blockchain-alternative/ |archive-date=January 1, 2019 }}</ref> <ref name=E>{{cite journal |title=Game of War developer MZ layoffs strike marketing team |first=Jeff |last=Grubb |date=July 11, 2018 |journal=VentureBeat |url=https://venturebeat.com/2018/07/11/game-of-war-developer-mz-layoffs-strike-marketing-team/ |url-status=live |archive-url=https://web.archive.org/web/20190212182533/https://venturebeat.com/2018/07/11/game-of-war-developer-mz-layoffs-strike-marketing-team/ |archive-date=February 12, 2019 }}</ref> <ref name=G>{{cite journal |title=How the maker of mobile hit Game of War unpivoted itself |first=Jared |last=Newman |date=November 7, 2018 |journal=Fast Company |url=https://www.fastcompany.com/90263128/how-the-maker-of-mobile-hit-game-of-war-lost-unpivoted-itself |url-status=live |archive-url=https://web.archive.org/web/20181121045609/https://www.fastcompany.com/90263128/how-the-maker-of-mobile-hit-game-of-war-lost-unpivoted-itself#post__main |archive-date=November 21, 2018 }}</ref> <ref name=Y>{{cite news |url=https://www.reuters.com/article/mz-gambling-idUSL2N1GU1YP |title=Machine Zone defeats gambling-loss class action in 4th Circuit |first=Barbara |last=Grzincic |date=March 17, 2017 |work=Reuters |url-status=live |archive-url=https://web.archive.org/web/20181211010222/https://www.reuters.com/article/mz-gambling-idUSL2N1GU1YP |archive-date=December 11, 2018 }}</ref> <ref name=adweek>{{cite journal |title=Addmired nets $8 million Series B, changes name to Machine Zone |first=Kathleen |last=De Vere |date=March 27, 2012 |journal=Social Times |publisher=AdWeek |url=http://www.adweek.com/socialtimes/addmired-nets-8-million-series-b-changes-name-to-machine-zone/523001?red=im |url-status=live |archive-url=https://web.archive.org/web/20160404183325/http://www.adweek.com/socialtimes/addmired-nets-8-million-series-b-changes-name-to-machine-zone/523001?red=im |archive-date=April 4, 2016 }}</ref> <ref name=bloomberg2015>{{cite journal |title=One Nerd to Rule Them All |first=Robert |last=Kolker |date=March 5, 2015 |journal=Bloomberg Businessweek |url=https://www.bloomberg.com/graphics/2015-game-of-war/ |url-status=live |archive-url=https://web.archive.org/web/20160325170528/http://www.bloomberg.com/graphics/2015-game-of-war/ |archive-date=March 25, 2016 }}</ref> <ref name=bwire2016>{{Cite press release |author1=Rubenstein Associates |author-link=Rubenstein Associates |author2=MZ |url=http://www.businesswire.com/news/home/20161107006256/en/Machine-Zone-Square-Enix-Announce-Partnership-Develop |title=Machine Zone and Square Enix Announce Partnership to Develop FINAL FANTASY XV Mobile MMO Game |date=November 7, 2016 |publisher=Business Wire |location=Palo Alto, Calif. }}</ref> <ref name=clark>{{cite web |title=These Are the Most Successful Companies from Y Combinator |first=Kate |last=Clark |date=October 17, 2018 |website=TechCrunch |url=https://techcrunch.com/2018/10/17/these-are-the-most-successful-companies-to-emerge-from-y-combinator/ |url-status=live |archive-url=https://web.archive.org/web/20190218175322/https://techcrunch.com/2018/10/17/these-are-the-most-successful-companies-to-emerge-from-y-combinator/ |archive-date=February 18, 2019 }}</ref> <ref name=cnbc>{{cite web |first=Tom |last=DiChristopher |title=Machine Zone is using video game tech to make your city's buses run better |website=CNBC |date=May 26, 2016 |url=https://www.cnbc.com/2016/05/26/machine-zone-is-using-video-game-tech-to-make-your-citys-buses-run-better.html |url-status=live |archive-url=https://web.archive.org/web/20160526165130/http://www.cnbc.com/2016/05/26/machine-zone-is-using-video-game-tech-to-make-your-citys-buses-run-better.html |archive-date=May 26, 2016 }}</ref> <ref name=crunch-y>{{cite web |title=Y Combinator Demo Day Roundup for Spring 2008 |date=March 14, 2008 |first=Mark |last=Hendrickson |website=TechCrunch |url=https://techcrunch.com/2008/03/14/y-combinator-demo-day-roundup-for-spring-2008/ |url-status=live |archive-url=https://web.archive.org/web/20160317054311/http://techcrunch.com/2008/03/14/y-combinator-demo-day-roundup-for-spring-2008/ |archive-date=March 17, 2016 }}</ref> <ref name=crunch>{{cite web |title=Freemium Game Dev Addmired Rebrands as Machine Zone, Lands $8M from Menlo Ventures |date=March 27, 2012 |first=Chris |last=Velazco |website=TechCrunch |url=https://techcrunch.com/2012/03/27/freemium-game-dev-addmired-rebrands-as-machine-zone-lands-8m-from-menlo-ventures/ |url-status=live |archive-url=https://web.archive.org/web/20160322185502/http://techcrunch.com/2012/03/27/freemium-game-dev-addmired-rebrands-as-machine-zone-lands-8m-from-menlo-ventures/ |archive-date=March 22, 2016 }}</ref> <ref name=gematsu>{{Cite web |url=https://gematsu.com/2017/03/machine-zone-final-fantasy-xv-mobile-game-revealed-final-fantasy-xv-new-empire|title=Machine Zone's Final Fantasy XV mobile game revealed to be Final Fantasy XV: A New Empire|date=March 31, 2018 |website=Gematsu |access-date=July 19, 2017|language=en-US}}</ref> <ref name=huffpo2015>{{cite web | url=http://www.huffingtonpost.ca/2015/02/01/kate-upton-game-of-war-super-bowl-ad_n_6591352.html | title=Game of War's Super Bowl Ad Is Pretty Much Kate Upton in ''Game of Thrones'' | work=The Huffington Post |location=Canada | date=February 1, 2015 | access-date=February 20, 2015 | last=Trinh |first=Brian Vinh Tien}}</ref> <ref name=Monllos>{{cite journal | url=https://www.adweek.com/news/advertising-branding/game-war-fire-age-launches-first-global-campaign-starring-kate-upton-161397 | title=Game of War: Fire Age Launches First Global Campaign, Starring Kate Upton |journal=AdWeek | date=November 13, 2014 | access-date=February 20, 2015 |last=Monllos |first=Kristina }}</ref> <ref name=needleman>{{cite journal |title=Why 'Game of War' User Data Is So Valuable |first=Sarah E. |last=Needleman |date=August 26, 2015 |journal=Wall Street Journal |url=https://blogs.wsj.com/digits/2015/08/26/why-game-of-war-user-data-is-so-valuable/ |url-status=live |archive-url=https://web.archive.org/web/20151225213912/https://blogs.wsj.com/digits/2015/08/26/why-game-of-war-user-data-is-so-valuable/ |archive-date=December 25, 2015 }}</ref> <ref name=pg-jordan>{{cite journal |title=Updated: Machine Zone spins out big data tech RTplatform as separate division |date=April 5, 2016 |first=Jon |last=Jordan |journal=Pocket Gamer |publisher=Steel Media |url=http://www.pocketgamer.biz/news/62972/machine-zone-spins-out-rtplatform/ |url-status=live |archive-url=https://web.archive.org/web/20160408160257/http://www.pocketgamer.biz/news/62972/machine-zone-spins-out-rtplatform/ |archive-date=April 8, 2016 }}</ref> <ref name=pg-wwr>{{cite web |last1=Chapple |first1=Craig |title=Machine Zone's latest 4X strategy game World War Rising is a top 100 grosser |url=https://www.pocketgamer.biz/the-charticle/70613/machine-zones-latest-4x-strategy-game-world-war-rising-is-a-top-100-grosser/ |website=Pocket Gamer |date=May 2, 2019 |publisher=Steel Media |url-status=live |archive-url=https://web.archive.org/web/20191003095305/https://www.pocketgamer.biz/the-charticle/70613/machine-zones-latest-4x-strategy-game-world-war-rising-is-a-top-100-grosser/ |archive-date=October 3, 2019 }}</ref> <ref name=pressrel-nj>{{Cite press release |author1=Rubenstein Associates |author-link=Rubenstein Associates |author2=MZ |url=http://www.businesswire.com/news/home/20160511006237/en/MZ-Appoints-Nasi-Jazayeri-President-Platform |title=MZ Appoints Nasi Jazayeri President of Platform |publisher=Business Wire |location=Palo Alto, Calif. |date=May 11, 2016 |access-date=May 27, 2016 }}</ref> <ref name=pressrelease>{{Cite press release |author1=Rubenstein Associates |author-link=Rubenstein Associates |author2=MZ |url=http://www.businesswire.com/news/home/20160404006732/en/Machine-Zone-Rebrands-MZ-Launches-Standalone-Tech|title=Machine Zone Rebrands as MZ and Launches Standalone Tech Platform |publisher=Business Wire |location=Palo Alto, Calif. |date=April 4, 2016 |access-date=May 26, 2016 }}</ref> <ref name=Queenin>{{cite web |title=A real win for a virtual casino: game developer avoids class action liability under gambling loss recovery statute |date=March 20, 2017 |first=Christopher |last=Queenin |website=Nixon Peabody |url=https://www.nixonpeabody.com/en/ideas/articles/2017/03/20/game-developer-avoids-class-action-liability |url-status=live |archive-url=https://web.archive.org/web/20190218182344/https://www.nixonpeabody.com/en/ideas/articles/2017/03/20/game-developer-avoids-class-action-liability |archive-date=February 18, 2019 }}</ref> <ref name=slice>{{cite web |title=Hardly pocket change: mobile gamers spend an average of $87 dollars on in-app purchases |date=March 31, 2016 |first=Taylor |last=Stanton |website=Slice Intelligence |url=http://intelligence.slice.com/hardly-pocket-change-mobile-gamers-spend-an-average-of-87-dollars-on-in-app-purchases/ |url-status=dead |archive-url=https://web.archive.org/web/20160331221608/http://intelligence.slice.com/hardly-pocket-change-mobile-gamers-spend-an-average-of-87-dollars-on-in-app-purchases/ |archive-date=March 31, 2016 |access-date=May 27, 2016 }}</ref> <ref name=Satori>{{cite web |work=Venture Beat |title=MZ launches Satori, an open platform with 5.5 million real-time data feeds |first=Matt |last=Marshall |date=April 4, 2017 |url=https://venturebeat.com/2017/04/04/mz-launches-satori-an-open-platform-with-5-5-million-real-time-data-feeds/ |url-status=live |archive-url=https://web.archive.org/web/20181208131944/https://venturebeat.com/2017/04/04/mz-launches-satori-an-open-platform-with-5-5-million-real-time-data-feeds/ |archive-date=December 8, 2018 }}</ref> <ref name="Tassi 11-14">{{cite journal |url=https://www.forbes.com/sites/insertcoin/2014/11/16/a-40m-ad-budget-buys-game-of-war-fire-age-kate-upton/ | title=A $40M Ad Budget Buys 'Game of War: Fire Age' Kate Upton | journal=Forbes | date=November 14, 2014 | access-date=February 20, 2015 | last=Tassi |first=Paul}}</ref> <ref name=thinkgaming-world>{{cite web |title=Top Grossing All Devices – Games: All Countries |date=April 8, 2016 |work=Think Gaming |url=https://thinkgaming.com/app-sales-data/device/all/country/all/date/2016-04-08/group/day/ |url-status=live |archive-url=https://web.archive.org/web/20160408211513/https://thinkgaming.com/app-sales-data/device/all/country/all/date/2016-04-08/group/day/ |archive-date=April 8, 2016 }}</ref> <ref name=tmzpromo>{{cite web |url=http://www.tmz.com/2015/09/14/mariah-carey-game-of-war-commercial-promo-video-hero-kate-upton/ |title=Game of War with Mariah Carey |work=TMZ |date=September 14, 2015 }}</ref> <ref name=vb-marshall>{{cite journal |title=Machine Zone launches cloud platform to process millions of real-time interactions |first=Matt |last=Marshall |date=April 4, 2016 |journal=VentureBeat |url=https://venturebeat.com/2016/04/04/gaming-company-machine-zone-launches-rtplatform-enabling-millions-of-real-time-interactions/ |url-status=live |archive-url=https://web.archive.org/web/20160406063438/http://venturebeat.com/2016/04/04/gaming-company-machine-zone-launches-rtplatform-enabling-millions-of-real-time-interactions/ |archive-date=April 6, 2016 }}</ref> <ref name=vb-paying>{{cite journal |title=Game of War's paying players spent an average of $550 on its in-app purchases in 2015 |first=Jeff |last=Grubb |journal=VentureBeat |date=April 1, 2016 |url=https://venturebeat.com/2016/04/01/game-of-wars-paying-players-spent-an-average-of-550-on-its-in-app-purchases-in-2015/ |url-status=live |archive-url=https://web.archive.org/web/20160506060743/http://venturebeat.com/2016/04/01/game-of-wars-paying-players-spent-an-average-of-550-on-its-in-app-purchases-in-2015/ |archive-date=May 6, 2016 }}</ref> <ref name=vb-spend>{{cite journal |title=Machine Zone's Mobile Strike tops Far Cry: Primal in Super Bowl month ad spending |first=Zach |last=Servideo |date=March 5, 2016 |journal=VentureBeat |url=https://venturebeat.com/2016/03/05/machine-zones-mobile-strike-tops-far-cry-primal-in-super-bowl-month-ad-spending/ |url-status=live |archive-url=https://web.archive.org/web/20160406120509/http://venturebeat.com/2016/03/05/machine-zones-mobile-strike-tops-far-cry-primal-in-super-bowl-month-ad-spending/ |archive-date=April 6, 2016 }}</ref> <ref name=vb-strike>{{cite journal |title=Arnold Schwarzenegger stars in Machine Zone's modern warfare game Mobile Strike (updated) |first=Dean |last=Takahashi |date=November 11, 2015 |journal=VentureBeat |url=https://venturebeat.com/2015/11/11/arnold-schwarzenegger-is-the-star-of-machine-zones-new-mobile-strike-modern-warfare-game/ |url-status=live |archive-url=https://web.archive.org/web/20151113022946/http://venturebeat.com/2015/11/11/arnold-schwarzenegger-is-the-star-of-machine-zones-new-mobile-strike-modern-warfare-game/ |archive-date=November 13, 2015 }}</ref> <ref name=vb-taka>{{cite journal |title=CEO Gabe Leydon on why Machine Zone renamed itself and launched its real-time cloud platform |first=Dean |last=Takahashi |date=April 9, 2016 |journal=VentureBeat |url=https://venturebeat.com/2016/04/09/ceo-gabe-leydon-on-why-machine-zone-renamed-itself-and-launched-its-real-time-cloud-platform/ |url-status=live |archive-url=https://web.archive.org/web/20160412052212/http://venturebeat.com/2016/04/09/ceo-gabe-leydon-on-why-machine-zone-renamed-itself-and-launched-its-real-time-cloud-platform/ |archive-date=April 12, 2016 }}</ref> <ref name=venturebeat>{{cite journal |title=An interview with Gabe Leydon, Machine Zone's man on the Iron Throne |first=Dean |last=Takahashi |journal=VentureBeat |date=October 16, 2015 |url=https://venturebeat.com/2015/10/16/an-interview-with-gabe-leydon-machine-zones-man-on-the-iron-throne/ |url-status=live |archive-url=https://web.archive.org/web/20151120133701/http://venturebeat.com/2015/10/16/an-interview-with-gabe-leydon-machine-zones-man-on-the-iron-throne/ |archive-date=November 20, 2015 }}</ref> <ref name=verge2015>{{cite web|last=Cox|first=Jamieson|title=Mariah Carey is replacing Kate Upton as the new public face of Game of War: Fire Age|url=https://www.theverge.com/2015/6/12/8774011/mariah-carey-game-of-war-spokesperson|website=The Verge|date=June 12, 2015 |access-date=June 13, 2015}}</ref> <ref name=wsj2014>{{cite journal |title=Newest Hit-Game Maker Machine Zone Nears $3 Billion Valuation |first1=Douglas |last1=Macmillan |first2=Telis |last2=Demos |date=July 16, 2014 |journal=Wall Street Journal |url=https://blogs.wsj.com/digits/2014/07/16/newest-hit-game-maker-machine-zone-nears-3-billion-valuation/ |url-status=live |archive-url=https://web.archive.org/web/20160403094736/https://blogs.wsj.com/digits/2014/07/16/newest-hit-game-maker-machine-zone-nears-3-billion-valuation/ |archive-date=April 3, 2016 }}</ref> }}
{{DEFAULTSORT:Machine Zone}} Category:Video game development companies Category:Video game companies based in the San Francisco Bay Area Category:Video game companies established in 2008 Category:Companies based in Palo Alto, California Category:2025 mergers and acquisitions