{{Short description|British-American Medical Device Company}} {{Infobox company | name = MV.Health | logo = 150px | industry = Medical devices | founded = 2014 | hq_location_city = London, New York, Los Angeles | key_people = Dr. Soum Rakshit<br />Rob Weekly<br />Shanshan Xu<br />Prof. Prokar Dasgupta | website = [https://mv.health mv.health] }}
'''MV.Health''' is a British-American medical device company specialising in vibratory devices for sexual health and pelvic therapy. The company promotes its products as doctor-design and clinically validated.<ref name="Sifted2024">{{cite news |date=15 September 2024 |title=How to operate in a taboo market |url=https://sifted.eu/articles/how-to-operate-taboo-market |access-date=18 August 2025 |work=Sifted}}</ref>
In 2022, Femtech Insider reported MV.Health became the first brand to make vibrators eligible for purchase with U.S. Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), reflecting their recognition as medical devices.<ref name="FemtechHSA">{{cite news |date=17 November 2022 |title=MysteryVibe Is the First Pleasure-focused Brand to Offer FSA & HSA Eligible Vibrators |url=https://femtechinsider.com/mysteryvibe-hsa-fsa/ |access-date=18 August 2025 |work=Femtech Insider}}</ref>
In 2025, the New York Post reported that MV.Health's six FDA-registered devices were added to the U.S. Department of Veterans Affairs procurement system, making them fully reimbursable for veterans.<ref name="NYPostVA">{{cite news |last=Post |first=New York |date=8 May 2025 |title=This brand is helping veterans with their sex lives — no pills required |url=https://nypost.com/2025/05/08/health/mv-health-sexual-wellness-devices-now-covered-by-the-va/ |access-date=18 August 2025 |work=New York Post}}</ref>
In 2026, they won the The King's Awards for Enterprise in Innovation for their prostate care device, Molto<ref>{{Cite web |title=Award Recipients |url=https://www.kingsawardsmagazine.com/winners/ |access-date=2026-05-09 |website=The King's Award Magazine |language=en}}</ref>. According to The London Gazette, [https://www.thegazette.co.uk/London/issue/65058/supplement/S2 published] by the Government of the United Kingdom, the award was given for their "ultra-slim flexible medical device to address prostate pain."
== History == Founded in London in 2014 by a team of biomedical engineers, the company initially focused on adaptive vibratory devices for pelvic pain.<ref name="Sifted2024" /> A 2023 Popular Science article noted its first six-motor vibrator became a certified medical device for pelvic floor pain.<ref name="PopSci2023">{{cite news |last=Metcalfe |first=John |date=14 February 2023 |title=Sex toys are designed to heal, one orgasm at a time |url=https://www.popsci.com/health/sex-toys-medical-devices/ |access-date=18 August 2025 |work=Popular Science}}</ref>
== Research == The company's clinical leadership is headed by their Chief Medical Officer, Professor Prokar Dasgupta.<ref name="IndiaMed2022">{{cite news |date=4 May 2022 |title=Urologist Prof Prokar Dasgupta joins MysteryVibe as CMO |url=https://indiamedtoday.com/urologist-prof-prokar-dasgupta-joins-mysteryvibe-as-cmo/ |access-date=18 August 2025 |work=IndiaMedToday}}</ref> In 2023, The Guardian described their laboratory as "the only facility conducting vibrator research and development within the UK".<ref name="Guardian2023">{{cite news |last=Khaleeli |first=Homa |date=9 June 2023 |title='Between pleasure and health': how sex-tech firms are reinventing the vibrator |url=https://www.theguardian.com/society/2023/jun/09/how-sex-tech-firms-are-reinventing-the-vibrator |access-date=19 August 2025 |work=The Guardian}}</ref> Peer-reviewed publications report the company's devices have been evaluated for various sexual dysfunctions such as Genito-Pelvic Pain, Vaginal Dryness, Vaginismus, Erectile Dysfunction and Prostatitis.<ref>{{cite journal |title=Multicenter Study on Women with Genito-Pelvic Pain |url=https://academic.oup.com/jsm/article-abstract/19/Supplement_1/S103/7013127 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref>{{cite journal |last1=Jesús e |first1=Rodríguez |last2=Lucrecia |first2=Martínez |last3=Natalia |first3=Bonachera |title=A Cognitive-Behavioral Intervention for Female Sexual Arousal Disorder |url=https://academic.oup.com/jsm/article/20/Supplement_4/qdad062.038/7220191 |journal=Journal of Sexual Medicine |date=July 2023 |volume=20 |doi=10.1093/jsxmed/qdad062.038 |access-date=18 August 2025}}</ref><ref>{{cite journal |title=Use of a Vibrating Device in the Management of Female Situational Anorgasmia |url=https://academic.oup.com/jsm/article/21/Supplement_2/qdae002.083/7618409 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref>{{cite journal |title=Focused Mechanical Vibration for Female Sexual Arousal Disorder |url=https://academic.oup.com/jsm/article/21/Supplement_6/qdae161.040/7916896 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref>{{cite journal |last1=Rodriguez |first1=JE |last2=Dadian |first2=R. |last3=Suarez |first3=V. |title=Novel Therapeutic Approach for Vaginismus: A Case Report |url=https://academic.oup.com/jsm/article/21/Supplement_7/qdae167.306/7918883 |journal=Journal of Sexual Medicine |date=2024 |volume=21 |article-number=qdae167.306 |doi=10.1093/jsxmed/qdae167.306 |access-date=18 August 2025|url-access=subscription }}</ref><ref>{{cite journal |title=Focal Muscle Vibrations Therapy in a Patient with Neurogenic Erectile Dysfunction |url=https://www.sciencedirect.com/science/article/abs/pii/S1743609522015867 |journal=Journal of Sexual Medicine |doi=10.1016/j.jsxm.2022.08.012 |access-date=18 August 2025|url-access=subscription }}</ref><ref>{{cite journal |title=Potential Effectiveness of Focused Vibration Treatment for Psychogenic Erectile Dysfunction |url=https://academic.oup.com/jsm/article/21/Supplement_1/qdae001.351/7600898 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref>{{cite journal |title=Improvement in Erectile Dysfunction After Radiotherapy for Prostate Cancer Using FMV |url=https://www1.statusplus.net/misc/posters/iuga/annual2024/search/poster/320?user=app |journal=IUGA Annual Meeting Poster |access-date=18 August 2025}}</ref><ref>{{cite journal |title=Enhance Penile Rehabilitation after Radical Prostatectomy |url=https://academic.oup.com/jsm/article/22/Supplement_2/qdaf077.120/8127366 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref>{{cite journal |title=Clinical Case Demonstrating the Use of a Constriction Vibration Ring |url=https://academic.oup.com/jsm/article/21/Supplement_6/qdae161.112/7916965 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref>{{cite journal |last1=Rodriguez |first1=JE |last2=Dadian |first2=R. |last3=Suarez |first3=V. |title=Safety and Preliminary Outcomes of a Vibrating Constriction Ring |url=https://academic.oup.com/jsm/article/21/Supplement_7/qdae167.278/7919098 |journal=Journal of Sexual Medicine |date=December 2024 |volume=21 |doi=10.1093/jsxmed/qdae167.278 |access-date=18 August 2025|url-access=subscription }}</ref><ref>{{cite journal |last1=Oussama |first1=E. |last2=Dasgupta |first2=P. |last3=Rodríguez |first3=J. E. |title=IDEAL Stage 1 Study Of Vibration In Chronic Non-bacterial Prostatitis |url=https://academic.oup.com/jsm/article/22/Supplement_2/qdaf077.121/8127396 |journal=Journal of Sexual Medicine |date=2025 |volume=22 |article-number=qdaf077.121 |doi=10.1093/jsxmed/qdaf077.121 |access-date=18 August 2025}}</ref><ref>{{cite journal |title=Evaluation of an Anal Insert Device for Delayed Ejaculation or Anejaculation |url=https://academic.oup.com/jsm/article/22/Supplement_2/qdaf077.157/8127535 |journal=Journal of Sexual Medicine |access-date=18 August 2025}}</ref><ref name=":0">{{Cite journal |last=Gaddie |first=Jessica |last2=Saunders |first2=Felicity |last3=Vosper |first3=Jane |date=2025-11-06 |title=A Controlled Pilot Study Assessing the Acceptability and Feasibility of Using External Vibrators as an Adjunct to Vaginal Dilator Therapy in Women Presenting to Psychosexual Services with Vaginismus |journal=Journal of Psychosexual Health |language=EN |article-number=26318318251386196 |doi=10.1177/26318318251386196 |issn=2631-8318|doi-access=free }}</ref>
*A 2022 study in the Journal of Sexual Medicine reported improvements in pain scores among women with genito-pelvic pain penetration disorder who used a vibrating device.<ref>{{cite journal |title=Multicenter Study on Women with Genito-Pelvic Pain |url=https://academic.oup.com/jsm/article-abstract/19/Supplement_1/S103/7013127 |journal=Journal of Sexual Medicine |access-date=19 August 2025}}</ref> * A 2025 study on psychogenic ED published in the International Journal of Impotence Research, reported IIEF-5 rising from 14.4 to 22.3, with EDITS satisfaction scores of 78%.<ref>{{cite journal |title=Efficacy of a Vibrating Constriction Ring for Psychogenic Erectile Dysfunction |url=https://www.nature.com/articles/s41443-025-01074-x.epdf |journal=International Journal of Impotence Research |access-date=18 August 2025}}</ref> * A 2025 study on vaginismus by the NHS published in the ''Journal of Psychosexual Health'' reported mean FSFI Pain score improving from 1.40 to 3.36 for the Intervention group.<ref name=":0" />
== Media coverage == MV.Health has been the subject of reporting in mainstream media. In 2023, The Guardian highlighted their Crescendo devices as "designed to target and release tender areas inside the vagina and alleviate pelvic pain". Popular Science profiled the company in the context of "medical devices for people with menopause, erectile dysfunction, and pelvic floor pain".<ref name="PopSci2023" />
In 2024 their menopause-focused billboard campaign in New York City, was reported in Print Magazine as the "First-Ever US Billboard to Feature a Vibrator".<ref>{{cite news |last=Beach |first=Charlotte |date=27 September 2024 |title=Havas Lynx Destigmatizes Pleasure and Menopause with First-Ever US Billboard to Feature a Sex Toy |url=https://www.printmag.com/advertising/happy-menopause-havas-lynx/ |access-date=19 August 2025 |work=PRINT Magazine}}</ref> In 2025, ''The Times'' noted the company's preparations for possible U.S. tariffs, including shifting manufacturing and stockpiling devices.<ref>{{cite news |title=Finding a silver lining in Trump tariffs |url=https://www.thetimes.com/business-money/entrepreneurs/article/finding-a-silver-lining-in-trump-tariffs-enterprise-network-h5f60hktd |work=The Times |date=14 April 2025 |access-date=19 August 2025}}</ref>
== Recognition == In 2018 the company's Crescendo vibrator was noted for winning a Design Week Award against Apple Watch.<ref>{{cite web |title=MysteryVibe |url=https://www.seymourpowell.com/case-studies/mysteryvibe |website=Seymourpowell |access-date=19 August 2025}}</ref> In 2025, MV.Health was ranked 14th in the Sunday Times Tech 100 list of fastest-growing private hardware companies.<ref>{{cite news |title=Sunday Times 100 Tech rankings revealed |url=https://businesscloud.co.uk/news/sunday-times-100-tech-rankings-revealed/ |work=BusinessCloud |date=17 January 2025 |access-date=19 August 2025}}</ref> Financial Times Sifted placed it among the top three leanest startups in the UK/Ireland region.<ref name="Sifted2025">{{cite news |date=31 March 2025 |title=Bang for buck: The UK startups making the most revenue with the smallest teams |url=https://sifted.eu/articles/uk-startups-making-the-most-revenue-with-the-smallest-teams |access-date=18 August 2025 |work=Sifted}}</ref>
== References ==
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Category:Medical device manufacturers