{{short description|Defunct magazine for magicians}} {{Use mdy dates|date=March 2025}} {{Infobox magazine | title = MAGIC | logo = | logo_size = | image_file = Magic_(magazine)_August_2016.jpg | image_size = | image_alt = | image_caption = Cover of August 2016 issue | editor = | editor_title = | previous_editor = | staff_writer = | photographer = | category = | frequency = Monthly | circulation = | publisher = | founder = Stan Allen | founded = | firstdate = {{Start date|1991|09}} | finalnumber = 301 | lastdate = {{End date|2016|11}} | company = | country = United States | based = Las Vegas | language = English | website = {{URL|http://www.magicmagazine.com}} | issn = 1062-2845 | oclc = }} '''''MAGIC''''', also known as ''The Magazine for Magicians'', was an independent magazine for magicians that was based in Las Vegas, Nevada.<ref name=richardstevencohn/><ref>{{cite web|url=https://www.reviewjournal.com/entertainment/entertainment-columns/mike-weatherford/gordie-brown-beating-the-odds/|title=Gordie Brown beating the odds|date=2007-10-25|last=Weatherford|first=Mike|publisher=Review Journal|access-date=2024-02-27}}</ref> A creation of Stan Allen, it debuted in September 1991, with its first issue featuring Lance Burton on the cover.<ref name=guinness/><ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-1991-p-888975.html|title=LANCE BURTON heats things up in his 'dream show' at the Hacienda|magazine=MAGIC Magazine|volume=1|number=1|page=Cover|date=September 1991}}</ref> Over the years, David Copperfield,<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-1997-p-888981.html|title=MAGIC|magazine=MAGIC Magazine|volume=6|number=5|page=Cover|date=January 1997}}</ref> Siegfried & Roy,<ref>{{cite magazine|title=Siegfried & Roy: A Grand Farewell|magazine=MAGIC Magazine|volume=18|number=8|date=April 2009|page=Cover|url=https://www.lybrary.com/magic-magazine-2009-p-888993.html}}</ref> Penn & Teller,<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-2001-p-888985.html|title=Cover|magazine=MAGIC Magazine|volume=10|number=11|date=July 2001}}</ref> Mike Caveney,<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-1998-p-888982.html|title=Cover|magazine=MAGIC Magazine|volume=7|number=8|date=April 1998}}</ref> and Mac King<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-2015-p-888999.html|title=How Mac King Has Stayed Fresh for 15 Years|magazine=MAGIC Magazine|volume=24|number=5|date=January 2015|page=Cover}}</ref> were also featured on the cover. Its final issue was #301 in November 2016.<ref>{{cite web|url=https://www.thingsbysimon.com/magic-magazine-the-final-issue/|title=Magic Magazine: The Final Issue|date=2016-11-14|publisher=Things By Simon|last=Coronel|first=Simon|access-date=2024-02-27}}</ref><ref name=changestomagic>{{cite web|url=https://www.magician.org/blog/magic-magazine-cancels-legacy-edition-plans?blogid=341|title=MAGIC Magazine Cancels Legacy Edition Plans|last=Schick|first=C. Dennis|date=2016-09-23|publisher=International Brotherhood of Magicians|access-date=2024-02-26}}</ref>

==Overview== ''MAGIC'' started out as an eight-page monthly newsletter. Early editions of the magazine had around 48 pages before increasing to more than 130 pages.<ref name=ring313/> In 1996, there were 8,500 subscribers;<ref>{{cite web|url=https://www.chicagotribune.com/1996/05/06/just-for-tricks/|title=Just for Tricks|publisher=Chicago Tribune|date=1996-05-06|access-date=2024-02-27}}</ref> at its peak, ''MAGIC'' had 10,000 subscribers.<ref name=ring313/> Writers for the magazine have included Jim Steinmeyer, Joshua Jay, Shawn McMaster, Alan Howard, Max Maven,<ref name=archive>{{cite web|url=https://www.conjuringarchive.com/list/book/3108?page=15&highlight=152660|title=Magic: An Independent Magazine For Magicians|publisher=Conjuring Archive|access-date=2024-02-26}}</ref> Richard J. Kaufman,<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-1997-p-888981.html|title=In His Words: Ken Silverman|magazine=MAGIC Magazine|last=Kaufman|first=Richard|volume=6|number=7|page=|date=March 1997}}</ref> Mike Caveney,<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-1997-p-888981.html|title=Edward Maro: A Forgotten Master|last=Caveney|first=Mike|magazine=MAGIC Magazine|volume=6|number=12|page=|date=August 1997}}</ref> Robert Farmer,<ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-1997-p-888981.html|title=Theory In Practice - Flim-Flam|last=Farmer|first=Bob|magazine=MAGIC Magazine|volume=6|number=12|page=|date=August 1997}}</ref> Jon Racherbaumer,<ref>{{cite magazine|title=Jargon Watch|magazine=MAGIC Magazine|last=Racherbaumer|first=Jon|volume=3|number=3|date=November 1993|url=https://www.lybrary.com/magic-magazine-1993-p-888977.html|page=}}</ref> Gabe Fajuri,<ref>{{cite magazine|title=Marketplace|last=Fajuri|first=Gabe|magazine=MAGIC Magazine|volume=18|number=9|date=May 2009|page=|url=https://www.lybrary.com/magic-magazine-2009-p-888993.html}}</ref> John Lovick,<ref>{{cite magazine|title=John Carney ... Advancing In Retreat|last=Lovick|first=John|magazine=MAGIC Magazine|volume=8|number=1|page=|date=September 1998|url=https://www.lybrary.com/magic-magazine-1998-p-888982.html}} </ref> Peter Duffie,<ref>{{cite magazine|title=Writing A Wrong|last=Duffie|first=Peter|magazine=MAGIC Magazine|volume=3|number=1|date=September 1993|page=|url=https://www.lybrary.com/magic-magazine-1993-p-888977.html}}</ref> Andi Gladwin,<ref>{{cite magazine|title=IBM/SAM 2008: It's All About The Magic|magazine=MAGIC Magazine|volume=18|number=1|date=September 2008|last=Gladwin|first=Andi|page=|url=https://www.lybrary.com/magic-magazine-2008-p-888992.html}}</ref> Mark Nelson,<ref>{{cite magazine|title=In His Words: Brian Lee|last=Nelson|first=Mark|magazine=MAGIC Magazine|volume=19|number=1|date=September 2009|page=|url=https://www.lybrary.com/magic-magazine-2009-p-888993.html}}</ref> Rory Johnston,<ref>{{cite magazine|title=Scott Hitchcock: Can Do|last=Johnston|first=Rory|magazine=MAGIC Magazine|volume=19|number=3|date=November 2009|page=|url=https://www.lybrary.com/magic-magazine-2009-p-888993.html}}</ref> and Timothy Hyde.<ref>{{cite magazine|title=Raymond Crowe's Wonderful World|last=Hyde|first=Timothy|page=|magazine=MAGIC Magazine|volume=17|number=9|date=May 2008|url=https://www.lybrary.com/magic-magazine-2008-p-888992.html}}</ref> A digital version of ''MAGIC'' became available in 2011.<ref>{{cite web|url=https://lasvegasweekly.com/news/2011/dec/10/magic-magazine-goes-digital-eye-ipad/|title=MAGIC Magazine goes digital with an eye on the iPad|last=Lax|first=Rick|date=2011-12-10|publisher=Las Vegas Weekly|access-date=2024-02-27}}</ref>

In 2005, ''MAGIC'' was awarded a Guinness World Record for being the world's largest-selling publication for magicians.<ref>{{cite book|title=Guinness World Records 2005|page=183}}</ref><ref name=guinness>{{cite web|url=https://www.guinnessworldrecords.com/world-records/79375-highest-selling-magic-magazine|title=Highest selling magic magazine|publisher=Guinness Book of World Records|access-date=2024-02-27}}</ref> In 2007, it was listed as one of the ''Chicago Tribune's'' 50 favorite magazines in their annual summer list.<ref>{{cite web|url=https://www.chicagotribune.com/2007/06/26/our-50-favorite-magazines-3/|title=Our 50 favorite magazines|date=2007-06-26|publisher=Chicago Tribune|access-date=2024-02-27}}</ref>

== MAGIC Live! == In 2001, it was announced that ''MAGIC'' would be producing an event called MAGIC Live!<ref>{{cite web|url=https://www.chicagotribune.com/2019/12/23/simon-aronson-magician-known-for-intellectual-approach-to-his-craft-dies-at-76/|title=Simon Aronson, magician known for intellectual approach to his craft, dies at 76|last=Megan|first=Graydon|date=2019-12-23|publisher=Chicago Tribune|access-date=2024-02-27}}</ref><ref name=richardstevencohn/><ref name=stevebryant>{{cite web|url=http://littleegyptmagic.com/magic_august2015.html|title=August 2015|publisher=Little Egypt Magic|last=Bryant|first=Steve|access-date=2024-02-28}}</ref> The purpose of the event was to bring to life the stories and features of the print magazine. The "unconventional convention", as it was deemed, took place August 19–22, 2001 at the Orleans Hotel & Casino in Las Vegas, Nevada.<ref name=richardstevencohn>{{cite web|url=https://magictimes.com/a-celebration-of-magic/|title=Magazine to "Come Alive" at 10th Anniversary Special Event|last=Cohn|first=Richard Steven|publisher=Magic Times|access-date=2024-02-27}}</ref> Due to its popularity, the second edition took place in August 2004, again at the Orleans.<ref name=stevebryant/><ref>{{cite web|url=https://www.magician.org/blog/legend-of-magic---marvyn-roy-passes-at-age-95?blogid=540|title=Legend of Magic - Marvyn Roy passes at Age 95|date=2020-07-02|publisher=International Brotherhood of Magicians|access-date=2024-02-27}}</ref>

Originally meant to be a one-time event, MAGIC Live! is typically held every other August, usually at the Orleans.<ref>{{cite magazine|title=Magic Live! III|last=Howard|first=Alan|pages=|magazine=MAGIC Magazine|volume=17|number=2|date=October 2007|url=https://www.lybrary.com/magic-magazine-2007-p-888991.html}}</ref><ref name=stevebryant/><ref>{{cite magazine|url=https://www.lybrary.com/magic-magazine-2011-p-888995.html|title=MAGIC Live! High Five|last=Nelson|first=Mark|magazine=MAGIC Magazine|volume=21|number=2|date=October 2011|page=}}</ref><ref>{{cite magazine|title=Magic Live 2015: Adventureland|last=Bryant|first=Steve|magazine=MAGIC Magazine|volume=25|number=2|date=October 2015|url=https://www.lybrary.com/magic-magazine-2015-p-888999.html|pages=}}</ref><ref>{{cite web|url=https://www.themagicwordpodcast.com/scottwellsmagic/day-two-magic-live-2015|title=246: Day Two - MAGIC Live! 2015|date=10 August 2015 |publisher=The Magic Word Podcast|access-date=2024-02-28}}</ref><ref name=changestomagic/><ref>{{cite web|url=https://insidemagic.com/2018/09/20/7832/|title=Magic Live Announced|date=2018-09-20|publisher=Inside Magic|access-date=2024-02-27}}</ref> In 2009, the convention took place at the nearby South Point Hotel & Casino.<ref>{{cite web|url=https://lasvegassun.com/news/2009/jul/21/conventions/|title=Conventions|last1=Buchholz|first1=Ulf|last2=Mohr|first2=Marcia|date=2009-07-21|publisher=Las Vegas Sun|access-date=2024-02-27}}</ref><ref name=stevebryant/><ref>{{cite web|url=https://www.theory11.com/forums/threads/going-to-magic-live-let-us-know.19031/|title=Going to Magic Live? Let us know...|last=Bayme|first=J.|date=2009-08-12|publisher=Theory11|access-date=2024-02-27}}</ref> The 2021 event was cancelled due to the COVID-19 pandemic and rescheduled for the following May.<ref name=ring313>{{cite web|url=https://www.ring313.org/blog/stanallen|title=A Conversation with Stan Allen|last=Henderson|first=Philip|date=2021-06-29|publisher=IBM Ring 313|access-date=2024-02-28}}</ref><ref>{{cite web|url=https://www.cammagic.org/post/magic-live-recap-2022|title=Interview: Magic Live 2022 highlights with Peter Mennie|last=Joyce|first=Ryan|date=2022|publisher=Canadian Association of Magicians|access-date=2024-02-28}}</ref> MAGIC Live! has been held annually since then, with its 2024 edition scheduled for August 4–7.{{update after|2024|08|12}}<ref>{{cite web|url=https://www.themagicwordpodcast.com/scottwellsmagic/779-magic-live-2023-day-one|title=779: MAGIC Live! 2023 Convention - Day One Report|last=Wells|first=Scott|date=8 August 2023 |publisher=The Magic Word Podcast|access-date=2024-02-28}}</ref><ref>{{cite web|url=https://meiryedid.com/magic-live-exhibit/|title=Magic Live! Exhibit|publisher=Meir Yedid|date=2023-08-06|access-date=2023-02-28}}</ref><ref>{{cite web|url=https://www.magicconvention.com/about/|title=About 2024|publisher=MAGIC Live!|access-date=2024-02-28}}</ref>

Notable events included Guy Hollingworth's one-man-play "Expert at The Card Table" in 2009<ref>{{cite web|url=https://magicnews.libsyn.com/mnw-319-guy-hollingworth|title=MNW #319: Guy Hollingworth|publisher=Magic News|date=2011-07-13|access-date=2024-02-28}}</ref><ref name=stevebryant/> and the final performance of The Great Tomsoni in 2013.<ref name=hilsum>{{cite web|url=https://edwardhilsum.com/blog/2016/6/17/magic-live-2013|title=MAGIC Live 2013|date=2013-08-31|publisher=Edward Hilsum|last=Hilsum|first=Edward|access-date=2024-02-28}}</ref>

==References== {{Reflist}}

== External links == * [http://www.magicmagazine.com Official magazine website] * [http://www.magicmagazine.com/live/ Official event page for Magic LIVE!]

{{Magic and Illusion}}

Category:1991 establishments in Nevada Category:2016 disestablishments in Nevada Category:Monthly magazines published in the United States Category:Defunct magazines published in the United States Category:Magic (illusion) periodicals Category:Magazines established in 1991 Category:Magazines disestablished in 2016 Category:Magazines published in Nevada Category:Mass media in Las Vegas