{{Short description|American Wi-Fi hardware company}} {{Infobox company | name = Luma Home Inc. | type = Subsidiary | logo = Luma Home logo.png | foundation = {{start date and age|2014}} | founders = Paul Judge <br /> Mike Van Bruinisse | location_city = Atlanta, Georgia | location_country = U.S. | industry = Technology | products = Wireless routers with mesh networking | parent = Newell Brands |homepage = {{url|https://lumahome.com/}} }}

'''Luma''' was a Wi-Fi solutions company based in Atlanta, Georgia The company sells Wi-Fi routers using mesh networking to project a consistent Wi-Fi signal throughout private homes as well as a corresponding mobile app for added layers of security and parental controls.<ref>{{cite web|last1=Tilley|first1=Aaron|title=Amazon Gets Into WiFi Router Craze With Strategic Investment In Luma|url=https://www.forbes.com/sites/aarontilley/2016/04/07/amazon-luma-wifi-router-investment/#63bc31a269e1|work=Forbes|access-date=24 December 2016}}</ref>

Luma was founded in 2014 by Paul Judge<ref>{{cite web|last1=Aihie|first1=Eghosa|title=13 Black Founders Making Moves in Tech|url=http://tech.co/13-black-founders-making-moves-tech-2016-10|website=Tech.co|date=31 October 2016 |access-date=24 December 2016}}</ref> and Mike Van Bruinisse, who had worked together at cybersecurity firms CipherTrust and Purewire.<ref>{{cite web|last1=Yeung|first1=Ken|title=Luma debuts a Wi-Fi router that uses mesh networking to provide a consistent Wi-Fi signal in private homes|url=https://venturebeat.com/2015/11/05/luma-debuts-a-wi-fi-router-which-uses-mesh-networking-to-provide-quality-internet-at-home/|website=VentureBeat.com|date=5 November 2015 |publisher=VentureBeat|access-date=24 December 2016}}</ref> The idea emerged as a response to what was perceived by the founders as poor Wi-Fi consistency throughout private homes and the need for increased security as the Internet of Things (IoT) becomes more pervasive. Judge said, “Cybersecurity must be built into the home network routers directly because IoT devices are vulnerable and users do not have the time to be the CISO [chief information security officer] of their home.”<ref>{{cite web|last1=Karantzoulidis|first1=Steve|title=How IoT Companies Can Make Their Products More Secure|url=http://www.securitysales.com/article/how_iot_companies_can_make_their_products_more_secure/news|website=Security Sales & Integration|date=31 March 2004 |publisher=EH Publishing, Inc.|access-date=24 December 2016}}</ref>

To date, the company's funding includes $12.5 million from Amazon’s Alexa fund,<ref>{{cite web|last1=Tilley|first1=Aaron|title=Amazon Gets Into WiFi Router Craze With Strategic Investment In Luma|url=https://www.forbes.com/sites/aarontilley/2016/04/07/amazon-luma-wifi-router-investment/#63bc31a269e1|work=Forbes|access-date=24 December 2016}}</ref> as well as former Beats by Dre CMO Omar Johnson, Yahoo chairman Maynard Webb and San Francisco 49ers CEO Jed York.<ref>{{cite web|last1=David|first1=Javier|title=Luma looks to boost your home network signal and security|url=https://www.cnbc.com/2015/11/07/luma-looks-to-boost-your-home-network-signal-and-security.html|website=CNBC.com|publisher=CNBC, LLC|access-date=24 December 2016}}</ref> In November, 2016, Luma announced Alexa integration,<ref>{{cite web|last1=Heater|first1=Brian|title=Luma's WiFi system gets Alexa integration|url=https://techcrunch.com/2016/11/07/lumas-alexa/|website=TechCrunch|date=7 November 2016 |publisher=AOL Inc.|access-date=24 December 2016}}</ref> allowing it to be controlled by voice commands to Amazon Alexa.

In January 2018, Luma Home was acquired by Newell Brands for a reported $10 million.<ref>{{Cite news|url=https://www.bizjournals.com/atlanta/news/2018/01/12/router-startup-luma-acquired-by-newell-reportedly.html|title=Newell acquires Atlanta startup Luma for more than $10 million|last=Karkaria|first=Urvaksh|date=12 January 2018|work=Atlanta Business Chronicle|access-date=12 January 2018|publisher=American City Business Journals|url-access=subscription}}</ref> The brand will operate under First Alert.<ref>{{Cite news|url=https://techcrunch.com/2018/01/12/even-the-most-interesting-man-in-the-world-couldnt-make-luma-work-as-standalone-company/|title=Even the Most Interesting Man in the World couldn't make Luma work as standalone company|last=Loizos|first=Connie|date=12 January 2018|work=TechCrunch|access-date=12 January 2018|publisher=Oath Inc.}}</ref> At least since fall 2019 both the getluma.com and lumahome.com websites are not functional.<ref>{{cite web |url=https://lumahome.com/ |title=Luma Surround WiFi - Home |website=lumahome.com |access-date=13 January 2022 |archive-url=https://web.archive.org/web/20190902155227/https://lumahome.com/ |archive-date=2 September 2019 |url-status=dead}}</ref>

==See also== *Google Wifi

==References== {{reflist}}

{{Newell Brands}}

Category:American companies established in 2014 Category:Companies based in Atlanta

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