London Tradition

{{Short description|British clothing designer}} {{Use dmy dates|date=April 2022}} {{Infobox company | name = London Tradition Ltd | logo = LT-2x1-2000x1500.png | logo_size = 220px | logo_caption = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang = | romanized_name = | former_name = | type = Private | traded_as = | ISIN = | industry = Fashion design and manufacturing | genre = | fate = | predecessor = | successor = | foundation = {{Start date and age|2001|1}} | founder = Mamun Chowdhury, <br> Rob Huson | defunct = | location_city = Homerton<br />London, {{postcode|E|9}}<br />United Kingdom | locations = | area_served = | key_people = | products = Clothing | brands = | production = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Mamun Chowdhury<br />Rob Huson | members = | num_employees = 100 | parent = | divisions = | subsid = | website = {{URL|www.londontradition.com}} | footnotes = | bodystyle = }}

'''London Tradition Ltd''' is a clothing designer and manufacturer, specialising in traditional British duffle coats, pea coats and trench coats. The company was founded in January 2001 by Mamun Chowdhury and Rob Huson, is based in London, England, and has around 100 employees.{{cn|date=April 2026}}

==History== thumb|right|Duffle coat worn by the Royal Navy during the Second World War

In January 2001,<ref name="exporttojapan">{{cite news |url=http://www.exporttojapan.co.uk/case-studies/luxury-heritage-brand-big-in-japan |title=Luxury Heritage Brand Big In Japan |work=Export to Japan |date=21 April 2014 |access-date=1 November 2014 |archive-url=https://web.archive.org/web/20141101025940/http://exporttojapan.co.uk/case-studies/luxury-heritage-brand-big-in-japan |archive-date=1 November 2014 |url-status=dead}}</ref> Mamun Chowdhury and Rob Huson set up London Tradition. The company operates from a factory<ref name="theguardian">{{cite news |last=Tran |first=Mark |url=https://www.theguardian.com/fashion/2014/oct/03/duffle-coats-bangladeshi-selling-britishness |title=Duffel coat dreams: Bangladeshi man’s mission to sell Britishness abroad |work=The Guardian |date=3 October 2014 |access-date=1 November 2014}}</ref> and design studio<ref name="telegraphindia">{{cite news|date=21 April 2014|title=International Trade Award for British Heritage Company Exporting Luxury Heritage Duffle Coats to Asia Pacific and Europe|work=The Telegraph|location=Calcutta|url=http://www.telegraphindia.com/pressrelease/prnw/prna_852_1402285_0.html|url-status=dead|access-date=1 November 2014|archive-url=https://web.archive.org/web/20141101020351/https://www.telegraphindia.com/pressrelease/prnw/prna_852_1402285_0.html|archive-date=1 November 2014}}</ref> in Hackney Wick near the Olympic park,<ref name="theguardian"/> designing and manufacturing luxury duffle coats<ref name="fashionunited">{{cite news |url=http://www.fashionunited.co.uk/fashion-news/fashion/fashion-businesses-celebrate-queens-awards-for-international-trade-2014042120822|title=Fashion businesses celebrate Queen's Awards for international trade|work=Fashion United|date=21 April 2014|access-date=1 November 2014|archive-url=https://web.archive.org/web/20141101082002/http://www.fashionunited.co.uk/fashion-news/fashion/fashion-businesses-celebrate-queens-awards-for-international-trade-2014042120822|archive-date=1 November 2014|url-status=dead}}</ref> for export.<ref name="theguardian"/><ref name="exporttojapan"/>

The company designs clothing that is manufactured in the UK.<ref name="telegraphindia" />

==Export== The company now exports 30,000 to 35,000 coats a year,<ref name="theguardian"/> 90% of its output is outside of the UK,<ref name="telegraphindia"/> it exports to 12 markets, including the Asia Pacific region, Europe,<ref name="fashionunited"/> Japan, Germany, Italy,<ref name="telegraphindia"/> France, Austria, Netherlands and Spain.<ref name="exporttojapan"/> It has seen overseas sales rise by 865% between 2007 and 2013.<ref name="theguardian"/>

==Recognition== London Tradition was twice awarded a Queen's Awards for Enterprise for International Trade in recognition of its business performance: once in July 2014 and again in April 2020.<ref name="bbc">{{cite news |url=https://www.bbc.co.uk/news/av/uk-england-london-27121385|title=Duffle coat company gets top award from Queen|location=London|work=BBC News|date=22 April 2014|access-date=1 November 2014}}</ref><ref name="bbwhoswho14">{{cite book |last1=Karim |first1=Mohammed Abdul |last2=Karim |first2=Shahadoth |title=British Bangladeshi Who's Who |url=http://www.bbwhoswho.co.uk/images/old_Publication.pdf |date=November 2014 |publisher=British Bangla Media Group |page=12 |access-date=1 December 2014}}</ref> The citation of the 2014 award noted the company's success in having "taken British outerwear - including the humble duffle coat - and transformed them into a luxury heritage brand for an international market."<ref name="exporttojapan"/>

==References== {{Reflist}}

==External links== {{Portal|Business and economics}} *{{Official website|http://www.londontradition.com/}} *[https://www.winterclothes.co.uk/collections/moncler-men/ Coats For Men] *[https://www.yupoo.uk/ Luxury Clothes]

Category:Clothing manufacturers Category:2001 establishments in England Category:Clothing companies established in 2001 Category:Privately held companies based in London Category:Manufacturing companies based in London