{{confusing|reason=the topic is not defined|date=July 2014}} {{Infobox company | name = London Press Exchange | logo = | type = | industry = Advertising agency | fate = Merged with Leo Burnett Worldwide | predecessor = <!-- or: | predecessors = --> | successor = <!-- or: | successors = --> | founded = {{Start date and age|1892}} | founder = Frederick Higginbottom<br>Reginald J. Sykes | defunct = {{End date|1969}} | hq_location_city = London | hq_location_country = United Kingdom | area_served = <!-- or: | areas_served = --> | key_people = | products = | owner = <!-- or: | owners = --> | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = <!-- {{URL|example.com}} --> }}
The '''London Press Exchange''' was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,<ref>John William and Robertson Scott, ''The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ...'', Publisher Taylor & Francis, 1952, 417 pages, [https://books.google.com/books?id=CoQOAAAAQAAJ&dq=%22London+Press+Exchange%22+Higginbottom&pg=PA393 page 393]</ref> becoming a significant Government advertising agency during World War II.<ref>"[http://www.hatads.org.uk/collections/agencies/17/London-Press-Exchange-LPE/ London Press Exchange] {{webarchive|url=https://web.archive.org/web/20130211074809/http://www.hatads.org.uk/collections/agencies/17/London-Press-Exchange-LPE/ |date=2013-02-11 }}", History of Advertising Trust, retrieved 17 August 2012</ref> It merged with the Leo Burnett agency in 1969.<ref>"[https://www.campaignlive.co.uk/news/29270/ Lynch-Robinson,78, war hero and boss of Leo Burnett, dies]", ''Campaign'', Friday, 28 June 1996</ref>
The agency also produced promotional work for the 1921 film ''Elsie and the Brown Bunny'',<ref>"[https://www.imdb.com/company/co0338714/ London Press Exchange [gb]]", IMDb.com, Inc.</ref> and advertising posters for the 1951 Festival of Britain.<ref>"[https://collections.vam.ac.uk/item/O1028804/exhibition-of-science-poster-day-robin/ Exhibition of Science]" and "[https://collections.vam.ac.uk/item/O1043080/festival-of-britain-1951-may-poster-games-abram/ Festival of Britain]" poster, V&A museum, London, retrieved 17 August 2012</ref>
On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.<ref>"[https://www.mrs.org.uk/mrs/history History]", Market Research Society</ref>
==Notable people== *Frederick Higginbottom (1859 - 1943) co-founder * Keith Lucas (d.2012) who became director of the British Film Institute<ref>"[https://www.telegraph.co.uk/news/obituaries/9229640/Keith-Lucas.html Keith Lucas]", ''The Telegraph'', 26 Apr 2012</ref> * William Stewart (b. 1886 Greenwich), Director *Howard Thomas (1909—1986) worked in the commercial radio section * Mark Abrams (1906-1994) led its research function in the 1930s doing ground breaking studies Mark Abrams *Phillip Boydell (1896-1984) Art Director and designer of the Festival of Britain font.
==Bibliography== *[http://www.nationalarchives.gov.uk/nra/searches/subjectView.asp?ID=O97007 London Press Exchange] at the National Archives *"[https://www.jstor.org/stable/2986662 Visit of The Institute to the London Press Exchange Limited]", ''Journal of the Royal Statistical Society'', Series D (The Statistician), Vol. 13, No. 1 (1963), pp. 47–53, Published by Wiley-Blackwell * [http://www.museumoflondon.org.uk/Collections-Research/Collections-online/SearchResults.aspx?description=%22London+Press+Exchange%22&newSearch=true Material] at the Museum of London * "[https://www.bbc.co.uk/archive/hawhaw/8922.shtml A Letter from the London Press Exchange]", bbc.co.uk, retrieved 17 August 2012 * [https://www.google.co.uk/search?q=%22London+Press+Exchange%22&num=50&hl=en&safe=off&gl=uk&tbs=ar:1,apr:a&tbm=nws&prmd=imvnsb&source=lnt&sa=X&ei=cIouUJTWFYin0AW1zYHoDA&ved=0CC0QpwUoAA&biw=1348&bih=955 London Press Exchange] at Google News archives
==References== {{Reflist}} {{Authority control}} Category:Mass media companies established in 1892 Category:Defunct marketing companies of the United Kingdom Category:Business services companies established in 1892 Category:Mass media companies disestablished in 1969 Category:1892 establishments in England Category:1969 disestablishments in England