{{Short description|Display typeface}} {{Refimprove|date=March 2025}} right|thumb|Lo-Type sample '''Lo-Type''' (sometimes '''Lo-type''', or '''Lo Type'''; originally '''Lo-Schrift''') is a display typeface originally designed by Louis Oppenheim. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the avant-garde Lo-Type for Berthold during 1911–1914 under the influence of the emerging modernist era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for phototypesetting by Erik Spiekermann and is still in use today.<ref>{{cite book |author=Friedrich Friedl |author2=Nicolaus Ott |author3=Bernard Stein | title = Typography – when who how | year = 1998 | publisher = Könemann | isbn = 3-89508-473-5 }}</ref>
In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a display type for advertising, posters and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large x-height and intentionally idiosyncratic shapes make it particularly eye-catching and unique.
== See also == * Louis Oppenheim * Erik Spiekermann {{See also|Samples of display typefaces}}
== Sources == <references/>
== External links == * [http://www.myfonts.com/fonts/berthold/lo-type-bq/ MyFonts on Lo-Type]
Category:Berthold typefaces Category:Display typefaces Category:Letterpress typefaces Category:Digital typefaces
Category:Typefaces and fonts introduced in 1914
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