{{Short description|Live streaming platform of Vimeo}}{{for|the concept of livestreaming|Live streaming}} {{Infobox website | name = Vimeo Livestream | owner = Vimeo | logo = Vimeo Livestream logo.svg | logo_class = skin-invert | company_type = Subsidiary | foundation = New York City, U.S. | founder = Max Haot<br />Dayananda Nanjundappa<br />Phil Worthington<br />Mark Kornfilt | area_served = Worldwide | location_city = 555 West 18th Street, New York City | location_country = {{nowrap|United States}}<ref>{{cite web |url=http://livestream.com|title=Livestream.com|publisher=Livestream.com |access-date=2021-02-10}}</ref> | key_people = Mark Kornfilt (CTO/CPO) | revenue = | screenshot = | parent = Vimeo | num_employees = > 100 | url = [https://livestream.com/ Livestream.com] | registration = Required to broadcast, optional to view | launch_date = {{start date and age|2007}} (as Mogulus) | current_status = Active | language = English | commercial = Yes | website_type = | num_users = | native_clients = iOS, Android, Roku, tvOS }}
'''Vimeo Livestream''' is a video live streaming platform based in New York City that allows customers to broadcast live video content using a camera and a computer through the Internet, and viewers to play the content via the web, iOS, Android, Roku, and the Apple TV. Livestream requires a paid subscription for content providers to use; it formerly offered a free ad-supported service but no longer does so as of 2016.<ref>{{cite web |date=2024-05-20 |title=Livestream.com {{!}} What is Livestream? |url=https://livestream.com/about |archive-url=https://web.archive.org/web/20240520200919/https://livestream.com/about |archive-date=2024-05-20 |access-date=2024-05-20 |website=Livestream.com |url-status=dead }}</ref>
==History== Livestream was founded as '''Mogulus'''<ref name="namechange">[https://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/ Mogulus Rebrands With A Killer Domain: livestream.com], May 18, 2009</ref> in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York, Los Angeles, London, Zaporizhia and Bangalore. It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with Gannett as its first customer. In July 2008, Gannett invested in Mogulus with $10 million in funding.<ref>[https://www.washingtonpost.com/wp-dyn/content/article/2008/07/28/AR2008072800668_pf.html Big Media Gets Serious About LiveStreaming: Gannett Invests $10 Million In Mogulus], July 28, 2008</ref> Mogulus helped C-SPAN to coordinate its online streaming and broadcast of the inauguration of U.S. President Barack Obama in January 2009.<ref>{{cite web | url = https://www.cnet.com/news/how-to-watch-obamas-inauguration-and-the-parties-online/| title = How to watch Obama's inauguration (and the parties) online | first= Stephanie | last = Condon | date = January 16, 2009 | accessdate = April 13, 2021 | work = CNet }}</ref>
In May 2009, Mogulus re-branded as Livestream.<ref name="namechange" /> Haot stated that as they started gaining more professional customers, the name "Mogulus" felt like it was impeding the company, and opted to rebrand the company, spending around {{USD|100,000|long=no}} to acquire the "livestream.com" domain name via auction.<ref>{{cite web | url = https://www.inc.com/max-haot.html | title = Your Startup Name Matters (A Lot) | first = Andrew | last = MacLean | date = January 29, 2013 | accessdate = April 12, 2021 | work = Inc. }}</ref> On October 30, 2009, the Foo Fighters played their first internet-only live concert from their studio space Studio 606 in Los Angeles using Livestream.<ref name="news.cnet.com">{{cite web|last=Hoffman |first=Harrison |url=https://www.cnet.com/news/foo-fighters-playing-live-concert-on-facebook/ |title=Foo Fighters playing live concert on Facebook | The Web Services Report - CNET News |publisher=News.cnet.com |date=2009-10-30 |access-date=2012-08-05}}</ref> During the 2 hour and 45 minute performance, viewers were able to ask the band questions, and request songs through a custom Facebook page with an integrated chat feature. The event drew more than 150,000 viewers worldwide .<ref name="news.cnet.com"/><ref>{{cite web |url=http://newteevee.com/2009/11/02/foo-fighters-draw-440000-live-streams-to-web-only-show/ |title=Foo Fighters Draw 440,000 Live Streams to Web-Only Show — Online Video News |publisher=Newteevee.com |date=2009-11-02 |access-date=2012-08-05 |archive-date=2010-08-24 |archive-url=https://web.archive.org/web/20100824040810/http://newteevee.com/2009/11/02/foo-fighters-draw-440000-live-streams-to-web-only-show/ |url-status=dead }}</ref>
In May 2014, the company moved its headquarters from Chelsea to Brooklyn, New York.<ref>{{cite news|last=Yee|first=Vivian|title=In Search of Space and Creativity, a Start-Up Is Headed to Brooklyn|url=https://www.nytimes.com/2014/05/23/nyregion/in-search-of-space-and-creativity-a-start-up-is-headed-to-brooklyn.html?_r=1|work=The New York Times|date=23 May 2014 |access-date=30 May 2014}}</ref> Jesse Hertzberg was appointed CEO in April 2015,<ref>{{Cite web|title = Introducing Our New CEO| date=5 May 2015 |url = http://blog.livestream.com/blog/2015/5/6/introducing-our-new-ceo|access-date = 2015-08-21}}</ref> with all four founders remaining with the company in senior roles. In 2017, Livestream appointed cofounder Mark Kornfilt as the new CEO.<ref>[https://livestream.com/blog/livestream-appoints-cofounder-mark-kornfilt-as-new-ceo Livestream Appoints Cofounder Mark Kornfilt as New CEO]</ref>
On September 26, 2017, Livestream was acquired by IAC via subsidiary Vimeo. Vimeo incorporated Livestream into their service Vimeo Live, with plans for professional and enterprise customers. At the time Vimeo acquired Livestream, then CEO of Livestream Mark Kornflit took the position of General Manager of Live and reported to Vimeo CEO Anjali Sud.<ref>{{Cite news|url=https://techcrunch.com/2017/09/26/vimeo-acquires-livestream-launches-its-own-live-video-product/|title=Vimeo acquires Livestream, launches its own live video product|last=Perez|first=Sarah|work=TechCrunch|access-date=2017-09-26|language=en}}</ref>
In July 2020, the National Academy of Television Arts & Sciences used Livestream via Vimeo OTT to broadcast the Daytime Emmy awards.<ref name="Variety July2020">{{cite web |title=NATAS Launches New Online Viewing Platform, in Time for its Upcoming Emmy Awards |last1=Schneider |first1=Michael |url=https://variety.com/2020/tv/news/emmy-online-viewing-natas-daytime-emmys-1234708465/ |work=Variety |date=July 16, 2020 |accessdate=March 15, 2020}}</ref> The Grand Rapids Symphony used the same platform when it began live streaming events in September 2020 as part of its response to the COVID-19 pandemic.<ref name="LiveDesignOnline Oct2020">{{cite web |title=Grand, New Spaces for Grand Rapids Symphony Livestream |last1=Perkins |first1=Meghan |url=https://www.livedesignonline.com/theatre/grand-new-spaces-for-grand-rapids-symphony-livestream |work=Live Design Online |date=October 28, 2020 |accessdate=March 15, 2020}}</ref>
As of February 2021, the New York Stock Exchange and Nasdaq were using Vimeo to live stream their opening and closing bells.<ref name="MotleyFool Feb2021">{{cite web |title=What IAC's Vimeo Spinoff Means for Investors |last1=Salvitti |first1=Kyle |url=https://www.fool.com/investing/2021/02/13/what-iacs-vimeo-spinoff-means-for-investors/ |work=Motley Fool |date=February 13, 2021 |accessdate=March 15, 2021}}</ref> Additionally, Stellantis<ref>{{Cite web |date=2024-05-20 |title=Stellantis {{!}} Vimeo Customer Spotlight |url=https://vimeo.com/customers/stellantis |access-date=2024-05-20}}</ref> and Allianz Partners<ref>{{Cite web |date=2024-05-20 |title=Allianz Partners {{!}} Vimeo Customer Spotlight |url=https://vimeo.com/customers/allianz-partners |access-date=2024-05-20}}</ref> have been open about their use of Vimeo live streaming services in their business communications and marketing, respectively.
==Products== In 2007, Mogulus introduced 'Studio', an online interface that simulated a tv studio. Users could mix camera feeds, video, YouTube, tickers, overlays to create a "netcast".<ref>{{cite news |title=Mogulus Web site allows users to create their own TV station |url=https://www.tvtechnology.com/news/mogulus-web-site-allows-users-to-create-their-own-tv-station |publisher=TVTechnology |date=July 2, 2007}}</ref> A Mac/PC desktop client 'Procaster' could be used to combine a camera feed with screen capture.<ref>{{cite news |title=WNYW Fox 5 New York Taps Livestream (Formerly Mogulus) for Live Online Streaming |url=https://itvt.com/story/4707/wnyw-fox-5-new-york-taps-livestream-formerly-mogulus-live-online-streaming |publisher=Interactive TV Today |date=June 10, 2009 |access-date=May 6, 2020 |archive-date=May 28, 2014 |archive-url=https://web.archive.org/web/20140528182029/http://www.itvt.com/story/4707/wnyw-fox-5-new-york-taps-livestream-formerly-mogulus-live-online-streaming |url-status=dead }}</ref> Procaster was later renamed Livestream Producer.<ref>{{cite web |title=Livestream Producer |url=https://livestream.com/producer/software |website=Livestream.com |access-date=6 May 2020 |archive-date=2 August 2020 |archive-url=https://web.archive.org/web/20200802193229/https://livestream.com/producer/software |url-status=dead }}</ref>
On October 29, 2011, Livestream introduced a new online platform. This dispensed with the channel approach of Studio in favor of an event based one. Multiple video posts, images, or text items could be added to an event. The platform also included an adaptive bitrate player.<ref>{{cite web |title=Livestream Launches New Platform, Redefines the Live Video Experience |url=https://www.prnewswire.com/news-releases/livestream-launches-new-platform-redefines-the-live-video-experience-132686883.html |publisher=PRNewsWIRE |access-date=6 May 2020 |date=October 27, 2011}}</ref>
With its acquisition of Livestream.com, Vimeo provides live streaming services to individuals and brands <ref>{{Cite web |date=2024-05-20 |title=Online Live Streaming Platform for Businesses & Brands |url=https://vimeo.com/features/livestreaming |access-date=2024-05-20}}</ref> as well as to enterprise customers.<ref>{{Cite web |date=2024-05-20 |title=Enterprise Live Streaming Platform & Engagement Tools |url=https://vimeo.com/enterprise/live-streaming |access-date=2024-05-20}}</ref>
==References== {{Reflist|30em}}
==External links== * {{Officialsite|www.livestream.com}}
{{Internet streaming services}}
Category:IOS software Category:Android (operating system) software Category:TvOS software Category:Internet properties established in 2007 Category:Vimeo Category:2017 mergers and acquisitions Category:Internet streaming services Category:Livestreaming software