{{short description|American fashion designer}} {{Infobox person | name = Lirika Matoshi | image = | caption = | nationality = | birth_name = | birth_date = {{Birth year and age|1996}} | birth_place = | family = Teuta Matoshi (sister) | spouse = | children = | label_name= ''Lirika Matoshi'' | awards = | website = {{URL|http://www.lirikamatoshi.com}} }}
'''Lirika Matoshi''' (born 1996) is a Kosovar fashion designer based in New York City who gained prominence through the Internet. Matoshi is noted for her whimsical and feminine designs.
==Personal life== Matoshi grew up in Pristina, the capital of Kosovo and lived through the Kosovo War.<ref>{{Cite web|url=https://www.ukalbanians.net/kosovo-albanian-fashion-designer-who-took-tiktok-by-storm/|title=Kosova Albanian fashion designer who took TikTok by storm|website=UK AN|date=21 August 2020|accessdate=9 September 2020}}</ref> She is one of nine siblings in a Kosovo Albanian family. Her older sister Teuta Matoshi is also a fashion designer. Another sister, Sanije, also helps with the businesses.<ref>{{Cite journal|url=https://exit.al/en/2020/08/11/kosovo-designer-lirika-matoshis-strawberry-dress-has-the-internet-swooning/|title=Kosovo Designer Lirika Matoshi's Strawberry Dress Has the Internet Swooning|journal=Exit News|first=Patris|last=Pustina|date=11 August 2020|accessdate=21 September 2020}}</ref>
==Career== Matoshi moved to the U.S. in 2016 to pursue a degree from the Fashion Institute of Technology. When her application was rejected she continued to design independently from a studio in the Bronx.
Matoshi made headlines in 2017 when she customized a pair of tights by embellishing them. After posting an image of the tights on her personal Instagram page the image was shared by numerous fashion bloggers and Matoshi began selling versions of the tights after receiving requests for them.<ref>{{cite web |last1=Bateman |first1=Kristen |title=These Embellished Fishnets Are an Instagram Sensation |date=24 May 2017 |url=https://www.thecut.com/2017/05/lirika-matoshi-designer-instagram-fishnet-tights.html |accessdate=2 September 2020}}</ref> In 2017, one of her designs was also worn by singer Elle King to the Grammy Awards.<ref>{{cite magazine |last1=Mizoguchi |first1=Karen |title=Elle King admits to being 'high AF' at Grammys |magazine=Entertainment Weekly |url=https://ew.com/grammys/2017/02/14/elle-king-high-grammys/ |accessdate=2 September 2020}}</ref>
In 2020, another of Matoshi's designs similarly went viral. Made of a tulle fabric featuring a pattern of glittered strawberries, the dress led to a 1000% increase in sales for Matoshi.<ref>{{cite news |last1=Sloane |first1=Isabel |title=The Strawberry Dress That Ate TikTok |newspaper=The New York Times |date=18 August 2020 |url=https://www.nytimes.com/2020/08/18/style/strawberry-dress-tiktok-instagram-who-designed-where-to-get.html |accessdate=2 September 2020}}</ref> Vogue dubbed Matoshi's design "the dress of the summer".<ref>{{cite web |last1=Spellings |first1=Sarah |title=How Did This Dress Get So Popular in a Pandemic? |date=12 August 2020 |url=https://www.vogue.com/article/strawberry-dress-lirika-matoshi-popular |accessdate=2 September 2020}}</ref>
Lirika Matoshi received recognition from the Minister of Culture, Youth, and Sports in Kosovo, Vlora Dumoshi, and Deputy Minister, Halil Matoshi, in August 2020.<ref>{{Cite web|url=https://www.mkrs-ks.org/?page=1,6,2331|title=Ministra Dumoshi i ndan mirënjohje stilistes Lirika Matoshi|website=MKRS|date=24 August 2020|accessdate=9 September 2020|language=Albanian}}</ref>
==See also== *Cottagecore
==References== {{Reflist}}
==External links== * {{Instagram|lirika.matoshi}}
{{Authority control}}
{{DEFAULTSORT:Matoshi, Lirika}} Category:Living people Category:1996 births Category:Kosovan Muslims Category:Kosovo Albanians Category:Kosovan emigrants to the United States Category:Kosovan fashion designers Category:Artists from Pristina Category:Kosovan women fashion designers