{{Short description|Canadian clothing brand}} {{Use dmy dates|date=December 2017}} {{Infobox brand | name = Line the Label | logo = Line the Label logo.png | logo_upright = 0.5 | logo_alt = The word "line" in monospaced black capital letters with a | logo_caption = Logo | image = | image_upright = | alt = | caption = | producttype = Fashion knits | currentowner = John Muscat and Jennifer Wells | producedby = Line the Studio | country = Canada | introduced = 2000 | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = {{URL|http://www.linethelabel.com}} | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> }} '''Line the Label''', also known as '''Line''',<ref>{{cite news|url=https://ottawacitizen.com/life/fashion-beauty/Canadian+knitwear+designers+John+Muscat+Jennifer+Wells+Line+Knitwear/9981888/story.html|title=Canadian knitwear designers John Muscat & Jennifer Wells of Line Knitwear|newspaper=Ottawa Citizen|date=June 27, 2014|accessdate=December 4, 2017}}</ref> is a Canadian fashion clothing brand, based in North York, Toronto.<ref>{{Cite web |url=http://www.complex.com/style/2017/11/meghan-markle-toronto-label |title=Meghan Markle Wore a Coat From Toronto's LINE the Label for Her Engagement Announcement |website=Complex |language=en |access-date=1 December 2017}}</ref> Production takes places in Toronto and China.
Line the Label claims to have a strong and loyal following from celebrities; those who have reportedly worn the brand include Sarah Jessica Parker, Kate Bosworth, Sandra Bullock, Jennifer Garner, Kate Hudson, and Meghan Markle.<ref name=reuters/><ref>{{cite news|url=http://newyork.cbslocal.com/2017/11/27/meghan-markle-coat/|title=Designer's Website Crashes Thanks To Meghan Markle's Engagement Photos|work=CBS News|date=27 November 2017|accessdate=2 December 2017}}</ref><ref name=telegraph/>
==History== The brand was co-founded by John Muscat and Jennifer Wells in 2000, and acquired by fashion importer PYA a few years later.<ref name=reuters/> Originally based in Toronto, the brand expanded to showrooms in Vancouver, Montreal and the US. The clothing is designed for women aged between 25 and 40, and described as "for the modern yet urban woman".<ref name=vs/><ref>{{cite news|url=https://globalnews.ca/news/1214103/designer-spotlight-line-knitwear/|title=Designer Spotlight – LINE Knitwear|work=Global News|date=March 18, 2014|accessdate=December 4, 2017}}</ref>
In 2014 the company's knitwear was available in over 600 shops, across boutiques and department stores, and eleven showrooms across four countries. In 2017 Muscat praised outsourcing production to China, stating it can produce quality products and the negative connotations from 20 years ago are no longer relevant.<ref name=vs>{{cite news|url=https://vancouversun.com/life/fashion-beauty/style+john+muscat+jennifer+wells+keeping+cosy/9981887/story.html|title=Style Q&A : John Muscat & Jennifer Wells are keeping it cosy|newspaper=Vancouver Sun|date=27 June 2014|accessdate=2 December 2017}}</ref>
Meghan Markle wore a trench coat designed by the company at the closing of the 2017 Invictus Games.<ref name=telegraph/> The brand achieved international attention following the 2017 public announcement of her engagement to British Prince Harry, during which she wore a white jacket from the company.<ref name=reuters>{{cite web|url=https://www.reuters.com/article/us-britain-royals-markle-coat/small-canadian-designer-in-spotlight-as-meghan-markle-dons-its-coat-idUSKBN1DR2GP|title=Small Canadian designer in spotlight as Meghan Markle dons its coat|date=27 November 2017|first=Nichola | last=Saminather | publisher=|via=Reuters | accessdate=3 December 2017}}</ref><ref name=telegraph>{{cite news |url=https://www.telegraph.co.uk/fashion/people/meghan-markle-coat-canadian-brand-line-label-dress-parosh-engagement/ |title=Meghan Markle wears a coat by Canadian brand Line the Label as she poses with Prince Harry |last=Holt |first=Bethan |date=27 November 2017 |newspaper=The Daily Telegraph |language=en-GB |access-date=1 December 2017}}</ref> Muscat renamed the jacket "The Meghan" after the actress.<ref name="hb">{{Cite magazine |url=http://www.harpersbazaar.com/uk/bazaar-brides/a13935846/meghan-markles-white-engagement-coat-prompts-internet-surge/ |title=This is when Meghan Markle's sell-out white engagement coat will be available to buy again |date=1 December 2017 |magazine=Harper's BAZAAR |language=en-GB |access-date=1 December 2017}}</ref> The jacket, priced at £450, sold out online immediately; the increased traffic on the website crashed the server.<ref>{{cite news|url=http://metro.co.uk/2017/12/01/what-meghan-markle-wore-for-her-nottingham-visit-7124287/|title=What Meghan Markle wore for her Nottingham visit|newspaper=Metro|date=1 December 2017|accessdate=1 December 2017}}</ref><ref>{{cite journal|url=http://www.information-age.com/countering-meghan-markle-effect-retailers-123469827/|title=Countering the 'Meghan effect'|journal=Information Age|accessdate=1 December 2017}}</ref> Muscat subsequently released a statement saying it was one of Markle's favourite pieces designed by the company.<ref name=reuters/>
==See also== {{Portal|Fashion|Canada}} *Economy of Toronto *List of companies of Canada
==References== {{Reflist|30em}}
==External links== * {{Official website|http://www.linethelabel.com}}
Category:Canadian brands Category:Canadian fashion designers Category:21st-century fashion Category:Companies based in Toronto Category:2000 establishments in Ontario Category:Canadian fashion