{{Short description|Indian online marketplace}} {{Infobox website | name = | logo = | logo_size = | commercial = no | type = E-commerce | registration = Required | language = Hindi, English | launch_date = {{start date and age|2012|df=yes}} | current_status = Active | area_served = India | company_type = Privately held company | founder = Suchi Mukherjee, Ankush Mehra<ref name=D/> | CEO = Suchi Mukherjee<ref>{{cite news |last1=Anand |first1=Shelly |title=You need the fighter gene to succeed: Limeroad CEO is Suchi Mukherjee |url=https://www.indiatoday.in/magazine/supplement/story/20160418-limeroad-suchi-mukherjee-successful-woman-entrepreneur-sandeep-kunte-733539-2016-04-05 |publisher=India Today |date=2016-04-18}}</ref> | parent = V-Mart Retail | url = {{url|https://www.limeroad.com}} | subsid = }} '''Limeroad''', stylized as '''''LimeRoad''''' is an Indian online marketplace,<ref name=D>{{cite news |title=Non-Conformist Fashionista |url=https://www.outlookbusiness.com/specials/outstanding-women/non-conformist-fashionista-3085 |publisher=Outlook |date=2016-10-07}}</ref> owned by V-Mart Retail.<ref name=A>{{cite news |last1=Chopra |first1=Arushi |title=LimeRoad FY 2016 revenue more than doubles |url=https://www.livemint.com/Companies/HCyR8X8Pnjr7tfDKlyY45N/LimeRoad-FY-2016-revenue-more-than-doubles.html |publisher=Mint |date=2016-11-17}}</ref> The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.<ref>{{cite news |last1=Sangwan |first1=Sujata |title=LimeRoad Thrives Amidst A Bloodbath |url=http://www.businessworld.in/article/LimeRoad-Thrives-Amidst-A-Bloodbath/07-03-2017-113964/ |publisher=BusinessWorld |date=2017-03-07}}</ref><ref>{{cite news |last1=Singh |first1=Priyanka |title=India's first social shopping platform exclusively for women Limeroad.com |url=https://timesofindia.indiatimes.com/Indiarsquos-first-social-shopping-platform-exclusively-for-women-LimeRoad-com-has-been-recently-launched-It-is-a-a-social-commerce-platform-targeted-at-the-intelligent-woman-of-today-It-has-rich-selection-of-brands-in-categories-like-apparel-accessories-home-and-food-It-allows-one-to-shop-by-city-by-brand-or-by-flagship-store-where-one-can-browse-and-connect-with-shops-brands-and-retailers-of-their-choice-/articleshow/20227746.cms |work=The Times of India |date=2013-05-23}}</ref> It deals in clothing and accessories for women, men and kids.<ref>{{cite news |last1=Mukherjee |first1=Jui |title=We're in the business of dopamine: LimeRoad |url=https://www.fortuneindia.com/enterprise/were-in-the-business-of-dopamine-limeroad/102017 |publisher=Fortune |date=2018-06-17}}</ref><ref>{{cite news |title=LimeRoad aims to revolutionise online shopping for men |url=http://www.freepressjournal.in/business/limeroad-aims-to-revolutionise-online-shopping-for-men/861175 |publisher=The Free Press Journal |date=2016-05-30}}</ref> The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.<ref name=C>{{cite news |last1=Chengappa |first1=Sangeetha |title=Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs |url=https://www.thehindubusinessline.com/info-tech/fashion-etailer-limeroad-to-empower-15-lakh-women-entrepreneurs/article8728884.ece |publisher=Business Line |date=2018-01-20}}</ref><ref>{{cite news |last1=Chaudhary |first1=Apurva |title=Limeroad Allows Users To Earn From Its Scrapbook Feature |url=https://www.medianama.com/2013/09/223-limeroad-allows-users-to-earn-from-its-scrapbook-feature/ |publisher=Medianama.com |date=2013-09-27}}</ref>
== Background == Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.<ref name=A/><ref name=B>{{cite news |last1=Khan |first1=Taslima |title=Different Looks |url=https://www.businesstoday.in/magazine/cover-story/coolest-start-ups-2015-limeroad.com-women-fashion-long-haul/story/219956.html |publisher=Business Today |date=2015-06-21}}</ref><ref>{{cite news |title=मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर |url=https://www.bhaskar.com/news/UT-DEL-HMU-NEW-success-and-inspirational-stories-of-limeroad-founder-suchi-mukherjee-news-hindi-5522.html |publisher=Bhaskar.com |date=2017-02-07 |language=Hindi}}</ref> The company's name is inspired from Grand Trunk Road.<ref>{{cite news |last1=Ram |first1=Vidya |title=Limeroad: The new age Grand Trunk Road of fashion |url=https://www.financialexpress.com/industry/limeroad-the-new-age-grand-trunk-road-of-fashion/159742/ |publisher=The Financial Express |date=2015-11-02}}</ref><ref>{{cite news |last1=Sachitanand |first1=Rahul |title=How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest |url=https://economictimes.indiatimes.com/small-biz/startups/how-discovery-startups-like-limeroad-wooplr-tripoto-are-catching-both-consumers-investors-interest/articleshow/46807714.cms |publisher=The Economic Times |date=2015-04-05}}</ref>
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012<ref>{{cite news |last1=Russel |first1=Jon |title=India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding |url=https://thenextweb.com/science/2018/10/29/physicists-might-have-created-quantum-entanglement-in-bacteria/ |publisher=Thenextweb |date=2012-10-23}}</ref> followed by Series B round US$15 million in 2014<ref>{{cite news |last1=Shu |first1=Catherine |title=Indian Fashion Discovery Site LimeRoad Lands $15M Series B |url=https://techcrunch.com/2014/05/08/limeroad-seriesb/ |publisher=TechCrunch |date=2014-05-08}}</ref> and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.<ref>{{cite news |last1=Shu |first1=Catherine |title=LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C |url=https://techcrunch.com/2015/03/30/limeroad-seriesc/ |publisher=TechCrunch |date=2015-03-30}}</ref>
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.<ref>{{cite news |title=LimeRoad partners with MP Govt to offer handloom products online |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/limeroad-partners-with-mp-govt-to-offer-handloom-products-online/56200479 |publisher=The Economic Times |date=2018-12-26}}</ref> Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.<ref name=C/>
== Awards == {| class="wikitable" |- ! Year !! Award(s) !! Awarding organisation !! Result !! Ref. |- | 2015|| Coolest Start-up of the year|| Business Today (India)|| {{won}}||<ref>{{cite news |title=ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa |url=https://economictimes.indiatimes.com/small-biz/startups/et-startup-awards-2017-et-facebook-woman-ahead-award-goes-to-falguni-nayar-of-nykaa/articleshow/59729236.cms |publisher=The Economic Times |date=2017-07-24}}</ref> |- | 2015|| Infocom Woman of the Year - Digital Business||INFOCOM|| {{won}}||<ref>{{cite news |last1=Sachdeva |first1=Sujata |title=LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award |url=https://fashionunited.in/news/people/limeroad-s-shuchi-mukherjee-bags-woman-of-the-year-award/2015080412048 |publisher=FashionUnited |date=2015-08-04}}</ref> |- | 2016|| Unicorn Start-up Award|| NDTV|| {{won}}||<ref>{{cite news |title=The (EM)POWER List 2018: Suchi Mukherjee |url=http://www.vervemagazine.in/people/verves-list-of-achievers-2018-suchi-mukherjee |publisher=Verve (magazine) |date=2018-06-23}}</ref> |- | 2017|| ET Startup Award|| The Economic Times || {{nom}}||<ref name=B/> |}
== See also == * Social shopping * E-commerce in India * Online shopping
==References== {{reflist}}
==External links== * {{official website|https://www.limeroad.com/}}
Category:Indian companies established in 2012 Category:Companies based in Haryana Category:Indian brands Category:Online clothing retailers of India Category:Privately held companies of India Category:2012 establishments in Haryana
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