{{Short description|Rallying call of the Sacramento Kings}} {{Use American English|date=March 2023}} {{Use mdy dates|date=March 2023}} "'''Light the Beam!'''" is a chant and rallying call in support of the National Basketball Association (NBA)'s Sacramento Kings. Referring to the Kings lighting a purple beam of light from Golden 1 Center following a win, the phrase originated early during the Kings' 2022–23 season. The phrase gained popularity among Kings fans, particularly due to the team's improved performance compared to prior years. The performances of point guard De'Aaron Fox and center Domantas Sabonis specifically have been associated with the chant. Finding success after the adoption of the beam, the Kings were nicknamed the "'''Beam Team'''" during the season.
==Background== The Kings relocated from Kansas City to Sacramento in 1985; since the move, they have notoriously performed poorly, with their only successful stretch coming between 1999 and 2006.<ref name=NBA>{{cite web|url=https://www.nba.com/news/kings-agree-to-terms-with-warriors-assistant-mike-brown-as-head-coach|title=Kings hire Warriors assistant Mike Brown as coach|website=NBA.com|publisher=National Basketball Association|date=May 9, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063240/https://www.nba.com/news/kings-agree-to-terms-with-warriors-assistant-mike-brown-as-head-coach|url-status=live}}</ref> Since then, the Kings had become a "perennial laughingstock" in the league.<ref name=Touri>{{cite web|last=Touri|first=Amin|url=https://www.bostonglobe.com/2023/03/21/sports/nba-kings/|title='Light the Beam!' How the Celtics' next opponent became the most fun team in the NBA and the league's best story.|work=The Boston Globe|date=March 21, 2023|accessdate=March 21, 2023}}</ref>
[[File:Mike Brown NBA cropped.jpg|thumb|250px|Hired in the 2022 offseason, Mike Brown is credited with helping the Kings improve in the 2022–23 season and end the team's playoff drought]] In May 2013, Vivek Ranadivé purchased the Kings franchise, becoming its owner and construction for the Golden 1 Center began the following year.<ref name=Dierberger/> The arena had its grand opening ahead of the 2016–17 season.<ref name=Dierberger/><ref name=LawsonFreeman22/> Prior to that season, the idea to light a purple beam first came about.<ref name=LawsonFreeman22/> The team's president of business operations John Rinehart conceived of the idea to light a purple beam over the Kings' Golden 1 Center arena.<ref name=John/> Rinehart was inspired by the Los Angeles Angels' Big A Sign: a 230-foot metal structure shaped like the letter A with a halo that lights up in the team's parking lot after each win.<ref name=Patterson/><ref name=Alikpala>{{cite web|last=Alikpala|first=Gidget|url=https://en.as.com/nba/why-do-the-sacramento-kings-light-a-purple-beam-in-their-arena-when-they-win-n/|title=Why do the Sacramento Kings light a purple beam in their arena when they win?|work=Diario AS|date=November 27, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063241/https://en.as.com/nba/why-do-the-sacramento-kings-light-a-purple-beam-in-their-arena-when-they-win-n/|url-status=live}}</ref> Consulting with Ranadivé during a brainstorming session, the idea further materialized.<ref name=John/><ref name=Patterson/>
Speaking to NBC Sports California, Ranadivé recalled a conversation with David Kelley, in which Kelley told him "Look, you've got to figure out what your purple lights are."<ref name=Dierberger/> Asking for clarification, Kelley elaborated "Well, if you ever go on [[Virgin America|Virgin [Airlines]]], you step on the plane and you sit down and you see these purple lights. You immediately know that this is going to be different from any other experience you've ever had on any other airline. It's going to be unique, it's going to be special, and you look forward to it."<ref name=Dierberger/> Officially called the "Laser Space Cannon", the beam has been credited to Tim Anderson, owner and founder of Nu-Salt Laser International.<ref name=Resetar/> The beam is powered in the form of 1,000 watts of RGB laser power, being noted to be the brightest full-color laser equipment in the world.<ref name=Dierberger>{{cite web|last=Dierberger|first=Tom|url=https://www.nbcsports.com/bayarea/kings/kings-victory-beam-vivek-ranadive-tells-story-behind-purple-spectacle|title=Light the beam! Vivek tells story behind Kings' purple spectacle|publisher=NBC Sports|date=November 12, 2022|accessdate=January 28, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129005439/https://www.nbcsports.com/bayarea/kings/kings-victory-beam-vivek-ranadive-tells-story-behind-purple-spectacle|url-status=live}}</ref><ref name=John>{{cite web|last=John|first=Kevin|url=https://www.abc10.com/article/sports/nba/sacramento-kings/sacramento-kings-victory-beam/103-6b5e21f8-9e20-4c37-af8c-94bcb0cf86fb|title=How the Sacramento Kings celebrate wins with a 1,000 watt laser victory beam|publisher=KXTV|date=December 30, 2022|orig-date=December 29, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063241/https://www.abc10.com/article/sports/nba/sacramento-kings/sacramento-kings-victory-beam/103-6b5e21f8-9e20-4c37-af8c-94bcb0cf86fb|url-status=live}}</ref> Originally powered by four lasers,<ref name=Martinez/> Ranadivé was asked to add more lasers to make the beam brighter.<ref name=John/> Once updated, six lasers used 1,800 watts of total power for the beam.<ref name=Gadon>{{cite web|last=Gadon|first=Jake|url=https://www.cbsnews.com/sacramento/news/what-we-know-about-the-laser-beam-at-golden-1-center/|title=What we know about the laser beam at Golden 1 Center|publisher=CBS News|date=February 10, 2023|accessdate=March 9, 2023}}</ref>
Noted to blast into space,<ref name=Haefeli/> Ranadivé commented that the beam is lit "further up than the human eye can see."<ref name=Patterson/> The Kings organization submitted an application in the summer of 2022 to the Federal Aviation Administration (FAA), seeking permission to light the beam.<ref name=Haefeli>{{cite web|last=Haefeli|first=Laura|url=https://www.cbsnews.com/sacramento/news/sacramento-kings-beam-brighter/|title=Kings victory beam gets bigger, brighter and more purple|publisher=CBS News|date=December 19, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063240/https://www.cbsnews.com/sacramento/news/sacramento-kings-beam-brighter/|url-status=live}}</ref> The agency approved the application, determining that planes do not fly over Golden 1 Center and would not be affected by the laser.<ref name=Haefeli/> Though police and sheriff's office helicopters do fly over the arena, they are notified by the FAA when the beam is lit.<ref name=Haefeli/>
In February 2022, the Kings traded Tyrese Haliburton for center Domantas Sabonis, a widely panned move at the time.<ref name=Helin/><ref name=ODonnell/> In May, the team hired Mike Brown as their head coach after finishing the 2021–22 season with a 30–52 record.<ref name=NBA/> Now with Brown at the helm, the Kings entered the 2022–23 NBA season having not made the playoffs since 2006, with the 16-year long absence being the longest post-season drought in NBA history.<ref name=FoxSports/> As the Seattle Mariners clinched a wild card spot in the 2022 MLB playoffs, the Kings' post-season drought also became the longest active among all teams in the four major North American sports leagues.<ref name=FoxSports>{{cite web|url=https://www.foxsports.com/stories/mlb/12-longest-active-playoff-droughts-in-nfl-nba-mlb-nhl|title=12 longest active playoff droughts in NFL, NBA, MLB, NHL|work=Fox Sports|date=October 1, 2022|accessdate=January 29, 2023|archive-date=January 31, 2023|archive-url=https://web.archive.org/web/20230131140435/https://www.foxsports.com/stories/mlb/12-longest-active-playoff-droughts-in-nfl-nba-mlb-nhl|url-status=live}}</ref>
=="Light the Beam!" and 2022–23 season== {{See also|2022–23 Sacramento Kings season}} thumb|right|upright|The beam on Golden 1 Center following a Sacramento Kings victory In 2022, the Kings introduced their purple beam on September 16,<ref name=Alikpala/><ref name=Martinez>{{cite web|last=Martinez|first=Jeremiah|url=https://fox40.com/sports/basketball/kings/light-the-beam-celebratory-illuminated-purple-light-amps-up-sacramento-community-around-the-kings/|title='Light the Beam': Celebratory illuminated purple light amps up Sacramento community around the Kings|work=KTXL|date=December 19, 2022|orig-date=December 6, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063241/https://fox40.com/sports/basketball/kings/light-the-beam-celebratory-illuminated-purple-light-amps-up-sacramento-community-around-the-kings/|url-status=live}}</ref> a date celebrated as "916 Day" in Sacramento,<ref>{{cite web|last=Smith|first=Marcus D.|url=https://www.sacbee.com/news/equity-lab/representation/article265747911.html|url-access=subscription|archive-url=https://web.archive.org/web/20230311010852/https://www.sacbee.com/news/equity-lab/representation/article265747911.html|title=916 Day is a celebration of everything Sacramento. Here's how you can join the festivities|work=The Sacramento Bee|date=September 16, 2022|accessdate=March 12, 2023|archive-date=March 11, 2023}}</ref> established in 2018, 916 being the original area code for the city. However, the team first lit the beam following a win after they defeated the Miami Heat on October 29.<ref name=Alikpala/> After home wins, the beam is often lit by a player or a personality in front of the Sacramento crowd at Golden 1 Center; rapper 50 Cent, for example, lit the beam after a Kings win over the Indiana Pacers.<ref name=Martinez/> Slamson, the Kings' mascot, has also been noted to light the beam.<ref>{{cite web|last=Zeglinski|first=Robert|url=https://ftw.usatoday.com/2023/03/kings-mascots-slamson-light-the-beam-religious-video|title=The Kings turned the beam ceremony into a religious experience with a strange mascot ritual|work=USA Today|date=March 27, 2023|accessdate=November 19, 2023}}</ref>
The Kings began the 2022–23 season losing their first four games,<ref name=Thanawalla>{{cite web|last=Thanawalla|first=Ali|url=https://www.nbcsports.com/bayarea/kings/kings-fan-logan-webb-tweets-about-victor-wembanyama-after-0-4-start|title=Webb, a Kings fan, tweets about Wembanyama after 0-4 start|publisher=NBC Sports|date=October 28, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129064803/https://www.nbcsports.com/bayarea/kings/kings-fan-logan-webb-tweets-about-victor-wembanyama-after-0-4-start|url-status=live}}</ref> but began to show improvement throughout the season. They racked up wins in November, at one point seven in a row, their longest win streak since 2004.<ref name=Martinez/><ref name=ODonnell>{{cite web|last=O'Donnell|first=Ricky|url=https://www.sbnation.com/nba/2022/11/23/23474594/sacramento-kings-victory-beam-video-story-explained|title=The Sacramento Kings' victory beam powering their surprising season, explained|work=SB Nation|date=November 23, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129102254/https://www.sbnation.com/nba/2022/11/23/23474594/sacramento-kings-victory-beam-video-story-explained|url-status=live}}</ref> The team's social media staff first tweeted about the beam on November 2, with their first video of its lighting coming shortly thereafter on November 13.<ref name=Maloney/> Kings player Kevin Huerter further propelled the beam's popularity on social media with the hashtag "#BeamTeam".<ref name=Resetar>{{cite web|last=Resetar|first=Max|url=https://www.slamonline.com/the-magazine/deaaron-fox-domantas-sabonis-kings-242/|title=De'Aaron Fox, Domantas Sabonis and the Beam Team are Lighting up the NBA|work=Slam|date=January 26, 2023|accessdate=January 28, 2023|archive-date=January 26, 2023|archive-url=https://web.archive.org/web/20230126192344/https://www.slamonline.com/the-magazine/deaaron-fox-domantas-sabonis-kings-242/|url-status=live}}</ref> Sabonis stated that prior to Huerter's nicknaming of the Kings as the '''Beam Team''', the team had not really paid much attention to the beam.<ref name=Resetar/> The players on the team later named Huerter as the biggest proponent of the beam among those on the roster.<ref>{{cite web|last=Dierberger|first=Tom|url=https://www.nbcsports.com/bayarea/kings/kings-unanimously-name-kevin-huerter-victory-beams-biggest-fan|title=Kings unanimously name teammate who loves victory beam the most|publisher=NBC Sports|date=March 9, 2023|accessdate=March 9, 2023}}</ref>
Sacramento's November 15 game against the Brooklyn Nets, which resulted in their then-fourth consecutive victory, was their first to be televised on ''NBA on TNT'' since 2018.<ref name=Anderson22>{{cite web|last=Anderson|first=Jason|url=https://www.sacbee.com/sports/nba/sacramento-kings/article268795342.html|url-access=subscription|archive-url=https://web.archive.org/web/20221116155353/https://www.sacbee.com/sports/nba/sacramento-kings/article268795342.html|title='Light the beam!': Sacramento Kings play 'perfect game' to blast Brooklyn Nets on TNT|work=The Sacramento Bee|date=November 16, 2022|archive-date=November 16, 2022|accessdate=January 29, 2022}}</ref> Coming off the bench, Terence Davis scored 31 points against the Nets and referenced the victory beam during a post-game courtside interview, screaming "Light the beam! Light the beam! Woooooo! Yes, sir! Let's go, baby!"<ref name=Anderson22/> Following the game, Jason Anderson of ''The Sacramento Bee'' wrote that the beam "is quickly becoming a symbol of hope in Sacramento."<ref name=Anderson22/> As the beam gained popularity, Ranadivé stated "It's always been my vision to create a spectacle. That's what we did. This is that fireplace — we light the fire, and everyone can just gather around it."<ref name=LawsonFreeman22/> The Kings organization filed a trademark for "BEAMTEAM" on November 21.<ref name=Martinez/>
The phrase became a popular chant amongst Kings fans and the team would continue to light the beam over the Golden 1 Center throughout the season.<ref name=Martinez/><ref name=Castillo/><ref name=Anderson23>{{cite web|last=Anderson|first=Jason|url=https://www.sacbee.com/sports/nba/sacramento-kings/article271524232.html|title=Kings fire lasers and light the beam in NBA record-tying performance against Grizzlies|work=The Sacramento Bee|date=January 24, 2023|accessdate=January 28, 2023|archive-date=January 24, 2023|archive-url=https://web.archive.org/web/20230124074136/https://www.sacbee.com/sports/nba/sacramento-kings/article271524232.html|url-status=live}}</ref> In December, Kings fans chanted the phrase during a road victory against the Los Angeles Clippers.<ref name=Castillo/><ref name=Razo/> The chants prompted Clippers forward Paul George to ask his teammate John Wall "what are they saying?" while the two were on the bench.<ref name=LawsonFreeman22/>
The Kings ultimately clinched a playoff spot on March 29, 2023, ending their drought.<ref name=Peterson>{{cite web|last=Peterson|first=Anne M.|url=https://www.nba.com/news/kings-clinch-1st-playoff-berth-since-2006|title=Kings clinch 1st playoff berth since 2006, ending 16-season drought|website=NBA.com|publisher=Associated Press|date=March 30, 2023|accessdate=March 30, 2023}}</ref> The team secured their playoff berth against Portland and despite being on the road, Kings fans were noted to chant the phrase at the Blazers' Moda Center.<ref name=Peterson/> The Kings began the playoffs at home against the Golden State Warriors. After scoring 38 points and leading the Kings to a 126–123 win, De'Aaron Fox lit the beam to a home playoff crowd.<ref name=Maloney>{{cite web|url=https://www.cbssports.com/nba/news/light-the-beam-everything-you-need-to-know-about-kings-unique-victory-celebration/|title= Light the beam! Everything you need to know about Kings' unique victory celebration |work=CBS Sports|date=April 16, 2023|accessdate=April 21, 2023}}</ref><ref>{{cite web|url=https://www.abc10.com/video/news/local/light-the-beam-fans-thrilled-by-playoff-game-win/103-d4160aec-28aa-4ead-843a-07dd5adaa9cc|title=LIGHT THE BEAM: Fans thrilled by playoff game win|publisher=abc10|date=April 15, 2023|accessdate=April 21, 2023}}</ref>
==Reception== ''The Boston Globe'' wrote that initially, "most brushed [the beam] off as a fun but silly idea from a struggling franchise, one that threatened to become a stick to beat them with when the Kings lost their first four games of the season."<ref name=Touri/> Ultimately however, Kings fans and the Sacramento community had an overwhelmingly positive response, with media outlets writing that the Kings' Beam Team helped inspire positive feelings within the city.<ref name=Anderson22/><ref>{{cite web|last=Buford|first=Jayson|url=https://www.gq.com/story/deaaron-fox-domantas-sabonis-beam-interview|title=Lighting the Beam With De'Aaron Fox and Domantas Sabonis|work=GQ|date=March 3, 2023|accessdate=March 9, 2023}}</ref><ref>{{cite web|last=Browning|first=Kellen|url=https://www.nytimes.com/2023/02/22/us/sacramento-kings-beam.html|url-access=subscription|title=Sacramento's Latest Craze Is Like a Bat Signal|work=The New York Times|date=February 22, 2023|accessdate=March 9, 2023}}</ref> Fans of the team listed the victory beam as a "place of worship" on Google Maps.<ref name=LawsonFreeman22>{{cite web|last=Lawson-Freeman|first=Callie|url=https://sports.yahoo.com/kings-victory-beam-labeled-a-place-of-worship-on-google-maps-complete-with-comical-fan-testimonies-004956423.html|title=Kings' victory beam labeled a 'place of worship' on Google Maps, complete with comical fan testimonies|publisher=Yahoo! Sports|date=December 6, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063240/https://sports.yahoo.com/kings-victory-beam-labeled-a-place-of-worship-on-google-maps-complete-with-comical-fan-testimonies-004956423.html|url-status=live}}</ref><ref name=Patterson>{{cite web|last=Patterson|first=Hunter|url=https://www.nytimes.com/athletic/4111301/2023/01/25/sacramento-kings-light-the-beam/|url-access=subscription|title=Sacramento Kings' victory beam: More than a feel-good story or a rally cry|work=The Athletic|date=January 25, 2023|access-date=January 28, 2023|archive-date=January 27, 2023|archive-url=https://web.archive.org/web/20230127021451/https://theathletic.com/4111301/2023/01/25/sacramento-kings-light-the-beam/|url-status=live}}</ref> A mural featuring the phrase was painted in Sacramento, as well.<ref name=KCRA>{{cite web|url=https://www.kcra.com/article/downtown-mural-celebrates-sacramento-kings/42572081|title='Light the Beam': New downtown mural celebrates Sacramento Kings|publisher=KCRA-TV|date=January 19, 2023|accessdate=January 28, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063250/https://www.kcra.com/article/downtown-mural-celebrates-sacramento-kings/42572081|url-status=live}}</ref> Fans began making merchandise and cocktails featuring the "Light the Beam" and "Beam Team" phrases.<ref name=Martinez/> One Rocklin-based brewery was noted to craft a "Light the Beam"-dubbed IPA.<ref name=Heft>{{cite web|last=Heft|first=Erin|url=https://www.kcra.com/article/sacramento-light-the-beam-moksa-brewery-kings/42612840|title='Light the Beam' Beer: Brewery turns dunks into Double IPA|publisher=KCRA-TV|date=January 23, 2023|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063250/https://www.kcra.com/article/sacramento-light-the-beam-moksa-brewery-kings/42612840|url-status=live}}</ref> NBA Twitter, the Twitter community of NBA fans, also received the beam positively,<ref name=Dierberger/> circulating memes relating to the beam.<ref name=Curtis>{{cite web|last=Curtis|first=Charles|url=https://ftw.usatoday.com/lists/kings-light-the-beam-origin-memes|title=How 'LIGHT THE BEAM' became a rallying cry (and meme) of the Kings' resurgent season|work=For the Win|publisher=USA Today|date=November 23, 2022|accessdate=January 28, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063241/https://ftw.usatoday.com/lists/kings-light-the-beam-origin-memes|url-status=live}}</ref>
NBA media writers wrote positively of the Kings and the beam during the season.<ref name=Curtis/> Kurt Helin of NBC Sports commented "The long-struggling franchise [...] has come together this season around a couple of star players, a new coach, and a 'light the beam' idea that could feel gimmicky in some places but everyone has bought into in Sacramento, from the fans through the locker room."<ref name=Helin>{{cite web|last=Helin|first=Kurt|url=https://nba.nbcsports.com/2023/01/12/three-things-to-know-light-the-beam-kings-now-fourth-in-west/|title=Three things to Know: Light the Beam! Kings now fourth in West.|publisher=NBC Sports|date=January 12, 2023|accessdate=January 28, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129063241/https://nba.nbcsports.com/2023/01/12/three-things-to-know-light-the-beam-kings-now-fourth-in-west/|url-status=live}}</ref> Highlighting Fox and Sabonis specifically for their play, ''Slam'' magazine writer Max Resetar stated: <blockquote>"A singular purple light echoes up into the dark night sky. Unheard. Felt. Seen. The bright beam reverberates through all of Sacramento as a visual sign that the Kings have won again. The glow reveals. It's been accompanied by a surprising surge from the League's most dormant franchise."<ref name=Resetar/></blockquote>
Indeed, Fox and Sabonis were often written of as the figures engineering the success of the 2022–23 Kings team.<ref name=Resetar/><ref name=Helin/><ref name=Curtis/> Brown was also commended for his coaching efforts, en route to becoming the first unanimous Coach of the Year Award winner in NBA history.<ref name=Helin/><ref name=LawsonFreeman23>{{cite web|last=Lawson-Freeman|first=Callie|url=https://sports.yahoo.com/kings-mike-brown-named-nbas-1st-unanimous-coach-of-the-year-230402871.html|title=Kings' Mike Brown named NBA's 1st unanimous Coach of the Year|publisher=Yahoo! Sports|date=April 19, 2023|accessdate=April 21, 2023}}</ref> Brown also spoke positively of the beam, joking to reporters "we got to get a stronger beam", after the Kings won a daytime game.<ref name=Castillo>{{cite web|last=Castillo|first=Jarrod|url=https://www.nbcsports.com/bayarea/kings/kings-fans-exuberantly-chant-light-beam-blowout-win-over-clippers|title=Kings fans chant 'Light the Beam' after blowout win in LA|publisher=NBC Sports|date=December 3, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129064743/https://www.nbcsports.com/bayarea/kings/kings-fans-exuberantly-chant-light-beam-blowout-win-over-clippers|url-status=live}}</ref><ref name=Razo>{{cite web|last=Razo|first=Eduardo|url=https://www.nbcsports.com/bayarea/kings/mike-brown-amazingly-wants-kings-create-brighter-beam-daytime-wins|title=Brown wants Kings to create brighter beam for daytime wins|publisher=NBC Sports|date=December 3, 2022|accessdate=January 29, 2023|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129064752/https://www.nbcsports.com/bayarea/kings/mike-brown-amazingly-wants-kings-create-brighter-beam-daytime-wins|url-status=live}}</ref>
Maya Miller of ''The Sacramento Bee'' wrote that "What made the beam so successful boils down to three things – a highly visible ritual, a chantable phrase, and a winning team."<ref name=Miller/> She added that, "sport marketing research shows that fans and spectators like to get physically involved with and be part of in-person experiences. The beam, while it lends itself well to viral photos and videos, also creates a special post-game moment for fans to experience together."<ref name=Miller>{{cite web|last=Miller|first=Maya|url=https://www.sacbee.com/sports/nba/sacramento-kings/article274111545.html|title='Light the Beam!' Here's the social science behind why the Sacramento Kings' laser went viral|work=The Sacramento Bee|date=April 12, 2023|accessdate=April 21, 2023}}</ref>
==References== {{reflist|30em}}
==External links== * [https://www.youtube.com/watch?v=wgVdT-CPIHE Sacramento Kings explain how 'Light The Beam' has taken over the league {{pipe}} NBA on ESPN (YouTube video)]
{{Sacramento Kings|state=collapsed}} Category:2022 establishments in California Category:2022–23 NBA season Category:Culture of Sacramento, California Category:Light art Category:Sacramento Kings